Gumroad — decoded design system

gumroad.com · light · modern · tailwind · deep decode — measured live

Gumroad's design system, decoded live by Mozaika: measured color roles, type scale, buttons with real hover/focus states, motion and the brand's own tokens.

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This is a static, crawlable rendering for search & AI engines. The interactive version — filters, live decode console, copy & export — is at https://mozaika.design/decode/gumroad.com.

Decoded design system

Gumroad's decoded design system: background #F4F4F0, text #000000, accent #FF90E8, link #FFFFFF, primary #FF90E8; type scale h1 192px / h2 96px / body 18px; 8px spacing base; 6px base radius. The single interactive/action color is #000000 — used only on interactive or must-notice elements (buttons, links, key highlights), never on large fills.

Color roles

Using these colors

• Action color #000000 — the single interactive color; only on things you click or must notice, never large fills.
• primary, accent are all #FF90E8 — one role, not several (the action color).
• accent #FF90E8 — accent for emphasis — keep it rare on the page.
• link #FFFFFF — fails contrast on the background (~1.1:1) — this is a dark UI color, NOT a readable link; use the text or action color for links (verify against the reference).
• secondary #625BF6 — optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two.

Typography

• Heading: ABC Favorit
• Body: Arial
• h1: 192px
• h2: 96px
• body: 18px

Spacing

• base unit: 8px
• scale: 4px, 6px, 8px, 12px, 16px, 24px, 32px, 40px, 48px, 58px

Radii

• base: 6px
• button: 4px

Motion

Micro-interactions run at 150ms (dominant) with cubic-bezier(0.4, 0, 0.2, 1).

• durations: 150ms · 200ms · 100ms
• easings: cubic-bezier(0.4, 0, 0.2, 1) · linear
• animated properties: transform, translate, scale, rotate

Native design tokens

…and 110 more measured on the page.

Button states (measured)

• primary focus: outline 1px auto rgb(16, 16, 16)

Layout (measured)

• container max-width: 768px
• nav: 776px
• common grid: 2 columns

Motion choreography (measured)

Load order: div.absolute → div.flex×3

Input (measured)

height 64px · radius 4px · focus ring rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgb(255, 144, 232) 0px 0px 0px 2px, rgba(0, 0, 0, 0) 0px 0px 0px 0px

Themes

dark counterpart: background #242423, text #DDDDDD.

Responsive (measured)

• breakpoints: 640px · 768px · 1024px · 1280px · 1536px
• mobile (390px): hero 60px · nav inline

Install it

Drop this measured system into any shadcn/Tailwind project in one command:

npx shadcn add mozaika.design/r/decode/gumroad.com

registry item · or query it over MCP: get_design_system("Gumroad")

Export: DESIGN.md

# Gumroad — Design System

> light, modern, high, tailwind — deep decode (measured live)

## Colors

| Role | Value |
|------|-------|
| bg | `#F4F4F0` |
| surface | `#E5E5E1` |
| border | `#CFCFCC` |
| text | `#000000` |
| text_muted | `#5C5C5B` |
| primary | `#FF90E8` |
| accent | `#FF90E8` |
| link | `#FFFFFF` |
| secondary | `#625BF6` |
| button_bg | `#000000` |
| button_text | `#FFFFFF` |

**Using these colors**

- **Action color** `#000000` — the single interactive color; it appears only on things you click or must notice (buttons, key highlights), never on large fills or backgrounds.
- `primary`, `accent` are all `#FF90E8` — one role, not several.
- **accent** `#FF90E8` — accent for emphasis — keep it rare on the page.
- **link** `#FFFFFF` — fails contrast on the background (~1.1:1) — this is a dark UI color, NOT a readable link; use the text or action color for links (verify against the reference).
- **secondary** `#625BF6` — optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two.
- **Page coverage** (full-page screenshot pixels): `#F4F4F0` 81.3% · `#D9AFD4` 10.8% · `#483846` 7.9%

## Typography

- Heading: **ABC Favorit** _(free fallback: Newsreader)_
- Body: **Arial**

| Role | Size / weight · line-height · tracking |
|------|------------------------------------------|
| hero | 192px / 500 · lh 173px · tracking -0.4px |
| h2 | 96px / 400 · lh 96px · tracking -0.4px |
| h3 | 72px / 400 · lh 72px · tracking -0.4px |
| body | 18px / 400 · lh 28px · tracking -0.4px |
| small | 16px / 400 · lh 24px · tracking -0.4px |

- Weight ladder: 400 · 500 · 700 — use these exact measured weights, not the 400/600 defaults.

