Hey — Design System
HEY yells like its name: Really Sans Large at 83px/900 in ink-purple #231C33 ('We finally fixed your email + calendar!'), body copy at a conversational 24-27px, and Moniker on 52px-pill buttons. Hand-drawn arrows, marker highlights and screenshot walkthroughs make the page read like an enthusiastic product demo by its founders — because it is.
This is a static, crawlable rendering for search & AI engines. The interactive version — filters, live decode console, copy & export — is at https://mozaika.design/ds/hey.
Tokens
Hey's decoded design system: background #FFFFFF, text #231C33, accent #5522FA, link #231C33, primary #B3F4E0; type scale h1 83.2px / h2 40px / body 17.6px; 4px spacing base; 21px base radius. The single interactive/action color is #5522FA — used only on interactive or must-notice elements (buttons, links, key highlights), never on large fills.
Color roles
| Role | Value |
|---|---|
| bg | #FFFFFF |
| surface | #F1F1F2 |
| border | #DEDCE0 |
| text | #231C33 |
| text_muted | #767280 |
| primary | #B3F4E0 |
| accent | #5522FA |
| link | #231C33 |
| secondary | #5522FA |
| button_bg | #5522FA |
| button_text | #FFFFFF |
Using these colors
- Action color
#5522FA— the single interactive color; only on things you click or must notice, never large fills. accent,secondary,button_bgare all#5522FA— one role, not several (the action color).- accent
#5522FA— THE accent / action color — interactive & must-notice only (buttons, links, focus, one key highlight); never large fills or backgrounds. Scarcity is what makes it read as designed. - primary
#B3F4E0— a brand color — but the call-to-action uses #5522FA, not this. - link
#231C33— inline text links and link-styled controls.
Typography
- Heading: Moniker
- Body: Really Sans Large
- h1: 83.2px
- h2: 40px
- body: 17.6px
Spacing
- base unit: 4px
- scale: 2px, 4px, 6px, 8px, 12px, 16px, 24px, 32px
Radii
- base: 21px
- button: 68px
Per-section tokens (10)
Export: DESIGN.md
# Hey — Design System
> light, modern, medium, custom
HEY yells like its name: Really Sans Large at 83px/900 in ink-purple #231C33 ('We finally fixed your email + calendar!'), body copy at a conversational 24-27px, and Moniker on 52px-pill buttons. Hand-drawn arrows, marker highlights and screenshot walkthroughs make the page read like an enthusiastic product demo by its founders — because it is.
## Colors
| Role | Value |
|------|-------|
| bg | `#FFFFFF` |
| surface | `#F1F1F2` |
| border | `#DEDCE0` |
| text | `#231C33` |
| text_muted | `#767280` |
| primary | `#B3F4E0` |
| accent | `#5522FA` |
| link | `#231C33` |
| secondary | `#5522FA` |
| button_bg | `#5522FA` |
| button_text | `#FFFFFF` |
**Using these colors**
- **Action color** `#5522FA` — the single interactive color; it appears only on things you click or must notice (buttons, key highlights), never on large fills or backgrounds.
- `accent`, `secondary`, `button_bg` are all `#5522FA` — one role, not several (your action color).
- **accent** `#5522FA` — THE accent / action color — interactive & must-notice only (buttons, links, focus, one key highlight); never large fills or backgrounds. Scarcity is what makes it read as designed.
- **primary** `#B3F4E0` — a brand color — but the call-to-action uses #5522FA, not this.
- **link** `#231C33` — inline text links and link-styled controls.
## Typography
- Heading: **Moniker** _(free fallback: Newsreader)_
- Body: **Really Sans Large** _(free fallback: Newsreader)_
- h1: 83.2px
- h2: 40px
- body: 17.6px
> **Fonts —** Moniker may be proprietary — safe free fallback: Newsreader (Google Fonts). Really Sans Large may be proprietary — safe free fallback: Newsreader (Google Fonts).
## Spacing
- base unit: 4px
- scale: 2px, 4px, 6px, 8px, 12px, 16px, 24px, 32px
## Radius
- base: 21px
- button: 68px
## Primary button
- bg `#5522FA` · text `#FFFFFF` · radius 68px
## How to apply
Paste the Tailwind `@theme` (or CSS variables) as your base, then build each
section to its spec — verify every color, radius, and font against these tokens.Export: Tailwind v4 (@theme)
@theme {
/* action color #5522FA — the one interactive color; buttons/links/emphasis only, never large fills. */
--color-bg: #FFFFFF;
--color-surface: #F1F1F2;
--color-border: #DEDCE0;
--color-text: #231C33;
--color-text-muted: #767280;
--color-primary: #B3F4E0; /* a brand color — but the call-to-action uses #5522FA, not this. */
--color-accent: #5522FA; /* THE accent / action color — interactive & must-notice only (buttons, links, focus, one key highlight); never large fills or backgrounds. Scarcity is what makes it read as designed. */
--color-link: #231C33; /* inline text links and link-styled controls. */
--color-secondary: #5522FA; /* same color as the action (see accent). */
--color-button-bg: #5522FA; /* primary-button fill — the main call-to-action color. */
--color-button-text: #FFFFFF;
/* fonts: Moniker may be proprietary — safe free fallback: Newsreader (Google Fonts). Really Sans Large may be proprietary — safe free fallback: Newsreader (Google Fonts). */
--font-heading: "Moniker", "Newsreader", system-ui, -apple-system, 'Segoe UI', sans-serif;
--font-body: "Really Sans Large", "Newsreader", system-ui, -apple-system, 'Segoe UI', sans-serif;
--text-h1: 83.2px;
--text-h2: 40px;
--text-body: 17.6px;
--radius-base: 21px;
--radius-button: 68px;
--spacing-1: 2px;
--spacing-2: 4px;
--spacing-3: 6px;
--spacing-4: 8px;
--spacing-5: 12px;
--spacing-6: 16px;
--spacing-7: 24px;
--spacing-8: 32px;
}Export: CSS variables
:root {
/* action color #5522FA — the one interactive color; buttons/links/emphasis only, never large fills. */
--bg: #FFFFFF;
--surface: #F1F1F2;
--border: #DEDCE0;
--text: #231C33;
--text-muted: #767280;
--primary: #B3F4E0; /* a brand color — but the call-to-action uses #5522FA, not this. */
--accent: #5522FA; /* THE accent / action color — interactive & must-notice only (buttons, links, focus, one key highlight); never large fills or backgrounds. Scarcity is what makes it read as designed. */
--link: #231C33; /* inline text links and link-styled controls. */
--secondary: #5522FA; /* same color as the action (see accent). */
--button-bg: #5522FA; /* primary-button fill — the main call-to-action color. */
--button-text: #FFFFFF;
--font-heading: "Moniker", "Newsreader", system-ui, -apple-system, 'Segoe UI', sans-serif;
--font-body: "Really Sans Large", "Newsreader", system-ui, -apple-system, 'Segoe UI', sans-serif;
--radius: 21px;
--radius-button: 68px;
}
/* fonts: Moniker may be proprietary — safe free fallback: Newsreader (Google Fonts). Really Sans Large may be proprietary — safe free fallback: Newsreader (Google Fonts). */