MozaikaDesign system

Gumroad — Design System

light · modern · high · tailwind · confidence 92%

Gumroad counts creator earnings in ABC Favorit — a 192px '$1,940,508' as the actual hero — on flat bone #F4F4F0 with zero-radius black buttons and thick keylines. The neo-brutalist storefront look it popularized: pink accents, hard shadows, and a number so big it doubles as the value proposition.

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This is a static, crawlable rendering for search & AI engines. The interactive version — filters, live decode console, copy & export — is at https://mozaika.design/ds/gumroad.

Tokens

Gumroad's decoded design system: background #F4F4F0, text #000000, accent #FF90E8, link #00457C, primary #FF90E8; type scale h1 96px / h2 48px / body 16px; 4px spacing base; 6px base radius. The single interactive/action color is #FF90E8 — used only on interactive or must-notice elements (buttons, links, key highlights), never on large fills.

Color roles

RoleValue
bg#F4F4F0
surface#E5E5E1
border#CFCFCC
text#000000
text_muted#5C5C5B
primary#FF90E8
accent#FF90E8
link#00457C
secondary#625BF6
button_bg#FF90E8
button_text#000000

Using these colors

Typography

Spacing

Radii

Per-section tokens (1)

Export: DESIGN.md

# Gumroad — Design System

> light, modern, high, tailwind

Gumroad counts creator earnings in ABC Favorit — a 192px '$1,940,508' as the actual hero — on flat bone #F4F4F0 with zero-radius black buttons and thick keylines. The neo-brutalist storefront look it popularized: pink accents, hard shadows, and a number so big it doubles as the value proposition.

## Colors

| Role | Value |
|------|-------|
| bg | `#F4F4F0` |
| surface | `#E5E5E1` |
| border | `#CFCFCC` |
| text | `#000000` |
| text_muted | `#5C5C5B` |
| primary | `#FF90E8` |
| accent | `#FF90E8` |
| link | `#00457C` |
| secondary | `#625BF6` |
| button_bg | `#FF90E8` |
| button_text | `#000000` |

**Using these colors**

- **Action color** `#FF90E8` — the single interactive color; it appears only on things you click or must notice (buttons, key highlights), never on large fills or backgrounds.
- `primary`, `accent`, `button_bg` are all `#FF90E8` — one role, not several (your action color).
- **accent** `#FF90E8` — THE accent / action color — interactive & must-notice only (buttons, links, focus, one key highlight); never large fills or backgrounds. Scarcity is what makes it read as designed.
- **link** `#00457C` — inline text links and link-styled controls.
- **secondary** `#625BF6` — optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two.

## Typography

- Heading: **ABC Favorit** _(free fallback: Newsreader)_
- Body: **Arial**
- h1: 96px
- h2: 48px
- body: 16px

> **Fonts —** ABC Favorit may be proprietary — safe free fallback: Newsreader (Google Fonts). Arial — system font, no web load needed.

## Spacing
- base unit: 4px
- scale: 2px, 4px, 6px, 8px, 12px, 16px, 24px, 32px

## Radius
- base: 6px
- button: 4px

## Primary button
- bg `#FF90E8` · text `#000000` · radius 4px

## How to apply
Paste the Tailwind `@theme` (or CSS variables) as your base, then build each
section to its spec — verify every color, radius, and font against these tokens.

Export: Tailwind v4 (@theme)

@theme {
  /* action color #FF90E8 — the one interactive color; buttons/links/emphasis only, never large fills. */
  --color-bg: #F4F4F0;
  --color-surface: #E5E5E1;
  --color-border: #CFCFCC;
  --color-text: #000000;
  --color-text-muted: #5C5C5B;
  --color-primary: #FF90E8;  /* primary brand / action color. */
  --color-accent: #FF90E8;  /* THE accent / action color — interactive & must-notice only (buttons, links, focus, one key highlight); never large fills or backgrounds. Scarcity is what makes it read as designed. */
  --color-link: #00457C;  /* inline text links and link-styled controls. */
  --color-secondary: #625BF6;  /* optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two. */
  --color-button-bg: #FF90E8;  /* primary-button fill — the main call-to-action color. */
  --color-button-text: #000000;
  /* fonts: ABC Favorit may be proprietary — safe free fallback: Newsreader (Google Fonts). Arial — system font, no web load needed. */
  --font-heading: "ABC Favorit", "Newsreader", system-ui, -apple-system, 'Segoe UI', sans-serif;
  --font-body: "Arial", system-ui, -apple-system, 'Segoe UI', sans-serif;
  --text-h1: 96px;
  --text-h2: 48px;
  --text-body: 16px;
  --radius-base: 6px;
  --radius-button: 4px;
  --spacing-1: 2px;
  --spacing-2: 4px;
  --spacing-3: 6px;
  --spacing-4: 8px;
  --spacing-5: 12px;
  --spacing-6: 16px;
  --spacing-7: 24px;
  --spacing-8: 32px;
}

Export: CSS variables

:root {
  /* action color #FF90E8 — the one interactive color; buttons/links/emphasis only, never large fills. */
  --bg: #F4F4F0;
  --surface: #E5E5E1;
  --border: #CFCFCC;
  --text: #000000;
  --text-muted: #5C5C5B;
  --primary: #FF90E8;  /* primary brand / action color. */
  --accent: #FF90E8;  /* THE accent / action color — interactive & must-notice only (buttons, links, focus, one key highlight); never large fills or backgrounds. Scarcity is what makes it read as designed. */
  --link: #00457C;  /* inline text links and link-styled controls. */
  --secondary: #625BF6;  /* optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two. */
  --button-bg: #FF90E8;  /* primary-button fill — the main call-to-action color. */
  --button-text: #000000;
  --font-heading: "ABC Favorit", "Newsreader", system-ui, -apple-system, 'Segoe UI', sans-serif;
  --font-body: "Arial", system-ui, -apple-system, 'Segoe UI', sans-serif;
  --radius: 6px;
  --radius-button: 4px;
}
/* fonts: ABC Favorit may be proprietary — safe free fallback: Newsreader (Google Fonts). Arial — system font, no web load needed. */