Airtable — Design System

Name: Airtable design system
Creator: Mozaika
Keywords: design system, design tokens, Airtable, light, custom

light · modern · medium · custom · confidence 90% · deep decode

Airtable's AI-era reset runs on Neue Haas Grotesk at a restrained 40-48px in slate #333840, 14-16px working text, and zero-radius text CTAs. Platform diagrams and app-builder UI carry the story in Airtable's primary palette — the no-code darling now presenting itself with database seriousness, type quiet enough for the boardroom.

Open in Mozaika →

This is a static, crawlable rendering for search & AI engines. The interactive version — filters, live decode console, copy & export — is at https://mozaika.design/ds/airtable.

Tokens

Airtable's decoded design system: background #FFFFFF, text #181D26, accent #FCAB79, link #F0F6FF, primary #525965; type scale h1 48px / h2 14px / body 14px; 8px spacing base; 12px base radius. The single interactive/action color is #181D26 — used only on interactive or must-notice elements (buttons, links, key highlights), never on large fills.

Color roles

Role	Value
bg	`#FFFFFF`
surface	`#F1F1F1`
border	`#DCDDDE`
text	`#181D26`
text_muted	`#6F7278`
primary	`#525965`
accent	`#FCAB79`
link	`#F0F6FF`
secondary	`#FFEAB6`
button_bg	`#181D26`
button_text	`#FFFFFF`

Using these colors

Action color #181D26 — the single interactive color; only on things you click or must notice, never large fills.
accent #FCAB79 — accent for emphasis — keep it rare on the page.
primary #525965 — a neutral UI color (chips, tags, icon fills, chrome), not the action color (action = #181D26).
link #F0F6FF — fails contrast on the background (~1.1:1) — this is a dark UI color, NOT a readable link; use the text or action color for links (verify against the reference).
secondary #FFEAB6 — optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two.

Typography

Heading: Haas
Body: Haas
h1: 48px
h2: 14px
body: 14px

Spacing

base unit: 8px
scale: 2px, 4px, 6px, 12px, 16px, 20px, 24px, 32px, 40px, 48px

Radii

base: 12px
button: 12px

Shadow

rgba(0, 0, 0, 0.32) 0px 0px 1px 0px, rgba(0, 0, 0, 0.08) 0px 0px 2px 0px, rgba(45, 127, 249, 0.28) 0px 1px 3px 0px, rgba(0, 0, 0, 0.06) 0px 0px 0px 0.5px inset

Shadows (elevation)

overlay: rgba(15, 48, 106, 0.05) 0px 0px 20px 0px

Motion

Micro-interactions run at 150ms (dominant) with ease-in.

durations: 150ms · 250ms · 600ms
easings: ease-in · cubic-bezier(0.4, 0, 0.2, 1)
animated properties: transform, opacity

Native design tokens

Token	Value
`--theme_background`	`#f8fafc`
`--theme_background-weak`	`#fff`
`--theme_background-medium`	`#f8fafc`
`--theme_background-strong`	`#e0e2e6`
`--theme_success-text`	`#006400`
`--theme_info-text`	`#254fad`
`--theme_text`	`#333840`
`--theme_text-weak`	`#040e20b0`
`--theme_text-strong`	`#181d26`
`--theme_upsell-text`	`#181d26`

…and 64 more measured on the page.

Button states (measured)

primary hover: border 1px solid rgba(4, 14, 32, 0.69) · background rgba(4, 14, 32, 0.69)
primary focus: box-shadow rgba(153, 160, 174, 0.16) 0px 0px 0px 4px, rgb(255, 255, 255) 0px 0px 0px 2px · outline 2px solid rgba(4, 14, 32, 0.69)

Layout (measured)

container max-width: 1536px
nav: 121px sticky
common grid: 12 columns

Motion choreography (measured)

Scroll reveal: 9 elements rest at opacity 0, animate in over 0.6s cubic-bezier(0.4, 0, 0.2, 1).

