Target Mobile — decoded design system

Name: Target Mobile design system (live decode)
Creator: Mozaika
Keywords: design system, design tokens, Target Mobile, target.com, light

target.com · light · consumer · deep decode — measured live

Target Mobile's design system, decoded live by Mozaika: measured color roles, type scale, buttons with real hover/focus states, motion and the brand's own tokens.

Open in Mozaika →

This is a static, crawlable rendering for search & AI engines. The interactive version — filters, live decode console, copy & export — is at https://mozaika.design/decode/target.com.

Decoded design system

Target Mobile's decoded design system: background #FFFFFF, text #333333, accent #CD0000, link #666666, primary #CD0000; type scale h1 82px / h2 56px / body 16px; 4px spacing base; 12px base radius. The single interactive/action color is #CC0000 — used only on interactive or must-notice elements (buttons, links, key highlights), never on large fills.

Color roles

Role	Value
bg	`#FFFFFF`
surface	`#F2F2F2`
border	`#E0E0E0`
text	`#333333`
text_muted	`#808080`
primary	`#CD0000`
accent	`#CD0000`
link	`#666666`
button_bg	`#CC0000`
button_text	`#FFFFFF`

Using these colors

Action color #CC0000 — the single interactive color; only on things you click or must notice, never large fills.
primary #CD0000, accent #CD0000, button_bg #CC0000 are visually the same color (Δ1) — treat as one role (the action color).
accent #CD0000 — THE accent / action color — interactive & must-notice only (buttons, links, focus, one key highlight); never large fills or backgrounds. Scarcity is what makes it read as designed.
link #666666 — reads as a neutral UI color, not a link accent — verify against the reference (action = #CC0000).

Typography

Heading: Helvetica for Target
Body: Helvetica for Target
h1: 82px
h2: 56px
body: 16px

Spacing

base unit: 4px
scale: 3px, 4px, 6px, 8px, 10px, 12px, 16px, 18px, 20px, 24px

Radii

base: 12px
button: 9999px

Shadows (elevation)

subtle: rgb(214, 214, 214) 0px 0px 0px 1px
card: rgba(0, 0, 0, 0.04) 0px 2px 4px 0px, rgba(0, 0, 0, 0.04) 0px 2px 8px 0px, rgba(0, 0, 0, 0.06) 0px 4px 10px 0px, rgba(0, 0, 0, 0.04) 0px 6px 12px 0px

Motion

Micro-interactions run at 350ms (dominant) with ease-in-out.

durations: 350ms · 150ms · 300ms
easings: ease-in-out · cubic-bezier(0.32, 0.95, 1, 1)
animated properties: opacity, transform, background-color, min-height

Native design tokens

Token	Value
`--color-background-opacity-peek-end`	`#fff0`

Button states (measured)

primary hover: border 1px solid rgb(170, 0, 0) · background #AA0000
primary focus: outline 1px dashed rgb(21, 21, 21)

Layout (measured)

container max-width: 1200px
nav: 20px

Motion choreography (measured)

Load order: div.styles_ndsPlaceholder__X×41 → div.styles_ndsPopover__aZ_I6 → div.styles_ndsPopover__aZ_I6 → video.styles_video__aLs5i → div.styles_pubAdWrapper__3dK → div.styles_overlay__AJMdo

Overlay recipe (measured)

dialog panel: #FFFFFF · radius 24px · enter 550ms linear

Input (measured)

height 44px · radius 0px

Responsive (measured)

breakpoints: 375px · 393px · 480px · 568px · 667px · 768px
mobile (390px): hero 29px · nav hamburger

Install it

Drop this measured system into any shadcn/Tailwind project in one command:

npx shadcn add mozaika.design/r/decode/target.com

Or as a Meta Astryx theme — a ready defineTheme file with the measured hover/press states baked in:

curl -o src/themes/target.theme.ts https://mozaika.design/api/astryx/decode/target.com.ts

registry item · astryx theme · or query it over MCP: get_design_system("Target Mobile")

Export: DESIGN.md

# Target Mobile — Design System

> light, consumer, high — deep decode (measured live)

## Colors

| Role | Value |
|------|-------|
| bg | `#FFFFFF` |
| surface | `#F2F2F2` |
| border | `#E0E0E0` |
| text | `#333333` |
| text_muted | `#808080` |
| primary | `#CD0000` |
| accent | `#CD0000` |
| link | `#666666` |
| button_bg | `#CC0000` |
| button_text | `#FFFFFF` |

