Rows — decoded design system

rows.com · light · modern · custom · deep decode — measured live

Rows's design system, decoded live by Mozaika: measured color roles, type scale, buttons with real hover/focus states, motion and the brand's own tokens.

Open in Mozaika →

This is a static, crawlable rendering for search & AI engines. The interactive version — filters, live decode console, copy & export — is at https://mozaika.design/decode/rows.com.

Decoded design system

Rows's decoded design system: background #FBF9F0, text #3A032D, accent #FFC800, link #0000EE, primary #FFC800; type scale h1 64px / h2 48px / body 18px; 4px spacing base; 5px base radius. The single interactive/action color is #FFC800 — used only on interactive or must-notice elements (buttons, links, key highlights), never on large fills.

Color roles

Using these colors

• Action color #FFC800 — the single interactive color; only on things you click or must notice, never large fills.
• primary, accent, button_bg are all #FFC800 — one role, not several (the action color).
• accent #FFC800 — THE accent / action color — interactive & must-notice only (buttons, links, focus, one key highlight); never large fills or backgrounds. Scarcity is what makes it read as designed.
• link #0000EE — inline text links and link-styled controls.
• secondary #FFFAE5 — optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two.

Typography

• Heading: GT Flexa
• Body: Output Sans
• h1: 64px
• h2: 48px
• body: 18px

Spacing

• base unit: 4px
• scale: 3px, 8px, 10px, 12px, 13px, 16px, 20px, 21px, 24px, 32px

Radii

• base: 5px
• button: 2px

Shadows (elevation)

• subtle: rgba(0, 0, 0, 0.06) 0px 0px 4px 0px
• card: rgba(0, 0, 0, 0.08) 0px 1px 6px 0px
• overlay: rgba(58, 3, 45, 0.04) 0px 10px 20px 0px, rgba(58, 3, 45, 0.04) 0px 2px 6px 0px, rgba(58, 3, 45, 0.04) 0px 0px 1px 0px

Motion

Micro-interactions run at 300ms (dominant) with ease-in-out.

• durations: 300ms · 200ms
• easings: ease-in-out · ease
• animated properties: color, opacity, background-color, background

Button states (measured)

• primary focus: outline 1px solid rgb(58, 3, 45)

Layout (measured)

• container max-width: 1224px
• nav: 111px relative
• common grid: 2 columns

Motion choreography (measured)

Load order: header._21hkX → div._2Uuld → h2._1vHOU → h2.NkDFg → header._1Ukgm → h3._2kMPo×3

Stagger: div ×8 — 100ms apart.

Responsive (measured)

• breakpoints: 375px · 480px · 768px · 1024px · 1200px · 1280px
• mobile (390px): hero 40px · nav hamburger

Install it

Drop this measured system into any shadcn/Tailwind project in one command:

npx shadcn add mozaika.design/r/decode/rows.com

registry item · or query it over MCP: get_design_system("Rows")

Export: DESIGN.md

# Rows — Design System

> light, modern, medium, custom — deep decode (measured live)

## Colors

| Role | Value |
|------|-------|
| bg | `#FBF9F0` |
| surface | `#EFEAE4` |
| border | `#DED4D2` |
| text | `#3A032D` |
| text_muted | `#836077` |
| primary | `#FFC800` |
| accent | `#FFC800` |
| link | `#0000EE` |
| secondary | `#FFFAE5` |
| button_bg | `#FFC800` |
| button_text | `#3A032D` |

**Using these colors**

- **Action color** `#FFC800` — the single interactive color; it appears only on things you click or must notice (buttons, key highlights), never on large fills or backgrounds.
- `primary`, `accent`, `button_bg` are all `#FFC800` — one role, not several (your action color).
- **accent** `#FFC800` — THE accent / action color — interactive & must-notice only (buttons, links, focus, one key highlight); never large fills or backgrounds. Scarcity is what makes it read as designed.
- **link** `#0000EE` — inline text links and link-styled controls.
- **secondary** `#FFFAE5` — optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two.
- **Page coverage** (full-page screenshot pixels): `#FBF9F0` 85.8% · `#491D42` 8.3% · `#E0D7BF` 5.8%

## Typography

- Heading: **GT Flexa** _(free fallback: Newsreader)_
- Body: **Output Sans** _(free fallback: Newsreader)_

| Role | Size / weight · line-height · tracking |
|------|------------------------------------------|
| hero | 64px / 600 · lh 67px · tracking -1.28px |
| h2 | 48px / 700 · lh 46px · tracking -0.96px |
| h3 | 36px / 600 · lh 34px · tracking -0.72px |
| body | 18px / 400 · lh 25px |
| small | 17px / 400 · lh 24px |

- Weight ladder: 400 · 500 · 600 · 700 — use these exact measured weights, not the 400/600 defaults.