Responsive (measured)

breakpoints: 640px · 728px · 768px · 1024px · 1080px · 1344px
mobile (390px): hero 32px · nav inline

Per-section tokens (10)

Hero — light · bg #FFFFFF · text #191D25 · 1 col · left
Logo Wall — light · bg #FFFFFF · text #66626B · 3 col · split
Feature — light · bg #FFFFFF · text #912D1D · 1 col · left
Feature — light · bg #CCECFA · text #A0C4D7 · 1 col · left
Feature — light · bg #FAF6EA · text #CBD1CA · 2 col · split
Bento Grid — light · bg #FFFFFF · text #193B5E · 1 col · left
Gallery / Showcase — light · bg #B3B5B9 · text #6E5C73 · 1 col · left
Testimonial / Social Proof — light · bg #FFFFFF · text #6D7076 · 1 col · left
CTA / Sign-up — light · bg #FFFFFF · text #848689 · 5 col · split
Footer — light · bg #FFFFFF · text #B2B4B5 · 5 col · split

Export: DESIGN.md

# Airtable — Design System

> light, modern, medium, custom — deep decode (measured live)

Airtable's AI-era reset runs on Neue Haas Grotesk at a restrained 40-48px in slate #333840, 14-16px working text, and zero-radius text CTAs. Platform diagrams and app-builder UI carry the story in Airtable's primary palette — the no-code darling now presenting itself with database seriousness, type quiet enough for the boardroom.

## Colors

| Role | Value |
|------|-------|
| bg | `#FFFFFF` |
| surface | `#F1F1F1` |
| border | `#DCDDDE` |
| text | `#181D26` |
| text_muted | `#6F7278` |
| primary | `#525965` |
| accent | `#FCAB79` |
| link | `#F0F6FF` |
| secondary | `#FFEAB6` |
| button_bg | `#181D26` |
| button_text | `#FFFFFF` |

**Using these colors**

- **Action color** `#181D26` — the single interactive color; it appears only on things you click or must notice (buttons, key highlights), never on large fills or backgrounds.
- **accent** `#FCAB79` — accent for emphasis — keep it rare on the page.
- **primary** `#525965` — a neutral UI color (chips, tags, icon fills, chrome), not the action color (action = #181D26).
- **link** `#F0F6FF` — fails contrast on the background (~1.1:1) — this is a dark UI color, NOT a readable link; use the text or action color for links (verify against the reference).
- **secondary** `#FFEAB6` — optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two.
- **Page coverage** (full-page screenshot pixels): `#8D8D8E` 68.6% · `#FFFFFF` 24.6% · `#4D4E53` 4.9% · `#D3D3D4` 1.8%

## Typography

- Heading: **Haas** _(free fallback: Newsreader)_
- Body: **Haas** _(free fallback: Newsreader)_

| Role | Size / weight · line-height · tracking |
|------|------------------------------------------|
| hero | 40px / 400 · lh 48px |
| h2 | 32px / 400 · lh 40px |
| h3 | 24px / 400 · lh 39px |
| body | 14px / 400 · lh 23px · tracking 0.1px |

- Weight ladder: 400 · 500 · 600 — use these exact measured weights, not the 400/600 defaults.

> **Fonts —** Haas may be proprietary — safe free fallback: Newsreader (Google Fonts).

## Spacing
- base unit: 8px (inferred from the measured scale)
- measured scale: 2px, 4px, 6px, 12px, 16px, 20px, 24px, 32px, 40px, 48px — snap all gaps/padding to these
- section rhythm: 40px top/bottom padding per section (measured)

## Radius
- base: 12px
- button: 12px
- card: 12px
- pill: 9999px
- sharp: 2px

## Buttons

| Button | Fill / text | Border | Radius | Padding | Font | Shadow |
|--------|-------------|--------|--------|---------|------|--------|
| primary | `#181D26` / `#FFFFFF` | 1px solid rgb(24, 29, 38) | 12px | 16px 24px 16px 24px | 500 16px / 0.16px | rgba(0, 0, 0, 0.32) 0px 0px 1px 0px, rgba(0, 0, 0, 0.08) 0px 0px 2px 0px, rgba(45, 127, 249, 0.28) 0px 1px 3px 0px, rgba(0, 0, 0, 0.06) 0px 0px 0px 0.5px inset |
| secondary | `rgba(0, 0, 0, 0)` / `#181D26` | 1px solid rgb(24, 29, 38) | 12px | 16px 24px 16px 24px | 500 16px / 0.16px | none |

**States (measured, not guessed)**

- primary hover: border `1px solid rgba(4, 14, 32, 0.69)` · background `rgba(4, 14, 32, 0.69)`
- primary focus: box-shadow `rgba(153, 160, 174, 0.16) 0px 0px 0px 4px, rgb(255, 255, 255) 0px 0px 0px 2px` · outline `2px solid rgba(4, 14, 32, 0.69)`
- secondary hover: border `1px solid rgba(4, 14, 32, 0.69)` · color `rgba(4, 14, 32, 0.69)`
- transition: `all 0.2s linear`

