MozaikaDesign system

Glossier — Design System

light · modern · medium · custom · confidence 92%

Glossier sells skin-first beauty in Apercu Pro at 52px/400, millennial-pink washes, and flat zero-radius buttons ('Shop Boy Brow') in gallery grey. Product photography on white does the persuading while the type stays editorial-lowercase-cool — the DTC beauty playbook it wrote: a magazine that happens to check out.

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This is a static, crawlable rendering for search & AI engines. The interactive version — filters, live decode console, copy & export — is at https://mozaika.design/ds/glossier.

Tokens

Glossier's decoded design system: background #FFFFFF, text #000000, accent #C8102E, link #C8102E, primary #0600FF; type scale h1 16px / h2 20px / body 14px; 4px spacing base; 0px base radius. The single interactive/action color is #FFFFFF — used only on interactive or must-notice elements (buttons, links, key highlights), never on large fills.

Color roles

RoleValue
bg#FFFFFF
surface#EFEFEF
border#D8D8D8
text#000000
text_muted#606060
primary#0600FF
accent#C8102E
link#C8102E
secondary#E3785E
button_bg#FFFFFF
button_text#000000

Using these colors

Typography

Spacing

Radii

Per-section tokens (8)

Export: DESIGN.md

# Glossier — Design System

> light, modern, medium, custom

Glossier sells skin-first beauty in Apercu Pro at 52px/400, millennial-pink washes, and flat zero-radius buttons ('Shop Boy Brow') in gallery grey. Product photography on white does the persuading while the type stays editorial-lowercase-cool — the DTC beauty playbook it wrote: a magazine that happens to check out.

## Colors

| Role | Value |
|------|-------|
| bg | `#FFFFFF` |
| surface | `#EFEFEF` |
| border | `#D8D8D8` |
| text | `#000000` |
| text_muted | `#606060` |
| primary | `#0600FF` |
| accent | `#C8102E` |
| link | `#C8102E` |
| secondary | `#E3785E` |
| button_bg | `#FFFFFF` |
| button_text | `#000000` |

**Using these colors**

- **Action color** `#FFFFFF` — the single interactive color; it appears only on things you click or must notice (buttons, key highlights), never on large fills or backgrounds.
- `accent`, `link` are all `#C8102E` — one role, not several.
- **accent** `#C8102E` — accent for emphasis — keep it rare on the page.
- **primary** `#0600FF` — a brand color — but the call-to-action uses #FFFFFF, not this.
- **secondary** `#E3785E` — optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two.

## Typography

- Heading: **Gill Sans** _(free fallback: Newsreader)_
- Body: **Apercu** _(free fallback: Newsreader)_
- h1: 16px
- h2: 20px
- body: 14px

> **Fonts —** Gill Sans may be proprietary — safe free fallback: Newsreader (Google Fonts). Apercu may be proprietary — safe free fallback: Newsreader (Google Fonts).

## Spacing
- base unit: 4px
- scale: 2px, 4px, 6px, 8px, 12px, 16px, 24px, 32px

## Radius
- base: 0px
- button: 0px

## Primary button
- bg `#FFFFFF` · text `#000000` · radius 0px

## How to apply
Paste the Tailwind `@theme` (or CSS variables) as your base, then build each
section to its spec — verify every color, radius, and font against these tokens.

Export: Tailwind v4 (@theme)

@theme {
  /* action color #FFFFFF — the one interactive color; buttons/links/emphasis only, never large fills. */
  --color-bg: #FFFFFF;
  --color-surface: #EFEFEF;
  --color-border: #D8D8D8;
  --color-text: #000000;
  --color-text-muted: #606060;
  --color-primary: #0600FF;  /* a brand color — but the call-to-action uses #FFFFFF, not this. */
  --color-accent: #C8102E;  /* accent for emphasis — keep it rare on the page. */
  --color-link: #C8102E;  /* inline text links and link-styled controls. */
  --color-secondary: #E3785E;  /* optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two. */
  --color-button-bg: #FFFFFF;  /* primary-button fill — the main call-to-action color. */
  --color-button-text: #000000;
  /* fonts: Gill Sans may be proprietary — safe free fallback: Newsreader (Google Fonts). Apercu may be proprietary — safe free fallback: Newsreader (Google Fonts). */
  --font-heading: "Gill Sans", "Newsreader", system-ui, -apple-system, 'Segoe UI', sans-serif;
  --font-body: "Apercu", "Newsreader", system-ui, -apple-system, 'Segoe UI', sans-serif;
  --text-h1: 16px;
  --text-h2: 20px;
  --text-body: 14px;
  --radius-base: 0px;
  --radius-button: 0px;
  --spacing-1: 2px;
  --spacing-2: 4px;
  --spacing-3: 6px;
  --spacing-4: 8px;
  --spacing-5: 12px;
  --spacing-6: 16px;
  --spacing-7: 24px;
  --spacing-8: 32px;
}

Export: CSS variables

:root {
  /* action color #FFFFFF — the one interactive color; buttons/links/emphasis only, never large fills. */
  --bg: #FFFFFF;
  --surface: #EFEFEF;
  --border: #D8D8D8;
  --text: #000000;
  --text-muted: #606060;
  --primary: #0600FF;  /* a brand color — but the call-to-action uses #FFFFFF, not this. */
  --accent: #C8102E;  /* accent for emphasis — keep it rare on the page. */
  --link: #C8102E;  /* inline text links and link-styled controls. */
  --secondary: #E3785E;  /* optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two. */
  --button-bg: #FFFFFF;  /* primary-button fill — the main call-to-action color. */
  --button-text: #000000;
  --font-heading: "Gill Sans", "Newsreader", system-ui, -apple-system, 'Segoe UI', sans-serif;
  --font-body: "Apercu", "Newsreader", system-ui, -apple-system, 'Segoe UI', sans-serif;
  --radius: 0px;
  --radius-button: 0px;
}
/* fonts: Gill Sans may be proprietary — safe free fallback: Newsreader (Google Fonts). Apercu may be proprietary — safe free fallback: Newsreader (Google Fonts). */