> **Fonts —** ABC Favorit may be proprietary — safe free fallback: Newsreader (Google Fonts). Arial — system font, no web load needed.

## Spacing
- base unit: 8px (inferred from the measured scale)
- measured scale: 4px, 6px, 8px, 12px, 16px, 24px, 32px, 40px, 48px, 58px — snap all gaps/padding to these

## Radius
- base: 6px
- button: 4px
- card: 4px
- pill: 9999px

## Buttons

| Button | Fill / text | Border | Radius | Padding | Font | Shadow |
|--------|-------------|--------|--------|---------|------|--------|
| primary | `#000000` / `#FFFFFF` | 1px solid rgb(0, 0, 0) | 4px | 0px 40px 0px 40px | 400 20px / -0.4px | none |
| secondary | `rgba(0, 0, 0, 0)` / `#000000` | 1px solid rgb(0, 0, 0) | 3.35544e+07px | 6px 6px 6px 6px | 400 16px / -0.4px | none |

**States (measured, not guessed)**

- primary focus: outline `1px auto rgb(16, 16, 16)`
- secondary hover: background `oklch(0.967 0.003 264.542)`
- transition: `all 0.15s cubic-bezier(0.4, 0, 0.2, 1)`

## Motion
- durations: 150ms (dominant) · 200ms · 100ms
- easings: `cubic-bezier(0.4, 0, 0.2, 1)` (dominant) · `linear`
- animated properties: transform, translate, scale, rotate

Micro-interactions use the dominant duration + easing; nothing on the page animates slower than the longest duration above — don't invent springier motion.

## Their own tokens (verbatim from :root)

| Token | Value |
|-------|-------|
| `--color-purple-200` | `oklch(90.2% .063 306.703)` |
| `--color-orange-200` | `oklch(90.1% .076 70.697)` |
| `--pink` | `#ff90e8` |
| `--color-red-900` | `oklch(39.6% .141 25.723)` |
| `--color-orange-800` | `oklch(47% .157 37.304)` |
| `--active-bg` | `rgb(255 255 255)` |
| `--color-yellow-800` | `oklch(47.6% .114 61.907)` |
| `--color-purple-800` | `oklch(43.8% .218 303.724)` |
| `--red` | `#dc341e` |
| `--color-orange-900` | `oklch(40.8% .123 38.172)` |
| `--color-green-100` | `oklch(96.2% .044 156.743)` |
| `--color-red-200` | `oklch(88.5% .062 18.334)` |

_…and 108 more measured on the page._

Prefer these names when extending their system — it's the brand's actual vocabulary.

## Layout (measured)
- container max 768px · common grid: 2-col
- nav: 776px · bg #F4F4F0

## Motion choreography (measured)
Load order: `div.absolute` @0ms → `div.flex`×3 @86ms

Rebuild the timeline, not just the durations — order, delays and staggers above are the choreography.

## Components (measured)
- input: h 64px · r 4px · border 1px solid rgb(36, 36, 35) · bg #F4F4F0 · placeholder #757575
  - focus ring: `` — this exact construction, don't invent your own
- link: #FFFFFF · no underline

## Themes (both measured)
- dark counterpart: bg `#242423` · text `#DDDDDD`
- tokens that flip between modes:
  - `--active-bg`: `rgb(255 255 255)` → `rgb(0 0 0)`
  - `--color-primary-foreground`: `rgb(255 255 255)` → `rgb(0 0 0)`
  - `--color-active-bg`: `rgb(0 0 0/.1)` → `rgb(221 221 221/.1)`
  - `--body-bg`: `#f4f4f0` → `#242423`
  - `--color-background`: `rgb(255 255 255)` → `rgb(0 0 0)`
  - `--color-body`: `#f4f4f0` → `#242423`
  - `--color-muted`: `rgb(0 0 0/.5)` → `rgb(221 221 221/.5)`
  - `--color-primary`: `rgb(0 0 0)` → `rgb(221 221 221)`

## Responsive (measured)
- breakpoints: 640px · 768px · 1024px · 1280px · 1536px
- mobile (390px): hero 60px · body 16px · nav: inline

## How to apply
Paste the Tailwind `@theme` (or CSS variables) as your base, then build each
section to its spec — verify every color, radius, and font against these tokens.
Hover/focus states, shadows and motion timings above are measured from the live page — match them exactly, don't re-guess them.

← All decoded design systems

An automated reading of Gumroad's publicly-visible CSS (colors, fonts, spacing, motion) — not affiliated with gumroad.com. No screenshots stored. Removal requests: hello@mozaika.design.