Kinfolk — decoded design system

kinfolk.com · light · minimalist · custom · deep decode — measured live

Kinfolk's design system, decoded live by Mozaika: measured color roles, type scale, buttons with real hover/focus states, motion and the brand's own tokens.

Open in Mozaika →

This is a static, crawlable rendering for search & AI engines. The interactive version — filters, live decode console, copy & export — is at https://mozaika.design/decode/kinfolk.com.

Decoded design system

Kinfolk's decoded design system: background #FFFFFF, text #000000, accent #FF0000, link #FFFFFF, primary #1863DC; type scale h1 60px / h2 50px / body 15px; 4px spacing base; 2px base radius. The single interactive/action color is #000000 — used only on interactive or must-notice elements (buttons, links, key highlights), never on large fills.

Color roles

Using these colors

• Action color #000000 — the single interactive color; only on things you click or must notice, never large fills.
• accent #FF0000 — accent for emphasis — keep it rare on the page.
• primary #1863DC — a brand color — but the call-to-action uses #000000, not this.
• link #FFFFFF — fails contrast on the background (~1.0:1) — this is a dark UI color, NOT a readable link; use the text or action color for links (verify against the reference).
• secondary #CC1818 — optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two.

Typography

• Heading: Kinfolk-Serif-Deck
• Body: Kinfolk-Serif-Text
• h1: 60px
• h2: 50px
• body: 15px

Spacing

• base unit: 4px
• scale: 2px, 4px, 6px, 7px, 8px, 12px, 15px, 20px, 24px, 30px

Radii

• base: 2px
• button: 2px

Shadows (elevation)

• card: rgba(172, 171, 171, 0.3) 0px -1px 10px 0px

Motion

Micro-interactions run at 400ms (dominant) with ease.

• durations: 400ms · 500ms · 300ms
• easings: ease · cubic-bezier(0.25, 1, 0.5, 1)
• animated properties: opacity, color, transform, top

Native design tokens

Button states (measured)

• primary focus: outline 1px auto rgb(16, 16, 16)

Layout (measured)

• container max-width: 1140px
• nav: 54px fixed
• common grid: 24 columns

Motion choreography (measured)

Load order: div.StroyModule__slide×7 → h3.StoryModule__title×16 → p.StoryModule__label-cat×16 → p.StoryModule__label-title×16 → span.StoryModule__label-dot → g×2

Scroll reveal: 5 elements rest at opacity 0, translateY(65px), animate in over 1.2s cubic-bezier(0.25, 1, 0.5, 1).

Overlay recipe (measured)

dialog panel: #FFFFFF · radius 6px

Responsive (measured)

• breakpoints: 550px · 600px · 739px · 1024px · 1200px · 1440px
• mobile (390px): hero 25px · nav inline

Install it

Drop this measured system into any shadcn/Tailwind project in one command:

npx shadcn add mozaika.design/r/decode/kinfolk.com

Or as a Meta Astryx theme — a ready defineTheme file with the measured hover/press states baked in:

curl -o src/themes/kinfolk.theme.ts https://mozaika.design/api/astryx/decode/kinfolk.com.ts

registry item · astryx theme · or query it over MCP: get_design_system("Kinfolk")

Export: DESIGN.md

# Kinfolk — Design System

> light, minimalist, low, custom — deep decode (measured live)

## Colors

| Role | Value |
|------|-------|
| bg | `#FFFFFF` |
| surface | `#EFEFEF` |
| border | `#D8D8D8` |
| text | `#000000` |
| text_muted | `#606060` |
| primary | `#1863DC` |
| accent | `#FF0000` |
| link | `#FFFFFF` |
| secondary | `#CC1818` |
| button_bg | `#000000` |
| button_text | `#FFFFFF` |

**Using these colors**

- **Action color** `#000000` — the single interactive color; it appears only on things you click or must notice (buttons, key highlights), never on large fills or backgrounds.
- **accent** `#FF0000` — accent for emphasis — keep it rare on the page.
- **primary** `#1863DC` — a brand color — but the call-to-action uses #000000, not this.
- **link** `#FFFFFF` — fails contrast on the background (~1.0:1) — this is a dark UI color, NOT a readable link; use the text or action color for links (verify against the reference).
- **secondary** `#CC1818` — optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two.
- **Page coverage** (full-page screenshot pixels): `#000000` 54.8% · `#FFFFFF` 33% · `#693D28` 3.6% · `#8A6F5B` 3.2%

## Typography

- Heading: **Kinfolk-Serif-Deck** _(free fallback: Newsreader)_
- Body: **Kinfolk-Serif-Text** _(free fallback: Newsreader)_

| Role | Size / weight · line-height · tracking |
|------|------------------------------------------|
| hero | 60px / 400 · lh 60px · tracking -0.3px |
| h2 | 50px / 400 · lh 52px · tracking -0.5px |
| h3 | 32px / 400 · lh 38px · tracking -0.16px |
| body | 15px / 400 · lh 20px · tracking 0.15px |
| small | 14px / 500 · lh 24px |

- Weight ladder: 400 · 500 · 700 — use these exact measured weights, not the 400/600 defaults.

