MozaikaDesign system

Ghost — Design System

light · modern · medium · tailwind · confidence 92% · deep decode

Ghost publishes its own manifesto at maximum volume: Inter Display at 96px/700, body copy at a magazine-generous 24px, and section markers inverted into tiny 12px lime #D1FF19 overlines — the biggest and smallest type on the page both doing headline work. Editor and newsletter UI screenshots sit in flat panels with 6px-radius ink buttons; independent publishing set like the front page it believes in.

Open in Mozaika →

This is a static, crawlable rendering for search & AI engines. The interactive version — filters, live decode console, copy & export — is at https://mozaika.design/ds/ghost.

Tokens

Ghost's decoded design system: background #FFFFFF, text #000000, accent #D1FF19, link #1A2E05, primary #94A3B8; type scale h1 96px / h2 12px / body 18px; 8px spacing base; 5px base radius. The single interactive/action color is #D1FF19 — used only on interactive or must-notice elements (buttons, links, key highlights), never on large fills.

Color roles

RoleValue
bg#FFFFFF
surface#EFEFEF
border#D8D8D8
text#000000
text_muted#606060
primary#94A3B8
accent#D1FF19
link#1A2E05
button_bg#D1FF19
button_text#000000

Using these colors

Typography

Spacing

Radii

Shadows (elevation)

Motion

Micro-interactions run at 300ms (dominant) with cubic-bezier(0.4, 0, 0.2, 1).

Native design tokens

TokenValue
--color-base#15171a
--color-blue#3eb0ef
--color-yellow#ffd400
--color-lime#d1ff19
--color-green#5dcf1f
--color-teal#009c7e
--color-darkgrey#343f44
--color-midgrey#738a94
--color-lightgrey#c5d2d9
--color-whitegrey#e5eff5

…and 7 more measured on the page.

Button states (measured)

Layout (measured)

Responsive (measured)

Per-section tokens (13)

Export: DESIGN.md

# Ghost — Design System

> light, modern, medium, tailwind — deep decode (measured live)

Ghost publishes its own manifesto at maximum volume: Inter Display at 96px/700, body copy at a magazine-generous 24px, and section markers inverted into tiny 12px lime #D1FF19 overlines — the biggest and smallest type on the page both doing headline work. Editor and newsletter UI screenshots sit in flat panels with 6px-radius ink buttons; independent publishing set like the front page it believes in.

## Colors

| Role | Value |
|------|-------|
| bg | `#FFFFFF` |
| surface | `#EFEFEF` |
| border | `#D8D8D8` |
| text | `#000000` |
| text_muted | `#606060` |
| primary | `#94A3B8` |
| accent | `#D1FF19` |
| link | `#1A2E05` |
| button_bg | `#D1FF19` |
| button_text | `#000000` |

**Using these colors**

- **Action color** `#D1FF19` — the single interactive color; it appears only on things you click or must notice (buttons, key highlights), never on large fills or backgrounds.
- `accent`, `button_bg` are all `#D1FF19` — one role, not several (your action color).
- **accent** `#D1FF19` — THE accent / action color — interactive & must-notice only (buttons, links, focus, one key highlight); never large fills or backgrounds. Scarcity is what makes it read as designed.
- **primary** `#94A3B8` — a neutral UI color (chips, tags, icon fills, chrome), not the action color (action = #D1FF19).
- **link** `#1A2E05` — inline text links and link-styled controls.
- **Page coverage** (full-page screenshot pixels): `#FFFFFF` 58.3% · `#101213` 38.6% · `#4E4F4B` 3.1%

## Typography

- Heading: **InterDisplay** _(free fallback: Newsreader)_
- Body: **InterVariable** _(free fallback: Newsreader)_

| Role | Size / weight · line-height · tracking |
|------|------------------------------------------|
| hero | 96px / 700 · lh 96px · tracking -2.4px |
| h2 | 48px / 700 · lh 55px |
| h3 | 36px / 700 · lh 36px · tracking -0.9px |
| body | 24px / 400 · lh 36px |
| small | 15px / 500 · lh 23px |
| eyebrow | 12px / 700 · tracking 1.2px |

- Weight ladder: 400 · 500 · 600 · 700 — use these exact measured weights, not the 400/600 defaults.

> **Fonts —** InterDisplay may be proprietary — safe free fallback: Newsreader (Google Fonts). InterVariable may be proprietary — safe free fallback: Newsreader (Google Fonts).

