MozaikaDesign system

Gymshark — Design System

light · modern · high · custom · confidence 92%

Gymshark runs retail at commerce scale: Montserrat at a compact 32px/700 for category headers, Roboto at 14px for product cards, and zero-radius black-and-white buttons ('Shop women's') that defer entirely to athlete photography. The type system is deliberately gym-plain — full-bleed campaign imagery does the shouting, the grid just racks the weights.

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This is a static, crawlable rendering for search & AI engines. The interactive version — filters, live decode console, copy & export — is at https://mozaika.design/ds/gymshark.

Tokens

Gymshark's decoded design system: background #FFFFFF, text #000000, accent #8C217A, link #007DB5, primary #8C217A; type scale h1 32px / h2 25px / body 14px; 4px spacing base; 5px base radius. The single interactive/action color is #8C217A — used only on interactive or must-notice elements (buttons, links, key highlights), never on large fills.

Color roles

RoleValue
bg#FFFFFF
surface#EFEFEF
border#D8D8D8
text#000000
text_muted#606060
primary#8C217A
accent#8C217A
link#007DB5
secondary#C69735
button_bg#8C217A
button_text#FFFFFF

Using these colors

Typography

Spacing

Radii

Per-section tokens (9)

Export: DESIGN.md

# Gymshark — Design System

> light, modern, high, custom

Gymshark runs retail at commerce scale: Montserrat at a compact 32px/700 for category headers, Roboto at 14px for product cards, and zero-radius black-and-white buttons ('Shop women's') that defer entirely to athlete photography. The type system is deliberately gym-plain — full-bleed campaign imagery does the shouting, the grid just racks the weights.

## Colors

| Role | Value |
|------|-------|
| bg | `#FFFFFF` |
| surface | `#EFEFEF` |
| border | `#D8D8D8` |
| text | `#000000` |
| text_muted | `#606060` |
| primary | `#8C217A` |
| accent | `#8C217A` |
| link | `#007DB5` |
| secondary | `#C69735` |
| button_bg | `#8C217A` |
| button_text | `#FFFFFF` |

**Using these colors**

- **Action color** `#8C217A` — the single interactive color; it appears only on things you click or must notice (buttons, key highlights), never on large fills or backgrounds.
- `primary`, `accent`, `button_bg` are all `#8C217A` — one role, not several (your action color).
- **accent** `#8C217A` — THE accent / action color — interactive & must-notice only (buttons, links, focus, one key highlight); never large fills or backgrounds. Scarcity is what makes it read as designed.
- **link** `#007DB5` — inline text links and link-styled controls.
- **secondary** `#C69735` — optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two.

## Typography

- Heading: **Montserrat**
- Body: **Roboto**
- h1: 32px
- h2: 25px
- body: 14px

> **Fonts —** Montserrat — free, on Google. Roboto — free, on Google.

## Spacing
- base unit: 4px
- scale: 2px, 4px, 6px, 8px, 12px, 16px, 24px, 32px

## Radius
- base: 5px
- button: 0px

## Primary button
- bg `#8C217A` · text `#FFFFFF` · radius 0px

## How to apply
Paste the Tailwind `@theme` (or CSS variables) as your base, then build each
section to its spec — verify every color, radius, and font against these tokens.

Export: Tailwind v4 (@theme)

@theme {
  /* action color #8C217A — the one interactive color; buttons/links/emphasis only, never large fills. */
  --color-bg: #FFFFFF;
  --color-surface: #EFEFEF;
  --color-border: #D8D8D8;
  --color-text: #000000;
  --color-text-muted: #606060;
  --color-primary: #8C217A;  /* primary brand / action color. */
  --color-accent: #8C217A;  /* THE accent / action color — interactive & must-notice only (buttons, links, focus, one key highlight); never large fills or backgrounds. Scarcity is what makes it read as designed. */
  --color-link: #007DB5;  /* inline text links and link-styled controls. */
  --color-secondary: #C69735;  /* optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two. */
  --color-button-bg: #8C217A;  /* primary-button fill — the main call-to-action color. */
  --color-button-text: #FFFFFF;
  /* fonts: Montserrat — free, on Google. Roboto — free, on Google. */
  --font-heading: "Montserrat", system-ui, -apple-system, 'Segoe UI', sans-serif;
  --font-body: "Roboto", system-ui, -apple-system, 'Segoe UI', sans-serif;
  --text-h1: 32px;
  --text-h2: 25px;
  --text-body: 14px;
  --radius-base: 5px;
  --radius-button: 0px;
  --spacing-1: 2px;
  --spacing-2: 4px;
  --spacing-3: 6px;
  --spacing-4: 8px;
  --spacing-5: 12px;
  --spacing-6: 16px;
  --spacing-7: 24px;
  --spacing-8: 32px;
}

Export: CSS variables

:root {
  /* action color #8C217A — the one interactive color; buttons/links/emphasis only, never large fills. */
  --bg: #FFFFFF;
  --surface: #EFEFEF;
  --border: #D8D8D8;
  --text: #000000;
  --text-muted: #606060;
  --primary: #8C217A;  /* primary brand / action color. */
  --accent: #8C217A;  /* THE accent / action color — interactive & must-notice only (buttons, links, focus, one key highlight); never large fills or backgrounds. Scarcity is what makes it read as designed. */
  --link: #007DB5;  /* inline text links and link-styled controls. */
  --secondary: #C69735;  /* optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two. */
  --button-bg: #8C217A;  /* primary-button fill — the main call-to-action color. */
  --button-text: #FFFFFF;
  --font-heading: "Montserrat", system-ui, -apple-system, 'Segoe UI', sans-serif;
  --font-body: "Roboto", system-ui, -apple-system, 'Segoe UI', sans-serif;
  --radius: 5px;
  --radius-button: 0px;
}
/* fonts: Montserrat — free, on Google. Roboto — free, on Google. */