Jones Road — Design System

light · modern · medium · custom · confidence 92% · deep decode

The full decoded design system for Jones Road: color roles, type scale, spacing, radii and paste-ready DESIGN.md / Tailwind / CSS exports.

Open in Mozaika →

This is a static, crawlable rendering for search & AI engines. The interactive version — filters, live decode console, copy & export — is at https://mozaika.design/ds/jones-road.

Tokens

Jones Road's decoded design system: background #FFFFFF, text #000000, accent #FF2E92, link #FF2E92, primary #007AFF; type scale h1 32px / h2 17px / body 15px; 4px spacing base; 3px base radius. The single interactive/action color is #000000 — used only on interactive or must-notice elements (buttons, links, key highlights), never on large fills.

Color roles

Using these colors

• Action color #000000 — the single interactive color; only on things you click or must notice, never large fills.
• accent, link are all #FF2E92 — one role, not several (the action color).
• accent #FF2E92 — accent for emphasis — keep it rare on the page.
• primary #007AFF — a brand color — but the call-to-action uses #000000, not this.
• secondary #111827 — optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two.

Typography

• Heading: RingsideWideWeb
• Body: Helvetica
• Mono: BaseMonoWideWeb
• h1: 32px
• h2: 17px
• body: 15px

Spacing

• base unit: 4px
• scale: 10px, 12px, 13px, 14px, 16px, 19px, 20px, 24px, 30px, 36px

Radii

• base: 3px
• button: 2px

Shadows (elevation)

• card: rgba(0, 0, 0, 0.25) 0px 5.78px 5.78px 0px

Motion

Micro-interactions run at 300ms (dominant) with ease.

• durations: 300ms · 400ms · 150ms
• easings: ease · cubic-bezier(0.39, 0.575, 0.565, 1)
• animated properties: opacity, border-color, background, color

Native design tokens

…and 14 more measured on the page.

Button states (measured)

• primary hover: background rgba(0, 0, 0, 0.004) · color #010101
• primary focus: outline 1px auto rgb(16, 16, 16)

Layout (measured)

• container max-width: 920px
• nav: 60px relative

Motion choreography (measured)

Load order: span.junip-product-summary×4

Scroll reveal: 10 elements rest at opacity 0, animate in over 0.3s ease-in-out.

Input (measured)

height 48px · radius 0px

Responsive (measured)

• breakpoints: 393px · 700px · 768px · 900px · 1024px · 1198px
• mobile (390px): hero 30px · nav inline

Per-section tokens (9)

• Hero — light · bg #F3F2F2 · text #301122 · 1 col · left
• Gallery / Showcase — light · bg #FFFFFF · text #4E3F3C · 1 col · left
• Logo Wall — dark · bg #000000 · text #FFFFFF · 1 col · left
• Gallery / Showcase — light · bg #FFFFFF · text #96644D · 1 col · left
• Testimonial / Social Proof — light · bg #F5F2EC · text #9B3F3F · 1 col · left
• Feature — light · bg #FFFFFF · text #F70A62 · 2 col · split
• Feature — light · bg #F8F8F8 · text #201F1F · 2 col · split
• Gallery / Showcase — light · bg #FFFFFF · text #372B28 · 1 col · left
• Footer — light · bg #F5F2EA · text #827872 · 2 col · split

Export: DESIGN.md

# Jones Road — Design System

> light, modern, medium, custom — deep decode (measured live)

## Colors

| Role | Value |
|------|-------|
| bg | `#FFFFFF` |
| surface | `#EFEFEF` |
| border | `#D8D8D8` |
| text | `#000000` |
| text_muted | `#606060` |
| primary | `#007AFF` |
| accent | `#FF2E92` |
| link | `#FF2E92` |
| secondary | `#111827` |
| button_bg | `#000000` |
| button_text | `#FFFFFF` |

**Using these colors**

- **Action color** `#000000` — the single interactive color; it appears only on things you click or must notice (buttons, key highlights), never on large fills or backgrounds.
- `accent`, `link` are all `#FF2E92` — one role, not several.
- **accent** `#FF2E92` — accent for emphasis — keep it rare on the page.
- **primary** `#007AFF` — a brand color — but the call-to-action uses #000000, not this.
- **secondary** `#111827` — optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two.
- **Page coverage** (full-page screenshot pixels): `#E4E0DC` 44.5% · `#FFFFFF` 24.3% · `#21140F` 12.6% · `#A06956` 12.6%

## Typography

- Heading: **RingsideWideWeb** _(free fallback: Newsreader)_
- Body: **Helvetica**
- Mono: **BaseMonoWideWeb**

| Role | Size / weight · line-height · tracking |
|------|------------------------------------------|
| hero | 48px / 300 · lh 50px · tracking -0.48px |
| h2 | 42px / 300 · lh 42px · tracking 0.3px |
| h3 | 38px / 300 · lh 38px · tracking 0.3px |
| body | 15px / 700 · lh 24px · tracking 0.4px |
| small | 14px / 400 · lh 24px · tracking 0.4px |
| eyebrow | 14px / 550 · tracking 0.3px |

- Weight ladder: 300 · 325 · 400 · 550 · 700 — use these exact measured weights, not the 400/600 defaults.

