Carrd — decoded design system

carrd.co · dark · modern · custom · deep decode — measured live

Carrd's design system, decoded live by Mozaika: measured color roles, type scale, buttons with real hover/focus states, motion and the brand's own tokens.

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This is a static, crawlable rendering for search & AI engines. The interactive version — filters, live decode console, copy & export — is at https://mozaika.design/decode/carrd.co.

Decoded design system

Carrd's decoded design system: background #24252D, text #ECECEE, accent #33ADA9, link #FFFFFF, primary #33ADA9; type scale h1 56px / h2 34px / body 16px; 8px spacing base; 6px base radius. The single interactive/action color is #33ADA9 — used only on interactive or must-notice elements (buttons, links, key highlights), never on large fills.

Color roles

Using these colors

• Action color #33ADA9 — the single interactive color; only on things you click or must notice, never large fills.
• primary, accent, button_bg are all #33ADA9 — one role, not several (the action color).
• accent #33ADA9 — THE accent / action color — interactive & must-notice only (buttons, links, focus, one key highlight); never large fills or backgrounds. Scarcity is what makes it read as designed.
• link #FFFFFF — reads as a neutral UI color, not a link accent — verify against the reference (action = #33ADA9).
• secondary #6E9C72 — optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two.

Typography

• Heading: Arial
• Body: Arial
• h1: 56px
• h2: 34px
• body: 16px

Spacing

• base unit: 8px
• scale: 16px, 19px, 21px, 24px, 32px, 64px, 72px, 80px, 96px, 112px

Radii

• base: 6px
• button: 6px

Shadows (elevation)

• overlay: rgba(0, 0, 0, 0.1) 0px 8px 16px 0px

Motion

Micro-interactions run at 200ms (dominant) with ease-in-out.

• durations: 200ms · 750ms · 1000ms
• easings: ease-in-out · ease
• animated properties: color, border-bottom-color, opacity, background-color

Native design tokens

Button states (measured)

• primary hover: background #39C1BC
• primary focus: box-shadow rgb(51, 255, 249) 0px 0px 0px 2px inset

Layout (measured)

• container max-width: 1020px
• nav: 56px fixed
• common grid: 2 columns

Motion choreography (measured)

Load order: body.template-index → section.intro-wrapper → section.intro-wrapper → a → a

Scroll reveal: 1 elements rest at opacity 0, animate in over 1s ease-in-out.

Stagger: div ×3 — 75ms apart.

Responsive (measured)

• breakpoints: 360px · 480px · 736px · 980px · 1280px · 1680px
• mobile (390px): hero 44px · nav inline

Install it

Drop this measured system into any shadcn/Tailwind project in one command:

npx shadcn add mozaika.design/r/decode/carrd.co

registry item · or query it over MCP: get_design_system("Carrd")

Export: DESIGN.md

# Carrd — Design System

> dark, modern, medium, custom — deep decode (measured live)

## Colors

| Role | Value |
|------|-------|
| bg | `#24252D` |
| surface | `#303038` |
| border | `#424249` |
| text | `#ECECEE` |
| text_muted | `#A0A0A4` |
| primary | `#33ADA9` |
| accent | `#33ADA9` |
| link | `#FFFFFF` |
| secondary | `#6E9C72` |
| button_bg | `#33ADA9` |
| button_text | `#FFFFFF` |

**Using these colors**

- **Action color** `#33ADA9` — the single interactive color; it appears only on things you click or must notice (buttons, key highlights), never on large fills or backgrounds.
- `primary`, `accent`, `button_bg` are all `#33ADA9` — one role, not several (your action color).
- **accent** `#33ADA9` — THE accent / action color — interactive & must-notice only (buttons, links, focus, one key highlight); never large fills or backgrounds. Scarcity is what makes it read as designed.
- **link** `#FFFFFF` — reads as a neutral UI color, not a link accent — verify against the reference (action = #33ADA9).
- **secondary** `#6E9C72` — optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two.
- **Page coverage** (full-page screenshot pixels): `#2D4481` 50.8% · `#69466F` 46.8% · `#666486` 2.4%

