Calendly — Design System
Calendly matured into its own typeface: Calendly Sans at 72px/500 in deep navy #071A31 ('Easy scheduling ahead.'), Gilroy on the #006BFF 8px-radius buttons, 16-18px body. Booking widgets embed as live proof and enterprise logos anchor the trust story — the scheduling category's default brand, dressed with the calm of incumbency.
This is a static, crawlable rendering for search & AI engines. The interactive version — filters, live decode console, copy & export — is at https://mozaika.design/ds/calendly.
Tokens
Calendly's decoded design system: background #F8F9FB, text #0A0A0B, accent #006BFF, link #0B3558, primary #006BFF; type scale h1 68px / h2 18px / body 20px; 8px spacing base; 8px base radius. The single interactive/action color is #006BFF — used only on interactive or must-notice elements (buttons, links, key highlights), never on large fills.
Color roles
| Role | Value |
|---|---|
| bg | #F8F9FB |
| surface | #E9EAEC |
| border | #D4D5D7 |
| text | #0A0A0B |
| text_muted | #646466 |
| primary | #006BFF |
| accent | #006BFF |
| link | #0B3558 |
| secondary | #476788 |
| button_bg | #006BFF |
| button_text | #FFFFFF |
Using these colors
- Action color
#006BFF— the single interactive color; only on things you click or must notice, never large fills. primary,accent,button_bgare all#006BFF— one role, not several (the action color).- accent
#006BFF— THE accent / action color — interactive & must-notice only (buttons, links, focus, one key highlight); never large fills or backgrounds. Scarcity is what makes it read as designed. - link
#0B3558— inline text links and link-styled controls. - secondary
#476788— optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two.
Typography
- Heading: Roboto
- Body: Roboto
- h1: 68px
- h2: 18px
- body: 20px
Spacing
- base unit: 8px
- scale: 2px, 4px, 6px, 8px, 10px, 12px, 16px, 24px, 32px, 40px
Radii
- base: 8px
- button: 8px
Shadows (elevation)
- card:
rgba(71, 103, 136, 0.04) 0px 4px 5px 0px, rgba(71, 103, 136, 0.03) 0px 8px 15px 0px, rgba(71, 103, 136, 0.08) 0px 30px 50px 0px
Motion
Micro-interactions run at 200ms (dominant) with ease.
- durations: 200ms · 600ms · 1ms
- easings:
ease·ease-in-out - animated properties: transform, opacity, background-position, background-size
Native design tokens
| Token | Value |
|---|---|
--color-purple-200 | #f3edfe |
--color-action-tertiary-text-hover | #5f6d77 |
--color-orange-600 | #f79009 |
--color-neutral-600 | #476788 |
--color-orange-800 | #6f3f00 |
--color-badge-warning-bg | #ffe67c |
--color-fd-secondary | #ededed |
--color-neutral-300 | #e7edf6 |
--color-purple-800 | #7434f4 |
--color-neutral-200 | #f0f3f8 |
…and 110 more measured on the page.
Button states (measured)
- primary hover: border
1px solid rgb(0, 78, 186)· background#004EBA - primary focus: border
1px solid rgb(0, 153, 255)· background#0099FF
Layout (measured)
- container max-width:
1200px - nav: 65px sticky
- common grid: 2 columns
Motion choreography (measured)
Load order: div.rfm-marquee×2 → div.flex → a.ButtonBase-sc-39255da6-0×4 → path.HomepageHeroShapes__Path → path.HomepageHeroShapes__Path → div.Flex-sc-c78b5868-0
Scroll reveal: 35 elements rest at opacity 0, translateY(25px), animate in over 0.8s ease.
Stagger: div ×3 — 100ms apart.
