Coinbase — Design System
Coinbase banks crypto in its own faces: Coinbase Display at 80px/400 ('The future of finance is here.') in near-black, Coinbase Sans at 16px, 16px-radius buttons, and the trademark blue reserved for action. Asset tables and price charts do the density work — the publicly-traded exchange presenting crypto with index-fund composure.
This is a static, crawlable rendering for search & AI engines. The interactive version — filters, live decode console, copy & export — is at https://mozaika.design/ds/coinbase.
Tokens
Coinbase's decoded design system: background #FFFFFF, text #000000, accent #0052FF, link #0052FF, primary #0667D0; type scale h1 80px / h2 16px / body 16px; 8px spacing base; 16px base radius. The single interactive/action color is #0052FF — used only on interactive or must-notice elements (buttons, links, key highlights), never on large fills.
Color roles
| Role | Value |
|---|---|
| bg | #FFFFFF |
| surface | #EFEFEF |
| border | #D8D8D8 |
| text | #000000 |
| text_muted | #606060 |
| primary | #0667D0 |
| accent | #0052FF |
| link | #0052FF |
| secondary | #578BFA |
| button_bg | #0052FF |
| button_text | #FFFFFF |
Using these colors
- Action color
#0052FF— the single interactive color; only on things you click or must notice, never large fills. accent,link,button_bgare all#0052FF— one role, not several (the action color).- accent
#0052FF— THE accent / action color — interactive & must-notice only (buttons, links, focus, one key highlight); never large fills or backgrounds. Scarcity is what makes it read as designed. - primary
#0667D0— a brand color — but the call-to-action uses #0052FF, not this. - secondary
#578BFA— optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two.
Typography
- Heading: Coinbase Display
- Body: Coinbase Sans
- h1: 80px
- h2: 16px
- body: 16px
Spacing
- base unit: 8px
- scale: 4px, 6px, 8px, 10px, 12px, 16px, 24px, 30px, 32px, 48px
Radii
- base: 16px
- button: 56px
Shadows (elevation)
- card:
rgba(0, 0, 0, 0.2) 0px 0px 18px 0px
Motion
Micro-interactions run at 300ms (dominant) with ease-in-out.
- durations: 300ms · 200ms
- easings:
ease-in-out - animated properties: width, transform, background-color, opacity
Native design tokens
| Token | Value |
|---|---|
--full-view-height | 900px |
--full-view-width | 1440px |
Button states (measured)
- primary hover: background
rgba(0, 72, 224, 0.88) - primary focus: outline
2px solid rgb(0, 82, 255)
Layout (measured)
- container max-width:
1600px - common grid: 2 columns
Motion choreography (measured)
Load order: a.GlobalNavLink__StyledLin
Overlay recipe (measured)
dialog panel: rgba(0, 0, 0, 0) · radius 0px
Responsive (measured)
- breakpoints: 400px · 426px · 550px · 600px · 768px · 896px
- mobile (390px): hero 52px · nav inline
Per-section tokens (9)
- Hero — light · bg #FFFFFF · text #091746 · 1 col · left
- Feature — dark · bg #131519 · text #F3F5F8 · 1 col · left
- Feature — light · bg #EEF0F4 · text #090B0C · 2 col · split
- Feature — light · bg #FFFFFF · text #090B0E · 2 col · split
- Feature — light · bg #FFFFFF · text #080A0C · 2 col · split
- Feature — light · bg #FFFFFF · text #646668 · 2 col · split
- Gallery / Showcase — light · bg #F6F8FA · text #63708A · 2 col · split
- CTA / Sign-up — light · bg #FFFFFF · text #1458EA · 2 col · split
- Footer — light · bg #EEF0F4 · text #CCCED2 · 1 col · center
Export: DESIGN.md
# Coinbase — Design System
> light, professional, medium, custom — deep decode (measured live)
Coinbase banks crypto in its own faces: Coinbase Display at 80px/400 ('The future of finance is here.') in near-black, Coinbase Sans at 16px, 16px-radius buttons, and the trademark blue reserved for action. Asset tables and price charts do the density work — the publicly-traded exchange presenting crypto with index-fund composure.
## Colors
| Role | Value |
|------|-------|
| bg | `#FFFFFF` |
| surface | `#EFEFEF` |
| border | `#D8D8D8` |
| text | `#000000` |
| text_muted | `#606060` |
| primary | `#0667D0` |
| accent | `#0052FF` |
| link | `#0052FF` |
| secondary | `#578BFA` |
| button_bg | `#0052FF` |
| button_text | `#FFFFFF` |
**Using these colors**
- **Action color** `#0052FF` — the single interactive color; it appears only on things you click or must notice (buttons, key highlights), never on large fills or backgrounds.
