Gumroad — Design System

light · modern · high · tailwind · confidence 92% · deep decode

Gumroad counts creator earnings in ABC Favorit — a 192px '$1,940,508' as the actual hero — on flat bone #F4F4F0 with zero-radius black buttons and thick keylines. The neo-brutalist storefront look it popularized: pink accents, hard shadows, and a number so big it doubles as the value proposition.

Open in Mozaika →

This is a static, crawlable rendering for search & AI engines. The interactive version — filters, live decode console, copy & export — is at https://mozaika.design/ds/gumroad.

Tokens

Gumroad's decoded design system: background #F4F4F0, text #000000, accent #FF90E8, link #00457C, primary #FF90E8; type scale h1 96px / h2 48px / body 16px; 8px spacing base; 6px base radius. The single interactive/action color is #FF90E8 — used only on interactive or must-notice elements (buttons, links, key highlights), never on large fills.

Color roles

Using these colors

• Action color #FF90E8 — the single interactive color; only on things you click or must notice, never large fills.
• primary, accent, button_bg are all #FF90E8 — one role, not several (the action color).
• accent #FF90E8 — THE accent / action color — interactive & must-notice only (buttons, links, focus, one key highlight); never large fills or backgrounds. Scarcity is what makes it read as designed.
• link #00457C — inline text links and link-styled controls.
• secondary #625BF6 — optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two.

Typography

• Heading: ABC Favorit
• Body: Arial
• h1: 96px
• h2: 48px
• body: 16px

Spacing

• base unit: 8px
• scale: 4px, 6px, 8px, 12px, 16px, 24px, 32px, 40px, 48px, 58px

Radii

• base: 6px
• button: 4px

Motion

Micro-interactions run at 150ms (dominant) with cubic-bezier(0.4, 0, 0.2, 1).

• durations: 150ms · 200ms · 100ms
• easings: cubic-bezier(0.4, 0, 0.2, 1) · linear
• animated properties: transform, translate, scale, rotate

Native design tokens

…and 110 more measured on the page.

Button states (measured)

• primary focus: outline 1px auto rgb(16, 16, 16)

Layout (measured)

• container max-width: 768px
• nav: 776px
• common grid: 2 columns

Motion choreography (measured)

Load order: div.absolute → div.flex×3

Input (measured)

height 64px · radius 4px · focus ring rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgb(255, 144, 232) 0px 0px 0px 2px, rgba(0, 0, 0, 0) 0px 0px 0px 0px

Themes

dark counterpart: background #242423, text #DDDDDD.

Responsive (measured)

• breakpoints: 640px · 768px · 1024px · 1280px · 1536px
• mobile (390px): hero 60px · nav inline

Per-section tokens (1)

• Hero — light · bg #F3F4EF · text #483645 · 2 col · split

Export: DESIGN.md

# Gumroad — Design System

> light, modern, high, tailwind — deep decode (measured live)

Gumroad counts creator earnings in ABC Favorit — a 192px '$1,940,508' as the actual hero — on flat bone #F4F4F0 with zero-radius black buttons and thick keylines. The neo-brutalist storefront look it popularized: pink accents, hard shadows, and a number so big it doubles as the value proposition.

## Colors

| Role | Value |
|------|-------|
| bg | `#F4F4F0` |
| surface | `#E5E5E1` |
| border | `#CFCFCC` |
| text | `#000000` |
| text_muted | `#5C5C5B` |
| primary | `#FF90E8` |
| accent | `#FF90E8` |
| link | `#00457C` |
| secondary | `#625BF6` |
| button_bg | `#FF90E8` |
| button_text | `#000000` |

**Using these colors**

- **Action color** `#FF90E8` — the single interactive color; it appears only on things you click or must notice (buttons, key highlights), never on large fills or backgrounds.
- `primary`, `accent`, `button_bg` are all `#FF90E8` — one role, not several (your action color).
- **accent** `#FF90E8` — THE accent / action color — interactive & must-notice only (buttons, links, focus, one key highlight); never large fills or backgrounds. Scarcity is what makes it read as designed.
- **link** `#00457C` — inline text links and link-styled controls.
- **secondary** `#625BF6` — optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two.
- **Page coverage** (full-page screenshot pixels): `#F4F4F0` 81.3% · `#D9AFD4` 10.8% · `#483846` 7.9%

## Typography

- Heading: **ABC Favorit** _(free fallback: Newsreader)_
- Body: **Arial**

| Role | Size / weight · line-height · tracking |
|------|------------------------------------------|
| hero | 192px / 500 · lh 173px · tracking -0.4px |
| h2 | 96px / 400 · lh 96px · tracking -0.4px |
| h3 | 72px / 400 · lh 72px · tracking -0.4px |
| body | 18px / 400 · lh 28px · tracking -0.4px |
| small | 16px / 400 · lh 24px · tracking -0.4px |

- Weight ladder: 400 · 500 · 700 — use these exact measured weights, not the 400/600 defaults.

