Instacart Mobile — decoded design system

instacart.com · light · consumer · deep decode — measured live

Instacart Mobile's design system, decoded live by Mozaika: measured color roles, type scale, buttons with real hover/focus states, motion and the brand's own tokens.

Open in Mozaika →

This is a static, crawlable rendering for search & AI engines. The interactive version — filters, live decode console, copy & export — is at https://mozaika.design/decode/instacart.com.

Decoded design system

Instacart Mobile's decoded design system: background #FFFFFF, text #000000, accent #003E29, link #343538, primary #003E29; type scale h1 28px / h2 26px / body 14px; 8px spacing base; 12px base radius. The single interactive/action color is #108910 — used only on interactive or must-notice elements (buttons, links, key highlights), never on large fills.

Color roles

Using these colors

• Action color #108910 — the single interactive color; only on things you click or must notice, never large fills.
• primary, accent are all #003E29 — one role, not several (the action color).
• accent #003E29 — accent for emphasis — keep it rare on the page.
• link #343538 — reads as a neutral UI color, not a link accent — verify against the reference (action = #108910).

Typography

• Heading: Instacart Sans
• Body: Instacart Sans
• h1: 28px
• h2: 26px
• body: 14px

Spacing

• base unit: 8px
• scale: 2px, 4px, 6px, 7px, 8px, 10px, 12px, 13px, 16px, 20px

Radii

• base: 12px
• button: 20px

Shadows (elevation)

• card: rgba(0, 0, 0, 0.16) 0px 0px 16px 0px

Motion

Micro-interactions run at 100ms (dominant) with ease-in-out.

• durations: 100ms · 200ms
• easings: ease-in-out · ease
• animated properties: background-color, transform

Native design tokens

…and 38 more measured on the page.

Button states (measured)

• primary hover: background #007200

Layout (measured)

• container max-width: 1152px
• nav: 80px sticky
• common grid: 2 columns

Motion choreography (measured)

Load order: span.e-eei87o×27 → svg.e-1lebrdq → svg.e-11fyubl → svg.e-1ew32d3 → svg.e-10vct1d

Overlay recipe (measured)

dialog panel: #FFFFFF · radius 12px

Input (measured)

height 56px · radius 28px

Responsive (measured)

• breakpoints: 768px · 1023px · 1280px
• mobile (390px): hero 24px · nav hamburger

Install it

Drop this measured system into any shadcn/Tailwind project in one command:

npx shadcn add mozaika.design/r/decode/instacart.com

Or as a Meta Astryx theme — a ready defineTheme file with the measured hover/press states baked in:

curl -o src/themes/instacart.theme.ts https://mozaika.design/api/astryx/decode/instacart.com.ts

registry item · astryx theme · or query it over MCP: get_design_system("Instacart Mobile")

Export: DESIGN.md

# Instacart Mobile — Design System

> light, consumer, high — deep decode (measured live)

## Colors

| Role | Value |
|------|-------|
| bg | `#FFFFFF` |
| surface | `#EFEFEF` |
| border | `#D8D8D8` |
| text | `#000000` |
| text_muted | `#606060` |
| primary | `#003E29` |
| accent | `#003E29` |
| link | `#343538` |
| button_bg | `#108910` |
| button_text | `#FFFFFF` |

**Using these colors**

- **Action color** `#108910` — the single interactive color; it appears only on things you click or must notice (buttons, key highlights), never on large fills or backgrounds.
- `primary`, `accent` are all `#003E29` — one role, not several.
- **accent** `#003E29` — accent for emphasis — keep it rare on the page.
- **link** `#343538` — reads as a neutral UI color, not a link accent — verify against the reference (action = #108910).
- **Page coverage** (full-page screenshot pixels): `#FFFFFF` 64.1% · `#003E2C` 16.3% · `#A9B98C` 7.9% · `#5F713E` 4.8%

## Typography

- Heading: **Instacart Sans** _(free fallback: Newsreader)_
- Body: **Instacart Sans** _(free fallback: Newsreader)_

| Role | Size / weight · line-height · tracking |
|------|------------------------------------------|
| hero | 28px / 400 · lh 32px |
| h2 | 26px / 600 · lh 33px |
| h3 | 24px / 700 |
| body | 14px / 400 · lh 20px |
| small | 12px / 400 · lh 16px |

- Weight ladder: 400 · 600 · 700 — use these exact measured weights, not the 400/600 defaults.

