MozaikaDesign system

Allbirds — Design System

light · modern · medium · custom · confidence 90% · deep decode

The full decoded design system for Allbirds: color roles, type scale, spacing, radii and paste-ready DESIGN.md / Tailwind / CSS exports.

Open in Mozaika →

This is a static, crawlable rendering for search & AI engines. The interactive version — filters, live decode console, copy & export — is at https://mozaika.design/ds/allbirds.

Tokens

Allbirds's decoded design system: background #ECE9E2, text #212121, accent #FFFFFF, link #9C0F0F, primary #E0DACF; type scale h1 24px / h2 12px / body 12px; 8px spacing base; 0px base radius. The single interactive/action color is #FFFFFF — used only on interactive or must-notice elements (buttons, links, key highlights), never on large fills.

Color roles

RoleValue
bg#ECE9E2
surface#DFDDD6
border#CDCBC5
text#212121
text_muted#6E6D6A
primary#E0DACF
accent#FFFFFF
link#9C0F0F
secondary#1990C6
button_bg#FFFFFF
button_text#212121

Using these colors

Typography

Spacing

Radii

Motion

Micro-interactions run at 200ms (dominant) with cubic-bezier(0.37, 0, 0.63, 1).

Native design tokens

TokenValue
--color-purple-500oklch(62.7% .265 303.9)
--color-pink-300oklch(82.3% .12 346.018)
--color-neutral-600oklch(43.9% 0 0)
--color-neutral-500oklch(55.6% 0 0)
--color-yellow-800oklch(47.6% .114 61.907)
--color-light-charcoal#575757
--color-gray-300oklch(87.2% .01 258.338)
--color-yellow-400oklch(85.2% .199 91.936)
--color-gray-500oklch(55.1% .027 264.364)
--color-green-500oklch(72.3% .219 149.579)

…and 91 more measured on the page.

Button states (measured)

Layout (measured)

Motion choreography (measured)

Load order: h2.category-row-item-title×4 → div.swiper-slide×2

Scroll reveal: 10 elements rest at opacity 0, translateY(34px), animate in over 200ms.

Input (measured)

height 43px · radius 3.35544e+07px · focus ring 1px auto rgb(16, 16, 16)

Responsive (measured)

Per-section tokens (6)

Export: DESIGN.md

# Allbirds — Design System

> light, modern, medium, custom — deep decode (measured live)

## Colors

| Role | Value |
|------|-------|
| bg | `#ECE9E2` |
| surface | `#DFDDD6` |
| border | `#CDCBC5` |
| text | `#212121` |
| text_muted | `#6E6D6A` |
| primary | `#E0DACF` |
| accent | `#FFFFFF` |
| link | `#9C0F0F` |
| secondary | `#1990C6` |
| button_bg | `#FFFFFF` |
| button_text | `#212121` |

**Using these colors**

- **Action color** `#FFFFFF` — the single interactive color; it appears only on things you click or must notice (buttons, key highlights), never on large fills or backgrounds.
- `accent`, `button_bg` are all `#FFFFFF` — one role, not several (your action color).
- **accent** `#FFFFFF` — THE accent / action color — interactive & must-notice only (buttons, links, focus, one key highlight); never large fills or backgrounds. Scarcity is what makes it read as designed.
- **primary** `#E0DACF` — a neutral UI color (chips, tags, icon fills, chrome), not the action color (action = #FFFFFF).
- **link** `#9C0F0F` — inline text links and link-styled controls.
- **secondary** `#1990C6` — optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two.
- **Page coverage** (full-page screenshot pixels): `#8F8F8F` 42.1% · `#414A50` 23.3% · `#EEECE6` 11.2% · `#312F2F` 10.5%

## Typography

- Heading: **Geograph** _(free fallback: Newsreader)_
- Body: **Geograph** _(free fallback: Newsreader)_
- Mono: **Akkurat Mono**

| Role | Size / weight · line-height · tracking |
|------|------------------------------------------|
| hero | 40px / 400 · lh 60px |
| h2 | 24px / 400 · lh 32px · tracking 0.6px |
| h3 | 20px / 400 · lh 28px |
| body | 14px / 500 · lh 20px · tracking 0.7px |
| small | 12px / 500 · lh 16px |
| eyebrow | 12px / 500 · tracking 0.7px |

- Weight ladder: 400 · 500 · 700 — use these exact measured weights, not the 400/600 defaults.

> **Fonts —** Geograph may be proprietary — safe free fallback: Newsreader (Google Fonts).