> **Fonts —** ABC Favorit may be proprietary — safe free fallback: Newsreader (Google Fonts). Arial — system font, no web load needed.

## Spacing
- base unit: 8px (inferred from the measured scale)
- measured scale: 4px, 6px, 8px, 12px, 16px, 24px, 32px, 40px, 48px, 58px — snap all gaps/padding to these

## Radius
- base: 6px
- button: 4px
- card: 4px
- pill: 9999px

## Buttons

| Button | Fill / text | Border | Radius | Padding | Font | Shadow |
|--------|-------------|--------|--------|---------|------|--------|
| primary | `#000000` / `#FFFFFF` | 1px solid rgb(0, 0, 0) | 4px | 0px 40px 0px 40px | 400 20px / -0.4px | none |
| secondary | `rgba(0, 0, 0, 0)` / `#000000` | 1px solid rgb(0, 0, 0) | 3.35544e+07px | 6px 6px 6px 6px | 400 16px / -0.4px | none |

**States (measured, not guessed)**

- primary focus: outline `1px auto rgb(16, 16, 16)`
- secondary hover: background `oklch(0.967 0.003 264.542)`
- transition: `all 0.15s cubic-bezier(0.4, 0, 0.2, 1)`

## Motion
- durations: 150ms (dominant) · 200ms · 100ms
- easings: `cubic-bezier(0.4, 0, 0.2, 1)` (dominant) · `linear`
- animated properties: transform, translate, scale, rotate

Micro-interactions use the dominant duration + easing; nothing on the page animates slower than the longest duration above — don't invent springier motion.

## Their own tokens (verbatim from :root)

| Token | Value |
|-------|-------|
| `--color-purple-200` | `oklch(90.2% .063 306.703)` |
| `--color-orange-200` | `oklch(90.1% .076 70.697)` |
| `--pink` | `#ff90e8` |
| `--color-red-900` | `oklch(39.6% .141 25.723)` |
| `--color-orange-800` | `oklch(47% .157 37.304)` |
| `--active-bg` | `rgb(255 255 255)` |
| `--color-yellow-800` | `oklch(47.6% .114 61.907)` |
| `--color-purple-800` | `oklch(43.8% .218 303.724)` |
| `--red` | `#dc341e` |
| `--color-orange-900` | `oklch(40.8% .123 38.172)` |
| `--color-green-100` | `oklch(96.2% .044 156.743)` |
| `--color-red-200` | `oklch(88.5% .062 18.334)` |

_…and 108 more measured on the page._

Prefer these names when extending their system — it's the brand's actual vocabulary.

## Layout (measured)
- container max 768px · common grid: 2-col
- nav: 776px · bg #F4F4F0

## Motion choreography (measured)
Load order: `div.absolute` @0ms → `div.flex`×3 @86ms

Rebuild the timeline, not just the durations — order, delays and staggers above are the choreography.

## Components (measured)
- input: h 64px · r 4px · border 1px solid rgb(36, 36, 35) · bg #F4F4F0 · placeholder #757575
  - focus ring: `` — this exact construction, don't invent your own
- link: #FFFFFF · no underline

## Themes (both measured)
- dark counterpart: bg `#242423` · text `#DDDDDD`
- tokens that flip between modes:
  - `--active-bg`: `rgb(255 255 255)` → `rgb(0 0 0)`
  - `--color-primary-foreground`: `rgb(255 255 255)` → `rgb(0 0 0)`
  - `--color-active-bg`: `rgb(0 0 0/.1)` → `rgb(221 221 221/.1)`
  - `--body-bg`: `#f4f4f0` → `#242423`
  - `--color-background`: `rgb(255 255 255)` → `rgb(0 0 0)`
  - `--color-body`: `#f4f4f0` → `#242423`
  - `--color-muted`: `rgb(0 0 0/.5)` → `rgb(221 221 221/.5)`
  - `--color-primary`: `rgb(0 0 0)` → `rgb(221 221 221)`

## Responsive (measured)
- breakpoints: 640px · 768px · 1024px · 1280px · 1536px
- mobile (390px): hero 60px · body 16px · nav: inline

## How to apply
Paste the Tailwind `@theme` (or CSS variables) as your base, then build each
section to its spec — verify every color, radius, and font against these tokens.
Hover/focus states, shadows and motion timings above are measured from the live page — match them exactly, don't re-guess them.

