Intercom — Design System

Name: Intercom design system
Creator: Mozaika
Keywords: design system, design tokens, Intercom, light, tailwind

light · professional · medium · tailwind · confidence 92%

The full decoded design system for Intercom: color roles, type scale, spacing, radii and paste-ready DESIGN.md / Tailwind / CSS exports.

Open in Mozaika →

This is a static, crawlable rendering for search & AI engines. The interactive version — filters, live decode console, copy & export — is at https://mozaika.design/ds/intercom.

Tokens

Intercom's decoded design system: background #FFFFFF, text #111111, accent #DF2020, link #DF2020, primary #DF2020; type scale h1 80px / h2 54px / body 16px; 8px spacing base; 0px base radius. The single interactive/action color is #111111 — used only on interactive or must-notice elements (buttons, links, key highlights), never on large fills.

Color roles

Role	Value
bg	`#FFFFFF`
surface	`#F0F0F0`
border	`#DBDBDB`
text	`#111111`
text_muted	`#6B6B6B`
primary	`#DF2020`
accent	`#DF2020`
link	`#DF2020`
button_bg	`#111111`
button_text	`#FFFFFF`

Using these colors

Action color #111111 — the single interactive color; only on things you click or must notice, never large fills.
primary, accent, link are all #DF2020 — one role, not several (the action color).
accent #DF2020 — accent for emphasis — keep it rare on the page.

Typography

Heading: Georgia
Body: Georgia
Mono: SaansMono
h1: 80px
h2: 54px
body: 16px

Spacing

base unit: 8px
scale: 4px, 8px, 12px, 16px, 24px, 32px, 48px, 64px

Radii

base: 0px
button: 4px

Export: DESIGN.md

# Intercom — Design System

> light, professional, medium, tailwind

## Colors

| Role | Value |
|------|-------|
| bg | `#FFFFFF` |
| surface | `#F0F0F0` |
| border | `#DBDBDB` |
| text | `#111111` |
| text_muted | `#6B6B6B` |
| primary | `#DF2020` |
| accent | `#DF2020` |
| link | `#DF2020` |
| button_bg | `#111111` |
| button_text | `#FFFFFF` |

**Using these colors**

- **Action color** `#111111` — the single interactive color; it appears only on things you click or must notice (buttons, key highlights), never on large fills or backgrounds.
- `primary`, `accent`, `link` are all `#DF2020` — one role, not several.
- **accent** `#DF2020` — accent for emphasis — keep it rare on the page.

## Typography

- Heading: **Georgia**
- Body: **Georgia**
- Mono: **SaansMono** _(measured)_

| Role | Size / weight · line-height · tracking |
|------|------------------------------------------|
| hero | 80px / 400 · lh 80px · tracking -2.4px |
| h2 | 54px / 400 · lh 54px · tracking -1.6px |
| h3 | 40px / 400 · lh 40px · tracking -1.2px |
| body | 16px / 300 · lh 22px · tracking -0.16px |
| small | 14px / 400 · lh 18px · tracking 0.5px |
| eyebrow | 12px / 400 · tracking 0.6px |

- Weight ladder: 300 · 400 — use these exact measured weights, not the 400/600 defaults.

> **Fonts —** Georgia — system font, no web load needed.

## Spacing
- base unit: 8px
- scale: 4px, 8px, 12px, 16px, 24px, 32px, 48px, 64px
- section rhythm: 112px top/bottom padding per section (measured)

## Radius
- base: 0px
- button: 4px
- card: 6px

## Primary button
- bg `#111111` · text `#FFFFFF` · radius 4px

## How to apply
Paste the Tailwind `@theme` (or CSS variables) as your base, then build each
section to its spec — verify every color, radius, and font against these tokens.

