AssemblyAI — Design System
The full decoded design system for AssemblyAI: color roles, type scale, spacing, radii and paste-ready DESIGN.md / Tailwind / CSS exports.
This is a static, crawlable rendering for search & AI engines. The interactive version — filters, live decode console, copy & export — is at https://mozaika.design/ds/assemblyai.
Tokens
AssemblyAI's decoded design system: background #FDFCF8, text #1D1B16, accent #3923C7, link #C7C3B2, primary #3923C7; type scale h1 72px / h2 64px / body 12px; 8px spacing base; 0px base radius. The single interactive/action color is #3923C7 — used only on interactive or must-notice elements (buttons, links, key highlights), never on large fills.
Color roles
| Role | Value |
|---|---|
| bg | #FDFCF8 |
| surface | #EFEEEA |
| border | #DBDAD6 |
| text | #1D1B16 |
| text_muted | #72706B |
| primary | #3923C7 |
| accent | #3923C7 |
| link | #C7C3B2 |
| button_bg | #3923C7 |
| button_text | #FFFFFF |
Using these colors
- Action color
#3923C7— the single interactive color; only on things you click or must notice, never large fills. primary,accent,button_bgare all#3923C7— one role, not several (the action color).- accent
#3923C7— THE accent / action color — interactive & must-notice only (buttons, links, focus, one key highlight); never large fills or backgrounds. Scarcity is what makes it read as designed. - link
#C7C3B2— fails contrast on the background (~1.7:1) — this is a dark UI color, NOT a readable link; use the text or action color for links (verify against the reference).
Typography
- Heading: Georgia
- Body: Georgia
- Mono: Modern Gothic Mono
- h1: 72px
- h2: 64px
- body: 12px
Spacing
- base unit: 8px
- scale: 4px, 8px, 10px, 12px, 16px, 24px, 30px, 32px, 48px, 80px
Radii
- base: 0px
- button: 2px
Shadows (elevation)
- card:
rgba(0, 0, 0, 0.2) 0px 0px 18px 0px
Motion
Micro-interactions run at 150ms (dominant) with cubic-bezier(0.4, 0, 0.2, 1).
- durations: 150ms · 200ms · 500ms
- easings:
cubic-bezier(0.4, 0, 0.2, 1)·ease - animated properties: color, outline-color, background-color, border-color
Native design tokens
| Token | Value |
|---|---|
--color-black-500 | #1d1b16 |
--color-neutral-300 | #c7c3b2 |
--color-cobolt-500 | #3923c7 |
--color-green-100 | #cee0d4 |
--color-neutral-200 | #dad7cb |
--color-green-500 | #01762f |
--color-white | #fff |
--color-blush-300 | #ec9d92 |
--color-black-300 | #777673 |
--color-gray-100 | oklch(96.7% .003 264.542) |
…and 87 more measured on the page.
Button states (measured)
- primary hover: background
#887BDD - primary focus: outline
1px auto rgb(16, 16, 16)
Layout (measured)
- container max-width:
1440px - common grid: 2 columns
Motion choreography (measured)
Load order: div.flex → div.onetrust-pc-dark-filter
Scroll reveal: 2 elements rest at opacity 0, animate in over 0.5s cubic-bezier(0.4, 0, 0.2, 1).