- `accent`, `link`, `button_bg` are all `#0052FF` — one role, not several (your action color).
- **accent** `#0052FF` — THE accent / action color — interactive & must-notice only (buttons, links, focus, one key highlight); never large fills or backgrounds. Scarcity is what makes it read as designed.
- **primary** `#0667D0` — a brand color — but the call-to-action uses #0052FF, not this.
- **secondary** `#578BFA` — optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two.
- **Page coverage** (full-page screenshot pixels): `#FFFFFF` 62.7% · `#EEF0F3` 30.4% · `#2B3A5A` 4% · `#C9CCD3` 2.9%
## Typography
- Heading: **Coinbase Display** _(free fallback: Newsreader)_
- Body: **Coinbase Sans** _(free fallback: Newsreader)_
| Role | Size / weight · line-height · tracking |
|------|------------------------------------------|
| hero | 80px / 400 · lh 80px |
| h2 | 64px / 400 · lh 64px |
| h3 | 52px / 400 · lh 52px |
| body | 16px / 400 · lh 24px |
| small | 14px / 400 · lh 21px |
- Weight ladder: 400 · 600 — use these exact measured weights, not the 400/600 defaults.
> **Fonts —** Coinbase Display may be proprietary — safe free fallback: Newsreader (Google Fonts). Coinbase Sans may be proprietary — safe free fallback: Newsreader (Google Fonts).
## Spacing
- base unit: 8px (inferred from the measured scale)
- measured scale: 4px, 6px, 8px, 10px, 12px, 16px, 24px, 30px, 32px, 48px — snap all gaps/padding to these
## Radius
- base: 16px
- button: 56px
- card: 16px
- pill: 9999px
- sharp: 2px
## Buttons
| Button | Fill / text | Border | Radius | Padding | Font | Shadow |
|--------|-------------|--------|--------|---------|------|--------|
| primary | `#0052FF` / `#FFFFFF` | none | 56px | 0px 24px 0px 24px | 600 16px | none |
| secondary | `#0A0B0D` / `#FFFFFF` | 1px solid rgb(10, 11, 13) | 40px | 8px 16px 8px 16px | 600 16px / 0.16px | none |
**States (measured, not guessed)**
- primary hover: background `rgba(0, 72, 224, 0.88)`
- primary focus: outline `2px solid rgb(0, 82, 255)`
## Shadows (elevation)
- card: `rgba(0, 0, 0, 0.2) 0px 0px 18px 0px`
## Motion
- durations: 300ms (dominant) · 200ms
- easings: `ease-in-out` (dominant)
- animated properties: width, transform, background-color, opacity
Micro-interactions use the dominant duration + easing; nothing on the page animates slower than the longest duration above — don't invent springier motion.
## Their own tokens (verbatim from :root)
| Token | Value |
|-------|-------|
| `--full-view-height` | `900px` |
| `--full-view-width` | `1440px` |
Prefer these names when extending their system — it's the brand's actual vocabulary.
## Layout (measured)
- container max 1600px · common grid: 2-col
- nav: 0px
| Section (y) | Height | Cols | Gap | Pad y | Split |
|---|---|---|---|---|---|
| 110 | 803 | 2 | 48 | 0/0 | — |
| 442 | 572 | 2 | — | 0/0 | 57/43 |
| 913 | 702 | — | — | 0/0 | — |
| 1615 | 800 | — | — | 0/0 | — |
| 2415 | 596 | — | — | 0/0 | — |
| 3011 | 624 | — | — | 0/0 | — |
| 3635 | 705 | 2 | 16 | 0/0 | — |
| 4339 | 1136 | 2 | 16 | 0/0 | — |
## Motion choreography (measured)
Load order: `a.GlobalNavLink__StyledLin` @0ms
- overlay dialog (auto-opened): panel rgba(0, 0, 0, 0) · r 0px
Rebuild the timeline, not just the durations — order, delays and staggers above are the choreography.
## Components (measured)
- link: #5B616E · underline
## Responsive (measured)
- breakpoints: 400px · 426px · 550px · 600px · 768px · 896px
- mobile (390px): hero 52px · body 16px · nav: inline
## How to apply
Paste the Tailwind `@theme` (or CSS variables) as your base, then build each
section to its spec — verify every color, radius, and font against these tokens.
Hover/focus states, shadows and motion timings above are measured from the live page — match them exactly, don't re-guess them.
