MozaikaDesign system

Gymshark — Design System

light · modern · high · custom · confidence 92% · deep decode

Gymshark runs retail at commerce scale: Montserrat at a compact 32px/700 for category headers, Roboto at 14px for product cards, and zero-radius black-and-white buttons ('Shop women's') that defer entirely to athlete photography. The type system is deliberately gym-plain — full-bleed campaign imagery does the shouting, the grid just racks the weights.

Open in Mozaika →

This is a static, crawlable rendering for search & AI engines. The interactive version — filters, live decode console, copy & export — is at https://mozaika.design/ds/gymshark.

Tokens

Gymshark's decoded design system: background #FFFFFF, text #000000, accent #8C217A, link #007DB5, primary #8C217A; type scale h1 32px / h2 25px / body 14px; 4px spacing base; 5px base radius. The single interactive/action color is #8C217A — used only on interactive or must-notice elements (buttons, links, key highlights), never on large fills.

Color roles

RoleValue
bg#FFFFFF
surface#EFEFEF
border#D8D8D8
text#000000
text_muted#606060
primary#8C217A
accent#8C217A
link#007DB5
secondary#C69735
button_bg#8C217A
button_text#FFFFFF

Using these colors

Typography

Spacing

Radii

Shadows (elevation)

Motion

Micro-interactions run at 125ms (dominant) with ease.

Native design tokens

TokenValue
--system-light-color-blue-c#00bfff
--system-dark-color-white#ebebf0
--collection-color-blue#466094
--collection-color-green#377d47
--collection-color-grey#808080
--collection-color-orange#e3723b
--collection-color-purple#83499a
--collection-color-brown#6d441b
--collection-color-plain#989898
--collection-color-filter-buttonrgba(229,229,234,0.3)

…and 110 more measured on the page.

Button states (measured)

Layout (measured)

Motion choreography (measured)

Load order: span.navigation_desktop-menu-×6 → span×2 → div.onetrust-pc-dark-filter

Scroll reveal: 10 elements rest at opacity 0, animate in over 1000ms.

Responsive (measured)

Per-section tokens (9)

Export: DESIGN.md

# Gymshark — Design System

> light, modern, high, custom — deep decode (measured live)

Gymshark runs retail at commerce scale: Montserrat at a compact 32px/700 for category headers, Roboto at 14px for product cards, and zero-radius black-and-white buttons ('Shop women's') that defer entirely to athlete photography. The type system is deliberately gym-plain — full-bleed campaign imagery does the shouting, the grid just racks the weights.

## Colors

| Role | Value |
|------|-------|
| bg | `#FFFFFF` |
| surface | `#EFEFEF` |
| border | `#D8D8D8` |
| text | `#000000` |
| text_muted | `#606060` |
| primary | `#8C217A` |
| accent | `#8C217A` |
| link | `#007DB5` |
| secondary | `#C69735` |
| button_bg | `#8C217A` |
| button_text | `#FFFFFF` |

**Using these colors**

- **Action color** `#8C217A` — the single interactive color; it appears only on things you click or must notice (buttons, key highlights), never on large fills or backgrounds.
- `primary`, `accent`, `button_bg` are all `#8C217A` — one role, not several (your action color).
- **accent** `#8C217A` — THE accent / action color — interactive & must-notice only (buttons, links, focus, one key highlight); never large fills or backgrounds. Scarcity is what makes it read as designed.
- **link** `#007DB5` — inline text links and link-styled controls.
- **secondary** `#C69735` — optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two.
- **Page coverage** (full-page screenshot pixels): `#716E68` 28.8% · `#030101` 19.3% · `#21120D` 18.7% · `#392A23` 12.6%

## Typography

- Heading: **Montserrat**
- Body: **Roboto**

| Role | Size / weight · line-height · tracking |
|------|------------------------------------------|
| hero | 32px / 700 · lh 40px |
| h2 | 25px / 700 · lh 30px |
| h3 | 20px / 700 · lh 24px |
| body | 14px / 400 · lh 19px |
| small | 13px / 700 · lh 16px |

- Weight ladder: 400 · 500 · 600 · 700 — use these exact measured weights, not the 400/600 defaults.

> **Fonts —** Montserrat — free, on Google. Roboto — free, on Google.

