Oatly — decoded design system

oatly.com · light · playful · custom · deep decode — measured live

Oatly's design system, decoded live by Mozaika: measured color roles, type scale, buttons with real hover/focus states, motion and the brand's own tokens.

Open in Mozaika →

This is a static, crawlable rendering for search & AI engines. The interactive version — filters, live decode console, copy & export — is at https://mozaika.design/decode/oatly.com.

Decoded design system

Oatly's decoded design system: background #FFFFFF, text #000000, accent #98C5D3, link #FFFFFF, primary #E43E39; type scale h1 30px / h2 27px / body 16px; 8px spacing base; 6px base radius. The single interactive/action color is #000000 — used only on interactive or must-notice elements (buttons, links, key highlights), never on large fills.

Color roles

Using these colors

• Action color #000000 — the single interactive color; only on things you click or must notice, never large fills.
• accent #98C5D3 — accent for emphasis — keep it rare on the page.
• primary #E43E39 — a brand color — but the call-to-action uses #000000, not this.
• link #FFFFFF — fails contrast on the background (~1.0:1) — this is a dark UI color, NOT a readable link; use the text or action color for links (verify against the reference).
• secondary #F8C8D8 — optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two.

Typography

• Heading: Margo Pro Bold
• Body: Margo Pro Regular
• h1: 30px
• h2: 27px
• body: 16px

Spacing

• base unit: 8px
• scale: 2px, 6px, 8px, 11px, 12px, 16px, 20px, 21px, 24px, 30px

Radii

• base: 6px
• button: 3px

Shadows (elevation)

• card: rgb(0, 0, 0) 2px 2px 0px 0px

Motion

Micro-interactions run at 300ms (dominant) with ease.

• durations: 300ms · 400ms
• easings: ease · ease-in-out
• animated properties: translate, color

Native design tokens

…and 90 more measured on the page.

Button states (measured)

• primary hover: color #C6C6C6
• primary focus: outline 2px solid rgb(0, 0, 0)

Layout (measured)

• container max-width: 640px
• nav: 900px fixed

Overlay recipe (measured)

dialog panel: #FFFFFF · radius 0px

Responsive (measured)

• breakpoints: 375px · 400px · 414px · 480px · 768px · 960px
• mobile (390px): hero 28px · nav hamburger

Install it

Drop this measured system into any shadcn/Tailwind project in one command:

npx shadcn add mozaika.design/r/decode/oatly.com

registry item · or query it over MCP: get_design_system("Oatly")

Export: DESIGN.md

# Oatly — Design System

> light, playful, high, custom — deep decode (measured live)

## Colors

| Role | Value |
|------|-------|
| bg | `#FFFFFF` |
| surface | `#EFEFEF` |
| border | `#D8D8D8` |
| text | `#000000` |
| text_muted | `#606060` |
| primary | `#E43E39` |
| accent | `#98C5D3` |
| link | `#FFFFFF` |
| secondary | `#F8C8D8` |
| button_bg | `#000000` |
| button_text | `#FFFFFF` |

**Using these colors**

- **Action color** `#000000` — the single interactive color; it appears only on things you click or must notice (buttons, key highlights), never on large fills or backgrounds.
- **accent** `#98C5D3` — accent for emphasis — keep it rare on the page.
- **primary** `#E43E39` — a brand color — but the call-to-action uses #000000, not this.
- **link** `#FFFFFF` — fails contrast on the background (~1.0:1) — this is a dark UI color, NOT a readable link; use the text or action color for links (verify against the reference).
- **secondary** `#F8C8D8` — optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two.
- **Page coverage** (full-page screenshot pixels): `#594F50` 48.5% · `#F6F6F6` 23.3% · `#131112` 10.9% · `#3D3538` 10.7%

## Typography

- Heading: **Margo Pro Bold** _(free fallback: Newsreader)_
- Body: **Margo Pro Regular** _(free fallback: Newsreader)_

| Role | Size / weight · line-height · tracking |
|------|------------------------------------------|
| hero | 30px / 400 · lh 30px |
| h2 | 27px / 500 · lh 32px |
| h3 | 23px / 400 · lh 28px |
| body | 16px / 400 · lh 19px |
| small | 15px / 500 · lh 17px |

- Weight ladder: 400 · 500 · 600 · 900 — use these exact measured weights, not the 400/600 defaults.

