Wealthfront — decoded design system

wealthfront.com · light · professional · tailwind · deep decode — measured live

Wealthfront's design system, decoded live by Mozaika: measured color roles, type scale, buttons with real hover/focus states, motion and the brand's own tokens.

Open in Mozaika →

This is a static, crawlable rendering for search & AI engines. The interactive version — filters, live decode console, copy & export — is at https://mozaika.design/decode/wealthfront.com.

Decoded design system

Wealthfront's decoded design system: background #F8F7FC, text #000000, accent #4840BB, link #B7B7C0, primary #4840BB; type scale h1 120px / h2 62px / body 18px; 8px spacing base; 6px base radius. The single interactive/action color is #4840BB — used only on interactive or must-notice elements (buttons, links, key highlights), never on large fills.

Color roles

Using these colors

• Action color #4840BB — the single interactive color; only on things you click or must notice, never large fills.
• primary, accent, button_bg are all #4840BB — one role, not several (the action color).
• accent #4840BB — THE accent / action color — interactive & must-notice only (buttons, links, focus, one key highlight); never large fills or backgrounds. Scarcity is what makes it read as designed.
• link #B7B7C0 — fails contrast on the background (~1.9:1) — this is a dark UI color, NOT a readable link; use the text or action color for links (verify against the reference).
• secondary #18172B — optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two.

Typography

• Heading: Calibre
• Body: Calibre
• h1: 120px
• h2: 62px
• body: 18px

Spacing

• base unit: 8px
• scale: 5px, 8px, 12px, 16px, 20px, 24px, 32px, 40px, 48px, 64px

Radii

• base: 6px
• button: 6px

Shadows (elevation)

• subtle: rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) -6px 8px 0.6px 0px

Motion

Micro-interactions run at 150ms (dominant) with cubic-bezier(0.4, 0, 0.2, 1).

• durations: 150ms · 200ms
• easings: cubic-bezier(0.4, 0, 0.2, 1) · cubic-bezier(0, 0, 0.2, 1)
• animated properties: color, background-color, border-color, text-decoration-color

Native design tokens

…and 94 more measured on the page.

Button states (measured)

• primary hover: box-shadow rgba(0, 0, 0, 0.25) 0px 4px 20px 0px
• primary focus: outline 1px auto rgb(16, 16, 16)

Layout (measured)

• container max-width: 1310px
• nav: 50px
• common grid: 2 columns

Motion choreography (measured)

Scroll reveal: 5 elements rest at opacity 0, translateY(24px), animate in over 400ms.

Stagger: div ×3 — 150ms apart.

Responsive (measured)

• breakpoints: 384px · 480px · 768px · 860px · 960px · 1140px
• mobile (390px): hero 42px · nav inline

Install it

Drop this measured system into any shadcn/Tailwind project in one command:

npx shadcn add mozaika.design/r/decode/wealthfront.com

registry item · or query it over MCP: get_design_system("Wealthfront")

Export: DESIGN.md

# Wealthfront — Design System

> light, professional, medium, tailwind — deep decode (measured live)

## Colors

| Role | Value |
|------|-------|
| bg | `#F8F7FC` |
| surface | `#E9E8EC` |
| border | `#D2D1D6` |
| text | `#000000` |
| text_muted | `#5E5D5F` |
| primary | `#4840BB` |
| accent | `#4840BB` |
| link | `#B7B7C0` |
| secondary | `#18172B` |
| button_bg | `#4840BB` |
| button_text | `#FFFFFF` |

**Using these colors**

- **Action color** `#4840BB` — the single interactive color; it appears only on things you click or must notice (buttons, key highlights), never on large fills or backgrounds.
- `primary`, `accent`, `button_bg` are all `#4840BB` — one role, not several (your action color).
- **accent** `#4840BB` — THE accent / action color — interactive & must-notice only (buttons, links, focus, one key highlight); never large fills or backgrounds. Scarcity is what makes it read as designed.
- **link** `#B7B7C0` — fails contrast on the background (~1.9:1) — this is a dark UI color, NOT a readable link; use the text or action color for links (verify against the reference).
- **secondary** `#18172B` — optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two.
- **Page coverage** (full-page screenshot pixels): `#230B5A` 39% · `#3C1F8C` 24.8% · `#FFFFFF` 16.5% · `#F2EEF3` 11.5%

## Typography

- Heading: **Calibre** _(free fallback: Newsreader)_
- Body: **Calibre** _(free fallback: Newsreader)_

| Role | Size / weight · line-height · tracking |
|------|------------------------------------------|
| hero | 120px / 700 · lh 108px · tracking -3.6px |
| h2 | 62px / 700 · lh 56px · tracking -1.86px |
| h3 | 59px / 200 · lh 56px · tracking -2.95px |
| body | 18px / 400 · lh 27px |
| small | 15px / 400 · lh 23px |
| eyebrow | 11px / 500 · tracking 0.55px |

- Weight ladder: 200 · 400 · 500 · 600 · 700 — use these exact measured weights, not the 400/600 defaults.

