Bellroy — Design System
The full decoded design system for Bellroy: color roles, type scale, spacing, radii and paste-ready DESIGN.md / Tailwind / CSS exports.
This is a static, crawlable rendering for search & AI engines. The interactive version — filters, live decode console, copy & export — is at https://mozaika.design/ds/bellroy.
Tokens
Bellroy's decoded design system: background #BFBFBF, text #0A0A0B, accent #CD4C20, link #0000EE, primary #CD4C20; type scale h1 70px / h2 21px / body 13px; 4px spacing base; 0px base radius. The single interactive/action color is #CD4C20 — used only on interactive or must-notice elements (buttons, links, key highlights), never on large fills.
Color roles
| Role | Value |
|---|---|
| bg | #BFBFBF |
| surface | #B4B4B4 |
| border | #A3A3A4 |
| text | #0A0A0B |
| text_muted | #4E4E4F |
| primary | #CD4C20 |
| accent | #CD4C20 |
| link | #0000EE |
| secondary | #B85021 |
| button_bg | #CD4C20 |
| button_text | #FFFFFF |
Using these colors
- Action color
#CD4C20— the single interactive color; only on things you click or must notice, never large fills. primary,accent,button_bgare all#CD4C20— one role, not several (the action color).- accent
#CD4C20— THE accent / action color — interactive & must-notice only (buttons, links, focus, one key highlight); never large fills or backgrounds. Scarcity is what makes it read as designed. - link
#0000EE— inline text links and link-styled controls. - secondary
#B85021— optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two.
Typography
- Heading: GTUltra
- Body: Lato
- h1: 70px
- h2: 21px
- body: 13px
Spacing
- base unit: 4px
- scale: 2px, 4px, 6px, 8px, 12px, 16px, 24px, 32px
Radii
- base: 0px
- button: 4px
Shadow
rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.3) 0px 27px 15px -30px, rgba(0, 0, 0, 0.5) 0px 11px 9px -10px
Per-section tokens (11)
- Hero
- Gallery / Showcase
- Gallery / Showcase
- Feature
- Gallery / Showcase
- Feature
- Gallery / Showcase
- Gallery / Showcase
- Testimonial / Social Proof
- Stats / Metrics
- Footer
Export: DESIGN.md
# Bellroy — Design System > light, modern, medium, tailwind ## Colors | Role | Value | |------|-------| | bg | `#BFBFBF` | | surface | `#B4B4B4` | | border | `#A3A3A4` | | text | `#0A0A0B` | | text_muted | `#4E4E4F` | | primary | `#CD4C20` | | accent | `#CD4C20` | | link | `#0000EE` | | secondary | `#B85021` | | button_bg | `#CD4C20` | | button_text | `#FFFFFF` | **Using these colors** - **Action color** `#CD4C20` — the single interactive color; it appears only on things you click or must notice (buttons, key highlights), never on large fills or backgrounds. - `primary`, `accent`, `button_bg` are all `#CD4C20` — one role, not several (your action color). - **accent** `#CD4C20` — THE accent / action color — interactive & must-notice only (buttons, links, focus, one key highlight); never large fills or backgrounds. Scarcity is what makes it read as designed. - **link** `#0000EE` — inline text links and link-styled controls. - **secondary** `#B85021` — optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two. ## Typography - Heading: **GTUltra** _(free fallback: Newsreader)_ - Body: **Lato** - h1: 70px - h2: 21px - body: 13px > **Fonts —** GTUltra may be proprietary — safe free fallback: Newsreader (Google Fonts). Lato — free, on Google. ## Spacing - base unit: 4px - scale: 2px, 4px, 6px, 8px, 12px, 16px, 24px, 32px ## Radius - base: 0px - button: 4px ## Primary button - bg `#CD4C20` · text `#FFFFFF` · radius 4px ## How to apply Paste the Tailwind `@theme` (or CSS variables) as your base, then build each section to its spec — verify every color, radius, and font against these tokens.
Export: Tailwind v4 (@theme)
@theme {
/* action color #CD4C20 — the one interactive color; buttons/links/emphasis only, never large fills. */
--color-bg: #BFBFBF;
--color-surface: #B4B4B4;
--color-border: #A3A3A4;
--color-text: #0A0A0B;
--color-text-muted: #4E4E4F;
--color-primary: #CD4C20; /* primary brand / action color. */
--color-accent: #CD4C20; /* THE accent / action color — interactive & must-notice only (buttons, links, focus, one key highlight); never large fills or backgrounds. Scarcity is what makes it read as designed. */
--color-link: #0000EE; /* inline text links and link-styled controls. */
--color-secondary: #B85021; /* optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two. */
--color-button-bg: #CD4C20; /* primary-button fill — the main call-to-action color. */
--color-button-text: #FFFFFF;
/* fonts: GTUltra may be proprietary — safe free fallback: Newsreader (Google Fonts). Lato — free, on Google. */
--font-heading: "GTUltra", "Newsreader", system-ui, -apple-system, 'Segoe UI', sans-serif;
--font-body: "Lato", system-ui, -apple-system, 'Segoe UI', sans-serif;
--text-h1: 70px;
--text-h2: 21px;
--text-body: 13px;
--radius-base: 0px;
--radius-button: 4px;
--spacing-1: 2px;
--spacing-2: 4px;
--spacing-3: 6px;
--spacing-4: 8px;
--spacing-5: 12px;
--spacing-6: 16px;
--spacing-7: 24px;
--spacing-8: 32px;
}Export: CSS variables
:root {
/* action color #CD4C20 — the one interactive color; buttons/links/emphasis only, never large fills. */
--bg: #BFBFBF;
--surface: #B4B4B4;
--border: #A3A3A4;
--text: #0A0A0B;
--text-muted: #4E4E4F;
--primary: #CD4C20; /* primary brand / action color. */
--accent: #CD4C20; /* THE accent / action color — interactive & must-notice only (buttons, links, focus, one key highlight); never large fills or backgrounds. Scarcity is what makes it read as designed. */
--link: #0000EE; /* inline text links and link-styled controls. */
--secondary: #B85021; /* optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two. */
--button-bg: #CD4C20; /* primary-button fill — the main call-to-action color. */
--button-text: #FFFFFF;
--font-heading: "GTUltra", "Newsreader", system-ui, -apple-system, 'Segoe UI', sans-serif;
--font-body: "Lato", system-ui, -apple-system, 'Segoe UI', sans-serif;
--radius: 0px;
--radius-button: 4px;
}
/* fonts: GTUltra may be proprietary — safe free fallback: Newsreader (Google Fonts). Lato — free, on Google. */