## Spacing
- base unit: 4px (inferred from the measured scale)
- measured scale: 4px, 5px, 6px, 8px, 10px, 12px, 15px, 16px, 24px, 32px — snap all gaps/padding to these
- section rhythm: 40px top/bottom padding per section (measured)

## Radius
- base: 5px
- button: 0px
- card: 4px
- sharp: 2px

## Buttons

| Button | Fill / text | Border | Radius | Padding | Font | Shadow |
|--------|-------------|--------|--------|---------|------|--------|
| primary | `#53565A` / `#FFFFFF` | none | 56px | 12.5px 32px 12.5px 32px | 700 14px | none |
| secondary | `#FFFFFF` / `#000000` | 1px solid rgb(255, 255, 255) | 2px | 12px 10px 12px 10px | 600 11.382px / 0.5691px | none |

**States (measured, not guessed)**

- primary hover: background `#6E6E6E`
- primary focus: outline `1px solid rgb(0, 125, 181)`

## Shadows (elevation)
- card: `rgba(0, 0, 0, 0.2) 0px 0px 18px 0px`

## Motion
- durations: 125ms (dominant) · 200ms · 150ms
- easings: `ease` (dominant) · `ease-in-out`
- animated properties: color, transform, opacity, background-color

Micro-interactions use the dominant duration + easing; nothing on the page animates slower than the longest duration above — don't invent springier motion.

## Their own tokens (verbatim from :root)

| Token | Value |
|-------|-------|
| `--system-light-color-blue-c` | `#00bfff` |
| `--system-dark-color-white` | `#ebebf0` |
| `--collection-color-blue` | `#466094` |
| `--collection-color-green` | `#377d47` |
| `--collection-color-grey` | `#808080` |
| `--collection-color-orange` | `#e3723b` |
| `--collection-color-purple` | `#83499a` |
| `--collection-color-brown` | `#6d441b` |
| `--collection-color-plain` | `#989898` |
| `--collection-color-filter-button` | `rgba(229,229,234,0.3)` |
| `--collection-color-filter-button-border` | `#e8e8e8` |
| `--collection-color-teal` | `#008080` |

_…and 108 more measured on the page._

Prefer these names when extending their system — it's the brand's actual vocabulary.

## Layout (measured)
- container max 650px
- nav: 76px · bg #FFFFFF

| Section (y) | Height | Cols | Gap | Pad y | Split |
|---|---|---|---|---|---|
| 602 | 581 | — | — | 0/0 | — |
| 1851 | 581 | — | — | 0/0 | — |
| 2495 | 607 | — | — | 0/0 | — |
| 2599 | 504 | — | — | 0/0 | — |
| 3166 | 568 | — | — | 0/0 | — |
| 3270 | 464 | — | — | 0/0 | — |
| 3799 | 627 | — | — | 0/0 | — |
| 3902 | 523 | — | — | 0/0 | — |

## Motion choreography (measured)
Load order: `span.navigation_desktop-menu-`×6 @0ms → `span`×2 @1819ms → `div.onetrust-pc-dark-filter` @2809ms
- `span` ×2 — transform rotate(0deg)→rotate(360deg) — 1000ms · loops
- scroll reveal: 10 elements rest at opacity 0, animate in over 1000ms (0 revealed during the drive).

Rebuild the timeline, not just the durations — order, delays and staggers above are the choreography.

## Components (measured)
- link: #000000 · no underline
- disabled: bg #E7E7E7 · text #6E6E6E

## Responsive (measured)
- breakpoints: 426px · 500px · 768px · 896px · 1024px · 1200px
- mobile (390px): hero 25px · body 16px · nav: inline

## How to apply
Paste the Tailwind `@theme` (or CSS variables) as your base, then build each
section to its spec — verify every color, radius, and font against these tokens.
Hover/focus states, shadows and motion timings above are measured from the live page — match them exactly, don't re-guess them.

---

> **Decoded with Mozaika** — measured live, not guessed. Full decoded design system + one-command install: mozaika.design/ds/gymshark

Export: Tailwind v4 (@theme)

