HeyGen — Design System
HeyGen turns AI video into a spectacle: ABC Solar Display at 80px dominates whole viewports, avatar videos autoplay as the true hero imagery, and a signal cyan #00C3FF on 12px-radius buttons keeps the energy synthetic and bright. TT Norms Pro handles the 16px supporting text while scale does the selling — a creator tool that shouts in display type because its product literally speaks.
This is a static, crawlable rendering for search & AI engines. The interactive version — filters, live decode console, copy & export — is at https://mozaika.design/ds/heygen.
Tokens
HeyGen's decoded design system: background #FFFFFF, text #0A0A0B, accent #00C3FF, link #00C3FF, primary #DFF8FF; type scale h1 80px / h2 56px / body 80px; 4px spacing base; 10px base radius. The single interactive/action color is #00C3FF — used only on interactive or must-notice elements (buttons, links, key highlights), never on large fills.
Color roles
| Role | Value |
|---|---|
| bg | #FFFFFF |
| surface | #F0F0F0 |
| border | #DADADA |
| text | #0A0A0B |
| text_muted | #676767 |
| primary | #DFF8FF |
| accent | #00C3FF |
| link | #00C3FF |
| secondary | #F9ECFF |
| button_bg | #00C3FF |
| button_text | #171717 |
Using these colors
- Action color
#00C3FF— the single interactive color; only on things you click or must notice, never large fills. accent,link,button_bgare all#00C3FF— one role, not several (the action color).- accent
#00C3FF— THE accent / action color — interactive & must-notice only (buttons, links, focus, one key highlight); never large fills or backgrounds. Scarcity is what makes it read as designed. - primary
#DFF8FF— a neutral UI color (chips, tags, icon fills, chrome), not the action color (action = #00C3FF). - secondary
#F9ECFF— optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two.
Typography
- Heading: TT Norms Pro
- Body: TT Norms Pro
- h1: 80px
- h2: 56px
- body: 80px
Spacing
- base unit: 4px
- scale: 3px, 4px, 8px, 10px, 12px, 14px, 16px, 20px, 24px, 30px
Radii
- base: 10px
- button: 12px
Motion
Micro-interactions run at 150ms (dominant) with cubic-bezier(0.4, 0, 0.2, 1).
- durations: 150ms · 200ms · 300ms
- easings:
cubic-bezier(0.4, 0, 0.2, 1)·cubic-bezier(0, 0, 0.2, 1) - animated properties: color, background-color, border-color, outline-color
Native design tokens
| Token | Value |
|---|---|
--background | #fff |
--foreground | #171717 |
--color-dark-green | #233717 |
--color-heygen-gray-carbon | #333 |
--color-slate-200 | oklch(92.9% .013 255.508) |
--color-pink-500 | #f3a6ff |
--color-neutral-600 | oklch(43.9% 0 0) |
--color-pink-950 | #3e2b4e |
--color-blue-700 | oklch(48.8% .243 264.376) |
--color-neutral-300 | oklch(87% 0 0) |
…and 110 more measured on the page.
