Webflow — decoded design system

webflow.com · light · modern · custom · deep decode — measured live

Webflow's design system, decoded live by Mozaika: measured color roles, type scale, buttons with real hover/focus states, motion and the brand's own tokens.

Open in Mozaika →

This is a static, crawlable rendering for search & AI engines. The interactive version — filters, live decode console, copy & export — is at https://mozaika.design/decode/webflow.com.

Decoded design system

Webflow's decoded design system: background #FFFFFF, text #080808, accent #146EF5, link #5A5A5A, primary #146EF5; type scale h1 80px / h2 56px / body 12px; 4px spacing base; 4px base radius. The single interactive/action color is #146EF5 — used only on interactive or must-notice elements (buttons, links, key highlights), never on large fills.

Color roles

Using these colors

• Action color #146EF5 — the single interactive color; only on things you click or must notice, never large fills.
• primary, accent, button_bg are all #146EF5 — one role, not several (the action color).
• accent #146EF5 — THE accent / action color — interactive & must-notice only (buttons, links, focus, one key highlight); never large fills or backgrounds. Scarcity is what makes it read as designed.
• link #5A5A5A — reads as a neutral UI color, not a link accent — verify against the reference (action = #146EF5).
• secondary #3B82F6 — optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two.

Typography

• Heading: WF Visual Sans
• Body: WF Visual Sans
• Mono: WFVisualSans-Mono
• h1: 80px
• h2: 56px
• body: 12px

Spacing

• base unit: 4px
• scale: 2px, 4px, 6px, 8px, 12px, 14px, 16px, 19px, 21px, 24px

Radii

• base: 4px
• button: 4px

Motion

Micro-interactions run at 300ms (dominant) with cubic-bezier(0.455, 0.03, 0.515, 0.955).

• durations: 300ms · 450ms · 150ms
• easings: cubic-bezier(0.455, 0.03, 0.515, 0.955) · cubic-bezier(0.645, 0.045, 0.355, 1)
• animated properties: opacity, color, transform, background-color

Native design tokens

…and 29 more measured on the page.

Button states (measured)

• primary hover: background #0055D4
• primary focus: outline 2px solid rgb(20, 110, 245)

Layout (measured)

• container max-width: 1300px
• nav: 68px sticky
• common grid: 2 columns

Motion choreography (measured)

Load order: div.fluted-glass-canvas×30 → div.logo_grid-track → h2.u-mb-0 → div.creation-method-btn×3 → a.nav-banner → picture.inline-video_poster-wrap

Themes

dark counterpart: background #080808, text #080808.

Responsive (measured)

• breakpoints: 479px · 768px · 992px
• mobile (390px): hero 46px · nav inline

Install it

Drop this measured system into any shadcn/Tailwind project in one command:

npx shadcn add mozaika.design/r/decode/webflow.com

registry item · or query it over MCP: get_design_system("Webflow")

Export: DESIGN.md

# Webflow — Design System

> light, modern, high, custom — deep decode (measured live)

## Colors

| Role | Value |
|------|-------|
| bg | `#FFFFFF` |
| surface | `#F0F0F0` |
| border | `#D9D9D9` |
| text | `#080808` |
| text_muted | `#656565` |
| primary | `#146EF5` |
| accent | `#146EF5` |
| link | `#5A5A5A` |
| secondary | `#3B82F6` |
| button_bg | `#146EF5` |
| button_text | `#FFFFFF` |

**Using these colors**

- **Action color** `#146EF5` — the single interactive color; it appears only on things you click or must notice (buttons, key highlights), never on large fills or backgrounds.
- `primary`, `accent`, `button_bg` are all `#146EF5` — one role, not several (your action color).
- **accent** `#146EF5` — THE accent / action color — interactive & must-notice only (buttons, links, focus, one key highlight); never large fills or backgrounds. Scarcity is what makes it read as designed.
- **link** `#5A5A5A` — reads as a neutral UI color, not a link accent — verify against the reference (action = #146EF5).
- **secondary** `#3B82F6` — optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two.
- **Page coverage** (full-page screenshot pixels): `#FFFFFF` 72.2% · `#131111` 10.9% · `#527DC0` 10.5% · `#E5EAF1` 6.3%

## Typography

- Heading: **WF Visual Sans** _(free fallback: Newsreader)_
- Body: **WF Visual Sans** _(free fallback: Newsreader)_
- Mono: **WFVisualSans-Mono** _(measured)_

| Role | Size / weight · line-height · tracking |
|------|------------------------------------------|
| hero | 80px / 600 · lh 83px · tracking -0.8px |
| h2 | 56px / 600 · lh 58px |
| h3 | 40px / 600 · lh 48px |
| body | 12px / 400 · lh 18px |

- Weight ladder: 400 · 500 · 550 · 600 — use these exact measured weights, not the 400/600 defaults.

> **Fonts —** WF Visual Sans may be proprietary — safe free fallback: Newsreader (Google Fonts).

