Amazon Mobile — decoded design system

amazon.com · light · consumer · deep decode — measured live

Amazon Mobile's design system, decoded live by Mozaika: measured color roles, type scale, buttons with real hover/focus states, motion and the brand's own tokens.

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This is a static, crawlable rendering for search & AI engines. The interactive version — filters, live decode console, copy & export — is at https://mozaika.design/decode/amazon.com.

Decoded design system

Amazon Mobile's decoded design system: background #FFFFFF, text #0F1111, accent #FF6201, link #2162A1, primary #FF6201; type scale h1 24px / h2 21px / body 12px; 5px spacing base; 12px base radius. The single interactive/action color is #FF6201 — used only on interactive or must-notice elements (buttons, links, key highlights), never on large fills.

Color roles

Using these colors

• Action color #FF6201 — the single interactive color; only on things you click or must notice, never large fills.
• primary, accent, button_bg are all #FF6201 — one role, not several (the action color).
• accent #FF6201 — THE accent / action color — interactive & must-notice only (buttons, links, focus, one key highlight); never large fills or backgrounds. Scarcity is what makes it read as designed.
• link #2162A1 — inline text links and link-styled controls.

Typography

• Heading: Arial
• Body: Arial
• h1: 24px
• h2: 21px
• body: 12px

Spacing

• base unit: 5px
• scale: 2px, 3px, 4px, 5px, 6px, 7px, 8px, 9px, 10px, 15px

Radii

• base: 12px
• button: 3px

Shadows (elevation)

• subtle: rgb(136, 136, 136) 0px 1px 3px 0px
• card: rgba(15, 17, 17, 0.5) 0px 0px 14px 0px

Motion

Micro-interactions run at 100ms (dominant) with linear.

• durations: 100ms
• easings: linear

Native design tokens

…and 2 more measured on the page.

Button states (measured)

• primary hover: padding 7px 8px 7px 8px · border-radius 2px · border 1px solid rgb(255, 255, 255)
• primary focus: padding 7px 8px 7px 8px · border-radius 0px · border 1px solid rgba(0, 0, 0, 0) · box-shadow rgb(255, 153, 0) 0px 0px 0px 2px, rgba(255, 153, 0, 0.5) 0px 0px 0px 3px

Layout (measured)

• nav: 440px fixed

Motion choreography (measured)

Load order: div → ol.a-carousel

Scroll reveal: 1 elements rest at opacity 0, animate in over 240ms.

Input (measured)

height 38px · radius 8px

Responsive (measured)

• breakpoints: 768px · 919px · 1000px · 1025px · 1100px · 1239px
• mobile (390px): nav inline

Install it

Drop this measured system into any shadcn/Tailwind project in one command:

npx shadcn add mozaika.design/r/decode/amazon.com

Or as a Meta Astryx theme — a ready defineTheme file with the measured hover/press states baked in:

curl -o src/themes/amazon.theme.ts https://mozaika.design/api/astryx/decode/amazon.com.ts

registry item · astryx theme · or query it over MCP: get_design_system("Amazon Mobile")

Export: DESIGN.md

# Amazon Mobile — Design System

> light, consumer, high — deep decode (measured live)

## Colors

| Role | Value |
|------|-------|
| bg | `#FFFFFF` |
| surface | `#F0F0F0` |
| border | `#DBDBDB` |
| text | `#0F1111` |
| text_muted | `#6A6B6B` |
| primary | `#FF6201` |
| accent | `#FF6201` |
| link | `#2162A1` |
| button_bg | `#FF6201` |
| button_text | `#FFFFFF` |

**Using these colors**

- **Action color** `#FF6201` — the single interactive color; it appears only on things you click or must notice (buttons, key highlights), never on large fills or backgrounds.
- `primary`, `accent`, `button_bg` are all `#FF6201` — one role, not several (your action color).
- **accent** `#FF6201` — THE accent / action color — interactive & must-notice only (buttons, links, focus, one key highlight); never large fills or backgrounds. Scarcity is what makes it read as designed.
- **link** `#2162A1` — inline text links and link-styled controls.
- **Page coverage** (full-page screenshot pixels): `#FFFFFF` 28.3% · `#D9F0DD` 27.3% · `#3D2237` 13% · `#786075` 12.5%

## Typography

- Heading: **Arial**
- Body: **Arial**

| Role | Size / weight · line-height · tracking |
|------|------------------------------------------|
| hero | 24px / 700 · lh 32px |
| h2 | 21px / 700 · lh 27px |
| h3 | 16px / 700 · lh 17px |
| body | 12px / 400 · lh 18px |
| small | 11px / 400 · lh 15px |

- Weight ladder: 400 · 700 — use these exact measured weights, not the 400/600 defaults.

