Ritual — decoded design system

ritual.com · light · modern · tailwind · deep decode — measured live

Ritual's design system, decoded live by Mozaika: measured color roles, type scale, buttons with real hover/focus states, motion and the brand's own tokens.

Open in Mozaika →

This is a static, crawlable rendering for search & AI engines. The interactive version — filters, live decode console, copy & export — is at https://mozaika.design/decode/ritual.com.

Decoded design system

Ritual's decoded design system: background #FFFFFF, text #142B6F, accent #142B6F, link #FFFFFF, primary #CBD5E1; type scale h1 40px / h2 32px / body 18px; 8px spacing base; 8px base radius. The single interactive/action color is #142A6F — used only on interactive or must-notice elements (buttons, links, key highlights), never on large fills.

Color roles

Using these colors

• Action color #142A6F — the single interactive color; only on things you click or must notice, never large fills.
• accent #142B6F, button_bg #142A6F are visually the same color (Δ1) — treat as one role (the action color).
• accent #142B6F — THE accent / action color — interactive & must-notice only (buttons, links, focus, one key highlight); never large fills or backgrounds. Scarcity is what makes it read as designed.
• primary #CBD5E1 — a neutral UI color (chips, tags, icon fills, chrome), not the action color (action = #142A6F).
• link #FFFFFF — fails contrast on the background (~1.0:1) — this is a dark UI color, NOT a readable link; use the text or action color for links (verify against the reference).
• secondary #64748B — optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two.

Typography

• Heading: CircularXX
• Body: CircularXX
• h1: 40px
• h2: 32px
• body: 18px

Spacing

• base unit: 8px
• scale: 2px, 4px, 6px, 8px, 10px, 12px, 15px, 16px, 24px, 32px

Radii

• base: 8px
• button: 30px

Shadows (elevation)

• subtle: rgba(0, 56, 255, 0.22) 0px 0px 0px 4px
• card: rgba(1, 1, 63, 0.1) 0px 2px 19px -4px
• overlay: rgba(0, 0, 0, 0.15) 0px 0px 30px 0px

Motion

Micro-interactions run at 500ms (dominant) with ease-in-out.

• durations: 500ms · 150ms · 300ms
• easings: ease-in-out · cubic-bezier(0.4, 0, 0.2, 1)
• animated properties: transform, translate, scale, rotate

Native design tokens

…and 110 more measured on the page.

Button states (measured)

• primary focus: outline 2px solid rgb(0, 24, 255)

Layout (measured)

• container max-width: 1440px
• nav: 61px relative
• common grid: 2 columns

Motion choreography (measured)

Load order: nav → ul.grid → li×10 → button.inline-flex×2 → span.highlight-hover×4 → a.pb-4×2

Overlay recipe (measured)

dialog panel: rgba(40, 40, 40, 0.6) · radius 0px · enter 350ms linear

Responsive (measured)

• breakpoints: 480px · 640px · 768px · 1024px · 1280px · 1536px
• mobile (390px): hero 40px · nav inline

Install it

Drop this measured system into any shadcn/Tailwind project in one command:

npx shadcn add mozaika.design/r/decode/ritual.com

registry item · or query it over MCP: get_design_system("Ritual")

Export: DESIGN.md

# Ritual — Design System

> light, modern, medium, tailwind — deep decode (measured live)

## Colors

| Role | Value |
|------|-------|
| bg | `#FFFFFF` |
| surface | `#F0F2F6` |
| border | `#DBDFE9` |
| text | `#142B6F` |
| text_muted | `#6D7BA5` |
| primary | `#CBD5E1` |
| accent | `#142B6F` |
| link | `#FFFFFF` |
| secondary | `#64748B` |
| button_bg | `#142A6F` |
| button_text | `#FFFFFF` |

**Using these colors**

- **Action color** `#142A6F` — the single interactive color; it appears only on things you click or must notice (buttons, key highlights), never on large fills or backgrounds.
- `accent` `#142B6F`, `button_bg` `#142A6F` are visually the same color (Δ1) — treat as one role (your action color).
- **accent** `#142B6F` — THE accent / action color — interactive & must-notice only (buttons, links, focus, one key highlight); never large fills or backgrounds. Scarcity is what makes it read as designed.
- **primary** `#CBD5E1` — a neutral UI color (chips, tags, icon fills, chrome), not the action color (action = #142A6F).
- **link** `#FFFFFF` — fails contrast on the background (~1.0:1) — this is a dark UI color, NOT a readable link; use the text or action color for links (verify against the reference).
- **secondary** `#64748B` — optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two.
- **Page coverage** (full-page screenshot pixels): `#7E7E7E` 49.6% · `#332F37` 18.4% · `#3E4C5B` 14.8% · `#716E62` 10.2%

## Typography

- Heading: **CircularXX** _(free fallback: Newsreader)_
- Body: **CircularXX** _(free fallback: Newsreader)_

| Role | Size / weight · line-height · tracking |
|------|------------------------------------------|
| hero | 40px / 450 · lh 50px · tracking -0.4px |
| h2 | 32px / 450 · lh 40px · tracking -0.32px |
| h3 | 24px / 450 · lh 36px |
| body | 18px / 500 · lh 27px |
| small | 16px / 450 · lh 24px |
| eyebrow | 12px / 500 · tracking 0.96px |

- Weight ladder: 400 · 450 · 500 · 700 — use these exact measured weights, not the 400/600 defaults.

