MozaikaDesign system

Allbirds — Design System

light · modern · medium · custom · confidence 90%

The full decoded design system for Allbirds: color roles, type scale, spacing, radii and paste-ready DESIGN.md / Tailwind / CSS exports.

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This is a static, crawlable rendering for search & AI engines. The interactive version — filters, live decode console, copy & export — is at https://mozaika.design/ds/allbirds.

Tokens

Allbirds's decoded design system: background #ECE9E2, text #212121, accent #FFFFFF, link #9C0F0F, primary #E0DACF; type scale h1 24px / h2 12px / body 12px; 4px spacing base; 0px base radius. The single interactive/action color is #FFFFFF — used only on interactive or must-notice elements (buttons, links, key highlights), never on large fills.

Color roles

RoleValue
bg#ECE9E2
surface#DFDDD6
border#CDCBC5
text#212121
text_muted#6E6D6A
primary#E0DACF
accent#FFFFFF
link#9C0F0F
secondary#1990C6
button_bg#FFFFFF
button_text#212121

Using these colors

Typography

Spacing

Radii

Per-section tokens (6)

Export: DESIGN.md

# Allbirds — Design System

> light, modern, medium, custom

## Colors

| Role | Value |
|------|-------|
| bg | `#ECE9E2` |
| surface | `#DFDDD6` |
| border | `#CDCBC5` |
| text | `#212121` |
| text_muted | `#6E6D6A` |
| primary | `#E0DACF` |
| accent | `#FFFFFF` |
| link | `#9C0F0F` |
| secondary | `#1990C6` |
| button_bg | `#FFFFFF` |
| button_text | `#212121` |

**Using these colors**

- **Action color** `#FFFFFF` — the single interactive color; it appears only on things you click or must notice (buttons, key highlights), never on large fills or backgrounds.
- `accent`, `button_bg` are all `#FFFFFF` — one role, not several (your action color).
- **accent** `#FFFFFF` — THE accent / action color — interactive & must-notice only (buttons, links, focus, one key highlight); never large fills or backgrounds. Scarcity is what makes it read as designed.
- **primary** `#E0DACF` — a neutral UI color (chips, tags, icon fills, chrome), not the action color (action = #FFFFFF).
- **link** `#9C0F0F` — inline text links and link-styled controls.
- **secondary** `#1990C6` — optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two.

## Typography

- Heading: **Geograph** _(free fallback: Newsreader)_
- Body: **Geograph** _(free fallback: Newsreader)_
- Mono: **Akkurat Mono**
- h1: 24px
- h2: 12px
- body: 12px

> **Fonts —** Geograph may be proprietary — safe free fallback: Newsreader (Google Fonts).

## Spacing
- base unit: 4px
- scale: 2px, 4px, 6px, 8px, 12px, 16px, 24px, 32px

## Radius
- base: 0px
- button: 9999px

## Primary button
- bg `#FFFFFF` · text `#212121` · radius 9999px

## How to apply
Paste the Tailwind `@theme` (or CSS variables) as your base, then build each
section to its spec — verify every color, radius, and font against these tokens.

Export: Tailwind v4 (@theme)

@theme {
  /* action color #FFFFFF — the one interactive color; buttons/links/emphasis only, never large fills. */
  --color-bg: #ECE9E2;
  --color-surface: #DFDDD6;
  --color-border: #CDCBC5;
  --color-text: #212121;
  --color-text-muted: #6E6D6A;
  --color-primary: #E0DACF;  /* a neutral UI color (chips, tags, icon fills, chrome), not the action color (action = #FFFFFF). */
  --color-accent: #FFFFFF;  /* THE accent / action color — interactive & must-notice only (buttons, links, focus, one key highlight); never large fills or backgrounds. Scarcity is what makes it read as designed. */
  --color-link: #9C0F0F;  /* inline text links and link-styled controls. */
  --color-secondary: #1990C6;  /* optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two. */
  --color-button-bg: #FFFFFF;  /* primary-button fill — the main call-to-action color. */
  --color-button-text: #212121;
  /* fonts: Geograph may be proprietary — safe free fallback: Newsreader (Google Fonts). */
  --font-heading: "Geograph", "Newsreader", system-ui, -apple-system, 'Segoe UI', sans-serif;
  --font-body: "Geograph", "Newsreader", system-ui, -apple-system, 'Segoe UI', sans-serif;
  --font-mono: "Akkurat Mono", ui-monospace, monospace;
  --text-h1: 24px;
  --text-h2: 12px;
  --text-body: 12px;
  --radius-base: 0px;
  --radius-button: 9999px;
  --spacing-1: 2px;
  --spacing-2: 4px;
  --spacing-3: 6px;
  --spacing-4: 8px;
  --spacing-5: 12px;
  --spacing-6: 16px;
  --spacing-7: 24px;
  --spacing-8: 32px;
}

Export: CSS variables

:root {
  /* action color #FFFFFF — the one interactive color; buttons/links/emphasis only, never large fills. */
  --bg: #ECE9E2;
  --surface: #DFDDD6;
  --border: #CDCBC5;
  --text: #212121;
  --text-muted: #6E6D6A;
  --primary: #E0DACF;  /* a neutral UI color (chips, tags, icon fills, chrome), not the action color (action = #FFFFFF). */
  --accent: #FFFFFF;  /* THE accent / action color — interactive & must-notice only (buttons, links, focus, one key highlight); never large fills or backgrounds. Scarcity is what makes it read as designed. */
  --link: #9C0F0F;  /* inline text links and link-styled controls. */
  --secondary: #1990C6;  /* optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two. */
  --button-bg: #FFFFFF;  /* primary-button fill — the main call-to-action color. */
  --button-text: #212121;
  --font-heading: "Geograph", "Newsreader", system-ui, -apple-system, 'Segoe UI', sans-serif;
  --font-body: "Geograph", "Newsreader", system-ui, -apple-system, 'Segoe UI', sans-serif;
  --font-mono: "Akkurat Mono", ui-monospace, monospace;
  --radius: 0px;
  --radius-button: 9999px;
}
/* fonts: Geograph may be proprietary — safe free fallback: Newsreader (Google Fonts). */