## Shadows (elevation)
- button: `rgba(0, 0, 0, 0.32) 0px 0px 1px 0px, rgba(0, 0, 0, 0.08) 0px 0px 2px 0px, rgba(45, 127, 249, 0.28) 0px 1px 3px 0px, rgba(0, 0, 0, 0.06) 0px 0px 0px 0.5px inset`
- overlay: `rgba(15, 48, 106, 0.05) 0px 0px 20px 0px`

## Motion
- durations: 150ms (dominant) · 250ms · 600ms
- easings: `ease-in` (dominant) · `cubic-bezier(0.4, 0, 0.2, 1)`
- animated properties: transform, opacity

Micro-interactions use the dominant duration + easing; nothing on the page animates slower than the longest duration above — don't invent springier motion.

## Their own tokens (verbatim from :root)

| Token | Value |
|-------|-------|
| `--theme_background` | `#f8fafc` |
| `--theme_background-weak` | `#fff` |
| `--theme_background-medium` | `#f8fafc` |
| `--theme_background-strong` | `#e0e2e6` |
| `--theme_success-text` | `#006400` |
| `--theme_info-text` | `#254fad` |
| `--theme_text` | `#333840` |
| `--theme_text-weak` | `#040e20b0` |
| `--theme_text-strong` | `#181d26` |
| `--theme_upsell-text` | `#181d26` |
| `--theme_upsell-text-weak` | `#41454d` |
| `--theme_upsell-text-strong` | `#333840` |

_…and 62 more measured on the page._

Prefer these names when extending their system — it's the brand's actual vocabulary.

## Layout (measured)
- container max 1536px · common grid: 12-col
- nav: 121px sticky

| Section (y) | Height | Cols | Gap | Pad y | Split |
|---|---|---|---|---|---|
| 121 | 989 | — | — | 0/0 | — |
| 1110 | 191 | — | — | 0/0 | — |
| 1442 | 675 | 4 | — | 0/0 | — |
| 2165 | 675 | — | — | 0/0 | — |
| 2888 | 675 | 12 | 32 | 40/40 | — |
| 3611 | 767 | 12 | 32 | 40/40 | — |
| 4442 | 1294 | — | — | 0/0 | — |
| 4594 | 1142 | — | — | 64/64 | — |

## Motion choreography (measured)
- scroll reveal: 9 elements rest at opacity 0, animate in over 0.6s cubic-bezier(0.4, 0, 0.2, 1) (4 revealed during the drive).

Rebuild the timeline, not just the durations — order, delays and staggers above are the choreography.

## Components (measured)
- link: #1B61C9 · no underline

## Responsive (measured)
- breakpoints: 640px · 728px · 768px · 1024px · 1080px · 1344px
- mobile (390px): hero 32px · body 20px · nav: inline

## How to apply
Paste the Tailwind `@theme` (or CSS variables) as your base, then build each
section to its spec — verify every color, radius, and font against these tokens.
Hover/focus states, shadows and motion timings above are measured from the live page — match them exactly, don't re-guess them.

---

> **Decoded with Mozaika** — measured live, not guessed. Full decoded design system + one-command install: mozaika.design/ds/airtable

Export: Tailwind v4 (@theme)