---

> **Decoded with Mozaika** — measured live, not guessed. Full decoded design system + one-command install: mozaika.design/ds/intercom

Export: Tailwind v4 (@theme)

@theme {
  /* action color #111111 — the one interactive color; buttons/links/emphasis only, never large fills. */
  --color-bg: #FFFFFF;
  --color-surface: #F0F0F0;
  --color-border: #DBDBDB;
  --color-text: #111111;
  --color-text-muted: #6B6B6B;
  --color-primary: #DF2020;  /* a brand color — but the call-to-action uses #111111, not this. */
  --color-accent: #DF2020;  /* accent for emphasis — keep it rare on the page. */
  --color-link: #DF2020;  /* inline text links and link-styled controls. */
  --color-button-bg: #111111;  /* primary-button fill — the main call-to-action color. */
  --color-button-text: #FFFFFF;
  /* fonts: Georgia — system font, no web load needed. */
  --font-heading: "Georgia", system-ui, -apple-system, 'Segoe UI', sans-serif;
  --font-body: "Georgia", system-ui, -apple-system, 'Segoe UI', sans-serif;
  --font-mono: "SaansMono", ui-monospace, monospace;
  /* measured weights: 300, 400 — use these, not 400/600 */
  --text-hero: 80px; --font-weight-hero: 400; --leading-hero: 80px; --tracking-hero: -2.4px;
  --text-h2: 54px; --font-weight-h2: 400; --leading-h2: 54px; --tracking-h2: -1.6px;
  --text-h3: 40px; --font-weight-h3: 400; --leading-h3: 40px; --tracking-h3: -1.2px;
  --text-body: 16px; --font-weight-body: 300; --leading-body: 22px; --tracking-body: -0.16px;
  --text-small: 14px; --font-weight-small: 400; --leading-small: 18px; --tracking-small: 0.5px;
  --text-eyebrow: 12px; --font-weight-eyebrow: 400; --tracking-eyebrow: 0.6px;
  --radius-base: 0px;
  --radius-button: 4px;
  --radius-card: 6px;
  --section-y: 112px;  /* per-section vertical padding (measured) */
  --spacing-1: 4px;
  --spacing-2: 8px;
  --spacing-3: 12px;
  --spacing-4: 16px;
  --spacing-5: 24px;
  --spacing-6: 32px;
  --spacing-7: 48px;
  --spacing-8: 64px;
}

Export: CSS variables

:root {
  /* action color #111111 — the one interactive color; buttons/links/emphasis only, never large fills. */
  --bg: #FFFFFF;
  --surface: #F0F0F0;
  --border: #DBDBDB;
  --text: #111111;
  --text-muted: #6B6B6B;
  --primary: #DF2020;  /* a brand color — but the call-to-action uses #111111, not this. */
  --accent: #DF2020;  /* accent for emphasis — keep it rare on the page. */
  --link: #DF2020;  /* inline text links and link-styled controls. */
  --button-bg: #111111;  /* primary-button fill — the main call-to-action color. */
  --button-text: #FFFFFF;
  --font-heading: "Georgia", system-ui, -apple-system, 'Segoe UI', sans-serif;
  --font-body: "Georgia", system-ui, -apple-system, 'Segoe UI', sans-serif;
  --font-mono: "SaansMono", ui-monospace, monospace;
  --text-hero: 80px; --weight-hero: 400; --leading-hero: 80px; --tracking-hero: -2.4px;
  --text-h2: 54px; --weight-h2: 400; --leading-h2: 54px; --tracking-h2: -1.6px;
  --text-h3: 40px; --weight-h3: 400; --leading-h3: 40px; --tracking-h3: -1.2px;
  --text-body: 16px; --weight-body: 300; --leading-body: 22px; --tracking-body: -0.16px;
  --text-small: 14px; --weight-small: 400; --leading-small: 18px; --tracking-small: 0.5px;
  --text-eyebrow: 12px; --weight-eyebrow: 400; --tracking-eyebrow: 0.6px;
  --radius: 0px;
  --radius-button: 4px;
  --radius-card: 6px;
  --section-y: 112px;
}
/* fonts: Georgia — system font, no web load needed. */