## Spacing
- base unit: 8px (inferred from the measured scale)
- measured scale: 3px, 8px, 12px, 16px, 20px, 24px, 27px, 28px, 36px, 54px — snap all gaps/padding to these
- section rhythm: 72px top/bottom padding per section (measured)

## Radius
- base: 5px
- button: 8px
- card: 24px
- pill: 9999px

## Buttons

| Button | Fill / text | Border | Radius | Padding | Font | Shadow |
|--------|-------------|--------|--------|---------|------|--------|
| primary | `#FEC137` / `#000000` | none | 9999px | 8px 3px 8px 3px | 400 15px | none |
| secondary | `#15171A` / `#FFFFFF` | 1px solid rgba(0, 0, 0, 0) | 6px | 8px 16px 8px 16px | 400 14px | rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 0px 1px 0px, rgba(0, 0, 0, 0.03) 0px 2px 6px 0px |

**States (measured, not guessed)**

- primary focus: outline `1px auto rgb(16, 16, 16)`
- transition: `all 0.3s cubic-bezier(0.4, 0, 0.2, 1)`

## Shadows (elevation)
- subtle: `rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 0px 1px 0px, rgba(0, 0, 0, 0.03) 0px 2px 6px 0px`

## Motion
- durations: 300ms (dominant)
- easings: `cubic-bezier(0.4, 0, 0.2, 1)` (dominant)

Micro-interactions use the dominant duration + easing; nothing on the page animates slower than the longest duration above — don't invent springier motion.

## Their own tokens (verbatim from :root)

| Token | Value |
|-------|-------|
| `--color-base` | `#15171a` |
| `--color-blue` | `#3eb0ef` |
| `--color-yellow` | `#ffd400` |
| `--color-lime` | `#d1ff19` |
| `--color-green` | `#5dcf1f` |
| `--color-teal` | `#009c7e` |
| `--color-darkgrey` | `#343f44` |
| `--color-midgrey` | `#738a94` |
| `--color-lightgrey` | `#c5d2d9` |
| `--color-whitegrey` | `#e5eff5` |
| `--color-wash` | `#f1f2f3` |
| `--color-red` | `#f05230` |

_…and 5 more measured on the page._

Prefer these names when extending their system — it's the brand's actual vocabulary.

## Layout (measured)
- container max 1400px · common grid: 12-col
- nav: 94px relative · bg #FFFFFF

| Section (y) | Height | Cols | Gap | Pad y | Split |
|---|---|---|---|---|---|
| 238 | 243 | — | — | 0/0 | — |
| 553 | 851 | — | — | 0/0 | — |
| 1403 | 621 | — | — | 99/108 | — |
| 2024 | 1725 | 12 | 72 | 0/0 | — |
| 3749 | 2585 | 12 | 36 | 72/72 | — |

## Components (measured)
- link: #64748B · no underline

## Responsive (measured)
- breakpoints: 500px · 620px · 640px · 660px · 768px · 1000px
- mobile (390px): hero 25px · body 15px · nav: hamburger

## How to apply
Paste the Tailwind `@theme` (or CSS variables) as your base, then build each
section to its spec — verify every color, radius, and font against these tokens.
Hover/focus states, shadows and motion timings above are measured from the live page — match them exactly, don't re-guess them.

---

> **Decoded with Mozaika** — measured live, not guessed. Full decoded design system + one-command install: mozaika.design/ds/ghost

Export: Tailwind v4 (@theme)

