Hex — Design System

Name: Hex design system
Creator: Mozaika
Keywords: design system, design tokens, Hex, dark, custom

dark · professional · medium · custom · confidence 90% · deep decode

Hex styles data science as a mission console: PP Formula SemiExtended squares off 51px/700 headlines over deep-space #14141C, Cinetype and IBM Plex Sans mono-label the notebook UI, and buttons are zero-radius slabs. Live query panels and charts float like instrumentation, mixing brutalist chrome with genuine analytic depth — the rare analytics brand that looks like it computes.

Open in Mozaika →

This is a static, crawlable rendering for search & AI engines. The interactive version — filters, live decode console, copy & export — is at https://mozaika.design/ds/hex.

Tokens

Hex's decoded design system: background #14141C, text #ECECEE, accent #3E63DD, link #3E63DD, primary #31263B; type scale h1 51px / h2 24px / body 16px; 4px spacing base; 3px base radius. The single interactive/action color is #3E63DD — used only on interactive or must-notice elements (buttons, links, key highlights), never on large fills.

Color roles

Role	Value
bg	`#14141C`
surface	`#202028`
border	`#34343B`
text	`#ECECEE`
text_muted	`#99999E`
primary	`#31263B`
accent	`#3E63DD`
link	`#3E63DD`
secondary	`#01011B`
button_bg	`transparent`
button_text	`#14141C`

Using these colors

Action color #3E63DD — the single interactive color; only on things you click or must notice, never large fills.
accent, link are all #3E63DD — one role, not several (the action color).
accent #3E63DD — THE accent / action color — interactive & must-notice only (buttons, links, focus, one key highlight); never large fills or backgrounds. Scarcity is what makes it read as designed.
primary #31263B — a brand color — but the call-to-action uses #3E63DD, not this.
secondary #01011B — optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two.

Typography

Heading: PP Formula SemiExtended
Body: Cinetype
Mono: Cinetype Mono
h1: 51px
h2: 24px
body: 16px

Spacing

base unit: 4px
scale: 2px, 4px, 5px, 6px, 8px, 10px, 11px, 12px, 14px, 16px

Radii

base: 3px
button: 0px

Shadows (elevation)

subtle: rgb(218, 221, 230) 0px 0px 0px 1px
card: rgba(95, 80, 157, 0.05) 0px 3px 6px 0px

Motion

Micro-interactions run at 250ms (dominant) with cubic-bezier(0.25, 0.1, 0.25, 1).

durations: 250ms · 100ms · 200ms
easings: cubic-bezier(0.25, 0.1, 0.25, 1) · linear
animated properties: background-color, border-color, opacity, transform

Native design tokens

Token	Value
`--black`	`#01011b`
`--white`	`#ffffff`
`--obsidian`	`#14141C`
`--roseQuartz`	`#F5C0C0`
`--amethyst`	`#A477B2`
`--minsk`	`#473982`
`--eggplant`	`#31263B`
`--jade`	`#5CB198`
`--citrine`	`#CDA849`
`--opal`	`#FBF9F9`

…and 46 more measured on the page.

Button states (measured)

primary focus: outline 2px solid rgba(245, 192, 192, 0.384)

Layout (measured)

container max-width: 1000px
nav: 62px
common grid: 12 columns

Motion choreography (measured)

Load order: div.Ticker__InstanceAnim-sc- → div.PerlinNoise__NoiseTextur → div.NavMenuCallout__PerlinNo×3 → canvas.AiIllustrationCanvas__Ca → canvas.AiIllustrationCanvas__Ca

Scroll reveal: 8 elements rest at opacity 0, translateY(5px), animate in over 0.15s ease-in-out.

Overlay recipe (measured)

dialog panel: rgba(0, 0, 0, 0) · radius 0px · enter 350ms linear(0 0%, 0.0363 2.9411764705882355%, 0.1199 5.882352941176471%, 0.2243 8.823529411764707%, 0.3331 11.764705882352942

Input (measured)

height 73px · radius 7px

Responsive (measured)

breakpoints: 400px · 450px · 600px · 800px · 1000px · 1250px
mobile (390px): hero 40px · nav inline

Per-section tokens (15)