---
> **Decoded with Mozaika** — measured live, not guessed. Full decoded design system + one-command install: mozaika.design/ds/coinbaseExport: Tailwind v4 (@theme)
@theme {
/* action color #0052FF — the one interactive color; buttons/links/emphasis only, never large fills. */
--color-bg: #FFFFFF;
--color-surface: #EFEFEF;
--color-border: #D8D8D8;
--color-text: #000000;
--color-text-muted: #606060;
--color-primary: #0667D0; /* a brand color — but the call-to-action uses #0052FF, not this. */
--color-accent: #0052FF; /* THE accent / action color — interactive & must-notice only (buttons, links, focus, one key highlight); never large fills or backgrounds. Scarcity is what makes it read as designed. */
--color-link: #0052FF; /* inline text links — shares the action color. */
--color-secondary: #578BFA; /* optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two. */
--color-button-bg: #0052FF; /* primary-button fill — the main call-to-action color. */
--color-button-text: #FFFFFF;
/* fonts: Coinbase Display may be proprietary — safe free fallback: Newsreader (Google Fonts). Coinbase Sans may be proprietary — safe free fallback: Newsreader (Google Fonts). */
--font-heading: "Coinbase Display", "Newsreader", system-ui, -apple-system, 'Segoe UI', sans-serif;
--font-body: "Coinbase Sans", "Newsreader", system-ui, -apple-system, 'Segoe UI', sans-serif;
/* measured weights: 400, 600 — use these, not 400/600 */
--text-hero: 80px; --font-weight-hero: 400; --leading-hero: 80px;
--text-h2: 64px; --font-weight-h2: 400; --leading-h2: 64px;
--text-h3: 52px; --font-weight-h3: 400; --leading-h3: 52px;
--text-body: 16px; --font-weight-body: 400; --leading-body: 24px;
--text-small: 14px; --font-weight-small: 400; --leading-small: 21px;
--radius-base: 16px;
--radius-button: 56px;
--radius-card: 16px;
--radius-pill: 9999px;
--radius-sharp: 2px;
--shadow-card: rgba(0, 0, 0, 0.2) 0px 0px 18px 0px;
--color-btn-hover: rgba(0, 72, 224, 0.88); /* measured primary hover fill */
--outline-focus: 2px solid rgb(0, 82, 255); /* measured focus ring */
--ease-brand: ease-in-out;
--duration-fast: 200ms; /* use: duration-[var(--duration-fast)] */
--duration-base: 300ms;
--spacing: 8px; /* measured base — drives the p-*/gap-* scale. steps seen on the page: 4, 6, 8, 10, 12, 16, 24, 30, 32, 48px */
}Export: CSS variables
:root {
/* action color #0052FF — the one interactive color; buttons/links/emphasis only, never large fills. */
--bg: #FFFFFF;
--surface: #EFEFEF;
--border: #D8D8D8;
--text: #000000;
--text-muted: #606060;
--primary: #0667D0; /* a brand color — but the call-to-action uses #0052FF, not this. */
--accent: #0052FF; /* THE accent / action color — interactive & must-notice only (buttons, links, focus, one key highlight); never large fills or backgrounds. Scarcity is what makes it read as designed. */
--link: #0052FF; /* inline text links — shares the action color. */
--secondary: #578BFA; /* optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two. */
--button-bg: #0052FF; /* primary-button fill — the main call-to-action color. */
--button-text: #FFFFFF;
--font-heading: "Coinbase Display", "Newsreader", system-ui, -apple-system, 'Segoe UI', sans-serif;
--font-body: "Coinbase Sans", "Newsreader", system-ui, -apple-system, 'Segoe UI', sans-serif;
--text-hero: 80px; --weight-hero: 400; --leading-hero: 80px;
--text-h2: 64px; --weight-h2: 400; --leading-h2: 64px;
--text-h3: 52px; --weight-h3: 400; --leading-h3: 52px;
--text-body: 16px; --weight-body: 400; --leading-body: 24px;
--text-small: 14px; --weight-small: 400; --leading-small: 21px;
--radius: 16px;
--radius-button: 56px;
--radius-card: 16px;
--radius-pill: 9999px;
--radius-sharp: 2px;
--shadow-card: rgba(0, 0, 0, 0.2) 0px 0px 18px 0px;
--btn-bg-hover: rgba(0, 72, 224, 0.88);
--focus-ring: 2px solid rgb(0, 82, 255);
--ease: ease-in-out;
--duration-fast: 200ms;
--duration-base: 300ms;
}
/* their own tokens, verbatim from the site's :root */
:root {
--full-view-height: 900px;
--full-view-width: 1440px;
}
/* fonts: Coinbase Display may be proprietary — safe free fallback: Newsreader (Google Fonts). Coinbase Sans may be proprietary — safe free fallback: Newsreader (Google Fonts). */