## Spacing
- base unit: 8px (inferred from the measured scale)
- measured scale: 4px, 6px, 8px, 10px, 12px, 16px, 20px, 24px, 32px, 40px — snap all gaps/padding to these

## Radius
- base: 0px
- button: 9999px
- card: 16px
- pill: 9999px

## Buttons

| Button | Fill / text | Border | Radius | Padding | Font | Shadow |
|--------|-------------|--------|--------|---------|------|--------|
| primary | `#212121` / `#FFFFFF` | 1px solid rgb(33, 33, 33) | 3.35544e+07px | 8px 16px 8px 16px | 500 12px / 0.3px | none |
| secondary | `#FFFFFF` / `#212121` | 1px solid rgb(255, 255, 255) | 3.35544e+07px | 8px 16px 8px 16px | 500 12px / 0.3px | none |

**States (measured, not guessed)**

- primary hover: background `#575757`
- primary focus: outline `1px auto oklch(0.546 0.245 262.881)`
- transition: `background-color 0.2s cubic-bezier(0.37, 0, 0.63, 1)`

## Motion
- durations: 200ms (dominant) · 150ms · 300ms
- easings: `cubic-bezier(0.37, 0, 0.63, 1)` (dominant) · `cubic-bezier(0.4, 0, 0.2, 1)`
- animated properties: opacity, background-color, color, border-color

Micro-interactions use the dominant duration + easing; nothing on the page animates slower than the longest duration above — don't invent springier motion.

## Their own tokens (verbatim from :root)

| Token | Value |
|-------|-------|
| `--color-purple-500` | `oklch(62.7% .265 303.9)` |
| `--color-pink-300` | `oklch(82.3% .12 346.018)` |
| `--color-neutral-600` | `oklch(43.9% 0 0)` |
| `--color-neutral-500` | `oklch(55.6% 0 0)` |
| `--color-yellow-800` | `oklch(47.6% .114 61.907)` |
| `--color-light-charcoal` | `#575757` |
| `--color-gray-300` | `oklch(87.2% .01 258.338)` |
| `--color-yellow-400` | `oklch(85.2% .199 91.936)` |
| `--color-gray-500` | `oklch(55.1% .027 264.364)` |
| `--color-green-500` | `oklch(72.3% .219 149.579)` |
| `--color-natural-white-60` | `#ece9e2` |
| `--color-white` | `#fff` |

_…and 89 more measured on the page._

Prefer these names when extending their system — it's the brand's actual vocabulary.

## Layout (measured)
- container max 896px · common grid: 3-col
- nav: 0px sticky

| Section (y) | Height | Cols | Gap | Pad y | Split |
|---|---|---|---|---|---|
| 42 | 784 | — | — | 0/0 | — |
| 836 | 471 | — | — | 0/0 | — |
| 1347 | 565 | 2 | — | 0/0 | 65/35 |
| 1952 | 667 | 3 | 10 | 0/0 | — |
| 2659 | 240 | 3 | 10 | 0/0 | — |
| 2899 | 811 | — | — | 0/0 | — |

## Motion choreography (measured)
Load order: `h2.category-row-item-title`×4 @0ms → `div.swiper-slide`×2 @4462ms
- scroll reveal: 10 elements rest at opacity 0, translateY(34px), animate in over 200ms (6 revealed during the drive).

Rebuild the timeline, not just the durations — order, delays and staggers above are the choreography.

## Components (measured)
- input: h 43px · r 3.35544e+07px · border 1px solid rgb(33, 33, 33) · bg #FFFFFF · placeholder oklch(0.551 0.027 264.364)
  - focus ring: `1px auto rgb(16, 16, 16)` — this exact construction, don't invent your own
- card ×3: pad 0px 0px 0px 0px · r 24px · bg #FFFFFF
  - hover: font-weight `400` · letter-spacing `normal`

## Responsive (measured)
- breakpoints: 480px · 640px · 768px · 1024px · 1280px · 1536px
- mobile (390px): hero 24px · body 16px · nav: hamburger

## How to apply
Paste the Tailwind `@theme` (or CSS variables) as your base, then build each
section to its spec — verify every color, radius, and font against these tokens.
Hover/focus states, shadows and motion timings above are measured from the live page — match them exactly, don't re-guess them.

---

> **Decoded with Mozaika** — measured live, not guessed. Full decoded design system + one-command install: mozaika.design/ds/allbirds

Export: Tailwind v4 (@theme)

