Cohere — Design System
Cohere states 'Own your AI' in its own serif at 96px/400 — Cohere Text gives the enterprise-LLM pitch a printed-prospectus authority — with Unica77 at 14-18px running the dense product detail. Zero-radius text links, archival off-whites, and restrained illustration keep it boardroom-calm: sovereignty and security as a typographic posture.
This is a static, crawlable rendering for search & AI engines. The interactive version — filters, live decode console, copy & export — is at https://mozaika.design/ds/cohere.
Tokens
Cohere's decoded design system: background #FFFFFF, text #000000, accent #D7CFC1, link #D7CFC1, primary #75758A; type scale h1 96px / h2 32px / body 16px; 4px spacing base; 7px base radius. The single interactive/action color is #FFFFFF — used only on interactive or must-notice elements (buttons, links, key highlights), never on large fills.
Color roles
| Role | Value |
|---|---|
| bg | #FFFFFF |
| surface | #EFEFEF |
| border | #D8D8D8 |
| text | #000000 |
| text_muted | #606060 |
| primary | #75758A |
| accent | #D7CFC1 |
| link | #D7CFC1 |
| secondary | #9B60AA |
| button_bg | #FFFFFF |
| button_text | #17171C |
Using these colors
- Action color
#FFFFFF— the single interactive color; only on things you click or must notice, never large fills. accent,linkare all#D7CFC1— one role, not several (the action color).- accent
#D7CFC1— accent for emphasis — keep it rare on the page. - primary
#75758A— a neutral UI color (chips, tags, icon fills, chrome), not the action color (action = #FFFFFF). - secondary
#9B60AA— optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two.
Typography
- Heading: Arial
- Body: Arial
- h1: 96px
- h2: 32px
- body: 16px
Spacing
- base unit: 4px
- scale: 2px, 4px, 6px, 8px, 12px, 16px, 24px, 32px
Radii
- base: 7px
- button: 9999px
Per-section tokens (11)
- Hero
- Logo Wall
- Feature
- Feature
- Gallery / Showcase
- Feature
- Feature
- Testimonial / Social Proof
- Feature
- CTA / Sign-up
- Footer
Export: DESIGN.md
# Cohere — Design System > light, professional, medium, tailwind Cohere states 'Own your AI' in its own serif at 96px/400 — Cohere Text gives the enterprise-LLM pitch a printed-prospectus authority — with Unica77 at 14-18px running the dense product detail. Zero-radius text links, archival off-whites, and restrained illustration keep it boardroom-calm: sovereignty and security as a typographic posture. ## Colors | Role | Value | |------|-------| | bg | `#FFFFFF` | | surface | `#EFEFEF` | | border | `#D8D8D8` | | text | `#000000` | | text_muted | `#606060` | | primary | `#75758A` | | accent | `#D7CFC1` | | link | `#D7CFC1` | | secondary | `#9B60AA` | | button_bg | `#FFFFFF` | | button_text | `#17171C` | **Using these colors** - **Action color** `#FFFFFF` — the single interactive color; it appears only on things you click or must notice (buttons, key highlights), never on large fills or backgrounds. - `accent`, `link` are all `#D7CFC1` — one role, not several. - **accent** `#D7CFC1` — accent for emphasis — keep it rare on the page. - **primary** `#75758A` — a neutral UI color (chips, tags, icon fills, chrome), not the action color (action = #FFFFFF). - **secondary** `#9B60AA` — optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two. ## Typography - Heading: **Arial** - Body: **Arial** - h1: 96px - h2: 32px - body: 16px > **Fonts —** Arial — system font, no web load needed. ## Spacing - base unit: 4px - scale: 2px, 4px, 6px, 8px, 12px, 16px, 24px, 32px ## Radius - base: 7px - button: 9999px ## Primary button - bg `#FFFFFF` · text `#17171C` · radius 9999px ## How to apply Paste the Tailwind `@theme` (or CSS variables) as your base, then build each section to its spec — verify every color, radius, and font against these tokens.
Export: Tailwind v4 (@theme)
@theme {
/* action color #FFFFFF — the one interactive color; buttons/links/emphasis only, never large fills. */
--color-bg: #FFFFFF;
--color-surface: #EFEFEF;
--color-border: #D8D8D8;
--color-text: #000000;
--color-text-muted: #606060;
--color-primary: #75758A; /* a neutral UI color (chips, tags, icon fills, chrome), not the action color (action = #FFFFFF). */
--color-accent: #D7CFC1; /* accent for emphasis — keep it rare on the page. */
--color-link: #D7CFC1; /* fails contrast on the background (~1.5:1) — this is a dark UI color, NOT a readable link; use the text or action color for links (verify against the reference). */
--color-secondary: #9B60AA; /* optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two. */
--color-button-bg: #FFFFFF; /* primary-button fill — the main call-to-action color. */
--color-button-text: #17171C;
/* fonts: Arial — system font, no web load needed. */
--font-heading: "Arial", system-ui, -apple-system, 'Segoe UI', sans-serif;
--font-body: "Arial", system-ui, -apple-system, 'Segoe UI', sans-serif;
--text-h1: 96px;
--text-h2: 32px;
--text-body: 16px;
--radius-base: 7px;
--radius-button: 9999px;
--spacing-1: 2px;
--spacing-2: 4px;
--spacing-3: 6px;
--spacing-4: 8px;
--spacing-5: 12px;
--spacing-6: 16px;
--spacing-7: 24px;
--spacing-8: 32px;
}Export: CSS variables
:root {
/* action color #FFFFFF — the one interactive color; buttons/links/emphasis only, never large fills. */
--bg: #FFFFFF;
--surface: #EFEFEF;
--border: #D8D8D8;
--text: #000000;
--text-muted: #606060;
--primary: #75758A; /* a neutral UI color (chips, tags, icon fills, chrome), not the action color (action = #FFFFFF). */
--accent: #D7CFC1; /* accent for emphasis — keep it rare on the page. */
--link: #D7CFC1; /* fails contrast on the background (~1.5:1) — this is a dark UI color, NOT a readable link; use the text or action color for links (verify against the reference). */
--secondary: #9B60AA; /* optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two. */
--button-bg: #FFFFFF; /* primary-button fill — the main call-to-action color. */
--button-text: #17171C;
--font-heading: "Arial", system-ui, -apple-system, 'Segoe UI', sans-serif;
--font-body: "Arial", system-ui, -apple-system, 'Segoe UI', sans-serif;
--radius: 7px;
--radius-button: 9999px;
}
/* fonts: Arial — system font, no web load needed. */