Instacart Mobile — Design System

light · consumer · high · confidence 85% · deep decode

Instacart Mobile — palette measured from official store listing screenshots (colors only; no font claims). Type scale shown is the platform HIG default.

Open in Mozaika →

This is a static, crawlable rendering for search & AI engines. The interactive version — filters, live decode console, copy & export — is at https://mozaika.design/ds/instacart-mobile.

Tokens

Instacart Mobile's decoded design system: background #FFFFFF, text #010D09, accent #003E29, link #003E29, primary #003E29; type scale h1 34px / h2 22px / body 17px; 8px spacing base; 12px base radius. The single interactive/action color is #003E29 — used only on interactive or must-notice elements (buttons, links, key highlights), never on large fills.

Color roles

Using these colors

• Action color #003E29 — the single interactive color; only on things you click or must notice, never large fills.
• primary, accent, link, button_bg are all #003E29 — one role, not several (the action color).
• accent #003E29 — THE accent / action color — interactive & must-notice only (buttons, links, focus, one key highlight); never large fills or backgrounds. Scarcity is what makes it read as designed.

Typography

• h1: 34px
• h2: 22px
• body: 17px

Spacing

• base unit: 8px
• scale: 2px, 4px, 6px, 7px, 8px, 10px, 12px, 13px, 16px, 20px

Radii

• base: 12px
• button: 12px

Shadows (elevation)

• card: rgba(0, 0, 0, 0.16) 0px 0px 16px 0px

Motion

Micro-interactions run at 100ms (dominant) with ease-in-out.

• durations: 100ms · 200ms
• easings: ease-in-out · ease
• animated properties: background-color, transform

Native design tokens

…and 38 more measured on the page.

Button states (measured)

• primary hover: background #007200

Layout (measured)

• container max-width: 1152px
• nav: 80px sticky
• common grid: 2 columns

Motion choreography (measured)

Load order: span.e-eei87o×27 → svg.e-1lebrdq → svg.e-11fyubl → svg.e-1ew32d3 → svg.e-10vct1d

Overlay recipe (measured)

dialog panel: #FFFFFF · radius 12px

Input (measured)

height 56px · radius 28px

Responsive (measured)

• breakpoints: 768px · 1023px · 1280px
• mobile (390px): hero 24px · nav hamburger

Export: DESIGN.md

# Instacart Mobile — Design System

> light, consumer, high — deep decode (measured live)

Instacart Mobile — palette measured from official store listing screenshots (colors only; no font claims). Type scale shown is the platform HIG default.

## Colors

| Role | Value |
|------|-------|
| bg | `#FFFFFF` |
| surface | `#EFF0F0` |
| border | `#D8DADA` |
| text | `#010D09` |
| text_muted | `#616866` |
| primary | `#003E29` |
| accent | `#003E29` |
| link | `#003E29` |
| button_bg | `#003E29` |
| button_text | `#FFFFFF` |

**Using these colors**

- **Action color** `#003E29` — the single interactive color; it appears only on things you click or must notice (buttons, key highlights), never on large fills or backgrounds.
- `primary`, `accent`, `link`, `button_bg` are all `#003E29` — one role, not several (your action color).
- **accent** `#003E29` — THE accent / action color — interactive & must-notice only (buttons, links, focus, one key highlight); never large fills or backgrounds. Scarcity is what makes it read as designed.
- **Page coverage** (full-page screenshot pixels): `#FFFFFF` 64.1% · `#003E2C` 16.3% · `#A9B98C` 7.9% · `#5F713E` 4.8%

## Typography


| Role | Size / weight · line-height · tracking |
|------|------------------------------------------|
| hero | 28px / 400 · lh 32px |
| h2 | 26px / 600 · lh 33px |
| h3 | 24px / 700 |
| body | 14px / 400 · lh 20px |
| small | 12px / 400 · lh 16px |

- Weight ladder: 400 · 600 · 700 — use these exact measured weights, not the 400/600 defaults.