> **Fonts —** RingsideWideWeb may be proprietary — safe free fallback: Newsreader (Google Fonts). Helvetica — system font, no web load needed.

## Spacing
- base unit: 4px (inferred from the measured scale)
- measured scale: 10px, 12px, 13px, 14px, 16px, 19px, 20px, 24px, 30px, 36px — snap all gaps/padding to these
- section rhythm: 48px top/bottom padding per section (measured)

## Radius
- base: 3px
- button: 2px
- card: 50px
- sharp: 2px

## Buttons

| Button | Fill / text | Border | Radius | Padding | Font | Shadow |
|--------|-------------|--------|--------|---------|------|--------|
| primary | `#000000` / `#FFFFFF` | 1px solid rgb(0, 0, 0) | 2px | 0px 20px 0px 20px | 550 14px / 0.4px | none |
| secondary | `#000000` / `#FFFFFF` | 1px solid rgb(0, 0, 0) | 2px | 0px 30px 0px 30px | 550 14px / 0.4px | none |

**States (measured, not guessed)**

- primary hover: background `rgba(0, 0, 0, 0.004)` · color `#010101`
- primary focus: outline `1px auto rgb(16, 16, 16)`
- secondary hover: background `rgba(0, 0, 0, 0.04)` · color `#0A0A0A`
- transition: `background 0.4s ease`

## Shadows (elevation)
- card: `rgba(0, 0, 0, 0.25) 0px 5.78px 5.78px 0px`

## Motion
- durations: 300ms (dominant) · 400ms · 150ms
- easings: `ease` (dominant) · `cubic-bezier(0.39, 0.575, 0.565, 1)`
- animated properties: opacity, border-color, background, color

Micro-interactions use the dominant duration + easing; nothing on the page animates slower than the longest duration above — don't invent springier motion.

## Their own tokens (verbatim from :root)

| Token | Value |
|-------|-------|
| `--gradient-background` | `#ffffff` |
| `--payment-terms-background-color` | `rgb(255 255 255)` |
| `--primary-color` | `#ff2e92` |
| `--videowise-story-title` | `#000` |
| `--videowise-sale-color` | `#3cfecf` |
| `--videowise-button-border-radius` | `8px` |
| `--font-body-family` | `"Roboto Condensed", sans-serif` |
| `--font-body-style` | `normal` |
| `--font-body-weight` | `400` |
| `--font-body-weight-bold` | `700` |
| `--font-heading-family` | `"Roboto Condensed", sans-serif` |
| `--font-heading-style` | `normal` |

_…and 12 more measured on the page._

Prefer these names when extending their system — it's the brand's actual vocabulary.

## Layout (measured)
- container max 920px
- nav: 60px relative · border-bottom 1px solid rgb(204, 204, 204)

| Section (y) | Height | Cols | Gap | Pad y | Split |
|---|---|---|---|---|---|
| 95 | 630 | — | — | 0/0 | — |
| 773 | 596 | — | — | 0/0 | — |
| 1369 | 274 | — | — | 0/0 | — |
| 1643 | 550 | — | — | 0/0 | — |
| 2193 | 298 | — | — | 0/0 | — |
| 2253 | 178 | — | — | 0/0 | — |
| 2491 | 536 | — | — | 0/0 | — |
| 3027 | 493 | — | — | 0/0 | — |

## Motion choreography (measured)
Load order: `span.junip-product-summary`×4 @0ms
- scroll reveal: 10 elements rest at opacity 0, animate in over 0.3s ease-in-out (0 revealed during the drive).

Rebuild the timeline, not just the durations — order, delays and staggers above are the choreography.

## Components (measured)
- input: h 48px · r 0px · bg #FFFFFF · placeholder #000000
- link: #FFFFFF · underline — hover #FF2E92

## Responsive (measured)
- breakpoints: 393px · 700px · 768px · 900px · 1024px · 1198px
- mobile (390px): hero 30px · body 15px · nav: inline

## How to apply
Paste the Tailwind `@theme` (or CSS variables) as your base, then build each
section to its spec — verify every color, radius, and font against these tokens.
Hover/focus states, shadows and motion timings above are measured from the live page — match them exactly, don't re-guess them.

---

> **Decoded with Mozaika** — measured live, not guessed. Full decoded design system + one-command install: mozaika.design/ds/jones-road

Export: Tailwind v4 (@theme)