Overlay recipe (measured)
dialog panel: rgba(0, 0, 0, 0) · radius 0px
Responsive (measured)
- breakpoints: 425px · 550px · 600px · 640px · 768px · 896px
- mobile (390px): hero 40px · nav hamburger
Per-section tokens (9)
- Hero — light · bg #FDFBF7 · text #5546B1 · 2 col · split
- Logo Wall — light · bg #FDFBF7 · text #181715 · 1 col · left
- Feature — dark · bg #1C1B17 · text #B3B2AD · 2 col · split
- Bento Grid — dark · bg #1C1B17 · text #7C7A76 · 3 col · split
- CTA / Sign-up — dark · bg #1C1B17 · text #FDFBF7 · 1 col · left
- Feature — light · bg #FDFBF7 · text #1F1D17 · 2 col · split
- Gallery / Showcase — light · bg #F5F4EB · text #15140E · 1 col · left
- CTA / Sign-up — dark · bg #1C1B17 · text #C0BFBE · 2 col · split
- Footer — dark · bg #1C1B17 · text #84837D · 3 col · split
Export: DESIGN.md
# AssemblyAI — Design System > light, modern, medium, tailwind — deep decode (measured live) ## Colors | Role | Value | |------|-------| | bg | `#FDFCF8` | | surface | `#EFEEEA` | | border | `#DBDAD6` | | text | `#1D1B16` | | text_muted | `#72706B` | | primary | `#3923C7` | | accent | `#3923C7` | | link | `#C7C3B2` | | button_bg | `#3923C7` | | button_text | `#FFFFFF` | **Using these colors** - **Action color** `#3923C7` — the single interactive color; it appears only on things you click or must notice (buttons, key highlights), never on large fills or backgrounds. - `primary`, `accent`, `button_bg` are all `#3923C7` — one role, not several (your action color). - **accent** `#3923C7` — THE accent / action color — interactive & must-notice only (buttons, links, focus, one key highlight); never large fills or backgrounds. Scarcity is what makes it read as designed. - **link** `#C7C3B2` — fails contrast on the background (~1.7:1) — this is a dark UI color, NOT a readable link; use the text or action color for links (verify against the reference). - **Page coverage** (full-page screenshot pixels): `#7E7D7B` 76.4% · `#FFFFFF` 15.5% · `#54546C` 6.5% · `#98999B` 1.5% ## Typography - Heading: **Georgia** - Body: **Georgia** - Mono: **Modern Gothic Mono** | Role | Size / weight · line-height · tracking | |------|------------------------------------------| | hero | 72px / 400 · lh 72px · tracking -3.6px | | h2 | 64px / 400 · lh 64px · tracking -3.2px | | h3 | 56px / 400 · lh 56px · tracking -2.8px | | body | 16px / 400 · lh 21px | | small | 14px / 400 · lh 18px | | eyebrow | 12px / 400 · tracking 1.2px | - Weight ladder: 400 · 600 · 700 — use these exact measured weights, not the 400/600 defaults. > **Fonts —** Georgia — system font, no web load needed. ## Spacing - base unit: 8px (inferred from the measured scale) - measured scale: 4px, 8px, 10px, 12px, 16px, 24px, 30px, 32px, 48px, 80px — snap all gaps/padding to these - section rhythm: 80px top/bottom padding per section (measured) ## Radius - base: 0px - button: 2px - card: 4px - sharp: 2px ## Buttons | Button | Fill / text | Border | Radius | Padding | Font | Shadow | |--------|-------------|--------|--------|---------|------|--------| | primary | `#3923C7` / `#FFFFFF` | none | 2px | 8px 12px 8px 12px | 400 12px / 1.2px | none | | secondary | `rgba(0, 0, 0, 0)` / `#3923C7` | 1px solid rgb(57, 35, 199) | 2px | 8px 12px 8px 12px | 400 12px / 1.2px | none | **States (measured, not guessed)** - primary hover: background `#887BDD` - primary focus: outline `1px auto rgb(16, 16, 16)` - transition: `background-color 0.2s ease` ## Shadows (elevation) - card: `rgba(0, 0, 0, 0.2) 0px 0px 18px 0px` ## Motion - durations: 150ms (dominant) · 200ms · 500ms - easings: `cubic-bezier(0.4, 0, 0.2, 1)` (dominant) · `ease` - animated properties: color, outline-color, background-color, border-color Micro-interactions use the dominant duration + easing; nothing on the page animates slower than the longest duration above — don't invent springier motion. ## Their own tokens (verbatim from :root) | Token | Value | |-------|-------| | `--color-black-500` | `#1d1b16` | | `--color-neutral-300` | `#c7c3b2` | | `--color-cobolt-500` | `#3923c7` | | `--color-green-100` | `#cee0d4` | | `--color-neutral-200` | `#dad7cb` | | `--color-green-500` | `#01762f` | | `--color-white` | `#fff` | | `--color-blush-300` | `#ec9d92` | | `--color-black-300` | `#777673` | | `--color-gray-100` | `oklch(96.7% .003 264.542)` | | `--color-black-400` | `#4a4945` | | `--color-page-bg` | `#fdfcf8` | _…and 85 more measured on the page._ Prefer these names when extending their system — it's the brand's actual vocabulary. ## Layout (measured) - container max 1440px · common grid: 2-col - nav: 0px | Section (y) | Height | Cols | Gap | Pad y | Split | |---|---|---|---|---|---| | 114 | 424 | 2 | 29 | 0/0 | 71/29 | | 538 | 361 | — | — | 0/0 | — | | 899 | 409 | — | — | 0/0 | — | | 1308 | 2059 | — | — | 0/0 | — | | 3367 | 2160 | 2 | 120 | 0/0 | 43/57 | ## Motion choreography (measured) Load order: `div.flex` @0ms → `div.onetrust-pc-dark-filter` @305ms - scroll reveal: 2 elements rest at opacity 0, animate in over 0.5s cubic-bezier(0.4, 0, 0.2, 1) (0 revealed during the drive). - overlay dialog (auto-opened): panel rgba(0, 0, 0, 0) · r 0px Rebuild the timeline, not just the durations — order, delays and staggers above are the choreography. ## Components (measured) - card ×6: pad 48px 32px 48px 32px · r 0px · bg #1D1B16 - hover: font-weight `400` · letter-spacing `normal` · outline `1px solid rgb(136, 123, 221)` - link: #3923C7 · no underline — hover #FFFFFF ## Responsive (measured) - breakpoints: 425px · 550px · 600px · 640px · 768px · 896px - mobile (390px): hero 40px · body 16px · nav: hamburger ## How to apply Paste the Tailwind `@theme` (or CSS variables) as your base, then build each section to its spec — verify every color, radius, and font against these tokens. Hover/focus states, shadows and motion timings above are measured from the live page — match them exactly, don't re-guess them. --- > **Decoded with Mozaika** — measured live, not guessed. Full decoded design system + one-command install: mozaika.design/ds/assemblyai
Export: Tailwind v4 (@theme)
@theme {
/* action color #3923C7 — the one interactive color; buttons/links/emphasis only, never large fills. */
--color-bg: #FDFCF8;
--color-surface: #EFEEEA;
--color-border: #DBDAD6;
--color-text: #1D1B16;
--color-text-muted: #72706B;
--color-primary: #3923C7; /* primary brand / action color. */
--color-accent: #3923C7; /* THE accent / action color — interactive & must-notice only (buttons, links, focus, one key highlight); never large fills or backgrounds. Scarcity is what makes it read as designed. */
--color-link: #C7C3B2; /* fails contrast on the background (~1.7:1) — this is a dark UI color, NOT a readable link; use the text or action color for links (verify against the reference). */
--color-button-bg: #3923C7; /* primary-button fill — the main call-to-action color. */
--color-button-text: #FFFFFF;
/* fonts: Georgia — system font, no web load needed. */
--font-heading: "Georgia", system-ui, -apple-system, 'Segoe UI', sans-serif;