@theme {
  /* action color #181D26 — the one interactive color; buttons/links/emphasis only, never large fills. */
  --color-bg: #FFFFFF;
  --color-surface: #F1F1F1;
  --color-border: #DCDDDE;
  --color-text: #181D26;
  --color-text-muted: #6F7278;
  --color-primary: #525965;  /* a neutral UI color (chips, tags, icon fills, chrome), not the action color (action = #181D26). */
  --color-accent: #FCAB79;  /* accent for emphasis — keep it rare on the page. */
  --color-link: #F0F6FF;  /* fails contrast on the background (~1.1:1) — this is a dark UI color, NOT a readable link; use the text or action color for links (verify against the reference). */
  --color-secondary: #FFEAB6;  /* optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two. */
  --color-button-bg: #181D26;  /* primary-button fill — the main call-to-action color. */
  --color-button-text: #FFFFFF;
  /* fonts: Haas may be proprietary — safe free fallback: Newsreader (Google Fonts). */
  --font-heading: "Haas", "Newsreader", system-ui, -apple-system, 'Segoe UI', sans-serif;
  --font-body: "Haas", "Newsreader", system-ui, -apple-system, 'Segoe UI', sans-serif;
  /* measured weights: 400, 500, 600 — use these, not 400/600 */
  --text-hero: 40px; --font-weight-hero: 400; --leading-hero: 48px;
  --text-h2: 32px; --font-weight-h2: 400; --leading-h2: 40px;
  --text-h3: 24px; --font-weight-h3: 400; --leading-h3: 39px;
  --text-body: 14px; --font-weight-body: 400; --leading-body: 23px; --tracking-body: 0.1px;
  --radius-base: 12px;
  --radius-button: 12px;
  --radius-card: 12px;
  --radius-pill: 9999px;
  --radius-sharp: 2px;
  --shadow-overlay: rgba(15, 48, 106, 0.05) 0px 0px 20px 0px;
  --color-btn-hover: rgba(4, 14, 32, 0.69);  /* measured primary hover fill */
  --shadow-focus: rgba(153, 160, 174, 0.16) 0px 0px 0px 4px, rgb(255, 255, 255) 0px 0px 0px 2px;  /* measured focus ring */
  --ease-brand: ease-in;
  --duration-fast: 150ms;  /* use: duration-[var(--duration-fast)] */
  --duration-base: 250ms;
  --duration-slow: 600ms;
  --section-y: 40px;  /* per-section vertical padding (measured) */
  --spacing: 8px;  /* measured base — drives the p-*/gap-* scale. steps seen on the page: 2, 4, 6, 12, 16, 20, 24, 32, 40, 48px */
}

Export: CSS variables

:root {
  /* action color #181D26 — the one interactive color; buttons/links/emphasis only, never large fills. */
  --bg: #FFFFFF;
  --surface: #F1F1F1;
  --border: #DCDDDE;
  --text: #181D26;
  --text-muted: #6F7278;
  --primary: #525965;  /* a neutral UI color (chips, tags, icon fills, chrome), not the action color (action = #181D26). */
  --accent: #FCAB79;  /* accent for emphasis — keep it rare on the page. */
  --link: #F0F6FF;  /* fails contrast on the background (~1.1:1) — this is a dark UI color, NOT a readable link; use the text or action color for links (verify against the reference). */
  --secondary: #FFEAB6;  /* optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two. */
  --button-bg: #181D26;  /* primary-button fill — the main call-to-action color. */
  --button-text: #FFFFFF;
  --font-heading: "Haas", "Newsreader", system-ui, -apple-system, 'Segoe UI', sans-serif;
  --font-body: "Haas", "Newsreader", system-ui, -apple-system, 'Segoe UI', sans-serif;
  --text-hero: 40px; --weight-hero: 400; --leading-hero: 48px;
  --text-h2: 32px; --weight-h2: 400; --leading-h2: 40px;
  --text-h3: 24px; --weight-h3: 400; --leading-h3: 39px;
  --text-body: 14px; --weight-body: 400; --leading-body: 23px; --tracking-body: 0.1px;
  --radius: 12px;
  --radius-button: 12px;
  --radius-card: 12px;
  --radius-pill: 9999px;
  --radius-sharp: 2px;
  --shadow-overlay: rgba(15, 48, 106, 0.05) 0px 0px 20px 0px;
  --btn-bg-hover: rgba(4, 14, 32, 0.69);
  --focus-ring: rgba(153, 160, 174, 0.16) 0px 0px 0px 4px, rgb(255, 255, 255) 0px 0px 0px 2px;
  --ease: ease-in;
  --duration-fast: 150ms;
  --duration-base: 250ms;
  --duration-slow: 600ms;
  --section-y: 40px;
}

/* their own tokens, verbatim from the site's :root */
:root {
  --theme_background: #f8fafc;
  --theme_background-weak: #fff;
  --theme_background-medium: #f8fafc;
  --theme_background-strong: #e0e2e6;
  --theme_success-text: #006400;
  --theme_info-text: #254fad;
  --theme_text: #333840;
  --theme_text-weak: #040e20b0;
  --theme_text-strong: #181d26;
  --theme_upsell-text: #181d26;
  --theme_upsell-text-weak: #41454d;
  --theme_upsell-text-strong: #333840;
}
/* fonts: Haas may be proprietary — safe free fallback: Newsreader (Google Fonts). */