> **Fonts —** Arial — system font, no web load needed.

## Spacing
- base unit: 5px (inferred from the measured scale)
- measured scale: 2px, 3px, 4px, 5px, 6px, 7px, 8px, 9px, 10px, 15px — snap all gaps/padding to these

## Radius
- base: 12px
- button: 3px
- card: 5px
- sharp: 3px

## Buttons

| Button | Fill / text | Border | Radius | Padding | Font | Shadow |
|--------|-------------|--------|--------|---------|------|--------|
| primary | `rgba(0, 0, 0, 0)` / `#FFFFFF` | none | 3px | 8px 9px 8px 9px | 400 25px | none |

**States (measured, not guessed)**

- primary hover: padding `7px 8px 7px 8px` · border-radius `2px` · border `1px solid rgb(255, 255, 255)`
- primary focus: padding `7px 8px 7px 8px` · border-radius `0px` · border `1px solid rgba(0, 0, 0, 0)` · box-shadow `rgb(255, 153, 0) 0px 0px 0px 2px, rgba(255, 153, 0, 0.5) 0px 0px 0px 3px`

## Shadows (elevation)
- subtle: `rgb(136, 136, 136) 0px 1px 3px 0px`
- card: `rgba(15, 17, 17, 0.5) 0px 0px 14px 0px`

## Motion
- durations: 100ms (dominant)
- easings: `linear` (dominant)

Micro-interactions use the dominant duration + easing; nothing on the page animates slower than the longest duration above — don't invent springier motion.

## Their own tokens (verbatim from :root)

| Token | Value |
|-------|-------|
| `--nav-desktop-header-tbg` | `#131921` |
| `--nav-desktop-header-bbg` | `#232f3e` |
| `--nav-go-button-bg` | `#febd69` |
| `--nav-go-button-hbg` | `#f3a847` |
| `--nav-search-border-shadow` | `#ff9900` |
| `--nav-search-scope` | `#e6e6e6` |
| `--nav-search-scope-hover` | `#d4d4d4` |
| `--nav-x-shop-links` | `#fff` |
| `--nav-x-shop-links-active` | `#ccc` |
| `--nav-cart-count` | `#f08804` |
| `--nav-dropdown-arrows` | `#a7acb2` |
| `--nav-search-labels` | `#fff` |

Prefer these names when extending their system — it's the brand's actual vocabulary.

## Layout (measured)
- nav: 440px fixed · bg #FFFFFF

| Section (y) | Height | Cols | Gap | Pad y | Split |
|---|---|---|---|---|---|
| 389 | 900 | — | — | 20/20 | — |
| 1341 | 220 | — | — | 0/0 | — |
| 1591 | 282 | — | — | 0/0 | — |
| 1642 | 220 | — | — | 0/0 | — |
| 2332 | 282 | — | — | 0/0 | — |
| 2384 | 220 | — | — | 0/0 | — |
| 2634 | 282 | — | — | 0/0 | — |
| 2685 | 220 | — | — | 0/0 | — |

## Motion choreography (measured)
Load order: `div` @0ms → `ol.a-carousel` @3053ms
- scroll reveal: 1 elements rest at opacity 0, animate in over 240ms (0 revealed during the drive).

Rebuild the timeline, not just the durations — order, delays and staggers above are the choreography.

## Components (measured)
- input: h 38px · r 8px · bg rgba(0, 0, 0, 0) · placeholder #6F7373

## Responsive (measured)
- breakpoints: 768px · 919px · 1000px · 1025px · 1100px · 1239px
- mobile (390px): body 14px · nav: inline

## How to apply
Paste the Tailwind `@theme` (or CSS variables) as your base, then build each
section to its spec — verify every color, radius, and font against these tokens.
Hover/focus states, shadows and motion timings above are measured from the live page — match them exactly, don't re-guess them.

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> **Decoded with Mozaika** — measured live, not guessed. Full decoded design system + one-command install: mozaika.design/decode/amazon.com

← All decoded design systems

An automated reading of Amazon Mobile's publicly-visible CSS (colors, fonts, spacing, motion) — not affiliated with amazon.com. No screenshots stored. Removal requests: hello@mozaika.design.