Census — Design System
Census keeps data activation matter-of-fact: Inter at 44px/700 in near-black #222222 on white, 16px body, cobalt #306BEA buttons at a sharp 4px radius. Pipeline diagrams and warehouse logos carry the argument without a single decorative flourish — the design system of a company betting that in data infrastructure, plain speech is the premium look.
This is a static, crawlable rendering for search & AI engines. The interactive version — filters, live decode console, copy & export — is at https://mozaika.design/ds/census.
Tokens
Census's decoded design system: background #FFFFFF, text #222222, accent #306BEA, link #8CB1FF, primary #306BEA; type scale h1 44px / h2 12px / body 12px; 8px spacing base; 4px base radius. The single interactive/action color is #306BEA — used only on interactive or must-notice elements (buttons, links, key highlights), never on large fills.
Color roles
| Role | Value |
|---|---|
| bg | #FFFFFF |
| surface | #F1F1F1 |
| border | #DDDDDD |
| text | #222222 |
| text_muted | #757575 |
| primary | #306BEA |
| accent | #306BEA |
| link | #8CB1FF |
| secondary | #001525 |
| button_bg | #306BEA |
| button_text | #FFFFFF |
Using these colors
- Action color
#306BEA— the single interactive color; only on things you click or must notice, never large fills. primary,accent,button_bgare all#306BEA— one role, not several (the action color).- accent
#306BEA— THE accent / action color — interactive & must-notice only (buttons, links, focus, one key highlight); never large fills or backgrounds. Scarcity is what makes it read as designed. - link
#8CB1FF— fails contrast on the background (~2.1:1) — this is a dark UI color, NOT a readable link; use the text or action color for links (verify against the reference). - secondary
#001525— optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two.
Typography
- Heading: Inter
- Body: Inter
- Mono: Jetbrainsmono
- h1: 44px
- h2: 12px
- body: 12px
Spacing
- base unit: 8px
- scale: 2px, 7px, 8px, 10px, 11px, 12px, 16px, 20px, 21px, 24px
Radii
- base: 4px
- button: 4px
Shadows (elevation)
- card:
rgba(0, 0, 0, 0.2) 0px 0px 18px 0px
Motion
Micro-interactions run at 200ms (dominant) with ease.
- durations: 200ms · 100ms · 500ms
- easings:
ease·linear - animated properties: color, opacity, transform, background-color
Native design tokens
| Token | Value |
|---|---|
--color--blue-60 | #306bea |
--color--grey-90 | #222 |
--color--grey-30 | #d0d3d9 |
--color--blue-100 | #001525 |
--color--grey-10 | #edeff2 |
--color--blue-10 | #c6ddff |
--color--blue-70 | #2e60cf |
--color--gradient-blue | #007fff |
--color--gradient-violet | #bd50ff |
--color--grey-80 | #313233 |
…and 51 more measured on the page.
Button states (measured)
- primary hover: border
1px solid rgb(46, 84, 182)· background#2E54B6 - primary focus: outline
1px auto rgb(16, 16, 16)
Layout (measured)
- container max-width:
1240px - nav: 72px relative
- common grid: 12 columns
Motion choreography (measured)
Load order: a.nav__cta → a.nav__cta → a.button__primary×3 → a.button__primary×3 → a.button__arrow×13 → a.button__arrow×13
Scroll reveal: 6 elements rest at opacity 0, animate in over 0.2s ease.
