Intercom — Design System

light · professional · medium · tailwind · confidence 92%

The full decoded design system for Intercom: color roles, type scale, spacing, radii and paste-ready DESIGN.md / Tailwind / CSS exports.

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This is a static, crawlable rendering for search & AI engines. The interactive version — filters, live decode console, copy & export — is at https://mozaika.design/ds/intercom.

Tokens

Intercom's decoded design system: background #FFFFFF, text #111111, accent #DF2020, link #DF2020, primary #DF2020; type scale h1 80px / h2 54px / body 16px; 8px spacing base; 0px base radius. The single interactive/action color is #111111 — used only on interactive or must-notice elements (buttons, links, key highlights), never on large fills.

Color roles

Using these colors

• Action color #111111 — the single interactive color; only on things you click or must notice, never large fills.
• primary, accent, link are all #DF2020 — one role, not several (the action color).
• accent #DF2020 — accent for emphasis — keep it rare on the page.

Typography

• Heading: Georgia
• Body: Georgia
• h1: 80px
• h2: 54px
• body: 16px

Spacing

• base unit: 8px
• scale: 4px, 8px, 12px, 16px, 24px, 32px, 48px, 64px

Radii

• base: 0px
• button: 4px

Export: DESIGN.md

# Intercom — Design System

> light, professional, medium, tailwind

## Colors

| Role | Value |
|------|-------|
| bg | `#FFFFFF` |
| surface | `#F0F0F0` |
| border | `#DBDBDB` |
| text | `#111111` |
| text_muted | `#6B6B6B` |
| primary | `#DF2020` |
| accent | `#DF2020` |
| link | `#DF2020` |
| button_bg | `#111111` |
| button_text | `#FFFFFF` |

**Using these colors**

- **Action color** `#111111` — the single interactive color; it appears only on things you click or must notice (buttons, key highlights), never on large fills or backgrounds.
- `primary`, `accent`, `link` are all `#DF2020` — one role, not several.
- **accent** `#DF2020` — accent for emphasis — keep it rare on the page.

## Typography

- Heading: **Georgia**
- Body: **Georgia**
- h1: 80px
- h2: 54px
- body: 16px

> **Fonts —** Georgia — system font, no web load needed.

## Spacing
- base unit: 8px
- scale: 4px, 8px, 12px, 16px, 24px, 32px, 48px, 64px

## Radius
- base: 0px
- button: 4px

## Primary button
- bg `#111111` · text `#FFFFFF` · radius 4px

## How to apply
Paste the Tailwind `@theme` (or CSS variables) as your base, then build each
section to its spec — verify every color, radius, and font against these tokens.

Export: Tailwind v4 (@theme)

@theme {
  /* action color #111111 — the one interactive color; buttons/links/emphasis only, never large fills. */
  --color-bg: #FFFFFF;
  --color-surface: #F0F0F0;
  --color-border: #DBDBDB;
  --color-text: #111111;
  --color-text-muted: #6B6B6B;
  --color-primary: #DF2020;  /* a brand color — but the call-to-action uses #111111, not this. */
  --color-accent: #DF2020;  /* accent for emphasis — keep it rare on the page. */
  --color-link: #DF2020;  /* inline text links and link-styled controls. */
  --color-button-bg: #111111;  /* primary-button fill — the main call-to-action color. */
  --color-button-text: #FFFFFF;
  /* fonts: Georgia — system font, no web load needed. */
  --font-heading: "Georgia", system-ui, -apple-system, 'Segoe UI', sans-serif;
  --font-body: "Georgia", system-ui, -apple-system, 'Segoe UI', sans-serif;
  --text-h1: 80px;
  --text-h2: 54px;
  --text-body: 16px;
  --radius-base: 0px;
  --radius-button: 4px;
  --spacing-1: 4px;
  --spacing-2: 8px;
  --spacing-3: 12px;
  --spacing-4: 16px;
  --spacing-5: 24px;
  --spacing-6: 32px;
  --spacing-7: 48px;
  --spacing-8: 64px;
}

Export: CSS variables

:root {
  /* action color #111111 — the one interactive color; buttons/links/emphasis only, never large fills. */
  --bg: #FFFFFF;
  --surface: #F0F0F0;
  --border: #DBDBDB;
  --text: #111111;
  --text-muted: #6B6B6B;
  --primary: #DF2020;  /* a brand color — but the call-to-action uses #111111, not this. */
  --accent: #DF2020;  /* accent for emphasis — keep it rare on the page. */
  --link: #DF2020;  /* inline text links and link-styled controls. */
  --button-bg: #111111;  /* primary-button fill — the main call-to-action color. */
  --button-text: #FFFFFF;
  --font-heading: "Georgia", system-ui, -apple-system, 'Segoe UI', sans-serif;
  --font-body: "Georgia", system-ui, -apple-system, 'Segoe UI', sans-serif;
  --radius: 0px;
  --radius-button: 4px;
}
/* fonts: Georgia — system font, no web load needed. */