Allbirds — decoded design system

allbirds.com · light · modern · custom · deep decode — measured live

Allbirds's design system, decoded live by Mozaika: measured color roles, type scale, buttons with real hover/focus states, motion and the brand's own tokens.

Open in Mozaika →

This is a static, crawlable rendering for search & AI engines. The interactive version — filters, live decode console, copy & export — is at https://mozaika.design/decode/allbirds.com.

Decoded design system

Allbirds's decoded design system: background #ECE9E2, text #000000, accent #FFFFFF, link #FFFFFF, primary #E0DACF; type scale h1 40px / h2 24px / body 14px; 8px spacing base; 0px base radius. The single interactive/action color is #212121 — used only on interactive or must-notice elements (buttons, links, key highlights), never on large fills.

Color roles

Using these colors

• Action color #212121 — the single interactive color; only on things you click or must notice, never large fills.
• accent, link are all #FFFFFF — one role, not several (the action color).
• accent #FFFFFF — accent for emphasis — keep it rare on the page.
• primary #E0DACF — a neutral UI color (chips, tags, icon fills, chrome), not the action color (action = #212121).
• secondary #1990C6 — optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two.

Typography

• Heading: Geograph
• Body: Geograph
• Mono: Akkurat Mono
• h1: 40px
• h2: 24px
• body: 14px

Spacing

• base unit: 8px
• scale: 4px, 6px, 8px, 10px, 12px, 16px, 20px, 24px, 32px, 40px

Radii

• base: 0px
• button: 3.35544e+07px

Motion

Micro-interactions run at 200ms (dominant) with cubic-bezier(0.37, 0, 0.63, 1).

• durations: 200ms · 150ms · 300ms
• easings: cubic-bezier(0.37, 0, 0.63, 1) · cubic-bezier(0.4, 0, 0.2, 1)
• animated properties: opacity, background-color, color, border-color

Native design tokens

…and 91 more measured on the page.

Button states (measured)

• primary hover: background #575757
• primary focus: outline 1px auto oklch(0.546 0.245 262.881)

Layout (measured)

• container max-width: 896px
• common grid: 3 columns

Motion choreography (measured)

Load order: h2.category-row-item-title×4 → div.swiper-slide×2

Scroll reveal: 10 elements rest at opacity 0, translateY(34px), animate in over 200ms.

Input (measured)

height 43px · radius 3.35544e+07px · focus ring 1px auto rgb(16, 16, 16)

Responsive (measured)

• breakpoints: 480px · 640px · 768px · 1024px · 1280px · 1536px
• mobile (390px): hero 24px · nav hamburger

Install it

Drop this measured system into any shadcn/Tailwind project in one command:

npx shadcn add mozaika.design/r/decode/allbirds.com

registry item · or query it over MCP: get_design_system("Allbirds")

Export: DESIGN.md

# Allbirds — Design System

> light, modern, medium, custom — deep decode (measured live)

## Colors

| Role | Value |
|------|-------|
| bg | `#ECE9E2` |
| surface | `#DDDBD4` |
| border | `#C8C6C0` |
| text | `#000000` |
| text_muted | `#595855` |
| primary | `#E0DACF` |
| accent | `#FFFFFF` |
| link | `#FFFFFF` |
| secondary | `#1990C6` |
| button_bg | `#212121` |
| button_text | `#FFFFFF` |

**Using these colors**

- **Action color** `#212121` — the single interactive color; it appears only on things you click or must notice (buttons, key highlights), never on large fills or backgrounds.
- `accent`, `link` are all `#FFFFFF` — one role, not several.
- **accent** `#FFFFFF` — accent for emphasis — keep it rare on the page.
- **primary** `#E0DACF` — a neutral UI color (chips, tags, icon fills, chrome), not the action color (action = #212121).
- **secondary** `#1990C6` — optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two.
- **Page coverage** (full-page screenshot pixels): `#8F8F8F` 42.1% · `#414A50` 23.3% · `#EEECE6` 11.2% · `#312F2F` 10.5%

## Typography

- Heading: **Geograph** _(free fallback: Newsreader)_
- Body: **Geograph** _(free fallback: Newsreader)_
- Mono: **Akkurat Mono**

| Role | Size / weight · line-height · tracking |
|------|------------------------------------------|
| hero | 40px / 400 · lh 60px |
| h2 | 24px / 400 · lh 32px · tracking 0.6px |
| h3 | 20px / 400 · lh 28px |
| body | 14px / 500 · lh 20px · tracking 0.7px |
| small | 12px / 500 · lh 16px |
| eyebrow | 12px / 500 · tracking 0.7px |

- Weight ladder: 400 · 500 · 700 — use these exact measured weights, not the 400/600 defaults.

