Beehiiv — Design System

Name: Beehiiv design system
Creator: Mozaika
Keywords: design system, design tokens, Beehiiv, light, tailwind

light · modern · medium · tailwind · confidence 92%

Beehiiv shouts in Clash Grotesk caps — MORE THAN JUST NEWSLETTERS at 60px/700 on near-black — then lets Satoshi at 16px calmly explain the Create/Publish/Grow/Monetize grid. Revenue counters and editor screenshots glow against the dark, and pricing tiers stack in the same display voice: creator-economy tooling that markets itself with a media brand's swagger.

Open in Mozaika →

This is a static, crawlable rendering for search & AI engines. The interactive version — filters, live decode console, copy & export — is at https://mozaika.design/ds/beehiiv.

Tokens

Beehiiv's decoded design system: background #FFFFFF, text #060419, accent #060419, link #060419, primary #131125; type scale h1 72px / h2 48px / body 14px; 4px spacing base; 8px base radius. The single interactive/action color is #060419 — used only on interactive or must-notice elements (buttons, links, key highlights), never on large fills.

Color roles

Role	Value
bg	`#FFFFFF`
surface	`#F0EFF1`
border	`#D9D9DC`
text	`#060419`
text_muted	`#646370`
primary	`#131125`
accent	`#060419`
link	`#060419`
secondary	`#C4C2D6`
button_bg	`#060419`
button_text	`#FFFFFF`

Using these colors

Action color #060419 — the single interactive color; only on things you click or must notice, never large fills.
accent, link, button_bg are all #060419 — one role, not several (the action color).
accent #060419 — THE accent / action color — interactive & must-notice only (buttons, links, focus, one key highlight); never large fills or backgrounds. Scarcity is what makes it read as designed.
primary #131125 — a brand color — but the call-to-action uses #060419, not this.
secondary #C4C2D6 — optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two.

Typography

Heading: SatoshiFont
Body: SatoshiFont
h1: 72px
h2: 48px
body: 14px

Spacing

base unit: 4px
scale: 2px, 4px, 6px, 8px, 12px, 16px, 24px, 32px

Radii

base: 8px
button: 0px

Per-section tokens (13)

Export: DESIGN.md

# Beehiiv — Design System

> light, modern, medium, tailwind

Beehiiv shouts in Clash Grotesk caps — MORE THAN JUST NEWSLETTERS at 60px/700 on near-black — then lets Satoshi at 16px calmly explain the Create/Publish/Grow/Monetize grid. Revenue counters and editor screenshots glow against the dark, and pricing tiers stack in the same display voice: creator-economy tooling that markets itself with a media brand's swagger.

## Colors

| Role | Value |
|------|-------|
| bg | `#FFFFFF` |
| surface | `#F0EFF1` |
| border | `#D9D9DC` |
| text | `#060419` |
| text_muted | `#646370` |
| primary | `#131125` |
| accent | `#060419` |
| link | `#060419` |
| secondary | `#C4C2D6` |
| button_bg | `#060419` |
| button_text | `#FFFFFF` |

**Using these colors**

- **Action color** `#060419` — the single interactive color; it appears only on things you click or must notice (buttons, key highlights), never on large fills or backgrounds.
- `accent`, `link`, `button_bg` are all `#060419` — one role, not several (your action color).
- **accent** `#060419` — THE accent / action color — interactive & must-notice only (buttons, links, focus, one key highlight); never large fills or backgrounds. Scarcity is what makes it read as designed.
- **primary** `#131125` — a brand color — but the call-to-action uses #060419, not this.
- **secondary** `#C4C2D6` — optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two.

## Typography

- Heading: **SatoshiFont** _(free fallback: Newsreader)_
- Body: **SatoshiFont** _(free fallback: Newsreader)_
- h1: 72px
- h2: 48px
- body: 14px

> **Fonts —** SatoshiFont may be proprietary — safe free fallback: Newsreader (Google Fonts).

## Spacing
- base unit: 4px
- scale: 2px, 4px, 6px, 8px, 12px, 16px, 24px, 32px

## Radius
- base: 8px
- button: 0px

## Primary button
- bg `#060419` · text `#FFFFFF` · radius 0px

## How to apply
Paste the Tailwind `@theme` (or CSS variables) as your base, then build each
section to its spec — verify every color, radius, and font against these tokens.

Export: Tailwind v4 (@theme)

@theme {
  /* action color #060419 — the one interactive color; buttons/links/emphasis only, never large fills. */
  --color-bg: #FFFFFF;
  --color-surface: #F0EFF1;
  --color-border: #D9D9DC;
  --color-text: #060419;
  --color-text-muted: #646370;
  --color-primary: #131125;  /* a brand color — but the call-to-action uses #060419, not this. */
  --color-accent: #060419;  /* THE accent / action color — interactive & must-notice only (buttons, links, focus, one key highlight); never large fills or backgrounds. Scarcity is what makes it read as designed. */
  --color-link: #060419;  /* inline text links — shares the action color. */
  --color-secondary: #C4C2D6;  /* optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two. */
  --color-button-bg: #060419;  /* primary-button fill — the main call-to-action color. */
  --color-button-text: #FFFFFF;
  /* fonts: SatoshiFont may be proprietary — safe free fallback: Newsreader (Google Fonts). */
  --font-heading: "SatoshiFont", "Newsreader", system-ui, -apple-system, 'Segoe UI', sans-serif;
  --font-body: "SatoshiFont", "Newsreader", system-ui, -apple-system, 'Segoe UI', sans-serif;
  --text-h1: 72px;
  --text-h2: 48px;
  --text-body: 14px;
  --radius-base: 8px;
  --radius-button: 0px;
  --spacing-1: 2px;
  --spacing-2: 4px;
  --spacing-3: 6px;
  --spacing-4: 8px;
  --spacing-5: 12px;
  --spacing-6: 16px;
  --spacing-7: 24px;
  --spacing-8: 32px;
}

Export: CSS variables

:root {
  /* action color #060419 — the one interactive color; buttons/links/emphasis only, never large fills. */
  --bg: #FFFFFF;
  --surface: #F0EFF1;
  --border: #D9D9DC;
  --text: #060419;
  --text-muted: #646370;
  --primary: #131125;  /* a brand color — but the call-to-action uses #060419, not this. */
  --accent: #060419;  /* THE accent / action color — interactive & must-notice only (buttons, links, focus, one key highlight); never large fills or backgrounds. Scarcity is what makes it read as designed. */
  --link: #060419;  /* inline text links — shares the action color. */
  --secondary: #C4C2D6;  /* optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two. */
  --button-bg: #060419;  /* primary-button fill — the main call-to-action color. */
  --button-text: #FFFFFF;
  --font-heading: "SatoshiFont", "Newsreader", system-ui, -apple-system, 'Segoe UI', sans-serif;
  --font-body: "SatoshiFont", "Newsreader", system-ui, -apple-system, 'Segoe UI', sans-serif;
  --radius: 8px;
  --radius-button: 0px;
}
/* fonts: SatoshiFont may be proprietary — safe free fallback: Newsreader (Google Fonts). */