## Spacing
- base unit: 8px (inferred from the measured scale)
- measured scale: 2px, 4px, 6px, 7px, 8px, 10px, 12px, 13px, 16px, 20px — snap all gaps/padding to these

## Radius
- base: 12px
- button: 12px
- card: 8px
- pill: 9999px

## Buttons

| Button | Fill / text | Border | Radius | Padding | Font | Shadow |
|--------|-------------|--------|--------|---------|------|--------|
| primary | `#108910` / `#FFFFFF` | none | 20px | 0px 16px 0px 16px | 400 16px | none |

**States (measured, not guessed)**

- primary hover: background `#007200`

## Shadows (elevation)
- card: `rgba(0, 0, 0, 0.16) 0px 0px 16px 0px`

## Motion
- durations: 100ms (dominant) · 200ms
- easings: `ease-in-out` (dominant) · `ease`
- animated properties: background-color, transform

Micro-interactions use the dominant duration + easing; nothing on the page animates slower than the longest duration above — don't invent springier motion.

## Their own tokens (verbatim from :root)

| Token | Value |
|-------|-------|
| `--ids-color-brand-primary-extra-light` | `#F6FDF6` |
| `--ids-color-brand-primary-light` | `#E9FBE9` |
| `--ids-color-brand-primary-regular` | `#108910` |
| `--ids-color-brand-primary-dark` | `#0D720D` |
| `--ids-color-brand-primary-extra-dark` | `#0A610A` |
| `--ids-color-brand-secondary-light` | `#EDF7F4` |
| `--ids-color-brand-secondary-regular` | `#003D29` |
| `--ids-color-brand-secondary-dark` | `#003121` |
| `--ids-color-brand-secondary-extra-dark` | `#001810` |
| `--ids-color-brand-tertiary-light` | `#F7F5F0` |
| `--ids-color-brand-tertiary-regular` | `#FAF1E5` |
| `--ids-color-brand-tertiary-dark` | `#EFE9E1` |

_…and 36 more measured on the page._

Prefer these names when extending their system — it's the brand's actual vocabulary.

## Layout (measured)
- container max 1152px · common grid: 2-col
- nav: 80px sticky

| Section (y) | Height | Cols | Gap | Pad y | Split |
|---|---|---|---|---|---|
| 79 | 230 | 2 | 16 | 0/0 | — |
| 325 | 269 | 2 | — | 16/0 | 73/27 |
| 626 | 673 | — | — | 0/0 | — |
| 1531 | 2298 | — | — | 0/0 | — |

## Motion choreography (measured)
Load order: `span.e-eei87o`×27 @0ms → `svg.e-1lebrdq` @3ms → `svg.e-11fyubl` @3ms → `svg.e-1ew32d3` @3ms → `svg.e-10vct1d` @3ms
- overlay dialog (auto-opened): panel #FFFFFF · r 12px · shadow rgba(0, 0, 0, 0.16) 0px 1px 8px 0px

Rebuild the timeline, not just the durations — order, delays and staggers above are the choreography.

## Components (measured)
- input: h 56px · r 28px · border 1px solid rgb(199, 200, 205) · bg rgba(0, 0, 0, 0) · placeholder #343538
- card ×4: pad 0px 0px 0px 0px · r 8px · bg #F6F7F8
  - hover: font-weight `400` · letter-spacing `normal`
- link: #000000 · no underline
- disabled: bg rgba(0, 0, 0, 0) · text #000000

## Responsive (measured)
- breakpoints: 768px · 1023px · 1280px
- mobile (390px): hero 24px · body 16px · nav: hamburger

## How to apply
Paste the Tailwind `@theme` (or CSS variables) as your base, then build each
section to its spec — verify every color, radius, and font against these tokens.
Hover/focus states, shadows and motion timings above are measured from the live page — match them exactly, don't re-guess them.