--font-body: "Georgia", system-ui, -apple-system, 'Segoe UI', sans-serif;
--font-mono: "Modern Gothic Mono", ui-monospace, monospace;
/* measured weights: 400, 600, 700 — use these, not 400/600 */
--text-hero: 72px; --font-weight-hero: 400; --leading-hero: 72px; --tracking-hero: -3.6px;
--text-h2: 64px; --font-weight-h2: 400; --leading-h2: 64px; --tracking-h2: -3.2px;
--text-h3: 56px; --font-weight-h3: 400; --leading-h3: 56px; --tracking-h3: -2.8px;
--text-body: 16px; --font-weight-body: 400; --leading-body: 21px;
--text-small: 14px; --font-weight-small: 400; --leading-small: 18px;
--text-eyebrow: 12px; --font-weight-eyebrow: 400; --tracking-eyebrow: 1.2px;
--radius-base: 0px;
--radius-button: 2px;
--radius-card: 4px;
--radius-sharp: 2px;
--shadow-card: rgba(0, 0, 0, 0.2) 0px 0px 18px 0px;
--color-btn-hover: #887BDD; /* measured primary hover fill */
--outline-focus: 1px auto rgb(16, 16, 16); /* measured focus ring */
--ease-brand: cubic-bezier(0.4, 0, 0.2, 1);
--duration-fast: 150ms; /* use: duration-[var(--duration-fast)] */
--duration-base: 200ms;
--duration-slow: 500ms;
--section-y: 80px; /* per-section vertical padding (measured) */
--spacing: 8px; /* measured base — drives the p-*/gap-* scale. steps seen on the page: 4, 8, 10, 12, 16, 24, 30, 32, 48, 80px */
}Export: CSS variables
:root {
/* action color #3923C7 — the one interactive color; buttons/links/emphasis only, never large fills. */
--bg: #FDFCF8;
--surface: #EFEEEA;
--border: #DBDAD6;
--text: #1D1B16;
--text-muted: #72706B;
--primary: #3923C7; /* primary brand / action color. */
--accent: #3923C7; /* THE accent / action color — interactive & must-notice only (buttons, links, focus, one key highlight); never large fills or backgrounds. Scarcity is what makes it read as designed. */
--link: #C7C3B2; /* fails contrast on the background (~1.7:1) — this is a dark UI color, NOT a readable link; use the text or action color for links (verify against the reference). */
--button-bg: #3923C7; /* primary-button fill — the main call-to-action color. */
--button-text: #FFFFFF;
--font-heading: "Georgia", system-ui, -apple-system, 'Segoe UI', sans-serif;
--font-body: "Georgia", system-ui, -apple-system, 'Segoe UI', sans-serif;
--font-mono: "Modern Gothic Mono", ui-monospace, monospace;
--text-hero: 72px; --weight-hero: 400; --leading-hero: 72px; --tracking-hero: -3.6px;
--text-h2: 64px; --weight-h2: 400; --leading-h2: 64px; --tracking-h2: -3.2px;
--text-h3: 56px; --weight-h3: 400; --leading-h3: 56px; --tracking-h3: -2.8px;
--text-body: 16px; --weight-body: 400; --leading-body: 21px;
--text-small: 14px; --weight-small: 400; --leading-small: 18px;
--text-eyebrow: 12px; --weight-eyebrow: 400; --tracking-eyebrow: 1.2px;
--radius: 0px;
--radius-button: 2px;
--radius-card: 4px;
--radius-sharp: 2px;
--shadow-card: rgba(0, 0, 0, 0.2) 0px 0px 18px 0px;
--btn-bg-hover: #887BDD;
--focus-ring: 1px auto rgb(16, 16, 16);
--ease: cubic-bezier(0.4, 0, 0.2, 1);
--duration-fast: 150ms;
--duration-base: 200ms;
--duration-slow: 500ms;
--section-y: 80px;
}
/* their own tokens, verbatim from the site's :root */
:root {
--color-black-500: #1d1b16;
--color-neutral-300: #c7c3b2;
--color-cobolt-500: #3923c7;
--color-green-100: #cee0d4;
--color-neutral-200: #dad7cb;
--color-green-500: #01762f;
--color-white: #fff;
--color-blush-300: #ec9d92;
--color-black-300: #777673;
--color-gray-100: oklch(96.7% .003 264.542);
--color-black-400: #4a4945;
--color-page-bg: #fdfcf8;
}
/* fonts: Georgia — system font, no web load needed. */