---

> **Decoded with Mozaika** — measured live, not guessed. Full decoded design system + one-command install: mozaika.design/ds/gumroad

Export: Tailwind v4 (@theme)

@theme {
  /* action color #FF90E8 — the one interactive color; buttons/links/emphasis only, never large fills. */
  --color-bg: #F4F4F0;
  --color-surface: #E5E5E1;
  --color-border: #CFCFCC;
  --color-text: #000000;
  --color-text-muted: #5C5C5B;
  --color-primary: #FF90E8;  /* primary brand / action color. */
  --color-accent: #FF90E8;  /* THE accent / action color — interactive & must-notice only (buttons, links, focus, one key highlight); never large fills or backgrounds. Scarcity is what makes it read as designed. */
  --color-link: #00457C;  /* inline text links and link-styled controls. */
  --color-secondary: #625BF6;  /* optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two. */
  --color-button-bg: #FF90E8;  /* primary-button fill — the main call-to-action color. */
  --color-button-text: #000000;
  /* fonts: ABC Favorit may be proprietary — safe free fallback: Newsreader (Google Fonts). Arial — system font, no web load needed. */
  --font-heading: "ABC Favorit", "Newsreader", system-ui, -apple-system, 'Segoe UI', sans-serif;
  --font-body: "Arial", system-ui, -apple-system, 'Segoe UI', sans-serif;
  /* measured weights: 400, 500, 700 — use these, not 400/600 */
  --text-hero: 192px; --font-weight-hero: 500; --leading-hero: 173px; --tracking-hero: -0.4px;
  --text-h2: 96px; --font-weight-h2: 400; --leading-h2: 96px; --tracking-h2: -0.4px;
  --text-h3: 72px; --font-weight-h3: 400; --leading-h3: 72px; --tracking-h3: -0.4px;
  --text-body: 18px; --font-weight-body: 400; --leading-body: 28px; --tracking-body: -0.4px;
  --text-small: 16px; --font-weight-small: 400; --leading-small: 24px; --tracking-small: -0.4px;
  --radius-base: 6px;
  --radius-button: 4px;
  --radius-card: 4px;
  --radius-pill: 9999px;
  --outline-focus: 1px auto rgb(16, 16, 16);  /* measured focus ring */
  --ease-brand: cubic-bezier(0.4, 0, 0.2, 1);
  --duration-fast: 100ms;  /* use: duration-[var(--duration-fast)] */
  --duration-base: 150ms;
  --duration-slow: 200ms;
  --spacing: 8px;  /* measured base — drives the p-*/gap-* scale. steps seen on the page: 4, 6, 8, 12, 16, 24, 32, 40, 48, 58px */
}

Export: CSS variables

:root {
  /* action color #FF90E8 — the one interactive color; buttons/links/emphasis only, never large fills. */
  --bg: #F4F4F0;
  --surface: #E5E5E1;
  --border: #CFCFCC;
  --text: #000000;
  --text-muted: #5C5C5B;
  --primary: #FF90E8;  /* primary brand / action color. */
  --accent: #FF90E8;  /* THE accent / action color — interactive & must-notice only (buttons, links, focus, one key highlight); never large fills or backgrounds. Scarcity is what makes it read as designed. */
  --link: #00457C;  /* inline text links and link-styled controls. */
  --secondary: #625BF6;  /* optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two. */
  --button-bg: #FF90E8;  /* primary-button fill — the main call-to-action color. */
  --button-text: #000000;
  --font-heading: "ABC Favorit", "Newsreader", system-ui, -apple-system, 'Segoe UI', sans-serif;
  --font-body: "Arial", system-ui, -apple-system, 'Segoe UI', sans-serif;
  --text-hero: 192px; --weight-hero: 500; --leading-hero: 173px; --tracking-hero: -0.4px;
  --text-h2: 96px; --weight-h2: 400; --leading-h2: 96px; --tracking-h2: -0.4px;
  --text-h3: 72px; --weight-h3: 400; --leading-h3: 72px; --tracking-h3: -0.4px;
  --text-body: 18px; --weight-body: 400; --leading-body: 28px; --tracking-body: -0.4px;
  --text-small: 16px; --weight-small: 400; --leading-small: 24px; --tracking-small: -0.4px;
  --radius: 6px;
  --radius-button: 4px;
  --radius-card: 4px;
  --radius-pill: 9999px;
  --focus-ring: 1px auto rgb(16, 16, 16);
  --ease: cubic-bezier(0.4, 0, 0.2, 1);
  --duration-fast: 100ms;
  --duration-base: 150ms;
  --duration-slow: 200ms;
}

/* their own tokens, verbatim from the site's :root */
:root {
  --color-purple-200: oklch(90.2% .063 306.703);
  --color-orange-200: oklch(90.1% .076 70.697);
  --pink: #ff90e8;
  --color-red-900: oklch(39.6% .141 25.723);
  --color-orange-800: oklch(47% .157 37.304);
  --active-bg: rgb(255 255 255);
  --color-yellow-800: oklch(47.6% .114 61.907);
  --color-purple-800: oklch(43.8% .218 303.724);
  --red: #dc341e;
  --color-orange-900: oklch(40.8% .123 38.172);
  --color-green-100: oklch(96.2% .044 156.743);
  --color-red-200: oklch(88.5% .062 18.334);
}
/* fonts: ABC Favorit may be proprietary — safe free fallback: Newsreader (Google Fonts). Arial — system font, no web load needed. */