Clay — decoded design system

clay.com · light · modern · custom · deep decode — measured live

Clay's design system, decoded live by Mozaika: measured color roles, type scale, buttons with real hover/focus states, motion and the brand's own tokens.

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This is a static, crawlable rendering for search & AI engines. The interactive version — filters, live decode console, copy & export — is at https://mozaika.design/decode/clay.com.

Decoded design system

Clay's decoded design system: background #FFFFFF, text #000000, accent #395AFA, link #55534E, primary #395AFA; type scale h1 88px / h2 72px / body 12px; 4px spacing base; 12px base radius. The single interactive/action color is #000000 — used only on interactive or must-notice elements (buttons, links, key highlights), never on large fills.

Color roles

Using these colors

• Action color #000000 — the single interactive color; only on things you click or must notice, never large fills.
• primary, accent are all #395AFA — one role, not several (the action color).
• accent #395AFA — accent for emphasis — keep it rare on the page.
• link #55534E — reads as a neutral UI color, not a link accent — verify against the reference (action = #000000).
• secondary #B53D0A — optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two.

Typography

• Heading: Roobert
• Body: Roobert
• h1: 88px
• h2: 72px
• body: 12px

Spacing

• base unit: 4px
• scale: 2px, 4px, 5px, 6px, 8px, 10px, 12px, 16px, 20px, 24px

Radii

• base: 12px
• button: 12px

Shadows (elevation)

• card: rgb(255, 255, 255) 0px 20px 64px 24px
• overlay: rgb(255, 255, 255) 0px 24px 64px 24px

Motion

Micro-interactions run at 300ms (dominant) with cubic-bezier(0.075, 0.82, 0.165, 1).

• durations: 300ms · 400ms · 150ms
• easings: cubic-bezier(0.075, 0.82, 0.165, 1) · cubic-bezier(0.165, 0.84, 0.44, 1)
• animated properties: background-color, transform, opacity, color

Native design tokens

…and 23 more measured on the page.

Button states (measured)

• primary hover: background #282C35
• primary focus: outline 2px dashed rgb(0, 0, 0)

Layout (measured)

• container max-width: 1280px
• nav: 59px
• common grid: 2 columns

Motion choreography (measured)

Load order: div.video-bg_poster×7 → div.video-player_btn

Responsive (measured)

• breakpoints: 479px · 640px · 768px · 991px · 1024px · 1536px
• mobile (390px): hero 42px · nav inline

Install it

Drop this measured system into any shadcn/Tailwind project in one command:

npx shadcn add mozaika.design/r/decode/clay.com

registry item · or query it over MCP: get_design_system("Clay")

Export: DESIGN.md

# Clay — Design System

> light, modern, high, custom — deep decode (measured live)

## Colors

| Role | Value |
|------|-------|
| bg | `#FFFFFF` |
| surface | `#EFEFEF` |
| border | `#D8D8D8` |
| text | `#000000` |
| text_muted | `#606060` |
| primary | `#395AFA` |
| accent | `#395AFA` |
| link | `#55534E` |
| secondary | `#B53D0A` |
| button_bg | `#000000` |
| button_text | `#FFFFFF` |

**Using these colors**

- **Action color** `#000000` — the single interactive color; it appears only on things you click or must notice (buttons, key highlights), never on large fills or backgrounds.
- `primary`, `accent` are all `#395AFA` — one role, not several.
- **accent** `#395AFA` — accent for emphasis — keep it rare on the page.
- **link** `#55534E` — reads as a neutral UI color, not a link accent — verify against the reference (action = #000000).
- **secondary** `#B53D0A` — optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two.
- **Page coverage** (full-page screenshot pixels): `#015D43` 25.9% · `#F4FCF6` 17.6% · `#7EE3F1` 17.1% · `#3E8357` 9.1%

## Typography

- Heading: **Roobert** _(free fallback: Newsreader)_
- Body: **Roobert** _(free fallback: Newsreader)_

| Role | Size / weight · line-height · tracking |
|------|------------------------------------------|
| hero | 88px / 575 · lh 88px · tracking -3.52px |
| h2 | 72px / 500 · lh 72px · tracking -2.16px |
| h3 | 48px / 500 · lh 48px · tracking -1.92px |
| body | 12px / 400 · lh 16px |
| small | 10px / 500 · lh 12px |
| eyebrow | 10px / 600 · tracking 0.8px |

- Weight ladder: 400 · 500 · 550 · 600 · 700 — use these exact measured weights, not the 400/600 defaults.