Button states (measured)
- primary hover: background
#333333 - primary focus: outline
1px auto rgb(16, 16, 16)
Layout (measured)
- container max-width:
1280px - nav: 84px sticky
- common grid: 2 columns
Motion choreography (measured)
Load order: div.pointer-events-none → div.flex×2 → path → div.animate-[fadeSlideIn_0.3
Responsive (measured)
- breakpoints: 768px
- mobile (390px): hero 40px · nav hamburger
Per-section tokens (16)
- Hero — light · bg #FFFFFF · text #3D3D37 · 1 col · left
- Stats / Metrics — light · bg #F2F2F2 · text #1A1A1A · 1 col · left
- Logo Wall — light · bg #F2F2F2 · text #181818 · 1 col · left
- Feature — light · bg #FFFFFF · text #231914 · 1 col · left
- Bento Grid — light · bg #FFFFFF · text #503C31 · 2 col · split
- Feature — light · bg #FCFAF8 · text #2E2F44 · 1 col · left
- Feature — light · bg #FFFFFF · text #28231B · 1 col · left
- Feature — light · bg #FFFFFF · text #2819E4 · 1 col · left
- Testimonial / Social Proof — light · bg #FFFFFF · text #564842 · 2 col · split
- Logo Wall — light · bg #FFFFFF · text #7C7C7C · 4 col · split
- Feature — light · bg #FFFFFF · text #898EC1 · 1 col · left
- Feature — light · bg #FFFFFF · text #4C4641 · 2 col · left
- CTA / Sign-up — light · bg #FFFFFF · text #BCB2C1 · 1 col · center
- FAQ — light · bg #F2F2F2 · text #8A8A8A · 1 col · left
- CTA / Sign-up — light · bg #FFFFFF · text #000000 · 1 col · left
- Footer — dark · bg #000000 · text #FFFFFF · 1 col · left
Export: DESIGN.md
# HeyGen — Design System > light, modern, high, tailwind — deep decode (measured live) HeyGen turns AI video into a spectacle: ABC Solar Display at 80px dominates whole viewports, avatar videos autoplay as the true hero imagery, and a signal cyan #00C3FF on 12px-radius buttons keeps the energy synthetic and bright. TT Norms Pro handles the 16px supporting text while scale does the selling — a creator tool that shouts in display type because its product literally speaks. ## Colors | Role | Value | |------|-------| | bg | `#FFFFFF` | | surface | `#F0F0F0` | | border | `#DADADA` | | text | `#0A0A0B` | | text_muted | `#676767` | | primary | `#DFF8FF` | | accent | `#00C3FF` | | link | `#00C3FF` | | secondary | `#F9ECFF` | | button_bg | `#00C3FF` | | button_text | `#171717` | **Using these colors** - **Action color** `#00C3FF` — the single interactive color; it appears only on things you click or must notice (buttons, key highlights), never on large fills or backgrounds. - `accent`, `link`, `button_bg` are all `#00C3FF` — one role, not several (your action color). - **accent** `#00C3FF` — THE accent / action color — interactive & must-notice only (buttons, links, focus, one key highlight); never large fills or backgrounds. Scarcity is what makes it read as designed. - **primary** `#DFF8FF` — a neutral UI color (chips, tags, icon fills, chrome), not the action color (action = #00C3FF). - **secondary** `#F9ECFF` — optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two. - **Page coverage** (full-page screenshot pixels): `#FFFFFF` 74.6% · `#1A1A1A` 13.2% · `#3BA2C2` 8.9% · `#B2E4F4` 3.3% ## Typography - Heading: **TT Norms Pro** _(free fallback: Newsreader)_ - Body: **TT Norms Pro** _(free fallback: Newsreader)_ | Role | Size / weight · line-height · tracking | |------|------------------------------------------| | hero | 80px / 400 · lh 84px | | h2 | 56px / 700 · lh 64px · tracking -0.56px | | h3 | 44px / 700 · lh 44px | | body | 16px / 400 · lh 24px · tracking -0.16px | | small | 15px / 700 · lh 22px | - Weight ladder: 400 · 500 · 700 — use these exact measured weights, not the 400/600 defaults. > **Fonts —** TT Norms Pro may be proprietary — safe free fallback: Newsreader (Google Fonts). ## Spacing - base unit: 4px (inferred from the measured