Overlay recipe (measured)
dialog panel: rgba(0, 0, 0, 0) · radius 0px
Responsive (measured)
- breakpoints: 480px · 576px · 768px · 992px · 1200px · 1280px
- mobile (390px): hero 38px · nav hamburger
Per-section tokens (10)
- Hero — light · bg #FFFFFF · text #9FACC1 · 1 col · left
- Feature — light · bg #FDFBF9 · text #7EA4D4 · 1 col · left
- Feature — light · bg #FDFBF9 · text #5078AC · 1 col · left
- CTA / Sign-up — light · bg #F5F3EF · text #02152C · 1 col · left
- Feature — light · bg #FDFBF9 · text #88A1D0 · 1 col · left
- Testimonial / Social Proof — light · bg #FDFBF9 · text #C0BDC9 · 1 col · left
- Integrations — light · bg #FDFBF9 · text #909DAA · 2 col · split
- Pricing / Plans — light · bg #EDF4FF · text #071A32 · 1 col · left
- CTA / Sign-up — light · bg #FFFFFF · text #929CA7 · 1 col · center
- Footer — light · bg #F8FAFB · text #8B9FAF · 4 col · split
Export: DESIGN.md
# Calendly — Design System
> light, professional, medium, custom — deep decode (measured live)
Calendly matured into its own typeface: Calendly Sans at 72px/500 in deep navy #071A31 ('Easy scheduling ahead.'), Gilroy on the #006BFF 8px-radius buttons, 16-18px body. Booking widgets embed as live proof and enterprise logos anchor the trust story — the scheduling category's default brand, dressed with the calm of incumbency.
## Colors
| Role | Value |
|------|-------|
| bg | `#F8F9FB` |
| surface | `#E9EAEC` |
| border | `#D4D5D7` |
| text | `#0A0A0B` |
| text_muted | `#646466` |
| primary | `#006BFF` |
| accent | `#006BFF` |
| link | `#0B3558` |
| secondary | `#476788` |
| button_bg | `#006BFF` |
| button_text | `#FFFFFF` |
**Using these colors**
- **Action color** `#006BFF` — the single interactive color; it appears only on things you click or must notice (buttons, key highlights), never on large fills or backgrounds.
- `primary`, `accent`, `button_bg` are all `#006BFF` — one role, not several (your action color).
- **accent** `#006BFF` — THE accent / action color — interactive & must-notice only (buttons, links, focus, one key highlight); never large fills or backgrounds. Scarcity is what makes it read as designed.
- **link** `#0B3558` — inline text links and link-styled controls.
- **secondary** `#476788` — optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two.
- **Page coverage** (full-page screenshot pixels): `#FFFFFF` 69.3% · `#0D2A47` 10.8% · `#E45CFE` 5.6% · `#E1E8F3` 5%
## Typography
- Heading: **Roboto**
- Body: **Roboto**
| Role | Size / weight · line-height · tracking |
|------|------------------------------------------|
| hero | 80px / 700 · lh 96px |
| h2 | 68px / 700 · lh 82px |
| h3 | 50px / 700 · lh 60px |
| body | 20px / 600 · lh 28px |
| small | 18px / 600 · lh 29px |
- Weight ladder: 400 · 500 · 600 · 700 — use these exact measured weights, not the 400/600 defaults.
> **Fonts —** Roboto — free, on Google.
## Spacing
- base unit: 8px (inferred from the measured scale)
- measured scale: 2px, 4px, 6px, 8px, 10px, 12px, 16px, 24px, 32px, 40px — snap all gaps/padding to these
- section rhythm: 72px top/bottom padding per section (measured)
## Radius
- base: 8px
- button: 8px
- card: 50px
- sharp: 2px
## Buttons
| Button | Fill / text | Border | Radius | Padding | Font | Shadow |
|--------|-------------|--------|--------|---------|------|--------|
| primary | `#006BFF` / `#FFFFFF` | 1px solid rgb(0, 107, 255) | 8px | 10px 16px 10px 16px | 600 14px | none |
| secondary | `rgba(0, 0, 0, 0)` / `#476788` | 1px solid rgb(71, 103, 136) | 8px | 10px 16px 10px 16px | 600 14px | none |
**States (measured, not guessed)**
- primary hover: border `1px solid rgb(0, 78, 186)` · background `#004EBA`
- primary focus: border `1px solid rgb(0, 153, 255)` · background `#0099FF`
- secondary hover: background `#F8F9FB`
- transition: `all 0.2s linear`
## Shadows (elevation)
- card: `rgba(71, 103, 136, 0.04) 0px 4px 5px 0px, rgba(71, 103, 136, 0.03) 0px 8px 15px 0px, rgba(71, 103, 136, 0.08) 0px 30px 50px 0px`
## Motion
- durations: 200ms (dominant) · 600ms · 1ms
- easings: `ease` (dominant) · `ease-in-out`
- animated properties: transform, opacity, background-position, background-size
Micro-interactions use the dominant duration + easing; nothing on the page animates slower than the longest duration above — don't invent springier motion.
