Snapchat Mobile — decoded design system

snapchat.com · light · consumer · deep decode — measured live

Snapchat Mobile's design system, decoded live by Mozaika: measured color roles, type scale, buttons with real hover/focus states, motion and the brand's own tokens.

Open in Mozaika →

This is a static, crawlable rendering for search & AI engines. The interactive version — filters, live decode console, copy & export — is at https://mozaika.design/decode/snapchat.com.

Decoded design system

Snapchat Mobile's decoded design system: background #FFFFFF, text #000000, accent #2E7CF6, link #53575B, primary #2E7CF6; type scale h1 48px / h2 28px / body 14px; 8px spacing base; 12px base radius. The single interactive/action color is #121314 — used only on interactive or must-notice elements (buttons, links, key highlights), never on large fills.

Color roles

Using these colors

• Action color #121314 — the single interactive color; only on things you click or must notice, never large fills.
• primary, accent are all #2E7CF6 — one role, not several (the action color).
• accent #2E7CF6 — accent for emphasis — keep it rare on the page.
• link #53575B — reads as a neutral UI color, not a link accent — verify against the reference (action = #121314).

Typography

• Heading: Avenir Next
• Body: Avenir Next
• h1: 48px
• h2: 28px
• body: 14px

Spacing

• base unit: 8px
• scale: 2px, 4px, 5px, 7px, 8px, 10px, 15px, 16px, 20px, 30px

Radii

• base: 12px
• button: 100px

Motion

Micro-interactions run at 200ms (dominant) with ease-in-out.

• durations: 200ms · 100ms
• easings: ease-in-out · ease
• animated properties: background-color

Native design tokens

…and 65 more measured on the page.

Button states (measured)

• primary focus: outline 1px auto rgb(16, 16, 16)

Layout (measured)

• container max-width: 1070px
• nav: 72px
• common grid: 2 columns

Motion choreography (measured)

Load order: svg

Input (measured)

height 38px · radius 5px

Responsive (measured)

• breakpoints: 768px
• mobile (390px): hero 36px · nav inline

Install it

Drop this measured system into any shadcn/Tailwind project in one command:

npx shadcn add mozaika.design/r/decode/snapchat.com

Or as a Meta Astryx theme — a ready defineTheme file with the measured hover/press states baked in:

curl -o src/themes/snapchat.theme.ts https://mozaika.design/api/astryx/decode/snapchat.com.ts

registry item · astryx theme · or query it over MCP: get_design_system("Snapchat Mobile")

Export: DESIGN.md

# Snapchat Mobile — Design System

> light, consumer, high — deep decode (measured live)

## Colors

| Role | Value |
|------|-------|
| bg | `#FFFFFF` |
| surface | `#EFEFEF` |
| border | `#D8D8D8` |
| text | `#000000` |
| text_muted | `#606060` |
| primary | `#2E7CF6` |
| accent | `#2E7CF6` |
| link | `#53575B` |
| button_bg | `#121314` |
| button_text | `#FFFFFF` |

**Using these colors**

- **Action color** `#121314` — the single interactive color; it appears only on things you click or must notice (buttons, key highlights), never on large fills or backgrounds.
- `primary`, `accent` are all `#2E7CF6` — one role, not several.
- **accent** `#2E7CF6` — accent for emphasis — keep it rare on the page.
- **link** `#53575B` — reads as a neutral UI color, not a link accent — verify against the reference (action = #121314).
- **Page coverage** (full-page screenshot pixels): `#FFFFFF` 44% · `#665558` 12.8% · `#1E252C` 11.7% · `#C7B3C3` 8.2%

## Typography

- Heading: **Avenir Next** _(free fallback: Newsreader)_
- Body: **Avenir Next** _(free fallback: Newsreader)_

| Role | Size / weight · line-height · tracking |
|------|------------------------------------------|
| hero | 48px / 600 · lh 60px |
| h2 | 28px / 700 · lh 36px |
| h3 | 22px / 600 · lh 28px |
| body | 14px / 400 · lh 17px |
| small | 13px / 400 · lh 16px |

- Weight ladder: 400 · 500 · 600 · 700 — use these exact measured weights, not the 400/600 defaults.

> **Fonts —** Avenir Next may be proprietary — safe free fallback: Newsreader (Google Fonts).

## Spacing
- base unit: 8px (inferred from the measured scale)
- measured scale: 2px, 4px, 5px, 7px, 8px, 10px, 15px, 16px, 20px, 30px — snap all gaps/padding to these

## Radius
- base: 12px
- button: 100px
- card: 20px

## Buttons

| Button | Fill / text | Border | Radius | Padding | Font | Shadow |
|--------|-------------|--------|--------|---------|------|--------|
| primary | `#121314` / `#FFFFFF` | none | 100px | 8px 16px 8px 16px | 500 14px | none |

**States (measured, not guessed)**

- primary focus: outline `1px auto rgb(16, 16, 16)`

## Motion
- durations: 200ms (dominant) · 100ms
- easings: `ease-in-out` (dominant) · `ease`
- animated properties: background-color

Micro-interactions use the dominant duration + easing; nothing on the page animates slower than the longest duration above — don't invent springier motion.

## Their own tokens (verbatim from :root)

| Token | Value |
|-------|-------|
| `--sds-webc-color-surface-pagebg` | `#fff` |
| `--content-primary-color` | `#121314` |
| `--blue-v300` | `#0fadff` |
| `--gray-v275` | `#b0b1b2` |
| `--grey-dark` | `#000` |
| `--black-v200` | `#000` |
| `--gray-v200` | `#d4d5d6` |
| `--gray-v50` | `#f7f8f9` |
| `--black-v50` | `#53575b` |
| `--sds-webc-color-icon-button-background-active` | `#9a9fa7` |
| `--content-secondary-color` | `#53575b` |
| `--colors-2019__gray__fadedblack` | `#2c3137` |

_…and 63 more measured on the page._

Prefer these names when extending their system — it's the brand's actual vocabulary.

## Layout (measured)
- container max 1070px · common grid: 2-col
- nav: 72px · border-bottom 1px solid rgb(240, 241, 242) · bg #FFFFFF

| Section (y) | Height | Cols | Gap | Pad y | Split |
|---|---|---|---|---|---|
| 0 | 900 | 2 | — | 0/0 | 41/59 |

## Motion choreography (measured)
Load order: `svg` @0ms

Rebuild the timeline, not just the durations — order, delays and staggers above are the choreography.

## Components (measured)
- input: h 38px · r 5px · bg rgba(0, 0, 0, 0.05) · placeholder #121314
- card ×4: pad 0px 0px 0px 0px · r 20px · bg rgba(0, 0, 0, 0)
  - hover: font-weight `400` · letter-spacing `normal`
- link: #53575B · underline

## Responsive (measured)
- breakpoints: 768px
- mobile (390px): hero 36px · body 16px · nav: inline

## How to apply
Paste the Tailwind `@theme` (or CSS variables) as your base, then build each
section to its spec — verify every color, radius, and font against these tokens.
Hover/focus states, shadows and motion timings above are measured from the live page — match them exactly, don't re-guess them.

---

> **Decoded with Mozaika** — measured live, not guessed. Full decoded design system + one-command install: mozaika.design/decode/snapchat.com

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An automated reading of Snapchat Mobile's publicly-visible CSS (colors, fonts, spacing, motion) — not affiliated with snapchat.com. No screenshots stored. Removal requests: hello@mozaika.design.