MozaikaDesign system

Klarna — Design System

light · modern · medium · custom · confidence 92% · deep decode

Klarna headlines in its own voice at billboard scale: custom Klarna Title at 84-100px/700 in deep aubergine #0B051D on warm cream, with Klarna Sans carrying the small print. Shopping imagery and pastel product cards do the retail work while the type does the branding — BNPL finance styled like a fashion campaign, which is exactly the point.

Open in Mozaika →

This is a static, crawlable rendering for search & AI engines. The interactive version — filters, live decode console, copy & export — is at https://mozaika.design/ds/klarna.

Tokens

Klarna's decoded design system: background #FFFFFF, text #0B051D, accent #FFA8CD, link #0B051D, primary #FFA8CD; type scale h1 84px / h2 84px / body 16px; 4px spacing base; 20px base radius. The single interactive/action color is #FFA8CD — used only on interactive or must-notice elements (buttons, links, key highlights), never on large fills.

Color roles

RoleValue
bg#FFFFFF
surface#F0F0F1
border#DAD9DD
text#0B051D
text_muted#676472
primary#FFA8CD
accent#FFA8CD
link#0B051D
secondary#373544
button_bg#FFA8CD
button_text#0B051D

Using these colors

Typography

Spacing

Radii

Shadows (elevation)

Motion

Micro-interactions run at 200ms (dominant) with ease.

Native design tokens

TokenValue
--colors-bg-page#FFFFFF
--colors-bg-plain#FFFFFF
--colors-bg-container#F8F7FA
--colors-bg-subtle#F3F3F5
--colors-bg-neutral#E2E2E7
--colors-bg-inverse#0B051D
--colors-bg-accent#7039E2
--colors-bg-negative#AE1D1D
--colors-bg-negative-subtle#FFE6E6
--colors-bg-warning#FBC64D

…and 110 more measured on the page.

Button states (measured)

Layout (measured)

Motion choreography (measured)

Load order: div.pr-xma6ck → div.pr-1nmwv0e → div.pr-1nmwv0e → div.pr-1nmwv0e → div.pr-1nmwv0e → div.pr-1s8myht

Scroll reveal: 20 elements rest at opacity 0, translateY(20px), animate in over 300ms.

Stagger: span ×5 — 100ms apart.

Stagger: div ×6 — 100ms apart.

Responsive (measured)

Per-section tokens (12)

Export: DESIGN.md

# Klarna — Design System

> light, modern, medium, custom — deep decode (measured live)

Klarna headlines in its own voice at billboard scale: custom Klarna Title at 84-100px/700 in deep aubergine #0B051D on warm cream, with Klarna Sans carrying the small print. Shopping imagery and pastel product cards do the retail work while the type does the branding — BNPL finance styled like a fashion campaign, which is exactly the point.

## Colors

| Role | Value |
|------|-------|
| bg | `#FFFFFF` |
| surface | `#F0F0F1` |
| border | `#DAD9DD` |
| text | `#0B051D` |
| text_muted | `#676472` |
| primary | `#FFA8CD` |
| accent | `#FFA8CD` |
| link | `#0B051D` |
| secondary | `#373544` |
| button_bg | `#FFA8CD` |
| button_text | `#0B051D` |

**Using these colors**

- **Action color** `#FFA8CD` — the single interactive color; it appears only on things you click or must notice (buttons, key highlights), never on large fills or backgrounds.
- `primary`, `accent`, `button_bg` are all `#FFA8CD` — one role, not several (your action color).
- **accent** `#FFA8CD` — THE accent / action color — interactive & must-notice only (buttons, links, focus, one key highlight); never large fills or backgrounds. Scarcity is what makes it read as designed.
- **link** `#0B051D` — inline text links and link-styled controls.
- **secondary** `#373544` — optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two.
- **Page coverage** (full-page screenshot pixels): `#FFFFFF` 31.6% · `#EEEEEB` 19.5% · `#000001` 15.3% · `#CDBCC2` 13.4%

## Typography

- Heading: **Klarna Title** _(free fallback: Newsreader)_
- Body: **Klarna Sans** _(free fallback: Newsreader)_

| Role | Size / weight · line-height · tracking |
|------|------------------------------------------|
| hero | 100px / 700 · lh 40px |
| h2 | 84px / 700 · lh 76px |
| h3 | 64px / 700 · lh 62px |
| body | 16px / 400 · lh 24px |
| small | 14px / 500 · lh 16px |

- Weight ladder: 400 · 500 · 700 — use these exact measured weights, not the 400/600 defaults.

