HeyGen — Design System
HeyGen turns AI video into a spectacle: ABC Solar Display at 80px dominates whole viewports, avatar videos autoplay as the true hero imagery, and a signal cyan #00C3FF on 12px-radius buttons keeps the energy synthetic and bright. TT Norms Pro handles the 16px supporting text while scale does the selling — a creator tool that shouts in display type because its product literally speaks.
This is a static, crawlable rendering for search & AI engines. The interactive version — filters, live decode console, copy & export — is at https://mozaika.design/ds/heygen.
Tokens
HeyGen's decoded design system: background #FFFFFF, text #0A0A0B, accent #00C3FF, link #00C3FF, primary #DFF8FF; type scale h1 80px / h2 56px / body 80px; 4px spacing base; 10px base radius. The single interactive/action color is #00C3FF — used only on interactive or must-notice elements (buttons, links, key highlights), never on large fills.
Color roles
| Role | Value |
|---|---|
| bg | #FFFFFF |
| surface | #F0F0F0 |
| border | #DADADA |
| text | #0A0A0B |
| text_muted | #676767 |
| primary | #DFF8FF |
| accent | #00C3FF |
| link | #00C3FF |
| secondary | #F9ECFF |
| button_bg | #00C3FF |
| button_text | #171717 |
Using these colors
- Action color
#00C3FF— the single interactive color; only on things you click or must notice, never large fills. accent,link,button_bgare all#00C3FF— one role, not several (the action color).- accent
#00C3FF— THE accent / action color — interactive & must-notice only (buttons, links, focus, one key highlight); never large fills or backgrounds. Scarcity is what makes it read as designed. - primary
#DFF8FF— a neutral UI color (chips, tags, icon fills, chrome), not the action color (action = #00C3FF). - secondary
#F9ECFF— optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two.
Typography
- Heading: TT Norms Pro
- Body: TT Norms Pro
- h1: 80px
- h2: 56px
- body: 80px
Spacing
- base unit: 4px
- scale: 2px, 4px, 6px, 8px, 12px, 16px, 24px, 32px
Radii
- base: 10px
- button: 12px
Per-section tokens (16)
- Hero
- Stats / Metrics
- Logo Wall
- Feature
- Bento Grid
- Feature
- Feature
- Feature
- Testimonial / Social Proof
- Logo Wall
- Feature
- Feature
- CTA / Sign-up
- FAQ
- CTA / Sign-up
- Footer
Export: DESIGN.md
# HeyGen — Design System > light, modern, high, tailwind HeyGen turns AI video into a spectacle: ABC Solar Display at 80px dominates whole viewports, avatar videos autoplay as the true hero imagery, and a signal cyan #00C3FF on 12px-radius buttons keeps the energy synthetic and bright. TT Norms Pro handles the 16px supporting text while scale does the selling — a creator tool that shouts in display type because its product literally speaks. ## Colors | Role | Value | |------|-------| | bg | `#FFFFFF` | | surface | `#F0F0F0` | | border | `#DADADA` | | text | `#0A0A0B` | | text_muted | `#676767` | | primary | `#DFF8FF` | | accent | `#00C3FF` | | link | `#00C3FF` | | secondary | `#F9ECFF` | | button_bg | `#00C3FF` | | button_text | `#171717` | **Using these colors** - **Action color** `#00C3FF` — the single interactive color; it appears only on things you click or must notice (buttons, key highlights), never on large fills or backgrounds. - `accent`, `link`, `button_bg` are all `#00C3FF` — one role, not several (your action color). - **accent** `#00C3FF` — THE accent / action color — interactive & must-notice only (buttons, links, focus, one key highlight); never large fills or backgrounds. Scarcity is what makes it read as designed. - **primary** `#DFF8FF` — a neutral UI color (chips, tags, icon fills, chrome), not the action color (action = #00C3FF). - **secondary** `#F9ECFF` — optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two. ## Typography - Heading: **TT Norms Pro** _(free fallback: Newsreader)_ - Body: **TT Norms Pro** _(free fallback: Newsreader)_ - h1: 80px - h2: 56px - body: 80px > **Fonts —** TT Norms Pro may be proprietary — safe free fallback: Newsreader (Google Fonts). ## Spacing - base unit: 4px - scale: 2px, 4px, 6px, 8px, 12px, 16px, 24px, 32px ## Radius - base: 10px - button: 12px ## Primary button - bg `#00C3FF` · text `#171717` · radius 12px ## How to apply Paste the Tailwind `@theme` (or CSS variables) as your base, then build each section to its spec — verify every color, radius, and font against these tokens.
Export: Tailwind v4 (@theme)
@theme {
/* action color #00C3FF — the one interactive color; buttons/links/emphasis only, never large fills. */
--color-bg: #FFFFFF;
--color-surface: #F0F0F0;
--color-border: #DADADA;
--color-text: #0A0A0B;
--color-text-muted: #676767;
--color-primary: #DFF8FF; /* a neutral UI color (chips, tags, icon fills, chrome), not the action color (action = #00C3FF). */
--color-accent: #00C3FF; /* THE accent / action color — interactive & must-notice only (buttons, links, focus, one key highlight); never large fills or backgrounds. Scarcity is what makes it read as designed. */
--color-link: #00C3FF; /* inline text links — shares the action color. */
--color-secondary: #F9ECFF; /* optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two. */
--color-button-bg: #00C3FF; /* primary-button fill — the main call-to-action color. */
--color-button-text: #171717;
/* fonts: TT Norms Pro may be proprietary — safe free fallback: Newsreader (Google Fonts). */
--font-heading: "TT Norms Pro", "Newsreader", system-ui, -apple-system, 'Segoe UI', sans-serif;
--font-body: "TT Norms Pro", "Newsreader", system-ui, -apple-system, 'Segoe UI', sans-serif;
--text-h1: 80px;
--text-h2: 56px;
--text-body: 80px;
--radius-base: 10px;
--radius-button: 12px;
--spacing-1: 2px;
--spacing-2: 4px;
--spacing-3: 6px;
--spacing-4: 8px;
--spacing-5: 12px;
--spacing-6: 16px;
--spacing-7: 24px;
--spacing-8: 32px;
}Export: CSS variables
:root {
/* action color #00C3FF — the one interactive color; buttons/links/emphasis only, never large fills. */
--bg: #FFFFFF;
--surface: #F0F0F0;
--border: #DADADA;
--text: #0A0A0B;
--text-muted: #676767;
--primary: #DFF8FF; /* a neutral UI color (chips, tags, icon fills, chrome), not the action color (action = #00C3FF). */
--accent: #00C3FF; /* THE accent / action color — interactive & must-notice only (buttons, links, focus, one key highlight); never large fills or backgrounds. Scarcity is what makes it read as designed. */
--link: #00C3FF; /* inline text links — shares the action color. */
--secondary: #F9ECFF; /* optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two. */
--button-bg: #00C3FF; /* primary-button fill — the main call-to-action color. */
--button-text: #171717;
--font-heading: "TT Norms Pro", "Newsreader", system-ui, -apple-system, 'Segoe UI', sans-serif;
--font-body: "TT Norms Pro", "Newsreader", system-ui, -apple-system, 'Segoe UI', sans-serif;
--radius: 10px;
--radius-button: 12px;
}
/* fonts: TT Norms Pro may be proprietary — safe free fallback: Newsreader (Google Fonts). */