---

> **Decoded with Mozaika** — measured live, not guessed. Full decoded design system + one-command install: mozaika.design/ds/instacart-mobile

Export: Tailwind v4 (@theme)

@theme {
  /* action color #003E29 — the one interactive color; buttons/links/emphasis only, never large fills. */
  --color-bg: #FFFFFF;
  --color-surface: #EFF0F0;
  --color-border: #D8DADA;
  --color-text: #010D09;
  --color-text-muted: #616866;
  --color-primary: #003E29;  /* primary brand / action color. */
  --color-accent: #003E29;  /* THE accent / action color — interactive & must-notice only (buttons, links, focus, one key highlight); never large fills or backgrounds. Scarcity is what makes it read as designed. */
  --color-link: #003E29;  /* inline text links — shares the action color. */
  --color-button-bg: #003E29;  /* primary-button fill — the main call-to-action color. */
  --color-button-text: #FFFFFF;
  /* measured weights: 400, 600, 700 — use these, not 400/600 */
  --text-hero: 28px; --font-weight-hero: 400; --leading-hero: 32px;
  --text-h2: 26px; --font-weight-h2: 600; --leading-h2: 33px;
  --text-h3: 24px; --font-weight-h3: 700;
  --text-body: 14px; --font-weight-body: 400; --leading-body: 20px;
  --text-small: 12px; --font-weight-small: 400; --leading-small: 16px;
  --radius-base: 12px;
  --radius-button: 12px;
  --radius-card: 8px;
  --radius-pill: 9999px;
  --shadow-card: rgba(0, 0, 0, 0.16) 0px 0px 16px 0px;
  --color-btn-hover: #007200;  /* measured primary hover fill */
  --ease-brand: ease-in-out;
  --duration-fast: 100ms;  /* use: duration-[var(--duration-fast)] */
  --duration-base: 200ms;
  --spacing: 8px;  /* measured base — drives the p-*/gap-* scale. steps seen on the page: 2, 4, 6, 7, 8, 10, 12, 13, 16, 20px */
}

Export: CSS variables

:root {
  /* action color #003E29 — the one interactive color; buttons/links/emphasis only, never large fills. */
  --bg: #FFFFFF;
  --surface: #EFF0F0;
  --border: #D8DADA;
  --text: #010D09;
  --text-muted: #616866;
  --primary: #003E29;  /* primary brand / action color. */
  --accent: #003E29;  /* THE accent / action color — interactive & must-notice only (buttons, links, focus, one key highlight); never large fills or backgrounds. Scarcity is what makes it read as designed. */
  --link: #003E29;  /* inline text links — shares the action color. */
  --button-bg: #003E29;  /* primary-button fill — the main call-to-action color. */
  --button-text: #FFFFFF;
  --text-hero: 28px; --weight-hero: 400; --leading-hero: 32px;
  --text-h2: 26px; --weight-h2: 600; --leading-h2: 33px;
  --text-h3: 24px; --weight-h3: 700;
  --text-body: 14px; --weight-body: 400; --leading-body: 20px;
  --text-small: 12px; --weight-small: 400; --leading-small: 16px;
  --radius: 12px;
  --radius-button: 12px;
  --radius-card: 8px;
  --radius-pill: 9999px;
  --shadow-card: rgba(0, 0, 0, 0.16) 0px 0px 16px 0px;
  --btn-bg-hover: #007200;
  --ease: ease-in-out;
  --duration-fast: 100ms;
  --duration-base: 200ms;
}

/* their own tokens, verbatim from the site's :root */
:root {
  --ids-color-brand-primary-extra-light: #F6FDF6;
  --ids-color-brand-primary-light: #E9FBE9;
  --ids-color-brand-primary-regular: #108910;
  --ids-color-brand-primary-dark: #0D720D;
  --ids-color-brand-primary-extra-dark: #0A610A;
  --ids-color-brand-secondary-light: #EDF7F4;
  --ids-color-brand-secondary-regular: #003D29;
  --ids-color-brand-secondary-dark: #003121;
  --ids-color-brand-secondary-extra-dark: #001810;
  --ids-color-brand-tertiary-light: #F7F5F0;
  --ids-color-brand-tertiary-regular: #FAF1E5;
  --ids-color-brand-tertiary-dark: #EFE9E1;
}