> **Fonts —** Geograph may be proprietary — safe free fallback: Newsreader (Google Fonts).

## Spacing
- base unit: 8px (inferred from the measured scale)
- measured scale: 4px, 6px, 8px, 10px, 12px, 16px, 20px, 24px, 32px, 40px — snap all gaps/padding to these

## Radius
- base: 0px
- button: 3.35544e+07px
- card: 16px
- pill: 9999px

## Buttons

| Button | Fill / text | Border | Radius | Padding | Font | Shadow |
|--------|-------------|--------|--------|---------|------|--------|
| primary | `#212121` / `#FFFFFF` | 1px solid rgb(33, 33, 33) | 3.35544e+07px | 8px 16px 8px 16px | 500 12px / 0.3px | none |
| secondary | `#FFFFFF` / `#212121` | 1px solid rgb(255, 255, 255) | 3.35544e+07px | 8px 16px 8px 16px | 500 12px / 0.3px | none |

**States (measured, not guessed)**

- primary hover: background `#575757`
- primary focus: outline `1px auto oklch(0.546 0.245 262.881)`
- transition: `background-color 0.2s cubic-bezier(0.37, 0, 0.63, 1)`

## Motion
- durations: 200ms (dominant) · 150ms · 300ms
- easings: `cubic-bezier(0.37, 0, 0.63, 1)` (dominant) · `cubic-bezier(0.4, 0, 0.2, 1)`
- animated properties: opacity, background-color, color, border-color

Micro-interactions use the dominant duration + easing; nothing on the page animates slower than the longest duration above — don't invent springier motion.

## Their own tokens (verbatim from :root)

| Token | Value |
|-------|-------|
| `--color-purple-500` | `oklch(62.7% .265 303.9)` |
| `--color-pink-300` | `oklch(82.3% .12 346.018)` |
| `--color-neutral-600` | `oklch(43.9% 0 0)` |
| `--color-neutral-500` | `oklch(55.6% 0 0)` |
| `--color-yellow-800` | `oklch(47.6% .114 61.907)` |
| `--color-light-charcoal` | `#575757` |
| `--color-gray-300` | `oklch(87.2% .01 258.338)` |
| `--color-yellow-400` | `oklch(85.2% .199 91.936)` |
| `--color-gray-500` | `oklch(55.1% .027 264.364)` |
| `--color-green-500` | `oklch(72.3% .219 149.579)` |
| `--color-natural-white-60` | `#ece9e2` |
| `--color-white` | `#fff` |

_…and 89 more measured on the page._

Prefer these names when extending their system — it's the brand's actual vocabulary.

## Layout (measured)
- container max 896px · common grid: 3-col
- nav: 0px sticky

| Section (y) | Height | Cols | Gap | Pad y | Split |
|---|---|---|---|---|---|
| 42 | 784 | — | — | 0/0 | — |
| 836 | 471 | — | — | 0/0 | — |
| 1347 | 565 | 2 | — | 0/0 | 65/35 |
| 1952 | 667 | 3 | 10 | 0/0 | — |
| 2659 | 240 | 3 | 10 | 0/0 | — |
| 2899 | 811 | — | — | 0/0 | — |

## Motion choreography (measured)
Load order: `h2.category-row-item-title`×4 @0ms → `div.swiper-slide`×2 @4462ms
- scroll reveal: 10 elements rest at opacity 0, translateY(34px), animate in over 200ms (6 revealed during the drive).

Rebuild the timeline, not just the durations — order, delays and staggers above are the choreography.

## Components (measured)
- input: h 43px · r 3.35544e+07px · border 1px solid rgb(33, 33, 33) · bg #FFFFFF · placeholder oklch(0.551 0.027 264.364)
  - focus ring: `1px auto rgb(16, 16, 16)` — this exact construction, don't invent your own
- card ×3: pad 0px 0px 0px 0px · r 24px · bg #FFFFFF
  - hover: font-weight `400` · letter-spacing `normal`

## Responsive (measured)
- breakpoints: 480px · 640px · 768px · 1024px · 1280px · 1536px
- mobile (390px): hero 24px · body 16px · nav: hamburger

## How to apply
Paste the Tailwind `@theme` (or CSS variables) as your base, then build each
section to its spec — verify every color, radius, and font against these tokens.
Hover/focus states, shadows and motion timings above are measured from the live page — match them exactly, don't re-guess them.

← All decoded design systems

An automated reading of Allbirds's publicly-visible CSS (colors, fonts, spacing, motion) — not affiliated with allbirds.com. No screenshots stored. Removal requests: hello@mozaika.design.