## Their own tokens (verbatim from :root)
| Token | Value |
|-------|-------|
| `--color-purple-200` | `#f3edfe` |
| `--color-action-tertiary-text-hover` | `#5f6d77` |
| `--color-orange-600` | `#f79009` |
| `--color-neutral-600` | `#476788` |
| `--color-orange-800` | `#6f3f00` |
| `--color-badge-warning-bg` | `#ffe67c` |
| `--color-fd-secondary` | `#ededed` |
| `--color-neutral-300` | `#e7edf6` |
| `--color-purple-800` | `#7434f4` |
| `--color-neutral-200` | `#f0f3f8` |
| `--color-text-secondary` | `#5f6d77` |
| `--color-action-primary-bg-pressed` | `#1e5ea7` |
_…and 108 more measured on the page._
Prefer these names when extending their system — it's the brand's actual vocabulary.
## Layout (measured)
- container max 1200px · common grid: 2-col
- nav: 65px sticky · border-bottom 1px solid rgb(231, 237, 246)
| Section (y) | Height | Cols | Gap | Pad y | Split |
|---|---|---|---|---|---|
| 65 | 690 | 2 | — | 0/0 | — |
| 755 | 181 | — | — | 0/0 | — |
| 936 | 1229 | — | — | 0/0 | — |
| 2165 | 504 | 2 | 48 | 0/0 | — |
| 2669 | 301 | — | — | 0/0 | — |
| 2970 | 1205 | — | — | 0/0 | — |
| 4175 | 643 | — | — | 0/0 | — |
## Motion choreography (measured)
Load order: `div.rfm-marquee`×2 @0ms → `div.flex` @495ms → `a.ButtonBase-sc-39255da6-0`×4 @495ms → `path.HomepageHeroShapes__Path` @496ms → `path.HomepageHeroShapes__Path` @496ms → `div.Flex-sc-c78b5868-0` @831ms
- `path.HomepageHeroShapes__Path` — transform translate(0px) rotate(0deg) scale(1)→translate(11.9%, -22%) rotate(52deg) scale(1.35) — 30000ms ease-in-out · loops
- `path.HomepageHeroShapes__Path` — transform translate(0px) rotate(0deg) scale(1)→translate(18%, 28.5%) rotate(96deg) scale(1.125) — 30000ms ease-in-out · loops
- stagger: `div` ×3 — 100ms apart
- scroll reveal: 35 elements rest at opacity 0, translateY(25px), animate in over 0.8s ease (26 revealed during the drive).
- overlay dialog (auto-opened): panel rgba(0, 0, 0, 0) · r 0px
Rebuild the timeline, not just the durations — order, delays and staggers above are the choreography.
## Responsive (measured)
- breakpoints: 480px · 576px · 768px · 992px · 1200px · 1280px
- mobile (390px): hero 38px · body 16px · nav: hamburger
## How to apply
Paste the Tailwind `@theme` (or CSS variables) as your base, then build each
section to its spec — verify every color, radius, and font against these tokens.
Hover/focus states, shadows and motion timings above are measured from the live page — match them exactly, don't re-guess them.