scale) - measured scale: 3px, 4px, 8px, 10px, 12px, 14px, 16px, 20px, 24px, 30px — snap all gaps/padding to these - section rhythm: 120px top/bottom padding per section (measured) ## Radius - base: 10px - button: 12px - card: 20px - pill: 9999px ## Buttons | Button | Fill / text | Border | Radius | Padding | Font | Shadow | |--------|-------------|--------|--------|---------|------|--------| | primary | `#000000` / `#FFFFFF` | none | 12px | 8px 10px 8px 10px | 700 18px / -0.45px | none | | secondary | `#FFFFFF` / `#233717` | none | 12px | — | — | none | **States (measured, not guessed)** - primary hover: background `#333333` - primary focus: outline `1px auto rgb(16, 16, 16)` - transition: `color 0.15s cubic-bezier(0.4, 0, 0.2, 1)` ## Motion - durations: 150ms (dominant) · 200ms · 300ms - easings: `cubic-bezier(0.4, 0, 0.2, 1)` (dominant) · `cubic-bezier(0, 0, 0.2, 1)` - animated properties: color, background-color, border-color, outline-color Micro-interactions use the dominant duration + easing; nothing on the page animates slower than the longest duration above — don't invent springier motion. ## Their own tokens (verbatim from :root) | Token | Value | |-------|-------| | `--background` | `#fff` | | `--foreground` | `#171717` | | `--color-dark-green` | `#233717` | | `--color-heygen-gray-carbon` | `#333` | | `--color-slate-200` | `oklch(92.9% .013 255.508)` | | `--color-pink-500` | `#f3a6ff` | | `--color-neutral-600` | `oklch(43.9% 0 0)` | | `--color-pink-950` | `#3e2b4e` | | `--color-blue-700` | `oklch(48.8% .243 264.376)` | | `--color-neutral-300` | `oklch(87% 0 0)` | | `--color-heygen-gray-mist-50` | `#fbfaf9` | | `--color-heygen-blue-opacity-40` | `#03333766` | _…and 108 more measured on the page._ Prefer these names when extending their system — it's the brand's actual vocabulary. ## Layout (measured) - container max 1280px · common grid: 2-col - nav: 84px sticky | Section (y) | Height | Cols | Gap | Pad y | Split | |---|---|---|---|---|---| | 174 | 457 | 2 | — | 0/0 | — | | 631 | 466 | — | — | 0/0 | — | | 1217 | 1187 | 2 | 20 | 0/0 | — | ## Motion choreography (measured) Load order: `div.pointer-events-none` @0ms → `div.flex`×2 @1ms → `path` @1ms → `` @1ms - `?` — opacity 0→1 · transform translateY(4px)→translateY(0px) — 350ms ease-out - `div.flex` ×2 — transform translate(0px)→translate(-50%) — 25000ms · loops Rebuild the timeline, not just the durations — order, delays and staggers above are the choreography. ## Components (measured) - card ×3: pad 24px 24px 24px 24px · r 24px · bg #1A1A1A - hover: font-weight `400` · letter-spacing `normal` ## Responsive (measured) - breakpoints: 768px - mobile (390px): hero 40px · body 16px · nav: hamburger ## How to apply Paste the Tailwind `@theme` (or CSS variables) as your base, then build each section to its spec — verify every color, radius, and font against these tokens. Hover/focus states, shadows and motion timings above are measured from the live page — match them exactly, don't re-guess them. --- > **Decoded with Mozaika** — measured live, not guessed. Full decoded design system + one-command install: mozaika.design/ds/heygen
Export: Tailwind v4 (@theme)
@theme {
/* action color #00C3FF — the one interactive color; buttons/links/emphasis only, never large fills. */
--color-bg: #FFFFFF;
--color-surface: #F0F0F0;
--color-border: #DADADA;
--color-text: #0A0A0B;
--color-text-muted: #676767;
--color-primary: #DFF8FF; /* a neutral UI color (chips, tags, icon fills, chrome), not the action color (action = #00C3FF). */
--color-accent: #00C3FF; /* THE accent / action color — interactive & must-notice only (buttons, links, focus, one key highlight); never large fills or backgrounds. Scarcity is what makes it read as designed. */