@theme {
  /* action color #000000 — the one interactive color; buttons/links/emphasis only, never large fills. */
  --color-bg: #FFFFFF;
  --color-surface: #EFEFEF;
  --color-border: #D8D8D8;
  --color-text: #000000;
  --color-text-muted: #606060;
  --color-primary: #007AFF;  /* a brand color — but the call-to-action uses #000000, not this. */
  --color-accent: #FF2E92;  /* accent for emphasis — keep it rare on the page. */
  --color-link: #FF2E92;  /* inline text links and link-styled controls. */
  --color-secondary: #111827;  /* optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two. */
  --color-button-bg: #000000;  /* primary-button fill — the main call-to-action color. */
  --color-button-text: #FFFFFF;
  /* fonts: RingsideWideWeb may be proprietary — safe free fallback: Newsreader (Google Fonts). Helvetica — system font, no web load needed. */
  --font-heading: "RingsideWideWeb", "Newsreader", system-ui, -apple-system, 'Segoe UI', sans-serif;
  --font-body: "Helvetica", system-ui, -apple-system, 'Segoe UI', sans-serif;
  --font-mono: "BaseMonoWideWeb", ui-monospace, monospace;
  /* measured weights: 300, 325, 400, 550, 700 — use these, not 400/600 */
  --text-hero: 48px; --font-weight-hero: 300; --leading-hero: 50px; --tracking-hero: -0.48px;
  --text-h2: 42px; --font-weight-h2: 300; --leading-h2: 42px; --tracking-h2: 0.3px;
  --text-h3: 38px; --font-weight-h3: 300; --leading-h3: 38px; --tracking-h3: 0.3px;
  --text-body: 15px; --font-weight-body: 700; --leading-body: 24px; --tracking-body: 0.4px;
  --text-small: 14px; --font-weight-small: 400; --leading-small: 24px; --tracking-small: 0.4px;
  --text-eyebrow: 14px; --font-weight-eyebrow: 550; --tracking-eyebrow: 0.3px;
  --radius-base: 3px;
  --radius-button: 2px;
  --radius-card: 50px;
  --radius-sharp: 2px;
  --shadow-card: rgba(0, 0, 0, 0.25) 0px 5.78px 5.78px 0px;
  --color-btn-hover: rgba(0, 0, 0, 0.004);  /* measured primary hover fill */
  --outline-focus: 1px auto rgb(16, 16, 16);  /* measured focus ring */
  --ease-brand: ease;
  --duration-fast: 150ms;  /* use: duration-[var(--duration-fast)] */
  --duration-base: 300ms;
  --duration-slow: 400ms;
  --section-y: 48px;  /* per-section vertical padding (measured) */
  --spacing: 4px;  /* measured base — drives the p-*/gap-* scale. steps seen on the page: 10, 12, 13, 14, 16, 19, 20, 24, 30, 36px */
}

Export: CSS variables

:root {
  /* action color #000000 — the one interactive color; buttons/links/emphasis only, never large fills. */
  --bg: #FFFFFF;
  --surface: #EFEFEF;
  --border: #D8D8D8;
  --text: #000000;
  --text-muted: #606060;
  --primary: #007AFF;  /* a brand color — but the call-to-action uses #000000, not this. */
  --accent: #FF2E92;  /* accent for emphasis — keep it rare on the page. */
  --link: #FF2E92;  /* inline text links and link-styled controls. */
  --secondary: #111827;  /* optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two. */
  --button-bg: #000000;  /* primary-button fill — the main call-to-action color. */
  --button-text: #FFFFFF;
  --font-heading: "RingsideWideWeb", "Newsreader", system-ui, -apple-system, 'Segoe UI', sans-serif;
  --font-body: "Helvetica", system-ui, -apple-system, 'Segoe UI', sans-serif;
  --font-mono: "BaseMonoWideWeb", ui-monospace, monospace;
  --text-hero: 48px; --weight-hero: 300; --leading-hero: 50px; --tracking-hero: -0.48px;
  --text-h2: 42px; --weight-h2: 300; --leading-h2: 42px; --tracking-h2: 0.3px;
  --text-h3: 38px; --weight-h3: 300; --leading-h3: 38px; --tracking-h3: 0.3px;
  --text-body: 15px; --weight-body: 700; --leading-body: 24px; --tracking-body: 0.4px;
  --text-small: 14px; --weight-small: 400; --leading-small: 24px; --tracking-small: 0.4px;
  --text-eyebrow: 14px; --weight-eyebrow: 550; --tracking-eyebrow: 0.3px;
  --radius: 3px;
  --radius-button: 2px;
  --radius-card: 50px;
  --radius-sharp: 2px;
  --shadow-card: rgba(0, 0, 0, 0.25) 0px 5.78px 5.78px 0px;
  --btn-bg-hover: rgba(0, 0, 0, 0.004);
  --focus-ring: 1px auto rgb(16, 16, 16);
  --ease: ease;
  --duration-fast: 150ms;
  --duration-base: 300ms;
  --duration-slow: 400ms;
  --section-y: 48px;
}

/* their own tokens, verbatim from the site's :root */
:root {
  --gradient-background: #ffffff;
  --payment-terms-background-color: rgb(255 255 255);
  --primary-color: #ff2e92;
  --videowise-story-title: #000;
  --videowise-sale-color: #3cfecf;
  --videowise-button-border-radius: 8px;
  --font-body-family: "Roboto Condensed", sans-serif;
  --font-body-style: normal;
  --font-body-weight: 400;
  --font-body-weight-bold: 700;
  --font-heading-family: "Roboto Condensed", sans-serif;
  --font-heading-style: normal;
}
/* fonts: RingsideWideWeb may be proprietary — safe free fallback: Newsreader (Google Fonts). Helvetica — system font, no web load needed. */