> **Fonts —** GT Flexa may be proprietary — safe free fallback: Newsreader (Google Fonts). Output Sans may be proprietary — safe free fallback: Newsreader (Google Fonts).

## Spacing
- base unit: 4px (inferred from the measured scale)
- measured scale: 3px, 8px, 10px, 12px, 13px, 16px, 20px, 21px, 24px, 32px — snap all gaps/padding to these
- section rhythm: 108px top/bottom padding per section (measured)

## Radius
- base: 5px
- button: 2px
- card: 6px
- sharp: 2px

## Buttons

| Button | Fill / text | Border | Radius | Padding | Font | Shadow |
|--------|-------------|--------|--------|---------|------|--------|
| primary | `#FFC800` / `#3A032D` | none | 2px | 0px 24px 0px 24px | 400 16px | none |
| secondary | `transparent` / `#3A032D` | none | 0px | — | — | none |

**States (measured, not guessed)**

- primary focus: outline `1px solid rgb(58, 3, 45)`
- transition: `background 0.3s ease-in-out`

## Shadows (elevation)
- subtle: `rgba(0, 0, 0, 0.06) 0px 0px 4px 0px`
- card: `rgba(0, 0, 0, 0.08) 0px 1px 6px 0px`
- overlay: `rgba(58, 3, 45, 0.04) 0px 10px 20px 0px, rgba(58, 3, 45, 0.04) 0px 2px 6px 0px, rgba(58, 3, 45, 0.04) 0px 0px 1px 0px`

## Motion
- durations: 300ms (dominant) · 200ms
- easings: `ease-in-out` (dominant) · `ease`
- animated properties: color, opacity, background-color, background

Micro-interactions use the dominant duration + easing; nothing on the page animates slower than the longest duration above — don't invent springier motion.

## Layout (measured)
- container max 1224px · common grid: 2-col
- nav: 111px relative

| Section (y) | Height | Cols | Gap | Pad y | Split |
|---|---|---|---|---|---|
| 60 | 569 | 2 | — | 200/90 | 62/38 |
| 629 | 560 | — | — | 0/0 | — |
| 1189 | 322 | 6 | 20 | 75/100 | 10/16/14/21/23/16 |
| 1511 | 1053 | 12 | 20 | 110/110 | — |
| 2563 | 1319 | 2 | 23 | 115/165 | 65/35 |
| 3883 | 944 | 2 | 40 | 108/108 | 67/33 |

## Motion choreography (measured)
Load order: `header._21hkX` @0ms → `div._2Uuld` @23ms → `h2._1vHOU` @23ms → `h2.NkDFg` @23ms → `header._1Ukgm` @23ms → `h3._2kMPo`×3 @23ms
- `header._21hkX` — opacity 0→1 — 200ms ease-in-out
- `div._2Uuld` — opacity 0→1 · transform translate3d(0px, 15px, 0px)→none — 200ms ease-in-out (delay 100ms)
- `h2._1vHOU` — opacity 0→1 · transform translate3d(0px, 15px, 0px)→none — 200ms ease-in-out (delay 100ms)
- `h2.NkDFg` — opacity 0→1 · transform translate3d(0px, 15px, 0px)→none — 200ms ease-in-out (delay 100ms)
- `header._1Ukgm` — opacity 0→1 · transform translate3d(0px, 15px, 0px)→none — 200ms ease-in-out (delay 100ms)
- `h3._2kMPo` ×3 — opacity 0→1 · transform translate3d(0px, 15px, 0px)→none — 200ms ease-in-out (delay 100ms)
- stagger: `div` ×8 — 100ms apart

Rebuild the timeline, not just the durations — order, delays and staggers above are the choreography.

## Responsive (measured)
- breakpoints: 375px · 480px · 768px · 1024px · 1200px · 1280px
- mobile (390px): hero 40px · body 18px · nav: hamburger

## How to apply
Paste the Tailwind `@theme` (or CSS variables) as your base, then build each
section to its spec — verify every color, radius, and font against these tokens.
Hover/focus states, shadows and motion timings above are measured from the live page — match them exactly, don't re-guess them.

An automated reading of Rows's publicly-visible CSS (colors, fonts, spacing, motion) — not affiliated with rows.com. No screenshots stored. Removal requests: hello@mozaika.design.