@theme {
  /* action color #D1FF19 — the one interactive color; buttons/links/emphasis only, never large fills. */
  --color-bg: #FFFFFF;
  --color-surface: #EFEFEF;
  --color-border: #D8D8D8;
  --color-text: #000000;
  --color-text-muted: #606060;
  --color-primary: #94A3B8;  /* a neutral UI color (chips, tags, icon fills, chrome), not the action color (action = #D1FF19). */
  --color-accent: #D1FF19;  /* THE accent / action color — interactive & must-notice only (buttons, links, focus, one key highlight); never large fills or backgrounds. Scarcity is what makes it read as designed. */
  --color-link: #1A2E05;  /* inline text links and link-styled controls. */
  --color-button-bg: #D1FF19;  /* primary-button fill — the main call-to-action color. */
  --color-button-text: #000000;
  /* fonts: InterDisplay may be proprietary — safe free fallback: Newsreader (Google Fonts). InterVariable may be proprietary — safe free fallback: Newsreader (Google Fonts). */
  --font-heading: "InterDisplay", "Newsreader", system-ui, -apple-system, 'Segoe UI', sans-serif;
  --font-body: "InterVariable", "Newsreader", system-ui, -apple-system, 'Segoe UI', sans-serif;
  /* measured weights: 400, 500, 600, 700 — use these, not 400/600 */
  --text-hero: 96px; --font-weight-hero: 700; --leading-hero: 96px; --tracking-hero: -2.4px;
  --text-h2: 48px; --font-weight-h2: 700; --leading-h2: 55px;
  --text-h3: 36px; --font-weight-h3: 700; --leading-h3: 36px; --tracking-h3: -0.9px;
  --text-body: 24px; --font-weight-body: 400; --leading-body: 36px;
  --text-small: 15px; --font-weight-small: 500; --leading-small: 23px;
  --text-eyebrow: 12px; --font-weight-eyebrow: 700; --tracking-eyebrow: 1.2px;
  --radius-base: 5px;
  --radius-button: 8px;
  --radius-card: 24px;
  --radius-pill: 9999px;
  --shadow-subtle: rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 0px 1px 0px, rgba(0, 0, 0, 0.03) 0px 2px 6px 0px;
  --outline-focus: 1px auto rgb(16, 16, 16);  /* measured focus ring */
  --ease-brand: cubic-bezier(0.4, 0, 0.2, 1);
  --duration-fast: 300ms;  /* use: duration-[var(--duration-fast)] */
  --section-y: 72px;  /* per-section vertical padding (measured) */
  --spacing: 8px;  /* measured base — drives the p-*/gap-* scale. steps seen on the page: 3, 8, 12, 16, 20, 24, 27, 28, 36, 54px */
}

Export: CSS variables

:root {
  /* action color #D1FF19 — the one interactive color; buttons/links/emphasis only, never large fills. */
  --bg: #FFFFFF;
  --surface: #EFEFEF;
  --border: #D8D8D8;
  --text: #000000;
  --text-muted: #606060;
  --primary: #94A3B8;  /* a neutral UI color (chips, tags, icon fills, chrome), not the action color (action = #D1FF19). */
  --accent: #D1FF19;  /* THE accent / action color — interactive & must-notice only (buttons, links, focus, one key highlight); never large fills or backgrounds. Scarcity is what makes it read as designed. */
  --link: #1A2E05;  /* inline text links and link-styled controls. */
  --button-bg: #D1FF19;  /* primary-button fill — the main call-to-action color. */
  --button-text: #000000;
  --font-heading: "InterDisplay", "Newsreader", system-ui, -apple-system, 'Segoe UI', sans-serif;
  --font-body: "InterVariable", "Newsreader", system-ui, -apple-system, 'Segoe UI', sans-serif;
  --text-hero: 96px; --weight-hero: 700; --leading-hero: 96px; --tracking-hero: -2.4px;
  --text-h2: 48px; --weight-h2: 700; --leading-h2: 55px;
  --text-h3: 36px; --weight-h3: 700; --leading-h3: 36px; --tracking-h3: -0.9px;
  --text-body: 24px; --weight-body: 400; --leading-body: 36px;
  --text-small: 15px; --weight-small: 500; --leading-small: 23px;
  --text-eyebrow: 12px; --weight-eyebrow: 700; --tracking-eyebrow: 1.2px;
  --radius: 5px;
  --radius-button: 8px;
  --radius-card: 24px;
  --radius-pill: 9999px;
  --shadow-subtle: rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 0px 1px 0px, rgba(0, 0, 0, 0.03) 0px 2px 6px 0px;
  --focus-ring: 1px auto rgb(16, 16, 16);
  --ease: cubic-bezier(0.4, 0, 0.2, 1);
  --duration-fast: 300ms;
  --section-y: 72px;
}

/* their own tokens, verbatim from the site's :root */
:root {
  --color-base: #15171a;
  --color-blue: #3eb0ef;
  --color-yellow: #ffd400;
  --color-lime: #d1ff19;
  --color-green: #5dcf1f;
  --color-teal: #009c7e;
  --color-darkgrey: #343f44;
  --color-midgrey: #738a94;
  --color-lightgrey: #c5d2d9;
  --color-whitegrey: #e5eff5;
  --color-wash: #f1f2f3;
  --color-red: #f05230;
}
/* fonts: InterDisplay may be proprietary — safe free fallback: Newsreader (Google Fonts). InterVariable may be proprietary — safe free fallback: Newsreader (Google Fonts). */