Hero — light · bg #FFFFFF · text #9D9CB6 · 1 col · left
Banner — dark · bg #191A21 · text #564C52 · 2 col · left
Logo Wall — light · bg #F6F4F5 · text #9C9A9B · 2 col · split
Pricing / Plans — dark · bg #181920 · text #4F4B51 · 4 col · split
Feature — light · bg #FFFFFF · text #9493AB · 1 col · left
Logo Wall — dark · bg #212027 · text #4A484E · 2 col · split
Testimonial / Social Proof — light · bg #F7F3F2 · text #BEBABE · 1 col · left
Comparison — dark · bg #1A1B21 · text #302F35 · 2 col · split
Feature — light · bg #FFFFFF · text #B2A9AD · 1 col · left
FAQ — dark · bg #1C1D24 · text #545359 · 1 col · left
Testimonial / Social Proof — light · bg #FBF8F9 · text #C9C5C8 · 2 col · left
Integrations — light · bg #F0EDEE · text #A6A4AB · 1 col · left
CTA / Sign-up — light · bg #F8F6F7 · text #E9E6E7 · 1 col · left
FAQ — light · bg #FAF8F9 · text #D3D1D2 · 1 col · center
Footer — light · bg #FBF9FA · text #D2CFD2 · 2 col · split

Export: DESIGN.md

# Hex — Design System

> dark, professional, medium, custom — deep decode (measured live)

Hex styles data science as a mission console: PP Formula SemiExtended squares off 51px/700 headlines over deep-space #14141C, Cinetype and IBM Plex Sans mono-label the notebook UI, and buttons are zero-radius slabs. Live query panels and charts float like instrumentation, mixing brutalist chrome with genuine analytic depth — the rare analytics brand that looks like it computes.

## Colors

| Role | Value |
|------|-------|
| bg | `#14141C` |
| surface | `#202028` |
| border | `#34343B` |
| text | `#ECECEE` |
| text_muted | `#99999E` |
| primary | `#31263B` |
| accent | `#3E63DD` |
| link | `#3E63DD` |
| secondary | `#01011B` |
| button_bg | `transparent` |
| button_text | `#14141C` |

**Using these colors**

- **Action color** `#3E63DD` — the single interactive color; it appears only on things you click or must notice (buttons, key highlights), never on large fills or backgrounds.
- `accent`, `link` are all `#3E63DD` — one role, not several (your action color).
- **accent** `#3E63DD` — THE accent / action color — interactive & must-notice only (buttons, links, focus, one key highlight); never large fills or backgrounds. Scarcity is what makes it read as designed.
- **primary** `#31263B` — a brand color — but the call-to-action uses #3E63DD, not this.
- **secondary** `#01011B` — optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two.
- **Page coverage** (full-page screenshot pixels): `#F9F6F6` 93% · `#B2AEB6` 7%

## Typography

- Heading: **PP Formula SemiExtended** _(free fallback: Newsreader)_
- Body: **Cinetype** _(free fallback: Newsreader)_
- Mono: **Cinetype Mono** _(measured)_

| Role | Size / weight · line-height · tracking |
|------|------------------------------------------|
| hero | 78px / 200 · lh 101px · tracking -1.85px |
| h2 | 67px / 200 · lh 87px · tracking -1.58px |
| h3 | 60px / 700 · lh 78px · tracking -1.85px |
| body | 12px / 400 · lh 17px |
| small | 11px / 400 · lh 17px |
| eyebrow | 10px / 400 · tracking 0.83px |

- Weight ladder: 300 · 400 · 500 · 600 · 700 — use these exact measured weights, not the 400/600 defaults.

> **Fonts —** PP Formula SemiExtended may be proprietary — safe free fallback: Newsreader (Google Fonts). Cinetype may be proprietary — safe free fallback: Newsreader (Google Fonts).

## Spacing
- base unit: 4px (inferred from the measured scale)
- measured scale: 2px, 4px, 5px, 6px, 8px, 10px, 11px, 12px, 14px, 16px — snap all gaps/padding to these

## Radius
- base: 3px
- button: 0px
- card: 4px
- pill: 9999px
- sharp: 3px

## Buttons

| Button | Fill / text | Border | Radius | Padding | Font | Shadow |
|--------|-------------|--------|--------|---------|------|--------|
| primary | `rgba(0, 0, 0, 0)` / `#14141C` | 1px solid rgba(0, 0, 0, 0) | 0px | 0px 15px 0px 15px | 400 14px | none |

**States (measured, not guessed)**

- primary focus: outline `2px solid rgba(245, 192, 192, 0.384)`
- transition: `background-color 0.25s cubic-bezier(0.25, 0.1, 0.25, 1)`

## Shadows (elevation)
- subtle: `rgb(218, 221, 230) 0px 0px 0px 1px`
- card: `rgba(95, 80, 157, 0.05) 0px 3px 6px 0px`

## Motion
- durations: 250ms (dominant) · 100ms · 200ms
- easings: `cubic-bezier(0.25, 0.1, 0.25, 1)` (dominant) · `linear`
- animated properties: background-color, border-color, opacity, transform

Micro-interactions use the dominant duration + easing; nothing on the page animates slower than the longest duration above — don't invent springier motion.