> **Fonts —** Calibre may be proprietary — safe free fallback: Newsreader (Google Fonts).

## Spacing
- base unit: 8px (inferred from the measured scale)
- measured scale: 5px, 8px, 12px, 16px, 20px, 24px, 32px, 40px, 48px, 64px — snap all gaps/padding to these

## Radius
- base: 6px
- button: 6px
- card: 16px
- pill: 9999px

## Buttons

| Button | Fill / text | Border | Radius | Padding | Font | Shadow |
|--------|-------------|--------|--------|---------|------|--------|
| primary | `#4840BB` / `#FFFFFF` | none | 6px | 12px 20px 12px 20px | 500 18px | none |
| secondary | `rgba(0, 0, 0, 0)` / `#4840BB` | 1px solid rgb(72, 64, 187) | 6px | 12px 20px 12px 20px | 500 18px | none |

**States (measured, not guessed)**

- primary hover: box-shadow `rgba(0, 0, 0, 0.25) 0px 4px 20px 0px`
- primary focus: outline `1px auto rgb(16, 16, 16)`
- secondary hover: border `1px solid rgba(0, 0, 0, 0)`
- transition: `all 0.15s cubic-bezier(0.4, 0, 0.2, 1)`

## Shadows (elevation)
- subtle: `rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) -6px 8px 0.6px 0px`

## Motion
- durations: 150ms (dominant) · 200ms
- easings: `cubic-bezier(0.4, 0, 0.2, 1)` (dominant) · `cubic-bezier(0, 0, 0.2, 1)`
- animated properties: color, background-color, border-color, text-decoration-color

Micro-interactions use the dominant duration + easing; nothing on the page animates slower than the longest duration above — don't invent springier motion.

## Their own tokens (verbatim from :root)

| Token | Value |
|-------|-------|
| `--tk-content-primary` | `#18172b` |
| `--tk-content-secondary` | `rgba(24,23,43,.63)` |
| `--tk-content-disabled` | `rgba(24,23,43,.34)` |
| `--tk-content-divider` | `rgba(24,23,43,.17)` |
| `--tk-content-shadow` | `rgba(24,23,43,.17)` |
| `--tk-content-positive` | `#288067` |
| `--tk-surface` | `#fff` |
| `--tk-surface-elevated` | `#fff` |
| `--tk-surface-overlay` | `rgba(26,26,26,.8)` |
| `--tk-surface-disabled` | `rgba(24,23,43,.17)` |
| `--tk-surface-read-only` | `rgba(24,23,43,.11)` |
| `--tk-surface-track` | `rgba(24,23,43,.11)` |

_…and 92 more measured on the page._

Prefer these names when extending their system — it's the brand's actual vocabulary.

## Layout (measured)
- container max 1310px · common grid: 2-col
- nav: 50px

| Section (y) | Height | Cols | Gap | Pad y | Split |
|---|---|---|---|---|---|
| 208 | 911 | 2 | 20 | 0/0 | — |
| 1618 | 941 | — | — | 0/0 | — |
| 3304 | 1031 | 2 | — | 0/0 | 70/30 |
| 4334 | 933 | — | — | 0/0 | — |

## Motion choreography (measured)
- stagger: `div` ×3 — 150ms apart
- scroll reveal: 5 elements rest at opacity 0, translateY(24px), animate in over 400ms (5 revealed during the drive).

Rebuild the timeline, not just the durations — order, delays and staggers above are the choreography.

## Components (measured)
- card ×3: pad 0px 0px 0px 0px · r 16px · bg rgba(0, 0, 0, 0)
  - hover: font-weight `400` · letter-spacing `normal`
- link: #FFFFFF · no underline

## Responsive (measured)
- breakpoints: 384px · 480px · 768px · 860px · 960px · 1140px
- mobile (390px): hero 42px · body 18px · nav: inline

## How to apply
Paste the Tailwind `@theme` (or CSS variables) as your base, then build each
section to its spec — verify every color, radius, and font against these tokens.
Hover/focus states, shadows and motion timings above are measured from the live page — match them exactly, don't re-guess them.

← All decoded design systems

An automated reading of Wealthfront's publicly-visible CSS (colors, fonts, spacing, motion) — not affiliated with wealthfront.com. No screenshots stored. Removal requests: hello@mozaika.design.