> **Fonts —** Roobert may be proprietary — safe free fallback: Newsreader (Google Fonts).

## Spacing
- base unit: 4px (inferred from the measured scale)
- measured scale: 2px, 4px, 5px, 6px, 8px, 10px, 12px, 16px, 20px, 24px — snap all gaps/padding to these
- section rhythm: 80px top/bottom padding per section (measured)

## Radius
- base: 12px
- button: 12px
- card: 18px
- pill: 9999px

## Buttons

| Button | Fill / text | Border | Radius | Padding | Font | Shadow |
|--------|-------------|--------|--------|---------|------|--------|
| primary | `#000000` / `#FFFFFF` | 1px solid rgba(0, 0, 0, 0) | 12px | 8px 16px 8px 16px | 500 13.92px / -0.1392px | none |
| secondary | `#F3F2ED` / `#000000` | 1px solid rgba(0, 0, 0, 0) | 12px | 8px 16px 8px 16px | 500 13.92px / -0.1392px | none |

**States (measured, not guessed)**

- primary hover: background `#282C35`
- primary focus: outline `2px dashed rgb(0, 0, 0)`
- secondary hover: background `#DAD4C8`
- transition: `background-color 0.3s cubic-bezier(0.075, 0.82, 0.165, 1)`

## Shadows (elevation)
- card: `rgb(255, 255, 255) 0px 20px 64px 24px`
- overlay: `rgb(255, 255, 255) 0px 24px 64px 24px`

## Motion
- durations: 300ms (dominant) · 400ms · 150ms
- easings: `cubic-bezier(0.075, 0.82, 0.165, 1)` (dominant) · `cubic-bezier(0.165, 0.84, 0.44, 1)`
- animated properties: background-color, transform, opacity, color

Micro-interactions use the dominant duration + easing; nothing on the page animates slower than the longest duration above — don't invent springier motion.

## Their own tokens (verbatim from :root)

| Token | Value |
|-------|-------|
| `--loam---web-library_swatches---neutrals--black` | `#000` |
| `--loam---web-library_swatches---neutrals--white` | `#fefdfb` |
| `--loam---web-library---colors--primary-action` | `#000` |
| `--loam---web-library---colors--text` | `#000` |
| `--loam---web-library_swatches---blueberry--400` | `#3859f9` |
| `--loam---web-library_swatches---lemon--300` | `#fcbe11` |
| `--loam---web-library_swatches---dragonfruit--400` | `#cc089e` |
| `--loam---web-library---colors--background` | `#fefdfb` |
| `--loam---web-library_swatches---lime--300` | `#cbd810` |
| `--loam---web-library_terra-swatches---lime--lime-200` | `#eef773` |
| `--loam---web-library_swatches---oat--500` | `#000` |
| `--loam---web-library_swatches---oat--400` | `#7b7974` |

_…and 21 more measured on the page._

Prefer these names when extending their system — it's the brand's actual vocabulary.

## Layout (measured)
- container max 1280px · common grid: 2-col
- nav: 59px

| Section (y) | Height | Cols | Gap | Pad y | Split |
|---|---|---|---|---|---|
| 1 | 463 | 2 | — | 80/24 | 72/28 |
| 81 | 359 | 2 | — | 0/0 | 72/28 |
| 844 | 506 | — | — | 0/64 | — |
| 1350 | 946 | — | — | 64/64 | — |
| 2296 | 519 | — | — | 0/0 | — |

## Motion choreography (measured)
Load order: `div.video-bg_poster`×7 @0ms → `div.video-player_btn` @90ms

Rebuild the timeline, not just the durations — order, delays and staggers above are the choreography.

## Components (measured)
- link: #000000 · no underline — hover #7B7974

## Responsive (measured)
- breakpoints: 479px · 640px · 768px · 991px · 1024px · 1536px
- mobile (390px): hero 42px · body 14px · nav: inline

## How to apply
Paste the Tailwind `@theme` (or CSS variables) as your base, then build each
section to its spec — verify every color, radius, and font against these tokens.
Hover/focus states, shadows and motion timings above are measured from the live page — match them exactly, don't re-guess them.

← All decoded design systems

An automated reading of Clay's publicly-visible CSS (colors, fonts, spacing, motion) — not affiliated with clay.com. No screenshots stored. Removal requests: hello@mozaika.design.