> **Fonts —** Instacart Sans may be proprietary — safe free fallback: Newsreader (Google Fonts).

## Spacing
- base unit: 8px (inferred from the measured scale)
- measured scale: 2px, 4px, 6px, 7px, 8px, 10px, 12px, 13px, 16px, 20px — snap all gaps/padding to these

## Radius
- base: 12px
- button: 20px
- card: 8px
- pill: 9999px

## Buttons

| Button | Fill / text | Border | Radius | Padding | Font | Shadow |
|--------|-------------|--------|--------|---------|------|--------|
| primary | `#108910` / `#FFFFFF` | none | 20px | 0px 16px 0px 16px | 400 16px | none |

**States (measured, not guessed)**

- primary hover: background `#007200`

## Shadows (elevation)
- card: `rgba(0, 0, 0, 0.16) 0px 0px 16px 0px`

## Motion
- durations: 100ms (dominant) · 200ms
- easings: `ease-in-out` (dominant) · `ease`
- animated properties: background-color, transform

Micro-interactions use the dominant duration + easing; nothing on the page animates slower than the longest duration above — don't invent springier motion.

## Their own tokens (verbatim from :root)

| Token | Value |
|-------|-------|
| `--ids-color-brand-primary-extra-light` | `#F6FDF6` |
| `--ids-color-brand-primary-light` | `#E9FBE9` |
| `--ids-color-brand-primary-regular` | `#108910` |
| `--ids-color-brand-primary-dark` | `#0D720D` |
| `--ids-color-brand-primary-extra-dark` | `#0A610A` |
| `--ids-color-brand-secondary-light` | `#EDF7F4` |
| `--ids-color-brand-secondary-regular` | `#003D29` |
| `--ids-color-brand-secondary-dark` | `#003121` |
| `--ids-color-brand-secondary-extra-dark` | `#001810` |
| `--ids-color-brand-tertiary-light` | `#F7F5F0` |
| `--ids-color-brand-tertiary-regular` | `#FAF1E5` |
| `--ids-color-brand-tertiary-dark` | `#EFE9E1` |

_…and 36 more measured on the page._

Prefer these names when extending their system — it's the brand's actual vocabulary.

## Layout (measured)
- container max 1152px · common grid: 2-col
- nav: 80px sticky

| Section (y) | Height | Cols | Gap | Pad y | Split |
|---|---|---|---|---|---|
| 79 | 230 | 2 | 16 | 0/0 | — |
| 325 | 269 | 2 | — | 16/0 | 73/27 |
| 626 | 673 | — | — | 0/0 | — |
| 1531 | 2298 | — | — | 0/0 | — |

## Motion choreography (measured)
Load order: `span.e-eei87o`×27 @0ms → `svg.e-1lebrdq` @3ms → `svg.e-11fyubl` @3ms → `svg.e-1ew32d3` @3ms → `svg.e-10vct1d` @3ms
- overlay dialog (auto-opened): panel #FFFFFF · r 12px · shadow rgba(0, 0, 0, 0.16) 0px 1px 8px 0px

Rebuild the timeline, not just the durations — order, delays and staggers above are the choreography.

## Components (measured)
- input: h 56px · r 28px · border 1px solid rgb(199, 200, 205) · bg rgba(0, 0, 0, 0) · placeholder #343538
- card ×4: pad 0px 0px 0px 0px · r 8px · bg #F6F7F8
  - hover: font-weight `400` · letter-spacing `normal`
- link: #000000 · no underline
- disabled: bg rgba(0, 0, 0, 0) · text #000000

## Responsive (measured)
- breakpoints: 768px · 1023px · 1280px
- mobile (390px): hero 24px · body 16px · nav: hamburger

## How to apply
Paste the Tailwind `@theme` (or CSS variables) as your base, then build each
section to its spec — verify every color, radius, and font against these tokens.
Hover/focus states, shadows and motion timings above are measured from the live page — match them exactly, don't re-guess them.

---

> **Decoded with Mozaika** — measured live, not guessed. Full decoded design system + one-command install: mozaika.design/decode/instacart.com

← All decoded design systems

An automated reading of Instacart Mobile's publicly-visible CSS (colors, fonts, spacing, motion) — not affiliated with instacart.com. No screenshots stored. Removal requests: hello@mozaika.design.