Overlay recipe (measured)
dialog panel: rgba(0, 0, 0, 0) · radius 0px
Responsive (measured)
- breakpoints: 479px · 749px · 768px · 991px
- mobile (390px): hero 36px · nav hamburger
Per-section tokens (12)
- Hero — light · bg #FFFFFF · text #001423 · 1 col · left
- Logo Wall — light · bg #FFFFFF · text #041625 · 3 col · split
- Integrations — light · bg #FFFFFF · text #42455F · 2 col · split
- Feature — dark · bg #001524 · text #FFFFFF · 1 col · left
- Feature — light · bg #FFFFFF · text #56645F · 1 col · left
- Testimonial / Social Proof — light · bg #FFFFFF · text #0A1813 · 1 col · left
- Stats / Metrics — light · bg #FFFFFF · text #6F798C · 3 col · split
- Bento Grid — light · bg #FFFFFF · text #001524 · 1 col · left
- Feature — light · bg #FFFFFF · text #4A5360 · 1 col · left
- Feature — light · bg #FFFFFF · text #2D2E2E · 1 col · left
- CTA / Sign-up — light · bg #E8F1FF · text #BBC8DE · 2 col · split
- Footer — light · bg #FFFFFF · text #5E77A6 · 4 col · split
Export: DESIGN.md
# Census — Design System > light, professional, medium, custom — deep decode (measured live) Census keeps data activation matter-of-fact: Inter at 44px/700 in near-black #222222 on white, 16px body, cobalt #306BEA buttons at a sharp 4px radius. Pipeline diagrams and warehouse logos carry the argument without a single decorative flourish — the design system of a company betting that in data infrastructure, plain speech is the premium look. ## Colors | Role | Value | |------|-------| | bg | `#FFFFFF` | | surface | `#F1F1F1` | | border | `#DDDDDD` | | text | `#222222` | | text_muted | `#757575` | | primary | `#306BEA` | | accent | `#306BEA` | | link | `#8CB1FF` | | secondary | `#001525` | | button_bg | `#306BEA` | | button_text | `#FFFFFF` | **Using these colors** - **Action color** `#306BEA` — the single interactive color; it appears only on things you click or must notice (buttons, key highlights), never on large fills or backgrounds. - `primary`, `accent`, `button_bg` are all `#306BEA` — one role, not several (your action color). - **accent** `#306BEA` — THE accent / action color — interactive & must-notice only (buttons, links, focus, one key highlight); never large fills or backgrounds. Scarcity is what makes it read as designed. - **link** `#8CB1FF` — fails contrast on the background (~2.1:1) — this is a dark UI color, NOT a readable link; use the text or action color for links (verify against the reference). - **secondary** `#001525` — optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two. - **Page coverage** (full-page screenshot pixels): `#FFFFFF` 66.5% · `#081623` 10.2% · `#396BD9` 6.4% · `#A49F9E` 5.9% ## Typography - Heading: **Inter** - Body: **Inter** - Mono: **Jetbrainsmono** _(measured)_ | Role | Size / weight · line-height · tracking | |------|------------------------------------------| | hero | 44px / 700 · lh 52px · tracking 0.16px | | h2 | 36px / 700 · lh 44px · tracking 0.16px | | h3 | 28px / 700 · lh 36px · tracking -0.19px | | body | 16px / 600 · lh 24px · tracking -0.19px | | small | 14px / 500 · lh 20px · tracking 1px | | eyebrow | 14px / 500 · tracking 1px | - Weight ladder: 400 · 500 · 600 · 700 — use these exact measured weights, not the 400/600 defaults. > **Fonts —** Inter — free, on Google. ## Spacing - base unit: 8px (inferred from the measured scale) - measured scale: 2px, 7px, 8px, 10px, 11px, 12px, 16px, 20px, 21px, 24px — snap all gaps/padding to these ## Radius - base: 4px - button: 4px - card: 4px - sharp: 3px ## Buttons | Button | Fill / text | Border | Radius | Padding | Font | Shadow | |--------|-------------|--------|--------|---------|------|--------| | primary | `#306BEA` / `#FFFFFF` | 1px solid rgb(48, 107, 234) | 4px | 8px 16px 8px 16px | 600 16px / -0.19px | none | | secondary | `rgba(0, 0, 0, 0)` / `#222222` | 1px solid rgba(0, 0, 0, 0) | 4px | 7px 7px 7px 7px | 600 14px / -0.19px | none | **States (measured, not guessed)** - primary hover: border `1px solid rgb(46, 84, 182)` · background `#2E54B6` - primary focus: outline `1px auto rgb(16, 16, 16)` - secondary hover: border `1px solid rgb(198, 221, 255)` · background `#C6DDFF` - transition: `all 0.2s ease` ## Shadows (elevation) - card: `rgba(0, 0, 0, 0.2) 0px 0px 18px 0px` ## Motion - durations: 200ms (dominant) · 100ms · 500ms - easings: `ease` (dominant) · `linear` - animated properties: color, opacity, transform, background-color Micro-interactions use the dominant duration + easing; nothing on the page animates slower than the longest duration above — don't invent springier motion. ## Their own tokens (verbatim from :root) | Token | Value | |-------|-------| | `--color--blue-60` | `#306bea` | | `--color--grey-90` | `#222` | | `--color--grey-30` | `#d0d3d9` | | `--color--blue-100` | `#001525` | | `--color--grey-10` | `#edeff2` | | `--color--blue-10` | `#c6ddff` | | `--color--blue-70` | `#2e60cf` | | `--color--gradient-blue` | `#007fff` | | `--color--gradient-violet` | `#bd50ff` | | `--color--grey-80` | `#313233` | | `--color--grey-70` | `#494a4c` | | `--color--blue-30` | `#85b4ff` | _…and 49 more measured on the page._ Prefer these names when extending their system — it's the brand's actual vocabulary. ## Layout (measured) - container max 1240px · common grid: 12-col - nav: 72px relative · bg #FFFFFF | Section (y) | Height | Cols | Gap | Pad y | Split | |---|---|---|---|---|---| | 72 | 856 | 12 | 20 | 0/0 | — | | 928 | 556 | — | — | 0/0 | — | | 1484 | 942 | — | — | 0/0 | — | | 2426 | 488 | — | — | 0/0 | — | | 2914 | 765 | — | — | 0/0 | — | | 3679 | 504 | — | — | 0/0 | — | | 4183 | 1009 | — | — | 0/0 | — | ## Motion choreography (measured) Load order: `a.nav__cta` @0ms → `a.nav__cta` @0ms → `a.button__primary`×3 @0ms → `a.button__primary`×3 @0ms → `a.button__arrow`×13 @0ms → `a.button__arrow`×13 @0ms - scroll reveal: 6 elements rest at opacity 0, animate in over 0.2s ease (0 revealed during the drive). - overlay dialog (auto-opened): panel rgba(0, 0, 0, 0) · r 0px Rebuild the timeline, not just the durations — order, delays and staggers above are the choreography. ## Components (measured) - link: #FFFFFF · no underline ## Responsive (measured) - breakpoints: 479px · 749px · 768px · 991px - mobile (390px): hero 36px · body 16px · nav: hamburger ## How to apply Paste the Tailwind `@theme` (or CSS variables) as your base, then build each section to its spec — verify every color, radius, and font against these tokens. Hover/focus states, shadows and motion timings above are measured from the live page — match them exactly, don't re-guess them. --- > **Decoded with Mozaika** — measured live, not guessed. Full decoded design system + one-command install: mozaika.design/ds/census
Export: Tailwind v4 (@theme)
@theme {
/* action color #306BEA — the one interactive color; buttons/links/emphasis only, never large fills. */
--color-bg: #FFFFFF;
--color-surface: #F1F1F1;
--color-border: #DDDDDD;
--color-text: #222222;
--color-text-muted: #757575;
--color-primary: #306BEA; /* primary brand / action color. */
--color-accent: #306BEA; /* THE accent / action color — interactive & must-notice only (buttons, links, focus, one key highlight); never large fills or backgrounds. Scarcity is what makes it read as designed. */
--color-link: #8CB1FF; /* fails contrast on the background (~2.1:1) — this is a dark UI color, NOT a readable link; use the text or action color for links (verify against the reference). */
--color-secondary: #001525; /* optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two. */