@theme {
  /* action color #8C217A — the one interactive color; buttons/links/emphasis only, never large fills. */
  --color-bg: #FFFFFF;
  --color-surface: #EFEFEF;
  --color-border: #D8D8D8;
  --color-text: #000000;
  --color-text-muted: #606060;
  --color-primary: #8C217A;  /* primary brand / action color. */
  --color-accent: #8C217A;  /* THE accent / action color — interactive & must-notice only (buttons, links, focus, one key highlight); never large fills or backgrounds. Scarcity is what makes it read as designed. */
  --color-link: #007DB5;  /* inline text links and link-styled controls. */
  --color-secondary: #C69735;  /* optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two. */
  --color-button-bg: #8C217A;  /* primary-button fill — the main call-to-action color. */
  --color-button-text: #FFFFFF;
  /* fonts: Montserrat — free, on Google. Roboto — free, on Google. */
  --font-heading: "Montserrat", system-ui, -apple-system, 'Segoe UI', sans-serif;
  --font-body: "Roboto", system-ui, -apple-system, 'Segoe UI', sans-serif;
  /* measured weights: 400, 500, 600, 700 — use these, not 400/600 */
  --text-hero: 32px; --font-weight-hero: 700; --leading-hero: 40px;
  --text-h2: 25px; --font-weight-h2: 700; --leading-h2: 30px;
  --text-h3: 20px; --font-weight-h3: 700; --leading-h3: 24px;
  --text-body: 14px; --font-weight-body: 400; --leading-body: 19px;
  --text-small: 13px; --font-weight-small: 700; --leading-small: 16px;
  --radius-base: 5px;
  --radius-button: 0px;
  --radius-card: 4px;
  --radius-sharp: 2px;
  --shadow-card: rgba(0, 0, 0, 0.2) 0px 0px 18px 0px;
  --color-btn-hover: #6E6E6E;  /* measured primary hover fill */
  --outline-focus: 1px solid rgb(0, 125, 181);  /* measured focus ring */
  --ease-brand: ease;
  --duration-fast: 125ms;  /* use: duration-[var(--duration-fast)] */
  --duration-base: 150ms;
  --duration-slow: 200ms;
  --section-y: 40px;  /* per-section vertical padding (measured) */
  --spacing: 4px;  /* measured base — drives the p-*/gap-* scale. steps seen on the page: 4, 5, 6, 8, 10, 12, 15, 16, 24, 32px */
}

Export: CSS variables

:root {
  /* action color #8C217A — the one interactive color; buttons/links/emphasis only, never large fills. */
  --bg: #FFFFFF;
  --surface: #EFEFEF;
  --border: #D8D8D8;
  --text: #000000;
  --text-muted: #606060;
  --primary: #8C217A;  /* primary brand / action color. */
  --accent: #8C217A;  /* THE accent / action color — interactive & must-notice only (buttons, links, focus, one key highlight); never large fills or backgrounds. Scarcity is what makes it read as designed. */
  --link: #007DB5;  /* inline text links and link-styled controls. */
  --secondary: #C69735;  /* optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two. */
  --button-bg: #8C217A;  /* primary-button fill — the main call-to-action color. */
  --button-text: #FFFFFF;
  --font-heading: "Montserrat", system-ui, -apple-system, 'Segoe UI', sans-serif;
  --font-body: "Roboto", system-ui, -apple-system, 'Segoe UI', sans-serif;
  --text-hero: 32px; --weight-hero: 700; --leading-hero: 40px;
  --text-h2: 25px; --weight-h2: 700; --leading-h2: 30px;
  --text-h3: 20px; --weight-h3: 700; --leading-h3: 24px;
  --text-body: 14px; --weight-body: 400; --leading-body: 19px;
  --text-small: 13px; --weight-small: 700; --leading-small: 16px;
  --radius: 5px;
  --radius-button: 0px;
  --radius-card: 4px;
  --radius-sharp: 2px;
  --shadow-card: rgba(0, 0, 0, 0.2) 0px 0px 18px 0px;
  --btn-bg-hover: #6E6E6E;
  --focus-ring: 1px solid rgb(0, 125, 181);
  --ease: ease;
  --duration-fast: 125ms;
  --duration-base: 150ms;
  --duration-slow: 200ms;
  --section-y: 40px;
}

/* their own tokens, verbatim from the site's :root */
:root {
  --system-light-color-blue-c: #00bfff;
  --system-dark-color-white: #ebebf0;
  --collection-color-blue: #466094;
  --collection-color-green: #377d47;
  --collection-color-grey: #808080;
  --collection-color-orange: #e3723b;
  --collection-color-purple: #83499a;
  --collection-color-brown: #6d441b;
  --collection-color-plain: #989898;
  --collection-color-filter-button: rgba(229,229,234,0.3);
  --collection-color-filter-button-border: #e8e8e8;
  --collection-color-teal: #008080;
}
/* fonts: Montserrat — free, on Google. Roboto — free, on Google. */