@theme {
  /* action color #FFFFFF — the one interactive color; buttons/links/emphasis only, never large fills. */
  --color-bg: #ECE9E2;
  --color-surface: #DFDDD6;
  --color-border: #CDCBC5;
  --color-text: #212121;
  --color-text-muted: #6E6D6A;
  --color-primary: #E0DACF;  /* a neutral UI color (chips, tags, icon fills, chrome), not the action color (action = #FFFFFF). */
  --color-accent: #FFFFFF;  /* THE accent / action color — interactive & must-notice only (buttons, links, focus, one key highlight); never large fills or backgrounds. Scarcity is what makes it read as designed. */
  --color-link: #9C0F0F;  /* inline text links and link-styled controls. */
  --color-secondary: #1990C6;  /* optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two. */
  --color-button-bg: #FFFFFF;  /* primary-button fill — the main call-to-action color. */
  --color-button-text: #212121;
  /* fonts: Geograph may be proprietary — safe free fallback: Newsreader (Google Fonts). */
  --font-heading: "Geograph", "Newsreader", system-ui, -apple-system, 'Segoe UI', sans-serif;
  --font-body: "Geograph", "Newsreader", system-ui, -apple-system, 'Segoe UI', sans-serif;
  --font-mono: "Akkurat Mono", ui-monospace, monospace;
  /* measured weights: 400, 500, 700 — use these, not 400/600 */
  --text-hero: 40px; --font-weight-hero: 400; --leading-hero: 60px;
  --text-h2: 24px; --font-weight-h2: 400; --leading-h2: 32px; --tracking-h2: 0.6px;
  --text-h3: 20px; --font-weight-h3: 400; --leading-h3: 28px;
  --text-body: 14px; --font-weight-body: 500; --leading-body: 20px; --tracking-body: 0.7px;
  --text-small: 12px; --font-weight-small: 500; --leading-small: 16px;
  --text-eyebrow: 12px; --font-weight-eyebrow: 500; --tracking-eyebrow: 0.7px;
  --radius-base: 0px;
  --radius-button: 9999px;
  --radius-card: 16px;
  --radius-pill: 9999px;
  --color-btn-hover: #575757;  /* measured primary hover fill */
  --outline-focus: 1px auto oklch(0.546 0.245 262.881);  /* measured focus ring */
  --ease-brand: cubic-bezier(0.37, 0, 0.63, 1);
  --duration-fast: 150ms;  /* use: duration-[var(--duration-fast)] */
  --duration-base: 200ms;
  --duration-slow: 300ms;
  --spacing: 8px;  /* measured base — drives the p-*/gap-* scale. steps seen on the page: 4, 6, 8, 10, 12, 16, 20, 24, 32, 40px */
}

Export: CSS variables

:root {
  /* action color #FFFFFF — the one interactive color; buttons/links/emphasis only, never large fills. */
  --bg: #ECE9E2;
  --surface: #DFDDD6;
  --border: #CDCBC5;
  --text: #212121;
  --text-muted: #6E6D6A;
  --primary: #E0DACF;  /* a neutral UI color (chips, tags, icon fills, chrome), not the action color (action = #FFFFFF). */
  --accent: #FFFFFF;  /* THE accent / action color — interactive & must-notice only (buttons, links, focus, one key highlight); never large fills or backgrounds. Scarcity is what makes it read as designed. */
  --link: #9C0F0F;  /* inline text links and link-styled controls. */
  --secondary: #1990C6;  /* optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two. */
  --button-bg: #FFFFFF;  /* primary-button fill — the main call-to-action color. */
  --button-text: #212121;
  --font-heading: "Geograph", "Newsreader", system-ui, -apple-system, 'Segoe UI', sans-serif;
  --font-body: "Geograph", "Newsreader", system-ui, -apple-system, 'Segoe UI', sans-serif;
  --font-mono: "Akkurat Mono", ui-monospace, monospace;
  --text-hero: 40px; --weight-hero: 400; --leading-hero: 60px;
  --text-h2: 24px; --weight-h2: 400; --leading-h2: 32px; --tracking-h2: 0.6px;
  --text-h3: 20px; --weight-h3: 400; --leading-h3: 28px;
  --text-body: 14px; --weight-body: 500; --leading-body: 20px; --tracking-body: 0.7px;
  --text-small: 12px; --weight-small: 500; --leading-small: 16px;
  --text-eyebrow: 12px; --weight-eyebrow: 500; --tracking-eyebrow: 0.7px;
  --radius: 0px;
  --radius-button: 9999px;
  --radius-card: 16px;
  --radius-pill: 9999px;
  --btn-bg-hover: #575757;
  --focus-ring: 1px auto oklch(0.546 0.245 262.881);
  --ease: cubic-bezier(0.37, 0, 0.63, 1);
  --duration-fast: 150ms;
  --duration-base: 200ms;
  --duration-slow: 300ms;
}

/* their own tokens, verbatim from the site's :root */
:root {
  --color-purple-500: oklch(62.7% .265 303.9);
  --color-pink-300: oklch(82.3% .12 346.018);
  --color-neutral-600: oklch(43.9% 0 0);
  --color-neutral-500: oklch(55.6% 0 0);
  --color-yellow-800: oklch(47.6% .114 61.907);
  --color-light-charcoal: #575757;
  --color-gray-300: oklch(87.2% .01 258.338);
  --color-yellow-400: oklch(85.2% .199 91.936);
  --color-gray-500: oklch(55.1% .027 264.364);
  --color-green-500: oklch(72.3% .219 149.579);
  --color-natural-white-60: #ece9e2;
  --color-white: #fff;
}
/* fonts: Geograph may be proprietary — safe free fallback: Newsreader (Google Fonts). */