## Their own tokens (verbatim from :root)

| Token | Value |
|-------|-------|
| `--black` | `#01011b` |
| `--white` | `#ffffff` |
| `--obsidian` | `#14141C` |
| `--roseQuartz` | `#F5C0C0` |
| `--amethyst` | `#A477B2` |
| `--minsk` | `#473982` |
| `--eggplant` | `#31263B` |
| `--jade` | `#5CB198` |
| `--citrine` | `#CDA849` |
| `--opal` | `#FBF9F9` |
| `--violetTopaz` | `#5F509D` |
| `--cement` | `#717A94` |

_…and 44 more measured on the page._

Prefer these names when extending their system — it's the brand's actual vocabulary.

## Layout (measured)
- container max 1000px · common grid: 12-col
- nav: 62px

| Section (y) | Height | Cols | Gap | Pad y | Split |
|---|---|---|---|---|---|
| 0 | 1872 | 12 | — | 0/0 | — |
| 1684 | 188 | 12 | — | 0/0 | — |
| 1872 | 1994 | 12 | — | 0/0 | — |
| 2333 | 1493 | 2 | 70 | 0/0 | 29/71 |
| 3166 | 660 | 2 | 70 | 0/0 | 29/71 |
| 3866 | 300 | 12 | — | 0/0 | — |
| 4166 | 1556 | 12 | — | 0/0 | — |
| 4287 | 1395 | 2 | 70 | 0/0 | 29/71 |

## Motion choreography (measured)
Load order: `div.Ticker__InstanceAnim-sc-` @0ms → `div.PerlinNoise__NoiseTextur` @0ms → `div.NavMenuCallout__PerlinNo`×3 @1170ms → `canvas.AiIllustrationCanvas__Ca` @1229ms → `canvas.AiIllustrationCanvas__Ca` @1229ms
- `div.Rotator__Inner-sc-3122a6` — transform translateY(0px)→translateY(-20px) — 800ms cubic-bezier(0.25, 0.1, 0.25, 1)
- scroll reveal: 8 elements rest at opacity 0, translateY(5px), animate in over 0.15s ease-in-out (4 revealed during the drive).
- overlay dialog (auto-opened): panel rgba(0, 0, 0, 0) · r 0px
  - enter: opacity from 0 · 350ms linear(0 0%, 0.0363 2.9411764705882355%, 0.1199 5.882352941176471%, 0.2243 8.823529411764707%, 0.3331 11.764705882352942

Rebuild the timeline, not just the durations — order, delays and staggers above are the choreography.

## Components (measured)
- input: h 73px · r 7px · bg rgba(0, 0, 0, 0) · placeholder #717A94

## Responsive (measured)
- breakpoints: 400px · 450px · 600px · 800px · 1000px · 1250px
- mobile (390px): hero 40px · body 14px · nav: inline

## How to apply
Paste the Tailwind `@theme` (or CSS variables) as your base, then build each
section to its spec — verify every color, radius, and font against these tokens.
Hover/focus states, shadows and motion timings above are measured from the live page — match them exactly, don't re-guess them.

---

> **Decoded with Mozaika** — measured live, not guessed. Full decoded design system + one-command install: mozaika.design/ds/hex

Export: Tailwind v4 (@theme)

