Aesop — Design System

Name: Aesop design system
Creator: Mozaika
Keywords: design system, design tokens, Aesop, light, custom

light · professional · medium · custom · confidence 90%

Aesop retails skincare like a quiet bookshop: Suisse Intl at a deliberately modest 36px/400 — no display theatrics — over parchment #FFFEF2, with a dense 14px working text and zero-radius, borderless text buttons. Cinematic botanical photography and apothecary bottles carry all the drama; literary pull-quotes (Ada Lovelace on the homepage) stand in for testimonials. The restraint is the luxury — a store that reads like an essay and lets amber glass do the branding.

Open in Mozaika →

This is a static, crawlable rendering for search & AI engines. The interactive version — filters, live decode console, copy & export — is at https://mozaika.design/ds/aesop.

Tokens

Aesop's decoded design system: background #FFFEF2, text #333333, accent #FFD2D2, link #FFD2D2, primary #CA432F; type scale h1 36px / h2 30px / body 14px; 4px spacing base; 0px base radius. The single interactive/action color is #333333 — used only on interactive or must-notice elements (buttons, links, key highlights), never on large fills.

Color roles

Role	Value
bg	`#FFFEF2`
surface	`#F2F1E6`
border	`#E0DFD5`
text	`#333333`
text_muted	`#80807B`
primary	`#CA432F`
accent	`#FFD2D2`
link	`#FFD2D2`
secondary	`#FFFDE3`
button_bg	`#333333`
button_text	`#FFFEF2`

Using these colors

Action color #333333 — the single interactive color; only on things you click or must notice, never large fills.
accent, link are all #FFD2D2 — one role, not several (the action color).
accent #FFD2D2 — accent for emphasis — keep it rare on the page.
primary #CA432F — a brand color — but the call-to-action uses #333333, not this.
secondary #FFFDE3 — optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two.

Typography

Heading: Suisse Intl
Body: Suisse Intl
h1: 36px
h2: 30px
body: 14px

Spacing

base unit: 4px
scale: 2px, 4px, 6px, 8px, 12px, 16px, 24px, 32px

Radii

base: 0px
button: 0px

Per-section tokens (7)

Export: DESIGN.md

# Aesop — Design System

> light, professional, medium, custom

Aesop retails skincare like a quiet bookshop: Suisse Intl at a deliberately modest 36px/400 — no display theatrics — over parchment #FFFEF2, with a dense 14px working text and zero-radius, borderless text buttons. Cinematic botanical photography and apothecary bottles carry all the drama; literary pull-quotes (Ada Lovelace on the homepage) stand in for testimonials. The restraint is the luxury — a store that reads like an essay and lets amber glass do the branding.

## Colors

| Role | Value |
|------|-------|
| bg | `#FFFEF2` |
| surface | `#F2F1E6` |
| border | `#E0DFD5` |
| text | `#333333` |
| text_muted | `#80807B` |
| primary | `#CA432F` |
| accent | `#FFD2D2` |
| link | `#FFD2D2` |
| secondary | `#FFFDE3` |
| button_bg | `#333333` |
| button_text | `#FFFEF2` |

**Using these colors**

- **Action color** `#333333` — the single interactive color; it appears only on things you click or must notice (buttons, key highlights), never on large fills or backgrounds.
- `accent`, `link` are all `#FFD2D2` — one role, not several.
- **accent** `#FFD2D2` — accent for emphasis — keep it rare on the page.
- **primary** `#CA432F` — a brand color — but the call-to-action uses #333333, not this.
- **secondary** `#FFFDE3` — optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two.

## Typography

- Heading: **Suisse Intl** _(free fallback: Newsreader)_
- Body: **Suisse Intl** _(free fallback: Newsreader)_
- h1: 36px
- h2: 30px
- body: 14px

> **Fonts —** Suisse Intl may be proprietary — safe free fallback: Newsreader (Google Fonts).

## Spacing
- base unit: 4px
- scale: 2px, 4px, 6px, 8px, 12px, 16px, 24px, 32px

## Radius
- base: 0px
- button: 0px

## Primary button
- bg `#333333` · text `#FFFEF2` · radius 0px

## How to apply
Paste the Tailwind `@theme` (or CSS variables) as your base, then build each
section to its spec — verify every color, radius, and font against these tokens.

Export: Tailwind v4 (@theme)

@theme {
  /* action color #333333 — the one interactive color; buttons/links/emphasis only, never large fills. */
  --color-bg: #FFFEF2;
  --color-surface: #F2F1E6;
  --color-border: #E0DFD5;
  --color-text: #333333;
  --color-text-muted: #80807B;
  --color-primary: #CA432F;  /* a brand color — but the call-to-action uses #333333, not this. */
  --color-accent: #FFD2D2;  /* accent for emphasis — keep it rare on the page. */
  --color-link: #FFD2D2;  /* fails contrast on the background (~1.3:1) — this is a dark UI color, NOT a readable link; use the text or action color for links (verify against the reference). */
  --color-secondary: #FFFDE3;  /* optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two. */
  --color-button-bg: #333333;  /* primary-button fill — the main call-to-action color. */
  --color-button-text: #FFFEF2;
  /* fonts: Suisse Intl may be proprietary — safe free fallback: Newsreader (Google Fonts). */
  --font-heading: "Suisse Intl", "Newsreader", system-ui, -apple-system, 'Segoe UI', sans-serif;
  --font-body: "Suisse Intl", "Newsreader", system-ui, -apple-system, 'Segoe UI', sans-serif;
  --text-h1: 36px;
  --text-h2: 30px;
  --text-body: 14px;
  --radius-base: 0px;
  --radius-button: 0px;
  --spacing-1: 2px;
  --spacing-2: 4px;
  --spacing-3: 6px;
  --spacing-4: 8px;
  --spacing-5: 12px;
  --spacing-6: 16px;
  --spacing-7: 24px;
  --spacing-8: 32px;
}

Export: CSS variables

:root {
  /* action color #333333 — the one interactive color; buttons/links/emphasis only, never large fills. */
  --bg: #FFFEF2;
  --surface: #F2F1E6;
  --border: #E0DFD5;
  --text: #333333;
  --text-muted: #80807B;
  --primary: #CA432F;  /* a brand color — but the call-to-action uses #333333, not this. */
  --accent: #FFD2D2;  /* accent for emphasis — keep it rare on the page. */
  --link: #FFD2D2;  /* fails contrast on the background (~1.3:1) — this is a dark UI color, NOT a readable link; use the text or action color for links (verify against the reference). */
  --secondary: #FFFDE3;  /* optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two. */
  --button-bg: #333333;  /* primary-button fill — the main call-to-action color. */
  --button-text: #FFFEF2;
  --font-heading: "Suisse Intl", "Newsreader", system-ui, -apple-system, 'Segoe UI', sans-serif;
  --font-body: "Suisse Intl", "Newsreader", system-ui, -apple-system, 'Segoe UI', sans-serif;
  --radius: 0px;
  --radius-button: 0px;
}
/* fonts: Suisse Intl may be proprietary — safe free fallback: Newsreader (Google Fonts). */