> **Fonts —** CircularXX may be proprietary — safe free fallback: Newsreader (Google Fonts).

## Spacing
- base unit: 8px (inferred from the measured scale)
- measured scale: 2px, 4px, 6px, 8px, 10px, 12px, 15px, 16px, 24px, 32px — snap all gaps/padding to these
- section rhythm: 48px top/bottom padding per section (measured)

## Radius
- base: 8px
- button: 30px
- card: 25px
- pill: 9999px
- sharp: 2px

## Buttons

| Button | Fill / text | Border | Radius | Padding | Font | Shadow |
|--------|-------------|--------|--------|---------|------|--------|
| primary | `#142A6F` / `#FFFFFF` | none | 30px | 0px 0px 0px 0px | 700 16px | none |
| secondary | `#F5F7F8` / `#142B6F` | none | 25px | — | — | none |

**States (measured, not guessed)**

- primary focus: outline `2px solid rgb(0, 24, 255)`

## Shadows (elevation)
- subtle: `rgba(0, 56, 255, 0.22) 0px 0px 0px 4px`
- card: `rgba(1, 1, 63, 0.1) 0px 2px 19px -4px`
- overlay: `rgba(0, 0, 0, 0.15) 0px 0px 30px 0px`

## Motion
- durations: 500ms (dominant) · 150ms · 300ms
- easings: `ease-in-out` (dominant) · `cubic-bezier(0.4, 0, 0.2, 1)`
- animated properties: transform, translate, scale, rotate

Micro-interactions use the dominant duration + easing; nothing on the page animates slower than the longest duration above — don't invent springier motion.

## Their own tokens (verbatim from :root)

| Token | Value |
|-------|-------|
| `--color-background` | `#ffffff` |
| `--color-background-secondary` | `#fef6eb` |
| `--color-foreground` | `#142b6f` |
| `--color-foreground-secondary` | `#717171` |
| `--color-accent-01` | `#ab4824` |
| `--color-accent-02` | `#717171` |
| `--color-border-01` | `#b3b2b1` |
| `--color-border-02` | `#717171` |
| `--color-disabled` | `#b3b2b1` |
| `--color-link` | `#142b6f` |
| `--button-primary-color` | `#ffffff` |
| `--button-primary-hover-color` | `#142b6f` |

_…and 108 more measured on the page._

Prefer these names when extending their system — it's the brand's actual vocabulary.

## Layout (measured)
- container max 1440px · common grid: 2-col
- nav: 61px relative · bg #FFFFFF

| Section (y) | Height | Cols | Gap | Pad y | Split |
|---|---|---|---|---|---|
| 117 | 567 | 2 | — | 0/0 | 70/30 |
| 684 | 651 | 2 | 16 | 0/0 | 95/5 |
| 1335 | 240 | — | — | 0/0 | — |
| 1575 | 720 | 2 | — | 0/0 | — |
| 2295 | 672 | 2 | 32 | 0/0 | — |
| 3081 | 492 | — | — | 0/0 | — |
| 3573 | 444 | — | — | 0/0 | — |
| 3697 | 168 | — | — | 0/0 | — |

## Motion choreography (measured)
Load order: `nav` @0ms → `ul.grid` @0ms → `li`×10 @0ms → `button.inline-flex`×2 @0ms → `span.highlight-hover`×4 @0ms → `a.pb-4`×2 @0ms
- `div.needsclick` — opacity 0→1 — 350ms ease
- `?` — opacity 0→1 · transform translateY(10px)→translateY(0px) — 500ms ease-in-out
- `ul.grid` — opacity 0→1 · transform translateY(10px)→translateY(0px) — 500ms ease-in-out
- `li` ×4 — opacity 0→1 · transform translateY(10px)→translateY(0px) — 500ms ease-in-out
- `button.inline-flex` ×2 — opacity 0→1 · transform translateY(10px)→translateY(0px) — 500ms ease-in-out
- `span.highlight-hover` ×4 — opacity 0→1 · transform translateY(10px)→translateY(0px) — 500ms ease-in-out
- overlay dialog (auto-opened): panel rgba(40, 40, 40, 0.6) · r 0px
  - enter: opacity from 0 · 350ms linear
  - exit: opacity from 1 · 350ms linear | transform+opacity from translate3d(0px, 10%, 0px),0 · 350ms linear

Rebuild the timeline, not just the durations — order, delays and staggers above are the choreography.

## Components (measured)
- link: #FFFFFF · underline

## Responsive (measured)
- breakpoints: 480px · 640px · 768px · 1024px · 1280px · 1536px
- mobile (390px): hero 40px · body 16px · nav: inline

## How to apply
Paste the Tailwind `@theme` (or CSS variables) as your base, then build each
section to its spec — verify every color, radius, and font against these tokens.
Hover/focus states, shadows and motion timings above are measured from the live page — match them exactly, don't re-guess them.

← All decoded design systems

An automated reading of Ritual's publicly-visible CSS (colors, fonts, spacing, motion) — not affiliated with ritual.com. No screenshots stored. Removal requests: hello@mozaika.design.