@theme {
  /* action color #3E63DD — the one interactive color; buttons/links/emphasis only, never large fills. */
  --color-bg: #14141C;
  --color-surface: #202028;
  --color-border: #34343B;
  --color-text: #ECECEE;
  --color-text-muted: #99999E;
  --color-primary: #31263B;  /* a brand color — but the call-to-action uses #3E63DD, not this. */
  --color-accent: #3E63DD;  /* THE accent / action color — interactive & must-notice only (buttons, links, focus, one key highlight); never large fills or backgrounds. Scarcity is what makes it read as designed. */
  --color-link: #3E63DD;  /* inline text links — shares the action color. */
  --color-secondary: #01011B;  /* optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two. */
  --color-button-bg: transparent;
  --color-button-text: #14141C;
  /* fonts: PP Formula SemiExtended may be proprietary — safe free fallback: Newsreader (Google Fonts). Cinetype may be proprietary — safe free fallback: Newsreader (Google Fonts). */
  --font-heading: "PP Formula SemiExtended", "Newsreader", system-ui, -apple-system, 'Segoe UI', sans-serif;
  --font-body: "Cinetype", "Newsreader", system-ui, -apple-system, 'Segoe UI', sans-serif;
  --font-mono: "Cinetype Mono", ui-monospace, monospace;
  /* measured weights: 300, 400, 500, 600, 700 — use these, not 400/600 */
  --text-hero: 78px; --font-weight-hero: 200; --leading-hero: 101px; --tracking-hero: -1.85px;
  --text-h2: 67px; --font-weight-h2: 200; --leading-h2: 87px; --tracking-h2: -1.58px;
  --text-h3: 60px; --font-weight-h3: 700; --leading-h3: 78px; --tracking-h3: -1.85px;
  --text-body: 12px; --font-weight-body: 400; --leading-body: 17px;
  --text-small: 11px; --font-weight-small: 400; --leading-small: 17px;
  --text-eyebrow: 10px; --font-weight-eyebrow: 400; --tracking-eyebrow: 0.83px;
  --radius-base: 3px;
  --radius-button: 0px;
  --radius-card: 4px;
  --radius-pill: 9999px;
  --radius-sharp: 3px;
  --shadow-card: rgba(95, 80, 157, 0.05) 0px 3px 6px 0px;
  --shadow-subtle: rgb(218, 221, 230) 0px 0px 0px 1px;
  --outline-focus: 2px solid rgba(245, 192, 192, 0.384);  /* measured focus ring */
  --ease-brand: cubic-bezier(0.25, 0.1, 0.25, 1);
  --duration-fast: 100ms;  /* use: duration-[var(--duration-fast)] */
  --duration-base: 200ms;
  --duration-slow: 250ms;
  --spacing: 4px;  /* measured base — drives the p-*/gap-* scale. steps seen on the page: 2, 4, 5, 6, 8, 10, 11, 12, 14, 16px */
}

Export: CSS variables

:root {
  /* action color #3E63DD — the one interactive color; buttons/links/emphasis only, never large fills. */
  --bg: #14141C;
  --surface: #202028;
  --border: #34343B;
  --text: #ECECEE;
  --text-muted: #99999E;
  --primary: #31263B;  /* a brand color — but the call-to-action uses #3E63DD, not this. */
  --accent: #3E63DD;  /* THE accent / action color — interactive & must-notice only (buttons, links, focus, one key highlight); never large fills or backgrounds. Scarcity is what makes it read as designed. */
  --link: #3E63DD;  /* inline text links — shares the action color. */
  --secondary: #01011B;  /* optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two. */
  --button-bg: transparent;
  --button-text: #14141C;
  --font-heading: "PP Formula SemiExtended", "Newsreader", system-ui, -apple-system, 'Segoe UI', sans-serif;
  --font-body: "Cinetype", "Newsreader", system-ui, -apple-system, 'Segoe UI', sans-serif;
  --font-mono: "Cinetype Mono", ui-monospace, monospace;
  --text-hero: 78px; --weight-hero: 200; --leading-hero: 101px; --tracking-hero: -1.85px;
  --text-h2: 67px; --weight-h2: 200; --leading-h2: 87px; --tracking-h2: -1.58px;
  --text-h3: 60px; --weight-h3: 700; --leading-h3: 78px; --tracking-h3: -1.85px;
  --text-body: 12px; --weight-body: 400; --leading-body: 17px;
  --text-small: 11px; --weight-small: 400; --leading-small: 17px;
  --text-eyebrow: 10px; --weight-eyebrow: 400; --tracking-eyebrow: 0.83px;
  --radius: 3px;
  --radius-button: 0px;
  --radius-card: 4px;
  --radius-pill: 9999px;
  --radius-sharp: 3px;
  --shadow-card: rgba(95, 80, 157, 0.05) 0px 3px 6px 0px;
  --shadow-subtle: rgb(218, 221, 230) 0px 0px 0px 1px;
  --focus-ring: 2px solid rgba(245, 192, 192, 0.384);
  --ease: cubic-bezier(0.25, 0.1, 0.25, 1);
  --duration-fast: 100ms;
  --duration-base: 200ms;
  --duration-slow: 250ms;
}

/* their own tokens, verbatim from the site's :root */
:root {
  --black: #01011b;
  --white: #ffffff;
  --obsidian: #14141C;
  --roseQuartz: #F5C0C0;
  --amethyst: #A477B2;
  --minsk: #473982;
  --eggplant: #31263B;
  --jade: #5CB198;
  --citrine: #CDA849;
  --opal: #FBF9F9;
  --violetTopaz: #5F509D;
  --cement: #717A94;
}
/* fonts: PP Formula SemiExtended may be proprietary — safe free fallback: Newsreader (Google Fonts). Cinetype may be proprietary — safe free fallback: Newsreader (Google Fonts). */