---
> **Decoded with Mozaika** — measured live, not guessed. Full decoded design system + one-command install: mozaika.design/ds/calendlyExport: Tailwind v4 (@theme)
@theme {
/* action color #006BFF — the one interactive color; buttons/links/emphasis only, never large fills. */
--color-bg: #F8F9FB;
--color-surface: #E9EAEC;
--color-border: #D4D5D7;
--color-text: #0A0A0B;
--color-text-muted: #646466;
--color-primary: #006BFF; /* primary brand / action color. */
--color-accent: #006BFF; /* THE accent / action color — interactive & must-notice only (buttons, links, focus, one key highlight); never large fills or backgrounds. Scarcity is what makes it read as designed. */
--color-link: #0B3558; /* inline text links and link-styled controls. */
--color-secondary: #476788; /* optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two. */
--color-button-bg: #006BFF; /* primary-button fill — the main call-to-action color. */
--color-button-text: #FFFFFF;
/* fonts: Roboto — free, on Google. */
--font-heading: "Roboto", system-ui, -apple-system, 'Segoe UI', sans-serif;
--font-body: "Roboto", system-ui, -apple-system, 'Segoe UI', sans-serif;
/* measured weights: 400, 500, 600, 700 — use these, not 400/600 */
--text-hero: 80px; --font-weight-hero: 700; --leading-hero: 96px;
--text-h2: 68px; --font-weight-h2: 700; --leading-h2: 82px;
--text-h3: 50px; --font-weight-h3: 700; --leading-h3: 60px;
--text-body: 20px; --font-weight-body: 600; --leading-body: 28px;
--text-small: 18px; --font-weight-small: 600; --leading-small: 29px;
--radius-base: 8px;
--radius-button: 8px;
--radius-card: 50px;
--radius-sharp: 2px;
--shadow-card: rgba(71, 103, 136, 0.04) 0px 4px 5px 0px, rgba(71, 103, 136, 0.03) 0px 8px 15px 0px, rgba(71, 103, 136, 0.08) 0px 30px 50px 0px;
--color-btn-hover: #004EBA; /* measured primary hover fill */
--ease-brand: ease;
--duration-fast: 1ms; /* use: duration-[var(--duration-fast)] */
--duration-base: 200ms;
--duration-slow: 600ms;
--section-y: 72px; /* per-section vertical padding (measured) */
--spacing: 8px; /* measured base — drives the p-*/gap-* scale. steps seen on the page: 2, 4, 6, 8, 10, 12, 16, 24, 32, 40px */
}Export: CSS variables
:root {
/* action color #006BFF — the one interactive color; buttons/links/emphasis only, never large fills. */
--bg: #F8F9FB;
--surface: #E9EAEC;
--border: #D4D5D7;
--text: #0A0A0B;
--text-muted: #646466;
--primary: #006BFF; /* primary brand / action color. */
--accent: #006BFF; /* THE accent / action color — interactive & must-notice only (buttons, links, focus, one key highlight); never large fills or backgrounds. Scarcity is what makes it read as designed. */
--link: #0B3558; /* inline text links and link-styled controls. */
--secondary: #476788; /* optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two. */
--button-bg: #006BFF; /* primary-button fill — the main call-to-action color. */
--button-text: #FFFFFF;
--font-heading: "Roboto", system-ui, -apple-system, 'Segoe UI', sans-serif;
--font-body: "Roboto", system-ui, -apple-system, 'Segoe UI', sans-serif;
--text-hero: 80px; --weight-hero: 700; --leading-hero: 96px;
--text-h2: 68px; --weight-h2: 700; --leading-h2: 82px;
--text-h3: 50px; --weight-h3: 700; --leading-h3: 60px;
--text-body: 20px; --weight-body: 600; --leading-body: 28px;
--text-small: 18px; --weight-small: 600; --leading-small: 29px;
--radius: 8px;
--radius-button: 8px;
--radius-card: 50px;
--radius-sharp: 2px;
--shadow-card: rgba(71, 103, 136, 0.04) 0px 4px 5px 0px, rgba(71, 103, 136, 0.03) 0px 8px 15px 0px, rgba(71, 103, 136, 0.08) 0px 30px 50px 0px;
--btn-bg-hover: #004EBA;
--ease: ease;
--duration-fast: 1ms;
--duration-base: 200ms;
--duration-slow: 600ms;
--section-y: 72px;
}
/* their own tokens, verbatim from the site's :root */
:root {
--color-purple-200: #f3edfe;
--color-action-tertiary-text-hover: #5f6d77;
--color-orange-600: #f79009;
--color-neutral-600: #476788;
--color-orange-800: #6f3f00;
--color-badge-warning-bg: #ffe67c;
--color-fd-secondary: #ededed;
--color-neutral-300: #e7edf6;
--color-purple-800: #7434f4;
--color-neutral-200: #f0f3f8;
--color-text-secondary: #5f6d77;
--color-action-primary-bg-pressed: #1e5ea7;
}
/* fonts: Roboto — free, on Google. */