**Using these colors**

- **Action color** `#CC0000` — the single interactive color; it appears only on things you click or must notice (buttons, key highlights), never on large fills or backgrounds.
- `primary` `#CD0000`, `accent` `#CD0000`, `button_bg` `#CC0000` are visually the same color (Δ1) — treat as one role (your action color).
- **accent** `#CD0000` — THE accent / action color — interactive & must-notice only (buttons, links, focus, one key highlight); never large fills or backgrounds. Scarcity is what makes it read as designed.
- **link** `#666666` — reads as a neutral UI color, not a link accent — verify against the reference (action = #CC0000).
- **Page coverage** (full-page screenshot pixels): `#797979` 41.7% · `#5A5B5D` 32.5% · `#513029` 20.9% · `#D5D4D4` 4.9%

## Typography

- Heading: **Helvetica for Target** _(free fallback: Newsreader)_
- Body: **Helvetica for Target** _(free fallback: Newsreader)_

| Role | Size / weight · line-height · tracking |
|------|------------------------------------------|
| hero | 82px / 700 · lh 82px |
| h2 | 56px / 700 · lh 49px |
| h3 | 38px / 700 · lh 40px |
| body | 16px / 400 · lh 22px |
| small | 14px / 400 · lh 20px |

- Weight ladder: 400 · 700 — use these exact measured weights, not the 400/600 defaults.

> **Fonts —** Helvetica for Target may be proprietary — safe free fallback: Newsreader (Google Fonts).

## Spacing
- base unit: 4px (inferred from the measured scale)
- measured scale: 3px, 4px, 6px, 8px, 10px, 12px, 16px, 18px, 20px, 24px — snap all gaps/padding to these

## Radius
- base: 12px
- button: 9999px
- card: 12px
- pill: 9999px

## Buttons

| Button | Fill / text | Border | Radius | Padding | Font | Shadow |
|--------|-------------|--------|--------|---------|------|--------|
| primary | `#CC0000` / `#FFFFFF` | 1px solid rgb(204, 0, 0) | 9999px | 0px 16px 0px 16px | 700 16px | none |
| secondary | `rgba(0, 0, 0, 0)` / `#333333` | 1px solid rgba(0, 0, 0, 0) | 9999px | 8px 12px 8px 8px | 400 14px | none |

**States (measured, not guessed)**

- primary hover: border `1px solid rgb(170, 0, 0)` · background `#AA0000`
- primary focus: outline `1px dashed rgb(21, 21, 21)`

## Shadows (elevation)
- subtle: `rgb(214, 214, 214) 0px 0px 0px 1px`
- card: `rgba(0, 0, 0, 0.04) 0px 2px 4px 0px, rgba(0, 0, 0, 0.04) 0px 2px 8px 0px, rgba(0, 0, 0, 0.06) 0px 4px 10px 0px, rgba(0, 0, 0, 0.04) 0px 6px 12px 0px`

## Motion
- durations: 350ms (dominant) · 150ms · 300ms
- easings: `ease-in-out` (dominant) · `cubic-bezier(0.32, 0.95, 1, 1)`
- animated properties: opacity, transform, background-color, min-height

Micro-interactions use the dominant duration + easing; nothing on the page animates slower than the longest duration above — don't invent springier motion.

## Their own tokens (verbatim from :root)

| Token | Value |
|-------|-------|
| `--color-background-opacity-peek-end` | `#fff0` |

Prefer these names when extending their system — it's the brand's actual vocabulary.

## Layout (measured)
- container max 1200px
- nav: 20px

## Motion choreography (measured)
Load order: `div.styles_ndsPlaceholder__X`×41 @0ms → `div.styles_ndsPopover__aZ_I6` @846ms → `div.styles_ndsPopover__aZ_I6` @846ms → `video.styles_video__aLs5i` @1208ms → `div.styles_pubAdWrapper__3dK` @1715ms → `div.styles_overlay__AJMdo` @2289ms
- `svg.styles_svg__u787v` — transform rotate(0deg)→rotate(360deg) — 550ms · loops
- overlay dialog (auto-opened): panel #FFFFFF · r 24px
  - enter: transform from rotate(0deg) · 550ms linear
  - exit: transform from rotate(0deg) · 550ms linear

Rebuild the timeline, not just the durations — order, delays and staggers above are the choreography.

## Components (measured)
- input: h 44px · r 0px · bg rgba(0, 0, 0, 0) · placeholder #666666
- link: #333333 · underline

## Responsive (measured)
- breakpoints: 375px · 393px · 480px · 568px · 667px · 768px
- mobile (390px): hero 29px · body 16px · nav: hamburger

## How to apply
Paste the Tailwind `@theme` (or CSS variables) as your base, then build each
section to its spec — verify every color, radius, and font against these tokens.
Hover/focus states, shadows and motion timings above are measured from the live page — match them exactly, don't re-guess them.

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> **Decoded with Mozaika** — measured live, not guessed. Full decoded design system + one-command install: mozaika.design/decode/target.com

← All decoded design systems

An automated reading of Target Mobile's publicly-visible CSS (colors, fonts, spacing, motion) — not affiliated with target.com. No screenshots stored. Removal requests: hello@mozaika.design.