MozaikaDesign system

Ideogram — Design System

light · modern · medium · custom · confidence 92%

Ideogram frames image generation as design practice: Exposure serif at 74px/400 on peach #FFF9F4 ('Open image model at the forefront of design.'), Geist on ink full-pill buttons, 16px working text. Typographic sample grids — the model's specialty — double as the page's art direction; a rare AI-image brand that leads with lettering instead of faces.

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This is a static, crawlable rendering for search & AI engines. The interactive version — filters, live decode console, copy & export — is at https://mozaika.design/ds/ideogram.

Tokens

Ideogram's decoded design system: background #FFF9F4, text #232425, accent #BD9FFF, link #BD9FFF, primary #BD9FFF; type scale h1 74px / h2 44px / body 16px; 4px spacing base; 8px base radius. The single interactive/action color is #BD9FFF — used only on interactive or must-notice elements (buttons, links, key highlights), never on large fills.

Color roles

RoleValue
bg#FFF9F4
surface#F1ECE7
border#DED9D4
text#232425
text_muted#767473
primary#BD9FFF
accent#BD9FFF
link#BD9FFF
secondary#EADCF8
button_bg#BD9FFF
button_text#232425

Using these colors

Typography

Spacing

Radii

Per-section tokens (9)

Export: DESIGN.md

# Ideogram — Design System

> light, modern, medium, custom

Ideogram frames image generation as design practice: Exposure serif at 74px/400 on peach #FFF9F4 ('Open image model at the forefront of design.'), Geist on ink full-pill buttons, 16px working text. Typographic sample grids — the model's specialty — double as the page's art direction; a rare AI-image brand that leads with lettering instead of faces.

## Colors

| Role | Value |
|------|-------|
| bg | `#FFF9F4` |
| surface | `#F1ECE7` |
| border | `#DED9D4` |
| text | `#232425` |
| text_muted | `#767473` |
| primary | `#BD9FFF` |
| accent | `#BD9FFF` |
| link | `#BD9FFF` |
| secondary | `#EADCF8` |
| button_bg | `#BD9FFF` |
| button_text | `#232425` |

**Using these colors**

- **Action color** `#BD9FFF` — the single interactive color; it appears only on things you click or must notice (buttons, key highlights), never on large fills or backgrounds.
- `primary`, `accent`, `link`, `button_bg` are all `#BD9FFF` — one role, not several (your action color).
- **accent** `#BD9FFF` — THE accent / action color — interactive & must-notice only (buttons, links, focus, one key highlight); never large fills or backgrounds. Scarcity is what makes it read as designed.
- **secondary** `#EADCF8` — optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two.

## Typography

- Heading: **Exposure** _(free fallback: Newsreader)_
- Body: **Geist**
- h1: 74px
- h2: 44px
- body: 16px

> **Fonts —** Exposure may be proprietary — safe free fallback: Newsreader (Google Fonts). Geist — free, on Google.

## Spacing
- base unit: 4px
- scale: 2px, 4px, 6px, 8px, 12px, 16px, 24px, 32px

## Radius
- base: 8px
- button: 999px

## Primary button
- bg `#BD9FFF` · text `#232425` · radius 999px

## How to apply
Paste the Tailwind `@theme` (or CSS variables) as your base, then build each
section to its spec — verify every color, radius, and font against these tokens.

Export: Tailwind v4 (@theme)

@theme {
  /* action color #BD9FFF — the one interactive color; buttons/links/emphasis only, never large fills. */
  --color-bg: #FFF9F4;
  --color-surface: #F1ECE7;
  --color-border: #DED9D4;
  --color-text: #232425;
  --color-text-muted: #767473;
  --color-primary: #BD9FFF;  /* primary brand / action color. */
  --color-accent: #BD9FFF;  /* THE accent / action color — interactive & must-notice only (buttons, links, focus, one key highlight); never large fills or backgrounds. Scarcity is what makes it read as designed. */
  --color-link: #BD9FFF;  /* inline text links — shares the action color. */
  --color-secondary: #EADCF8;  /* optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two. */
  --color-button-bg: #BD9FFF;  /* primary-button fill — the main call-to-action color. */
  --color-button-text: #232425;
  /* fonts: Exposure may be proprietary — safe free fallback: Newsreader (Google Fonts). Geist — free, on Google. */
  --font-heading: "Exposure", "Newsreader", system-ui, -apple-system, 'Segoe UI', sans-serif;
  --font-body: "Geist", system-ui, -apple-system, 'Segoe UI', sans-serif;
  --text-h1: 74px;
  --text-h2: 44px;
  --text-body: 16px;
  --radius-base: 8px;
  --radius-button: 999px;
  --spacing-1: 2px;
  --spacing-2: 4px;
  --spacing-3: 6px;
  --spacing-4: 8px;
  --spacing-5: 12px;
  --spacing-6: 16px;
  --spacing-7: 24px;
  --spacing-8: 32px;
}

Export: CSS variables

:root {
  /* action color #BD9FFF — the one interactive color; buttons/links/emphasis only, never large fills. */
  --bg: #FFF9F4;
  --surface: #F1ECE7;
  --border: #DED9D4;
  --text: #232425;
  --text-muted: #767473;
  --primary: #BD9FFF;  /* primary brand / action color. */
  --accent: #BD9FFF;  /* THE accent / action color — interactive & must-notice only (buttons, links, focus, one key highlight); never large fills or backgrounds. Scarcity is what makes it read as designed. */
  --link: #BD9FFF;  /* inline text links — shares the action color. */
  --secondary: #EADCF8;  /* optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two. */
  --button-bg: #BD9FFF;  /* primary-button fill — the main call-to-action color. */
  --button-text: #232425;
  --font-heading: "Exposure", "Newsreader", system-ui, -apple-system, 'Segoe UI', sans-serif;
  --font-body: "Geist", system-ui, -apple-system, 'Segoe UI', sans-serif;
  --radius: 8px;
  --radius-button: 999px;
}
/* fonts: Exposure may be proprietary — safe free fallback: Newsreader (Google Fonts). Geist — free, on Google. */