## Typography

- Heading: **Arial**
- Body: **Arial**

| Role | Size / weight · line-height · tracking |
|------|------------------------------------------|
| hero | 56px / 700 · lh 90px · tracking -1.4px |
| h2 | 34px / 700 · lh 43px · tracking -0.85px |
| h3 | 24px / 700 · lh 38px · tracking -0.6px |
| body | 16px / 400 · lh 28px |
| small | 13px / 400 · lh 13px |

- Weight ladder: 400 · 700 — use these exact measured weights, not the 400/600 defaults.

> **Fonts —** Arial — system font, no web load needed.

## Spacing
- base unit: 8px (inferred from the measured scale)
- measured scale: 16px, 19px, 21px, 24px, 32px, 64px, 72px, 80px, 96px, 112px — snap all gaps/padding to these
- section rhythm: 64px top/bottom padding per section (measured)

## Radius
- base: 6px
- button: 6px
- card: 6px

## Buttons

| Button | Fill / text | Border | Radius | Padding | Font | Shadow |
|--------|-------------|--------|--------|---------|------|--------|
| primary | `#33ADA9` / `#FFFFFF` | none | 6px | 0px 24px 0px 24px | 700 16px | none |
| secondary | `#24252D` / `#FFFFFF` | none | 6px | — | — | none |

**States (measured, not guessed)**

- primary hover: background `#39C1BC`
- primary focus: box-shadow `rgb(51, 255, 249) 0px 0px 0px 2px inset`
- transition: `background-color 0.2s ease-in-out`

## Shadows (elevation)
- overlay: `rgba(0, 0, 0, 0.1) 0px 8px 16px 0px`

## Motion
- durations: 200ms (dominant) · 750ms · 1000ms
- easings: `ease-in-out` (dominant) · `ease`
- animated properties: color, border-bottom-color, opacity, background-color

Micro-interactions use the dominant duration + easing; nothing on the page animates slower than the longest duration above — don't invent springier motion.

## Their own tokens (verbatim from :root)

| Token | Value |
|-------|-------|
| `--box-padding-lr` | `2.5em` |
| `--box-padding-tb` | `2.5em` |

Prefer these names when extending their system — it's the brand's actual vocabulary.

## Layout (measured)
- container max 1020px · common grid: 2-col
- nav: 56px fixed

| Section (y) | Height | Cols | Gap | Pad y | Split |
|---|---|---|---|---|---|
| 0 | 900 | 2 | — | 0/0 | 95/5 |
| 996 | 974 | — | — | 0/0 | — |
| 2130 | 1152 | — | — | 0/0 | — |
| 2514 | 384 | 2 | — | 0/0 | — |
| 2898 | 384 | 2 | — | 0/0 | — |
| 3442 | 1245 | — | — | 0/0 | — |

## Motion choreography (measured)
Load order: `body.template-index` @0ms → `section.intro-wrapper` @0ms → `section.intro-wrapper` @0ms → `a` @0ms → `a` @0ms
- stagger: `div` ×3 — 75ms apart
- scroll reveal: 1 elements rest at opacity 0, animate in over 1s ease-in-out (1 revealed during the drive).

Rebuild the timeline, not just the durations — order, delays and staggers above are the choreography.

## Components (measured)
- link: rgba(255, 255, 255, 0.75) · no underline — hover #FFFFFF

## Responsive (measured)
- breakpoints: 360px · 480px · 736px · 980px · 1280px · 1680px
- mobile (390px): hero 44px · body 15px · nav: inline

## How to apply
Paste the Tailwind `@theme` (or CSS variables) as your base, then build each
section to its spec — verify every color, radius, and font against these tokens.
Hover/focus states, shadows and motion timings above are measured from the live page — match them exactly, don't re-guess them.

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An automated reading of Carrd's publicly-visible CSS (colors, fonts, spacing, motion) — not affiliated with carrd.co. No screenshots stored. Removal requests: hello@mozaika.design.