--color-link: #00C3FF; /* inline text links — shares the action color. */
--color-secondary: #F9ECFF; /* optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two. */
--color-button-bg: #00C3FF; /* primary-button fill — the main call-to-action color. */
--color-button-text: #171717;
/* fonts: TT Norms Pro may be proprietary — safe free fallback: Newsreader (Google Fonts). */
--font-heading: "TT Norms Pro", "Newsreader", system-ui, -apple-system, 'Segoe UI', sans-serif;
--font-body: "TT Norms Pro", "Newsreader", system-ui, -apple-system, 'Segoe UI', sans-serif;
/* measured weights: 400, 500, 700 — use these, not 400/600 */
--text-hero: 80px; --font-weight-hero: 400; --leading-hero: 84px;
--text-h2: 56px; --font-weight-h2: 700; --leading-h2: 64px; --tracking-h2: -0.56px;
--text-h3: 44px; --font-weight-h3: 700; --leading-h3: 44px;
--text-body: 16px; --font-weight-body: 400; --leading-body: 24px; --tracking-body: -0.16px;
--text-small: 15px; --font-weight-small: 700; --leading-small: 22px;
--radius-base: 10px;
--radius-button: 12px;
--radius-card: 20px;
--radius-pill: 9999px;
--color-btn-hover: #333333; /* measured primary hover fill */
--outline-focus: 1px auto rgb(16, 16, 16); /* measured focus ring */
--ease-brand: cubic-bezier(0.4, 0, 0.2, 1);
--duration-fast: 150ms; /* use: duration-[var(--duration-fast)] */
--duration-base: 200ms;
--duration-slow: 300ms;
--section-y: 120px; /* per-section vertical padding (measured) */
--spacing: 4px; /* measured base — drives the p-*/gap-* scale. steps seen on the page: 3, 4, 8, 10, 12, 14, 16, 20, 24, 30px */
}Export: CSS variables
:root {
/* action color #00C3FF — the one interactive color; buttons/links/emphasis only, never large fills. */
--bg: #FFFFFF;
--surface: #F0F0F0;
--border: #DADADA;
--text: #0A0A0B;
--text-muted: #676767;
--primary: #DFF8FF; /* a neutral UI color (chips, tags, icon fills, chrome), not the action color (action = #00C3FF). */
--accent: #00C3FF; /* THE accent / action color — interactive & must-notice only (buttons, links, focus, one key highlight); never large fills or backgrounds. Scarcity is what makes it read as designed. */
--link: #00C3FF; /* inline text links — shares the action color. */
--secondary: #F9ECFF; /* optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two. */
--button-bg: #00C3FF; /* primary-button fill — the main call-to-action color. */
--button-text: #171717;
--font-heading: "TT Norms Pro", "Newsreader", system-ui, -apple-system, 'Segoe UI', sans-serif;
--font-body: "TT Norms Pro", "Newsreader", system-ui, -apple-system, 'Segoe UI', sans-serif;
--text-hero: 80px; --weight-hero: 400; --leading-hero: 84px;
--text-h2: 56px; --weight-h2: 700; --leading-h2: 64px; --tracking-h2: -0.56px;
--text-h3: 44px; --weight-h3: 700; --leading-h3: 44px;
--text-body: 16px; --weight-body: 400; --leading-body: 24px; --tracking-body: -0.16px;
--text-small: 15px; --weight-small: 700; --leading-small: 22px;
--radius: 10px;
--radius-button: 12px;
--radius-card: 20px;
--radius-pill: 9999px;
--btn-bg-hover: #333333;
--focus-ring: 1px auto rgb(16, 16, 16);
--ease: cubic-bezier(0.4, 0, 0.2, 1);
--duration-fast: 150ms;
--duration-base: 200ms;
--duration-slow: 300ms;
--section-y: 120px;
}
/* their own tokens, verbatim from the site's :root */
:root {
--background: #fff;
--foreground: #171717;
--color-dark-green: #233717;
--color-heygen-gray-carbon: #333;
--color-slate-200: oklch(92.9% .013 255.508);
--color-pink-500: #f3a6ff;
--color-neutral-600: oklch(43.9% 0 0);
--color-pink-950: #3e2b4e;
--color-blue-700: oklch(48.8% .243 264.376);
--color-neutral-300: oklch(87% 0 0);
--color-heygen-gray-mist-50: #fbfaf9;
--color-heygen-blue-opacity-40: #03333766;
}
/* fonts: TT Norms Pro may be proprietary — safe free fallback: Newsreader (Google Fonts). */