--color-button-bg: #306BEA; /* primary-button fill — the main call-to-action color. */
--color-button-text: #FFFFFF;
/* fonts: Inter — free, on Google. */
--font-heading: "Inter", system-ui, -apple-system, 'Segoe UI', sans-serif;
--font-body: "Inter", system-ui, -apple-system, 'Segoe UI', sans-serif;
--font-mono: "Jetbrainsmono", ui-monospace, monospace;
/* measured weights: 400, 500, 600, 700 — use these, not 400/600 */
--text-hero: 44px; --font-weight-hero: 700; --leading-hero: 52px; --tracking-hero: 0.16px;
--text-h2: 36px; --font-weight-h2: 700; --leading-h2: 44px; --tracking-h2: 0.16px;
--text-h3: 28px; --font-weight-h3: 700; --leading-h3: 36px; --tracking-h3: -0.19px;
--text-body: 16px; --font-weight-body: 600; --leading-body: 24px; --tracking-body: -0.19px;
--text-small: 14px; --font-weight-small: 500; --leading-small: 20px; --tracking-small: 1px;
--text-eyebrow: 14px; --font-weight-eyebrow: 500; --tracking-eyebrow: 1px;
--radius-base: 4px;
--radius-button: 4px;
--radius-card: 4px;
--radius-sharp: 3px;
--shadow-card: rgba(0, 0, 0, 0.2) 0px 0px 18px 0px;
--color-btn-hover: #2E54B6; /* measured primary hover fill */
--outline-focus: 1px auto rgb(16, 16, 16); /* measured focus ring */
--ease-brand: ease;
--duration-fast: 100ms; /* use: duration-[var(--duration-fast)] */
--duration-base: 200ms;
--duration-slow: 500ms;
--spacing: 8px; /* measured base — drives the p-*/gap-* scale. steps seen on the page: 2, 7, 8, 10, 11, 12, 16, 20, 21, 24px */
}Export: CSS variables
:root {
/* action color #306BEA — the one interactive color; buttons/links/emphasis only, never large fills. */
--bg: #FFFFFF;
--surface: #F1F1F1;
--border: #DDDDDD;
--text: #222222;
--text-muted: #757575;
--primary: #306BEA; /* primary brand / action color. */
--accent: #306BEA; /* THE accent / action color — interactive & must-notice only (buttons, links, focus, one key highlight); never large fills or backgrounds. Scarcity is what makes it read as designed. */
--link: #8CB1FF; /* fails contrast on the background (~2.1:1) — this is a dark UI color, NOT a readable link; use the text or action color for links (verify against the reference). */
--secondary: #001525; /* optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two. */
--button-bg: #306BEA; /* primary-button fill — the main call-to-action color. */
--button-text: #FFFFFF;
--font-heading: "Inter", system-ui, -apple-system, 'Segoe UI', sans-serif;
--font-body: "Inter", system-ui, -apple-system, 'Segoe UI', sans-serif;
--font-mono: "Jetbrainsmono", ui-monospace, monospace;
--text-hero: 44px; --weight-hero: 700; --leading-hero: 52px; --tracking-hero: 0.16px;
--text-h2: 36px; --weight-h2: 700; --leading-h2: 44px; --tracking-h2: 0.16px;
--text-h3: 28px; --weight-h3: 700; --leading-h3: 36px; --tracking-h3: -0.19px;
--text-body: 16px; --weight-body: 600; --leading-body: 24px; --tracking-body: -0.19px;
--text-small: 14px; --weight-small: 500; --leading-small: 20px; --tracking-small: 1px;
--text-eyebrow: 14px; --weight-eyebrow: 500; --tracking-eyebrow: 1px;
--radius: 4px;
--radius-button: 4px;
--radius-card: 4px;
--radius-sharp: 3px;
--shadow-card: rgba(0, 0, 0, 0.2) 0px 0px 18px 0px;
--btn-bg-hover: #2E54B6;
--focus-ring: 1px auto rgb(16, 16, 16);
--ease: ease;
--duration-fast: 100ms;
--duration-base: 200ms;
--duration-slow: 500ms;
}
/* their own tokens, verbatim from the site's :root */
:root {
--color--blue-60: #306bea;
--color--grey-90: #222;
--color--grey-30: #d0d3d9;
--color--blue-100: #001525;
--color--grey-10: #edeff2;
--color--blue-10: #c6ddff;
--color--blue-70: #2e60cf;
--color--gradient-blue: #007fff;
--color--gradient-violet: #bd50ff;
--color--grey-80: #313233;
--color--grey-70: #494a4c;
--color--blue-30: #85b4ff;
}
/* fonts: Inter — free, on Google. */