> **Fonts —** Margo Pro Bold may be proprietary — safe free fallback: Newsreader (Google Fonts). Margo Pro Regular may be proprietary — safe free fallback: Newsreader (Google Fonts).

## Spacing
- base unit: 8px (inferred from the measured scale)
- measured scale: 2px, 6px, 8px, 11px, 12px, 16px, 20px, 21px, 24px, 30px — snap all gaps/padding to these

## Radius
- base: 6px
- button: 3px
- card: 5px
- pill: 9999px
- sharp: 3px

## Buttons

| Button | Fill / text | Border | Radius | Padding | Font | Shadow |
|--------|-------------|--------|--------|---------|------|--------|
| primary | `#000000` / `#FFFFFF` | none | 3px | 11px 16px 11px 16px | 900 16.875px | none |
| secondary | `#FFFFFF` / `#000000` | none | 0px | — | — | none |

**States (measured, not guessed)**

- primary hover: color `#C6C6C6`
- primary focus: outline `2px solid rgb(0, 0, 0)`
- transition: `all 0.3s ease`

## Shadows (elevation)
- card: `rgb(0, 0, 0) 2px 2px 0px 0px`

## Motion
- durations: 300ms (dominant) · 400ms
- easings: `ease` (dominant) · `ease-in-out`
- animated properties: translate, color

Micro-interactions use the dominant duration + easing; nothing on the page animates slower than the longest duration above — don't invent springier motion.

## Their own tokens (verbatim from :root)

| Token | Value |
|-------|-------|
| `--color-primary-black` | `#000000` |
| `--color-primary-white` | `#ffffff` |
| `--color-primary-blue` | `#98c5d3` |
| `--color-primary-pink` | `#f8c8d8` |
| `--color-primary-yellow` | `#fdcf85` |
| `--color-primary-purple` | `#a67eb1` |
| `--color-primary-gray` | `#c6c6c6` |
| `--color-primary-brown` | `#a0632d` |
| `--color-secondary-medium-gray` | `#888888` |
| `--color-secondary-dark-gray` | `#444444` |
| `--color-secondary-light-gray` | `#eeeeee` |
| `--color-secondary-green` | `#68c74e` |

_…and 88 more measured on the page._

Prefer these names when extending their system — it's the brand's actual vocabulary.

## Layout (measured)
- container max 640px
- nav: 900px fixed · bg rgba(0, 0, 0, 0.5)

| Section (y) | Height | Cols | Gap | Pad y | Split |
|---|---|---|---|---|---|
| 0 | 900 | — | — | 21/21 | — |

## Motion choreography (measured)
- overlay dialog (auto-opened): panel #FFFFFF · r 0px · border 1px solid rgb(0, 0, 0) · shadow rgb(0, 0, 0) 2px 2px 0px 0px

Rebuild the timeline, not just the durations — order, delays and staggers above are the choreography.

## Components (measured)
- link: #000000 · underline

## Responsive (measured)
- breakpoints: 375px · 400px · 414px · 480px · 768px · 960px
- mobile (390px): hero 28px · body 14px · nav: hamburger

## How to apply
Paste the Tailwind `@theme` (or CSS variables) as your base, then build each
section to its spec — verify every color, radius, and font against these tokens.
Hover/focus states, shadows and motion timings above are measured from the live page — match them exactly, don't re-guess them.

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An automated reading of Oatly's publicly-visible CSS (colors, fonts, spacing, motion) — not affiliated with oatly.com. No screenshots stored. Removal requests: hello@mozaika.design.