> **Fonts —** Kinfolk-Serif-Deck may be proprietary — safe free fallback: Newsreader (Google Fonts). Kinfolk-Serif-Text may be proprietary — safe free fallback: Newsreader (Google Fonts).

## Spacing
- base unit: 4px (inferred from the measured scale)
- measured scale: 2px, 4px, 6px, 7px, 8px, 12px, 15px, 20px, 24px, 30px — snap all gaps/padding to these

## Radius
- base: 2px
- button: 2px
- card: 6px
- sharp: 2px

## Buttons

| Button | Fill / text | Border | Radius | Padding | Font | Shadow |
|--------|-------------|--------|--------|---------|------|--------|
| primary | `rgba(0, 0, 0, 0)` / `#FFFFFF` | 1px solid rgb(255, 255, 255) | 2px | 4px 8px 4px 8px | 400 15px / 0.15px | none |
| secondary | `rgba(0, 0, 0, 0)` / `#000000` | 2px solid rgb(0, 0, 0) | 2px | 8px 8px 8px 8px | 500 14px | none |

**States (measured, not guessed)**

- primary focus: outline `1px auto rgb(16, 16, 16)`
- transition: `opacity 0.5s cubic-bezier(0.25, 1, 0.5, 1)`

## Shadows (elevation)
- card: `rgba(172, 171, 171, 0.3) 0px -1px 10px 0px`

## Motion
- durations: 400ms (dominant) · 500ms · 300ms
- easings: `ease` (dominant) · `cubic-bezier(0.25, 1, 0.5, 1)`
- animated properties: opacity, color, transform, top

Micro-interactions use the dominant duration + easing; nothing on the page animates slower than the longest duration above — don't invent springier motion.

## Their own tokens (verbatim from :root)

| Token | Value |
|-------|-------|
| `--wp-admin-theme-color` | `#3858e9` |
| `--wp-admin-theme-color-darker-10` | `#2145e6` |
| `--wp-admin-theme-color-darker-20` | `#183ad6` |
| `--wp-admin-border-width-focus` | `2px` |
| `--six-site-margin` | `34px` |
| `--six-gutter` | `20px` |
| `--six-site-max-width` | `4000px` |

Prefer these names when extending their system — it's the brand's actual vocabulary.

## Layout (measured)
- container max 1140px · common grid: 24-col
- nav: 54px fixed

| Section (y) | Height | Cols | Gap | Pad y | Split |
|---|---|---|---|---|---|
| 219 | 581 | — | — | 0/0 | — |
| 2060 | 517 | — | — | 0/0 | — |

## Motion choreography (measured)
Load order: `div.StroyModule__slide`×7 @0ms → `h3.StoryModule__title`×16 @0ms → `p.StoryModule__label-cat`×16 @0ms → `p.StoryModule__label-title`×16 @0ms → `span.StoryModule__label-dot` @0ms → `g`×2 @0ms
- scroll reveal: 5 elements rest at opacity 0, translateY(65px), animate in over 1.2s cubic-bezier(0.25, 1, 0.5, 1) (5 revealed during the drive).
- overlay dialog (auto-opened): panel #FFFFFF · r 6px

Rebuild the timeline, not just the durations — order, delays and staggers above are the choreography.

## Components (measured)
- link: #1863DC · no underline

## Responsive (measured)
- breakpoints: 550px · 600px · 739px · 1024px · 1200px · 1440px
- mobile (390px): hero 25px · body 16px · nav: inline

## How to apply
Paste the Tailwind `@theme` (or CSS variables) as your base, then build each
section to its spec — verify every color, radius, and font against these tokens.
Hover/focus states, shadows and motion timings above are measured from the live page — match them exactly, don't re-guess them.

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> **Decoded with Mozaika** — measured live, not guessed. Full decoded design system + one-command install: mozaika.design/decode/kinfolk.com

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An automated reading of Kinfolk's publicly-visible CSS (colors, fonts, spacing, motion) — not affiliated with kinfolk.com. No screenshots stored. Removal requests: hello@mozaika.design.