## Spacing
- base unit: 4px (inferred from the measured scale)
- measured scale: 2px, 4px, 6px, 8px, 12px, 14px, 16px, 19px, 21px, 24px — snap all gaps/padding to these
- section rhythm: 80px top/bottom padding per section (measured)

## Radius
- base: 4px
- button: 4px
- card: 8px
- pill: 9999px
- sharp: 2px

## Buttons

| Button | Fill / text | Border | Radius | Padding | Font | Shadow |
|--------|-------------|--------|--------|---------|------|--------|
| primary | `#146EF5` / `#FFFFFF` | none | 4px | 16px 24px 16px 24px | 500 16px / -0.16px | none |
| secondary | `rgba(0, 0, 0, 0)` / `#080808` | none | 0px | 20.775px 0px 19.177px 0px | 500 15.9808px / -0.159808px | none |

**States (measured, not guessed)**

- primary hover: background `#0055D4`
- primary focus: outline `2px solid rgb(20, 110, 245)`
- secondary hover: color `color(srgb 0.0745341 0.399346 0.886564)`
- transition: `background-color 0.3s cubic-bezier(0.455, 0.03, 0.515, 0.955)`

## Motion
- durations: 300ms (dominant) · 450ms · 150ms
- easings: `cubic-bezier(0.455, 0.03, 0.515, 0.955)` (dominant) · `cubic-bezier(0.645, 0.045, 0.355, 1)`
- animated properties: opacity, color, transform, background-color

Micro-interactions use the dominant duration + easing; nothing on the page animates slower than the longest duration above — don't invent springier motion.

## Their own tokens (verbatim from :root)

| Token | Value |
|-------|-------|
| `--colors--primary-accent` | `#146ef5` |
| `--colors--text` | `#080808` |
| `--colors--border` | `#d8d8d8` |
| `--colors--secondary-background` | `#f0f0f0` |
| `--colors--text-secondary` | `#5a5a5a` |
| `--mkto-embed-checkbox-background` | `#ffffff` |
| `--mkto-embed-color-button-hover` | `#0055d4` |
| `--mkto-embed-checkbox-border` | `#d8d8d8` |
| `--mkto-embed-color-border-hover` | `#898989` |
| `--mkto-embed-color-button` | `#146ef5` |
| `--mkto-embed-color-border` | `#d8d8d8` |
| `--mkto-embed-checkbox-checked` | `#080808` |

_…and 27 more measured on the page._

Prefer these names when extending their system — it's the brand's actual vocabulary.

## Layout (measured)
- container max 1300px · common grid: 2-col
- nav: 68px sticky · border-bottom 1px solid rgb(216, 216, 216) · bg #FFFFFF

| Section (y) | Height | Cols | Gap | Pad y | Split |
|---|---|---|---|---|---|
| 1234 | 1134 | 3 | — | 80/80 | — |
| 1314 | 175 | — | — | 0/0 | — |
| 2369 | 467 | — | — | 80/80 | — |
| 3788 | 1170 | 2 | — | 80/80 | 92/8 |

## Motion choreography (measured)
Load order: `div.fluted-glass-canvas`×30 @0ms → `div.logo_grid-track` @1ms → `h2.u-mb-0` @269ms → `div.creation-method-btn`×3 @763ms → `a.nav-banner` @1324ms → `picture.inline-video_poster-wrap` @1324ms
- `div.creation-method-btn` ×3 — opacity 0→1 · transform scale(1.015) translateZ(0px)→scale(1) translateZ(0px) — 750ms cubic-bezier(0.455, 0.03, 0.515, 0.955) (delay 450ms)
- `div.home-hero_marquee` — opacity 0→1 · transform scale(1.015) translateZ(0px)→scale(1) translateZ(0px) — 750ms cubic-bezier(0.455, 0.03, 0.515, 0.955) (delay 750ms)
- `h2.u-text-center` — opacity 0→1 · transform scale(1.015) translateZ(0px)→scale(1) translateZ(0px) — 1200ms cubic-bezier(0.455, 0.03, 0.515, 0.955) (delay 750ms)
- `div.row` — opacity 0→1 · transform scale(1.015) translateZ(0px)→scale(1) translateZ(0px) — 750ms cubic-bezier(0.455, 0.03, 0.515, 0.955) (delay 1950ms)
- `div.fluted-glass-canvas` ×14 — transform translate(0px)→translate(-4%, 2%) — 300ms steps(5) · loops

Rebuild the timeline, not just the durations — order, delays and staggers above are the choreography.

## Components (measured)
- disabled: bg #080808 · text #FFFFFF

## Themes (both measured)
- dark counterpart: bg `#080808` · text `#080808`
- tokens that flip between modes:
  - `--colors--text`: `#080808` → `white`
  - `--colors--border`: `#d8d8d8` → `#363636`
  - `--colors--secondary-background`: `#f0f0f0` → `#171717`
  - `--colors--text-secondary`: `#5a5a5a` → `#ababab`
  - `--mkto-embed-checkbox-background`: `#ffffff` → `#171717`
  - `--mkto-embed-checkbox-border`: `#d8d8d8` → `#5a5a5a`
  - `--mkto-embed-color-border-hover`: `#898989` → `#d8d8d8`
  - `--mkto-embed-color-border`: `#d8d8d8` → `#5a5a5a`

## Responsive (measured)
- breakpoints: 479px · 768px · 992px
- mobile (390px): hero 46px · body 16px · nav: inline

## How to apply
Paste the Tailwind `@theme` (or CSS variables) as your base, then build each
section to its spec — verify every color, radius, and font against these tokens.
Hover/focus states, shadows and motion timings above are measured from the live page — match them exactly, don't re-guess them.

An automated reading of Webflow's publicly-visible CSS (colors, fonts, spacing, motion) — not affiliated with webflow.com. No screenshots stored. Removal requests: hello@mozaika.design.