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Pitch — decoded design system

pitch.com · light · modern · custom · deep decode — measured live

Pitch's design system, decoded live by Mozaika: measured color roles, type scale, buttons with real hover/focus states, motion and the brand's own tokens.

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This is a static, crawlable rendering for search & AI engines. The interactive version — filters, live decode console, copy & export — is at https://mozaika.design/decode/pitch.com.

Decoded design system

Pitch's decoded design system: background #FFFFFF, text #000000, accent #5318EB, link #0C021C, primary #5318EB; type scale h1 64px / h2 60px / body 16px; 8px spacing base; 15px base radius. The single interactive/action color is #5318EB — used only on interactive or must-notice elements (buttons, links, key highlights), never on large fills.

Color roles

RoleValue
bg#FFFFFF
surface#EFEFEF
border#D8D8D8
text#000000
text_muted#606060
primary#5318EB
accent#5318EB
link#0C021C
button_bg#5318EB
button_text#FFFFFF

Using these colors

Typography

Spacing

Radii

Shadows (elevation)

Motion

Micro-interactions run at 200ms (dominant) with ease-out.

Layout (measured)

Motion choreography (measured)

Load order: divdiv×44

Scroll reveal: 8 elements rest at opacity 0, translateY(20px), animate in over 750ms.

Stagger: div ×3 — 200ms apart.

Input (measured)

height 72px · radius 0px

Responsive (measured)

Install it

Drop this measured system into any shadcn/Tailwind project in one command:

npx shadcn add mozaika.design/r/decode/pitch.com

registry item · or query it over MCP: get_design_system("Pitch")

Export: DESIGN.md

# Pitch — Design System

> light, modern, high, custom — deep decode (measured live)

## Colors

| Role | Value |
|------|-------|
| bg | `#FFFFFF` |
| surface | `#EFEFEF` |
| border | `#D8D8D8` |
| text | `#000000` |
| text_muted | `#606060` |
| primary | `#5318EB` |
| accent | `#5318EB` |
| link | `#0C021C` |
| button_bg | `#5318EB` |
| button_text | `#FFFFFF` |

**Using these colors**

- **Action color** `#5318EB` — the single interactive color; it appears only on things you click or must notice (buttons, key highlights), never on large fills or backgrounds.
- `primary`, `accent`, `button_bg` are all `#5318EB` — one role, not several (your action color).
- **accent** `#5318EB` — THE accent / action color — interactive & must-notice only (buttons, links, focus, one key highlight); never large fills or backgrounds. Scarcity is what makes it read as designed.
- **link** `#0C021C` — inline text links and link-styled controls.
- **Page coverage** (full-page screenshot pixels): `#280F62` 37.4% · `#FFFFFF` 19% · `#6041A3` 14% · `#4C2D91` 11.5%

## Typography

- Heading: **Mark Pro** _(free fallback: Newsreader)_
- Body: **Eina 03** _(free fallback: Newsreader)_
- Mono: **Space Mono** _(measured)_

| Role | Size / weight · line-height · tracking |
|------|------------------------------------------|
| hero | 64px / 700 · lh 58px · tracking -2.56px |
| h2 | 60px / 700 · lh 60px |
| h3 | 48px / 700 · lh 58px |
| body | 16px / 400 · lh 26px |
| small | 14px / 700 · lh 20px |

- Weight ladder: 400 · 500 · 600 · 700 — use these exact measured weights, not the 400/600 defaults.

> **Fonts —** Mark Pro may be proprietary — safe free fallback: Newsreader (Google Fonts). Eina 03 may be proprietary — safe free fallback: Newsreader (Google Fonts).

## Spacing
- base unit: 8px (inferred from the measured scale)
- measured scale: 4px, 8px, 10px, 12px, 16px, 20px, 24px, 32px, 40px, 52px — snap all gaps/padding to these
- section rhythm: 120px top/bottom padding per section (measured)

## Radius
- base: 15px
- button: 4px
- card: 20px

## Buttons

| Button | Fill / text | Border | Radius | Padding | Font | Shadow |
|--------|-------------|--------|--------|---------|------|--------|
| primary | `#5318EB` / `#FFFFFF` | none | 4px | 8px 12px 8px 16px | 400 14px | none |
| secondary | `#C4EE87` / `#0000EE` | none | 4px | 10px 12px 10px 12px | 400 12px | none |

**States (measured, not guessed)**

- secondary hover: background `#C6A4FF`
- transition: `opacity 0.15s ease`

## Shadows (elevation)
- card: `rgba(198, 165, 255, 0.35) 0px 20px 60px -20px`
- overlay: `rgba(12, 2, 28, 0.18) 0px 24px 60px 0px, rgba(12, 2, 28, 0.08) 0px 4px 12px 0px`

## Motion
- durations: 200ms (dominant) · 150ms · 400ms
- easings: `ease-out` (dominant) · `ease`
- animated properties: opacity, filter, transform, outline-color

Micro-interactions use the dominant duration + easing; nothing on the page animates slower than the longest duration above — don't invent springier motion.

## Layout (measured)
- container max 1220px · common grid: 2-col
- nav: 80px relative · bg rgba(29, 11, 71, 0.525)

| Section (y) | Height | Cols | Gap | Pad y | Split |
|---|---|---|---|---|---|
| 0 | 1228 | 2 | 10 | 0/0 | — |
| 4479 | 671 | 2 | — | 0/0 | 29/71 |

## Motion choreography (measured)
Load order: `div` @0ms → `div`×44 @287ms
- `div` ×3 — opacity 0→1 — 600ms ease-out (delay 3200ms)
- stagger: `div` ×3 — 200ms apart
- scroll reveal: 8 elements rest at opacity 0, translateY(20px), animate in over 750ms (7 revealed during the drive).

Rebuild the timeline, not just the durations — order, delays and staggers above are the choreography.

## Components (measured)
- input: h 72px · r 0px · bg rgba(0, 0, 0, 0) · placeholder #757575
- link: #5318EB · underline
- disabled: bg #5318EB · text #FFFFFF

## Responsive (measured)
- breakpoints: 809px · 1199px
- mobile (390px): hero 82px · body 12px · nav: inline

## How to apply
Paste the Tailwind `@theme` (or CSS variables) as your base, then build each
section to its spec — verify every color, radius, and font against these tokens.
Hover/focus states, shadows and motion timings above are measured from the live page — match them exactly, don't re-guess them.

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Mozaika is an MCP-native design-reference library for AI coding agents: real products decoded into measured design systems, full-page screens, sliced sections with per-section specs, and ordered user flows. Connect your agent over MCP.

An automated reading of Pitch's publicly-visible CSS (colors, fonts, spacing, motion) — not affiliated with pitch.com. No screenshots stored. Removal requests: hello@mozaika.design.