> **Fonts —** Klarna Title may be proprietary — safe free fallback: Newsreader (Google Fonts). Klarna Sans may be proprietary — safe free fallback: Newsreader (Google Fonts).

## Spacing
- base unit: 4px (inferred from the measured scale)
- measured scale: 2px, 4px, 8px, 10px, 11px, 12px, 16px, 20px, 24px, 32px — snap all gaps/padding to these
- section rhythm: 120px top/bottom padding per section (measured)

## Radius
- base: 20px
- button: 24px
- card: 16px
- pill: 9999px
- sharp: 2px

## Buttons

| Button | Fill / text | Border | Radius | Padding | Font | Shadow |
|--------|-------------|--------|--------|---------|------|--------|
| primary | `#FFA8CD` / `#0B051D` | none | 24px | 12px 20px 12px 20px | 500 16px | none |
| secondary | `#0B051D` / `#FFFFFF` | none | 9999px | 10px 20px 10px 20px | 400 16px | none |

**States (measured, not guessed)**

- primary hover: background `#FFD8EA`
- primary focus: box-shadow `rgb(112, 57, 226) 0px 0px 0px 2px` · background `#FFD8EA` · outline `2px solid rgb(11, 5, 29)`
- secondary hover: background `#2C2242`

## Shadows (elevation)
- card: `rgba(0, 0, 0, 0.2) 0px 0px 18px 0px`

## Motion
- durations: 200ms (dominant) · 300ms · 90ms
- easings: `ease` (dominant) · `linear`
- animated properties: opacity, background-color, border-color, color

Micro-interactions use the dominant duration + easing; nothing on the page animates slower than the longest duration above — don't invent springier motion.

## Their own tokens (verbatim from :root)

| Token | Value |
|-------|-------|
| `--colors-bg-page` | `#FFFFFF` |
| `--colors-bg-plain` | `#FFFFFF` |
| `--colors-bg-container` | `#F8F7FA` |
| `--colors-bg-subtle` | `#F3F3F5` |
| `--colors-bg-neutral` | `#E2E2E7` |
| `--colors-bg-inverse` | `#0B051D` |
| `--colors-bg-accent` | `#7039E2` |
| `--colors-bg-negative` | `#AE1D1D` |
| `--colors-bg-negative-subtle` | `#FFE6E6` |
| `--colors-bg-warning` | `#FBC64D` |
| `--colors-bg-warning-subtle` | `#FFF5E4` |
| `--colors-bg-positive` | `#046234` |

_…and 108 more measured on the page._

Prefer these names when extending their system — it's the brand's actual vocabulary.

## Layout (measured)
- container max 700px · common grid: 2-col
- nav: 72px

| Section (y) | Height | Cols | Gap | Pad y | Split |
|---|---|---|---|---|---|
| 4295 | 1352 | — | — | 120/120 | — |
| 4415 | 1112 | — | — | 0/0 | — |

## Motion choreography (measured)
Load order: `div.pr-xma6ck` @0ms → `div.pr-1nmwv0e` @1135ms → `div.pr-1nmwv0e` @1135ms → `div.pr-1nmwv0e` @1135ms → `div.pr-1nmwv0e` @1135ms → `div.pr-1s8myht` @1136ms
- `div.pr-xma6ck` — transform translateX(-100%)→translateX(0px) — 5000ms
- stagger: `span` ×5 — 100ms apart
- stagger: `div` ×6 — 100ms apart
- scroll reveal: 20 elements rest at opacity 0, translateY(20px), animate in over 300ms (16 revealed during the drive).

Rebuild the timeline, not just the durations — order, delays and staggers above are the choreography.

## Components (measured)
- link: #0B051D · underline — hover #5C31B8

## Responsive (measured)
- mobile (390px): hero 52px · body 16px · nav: hamburger

## How to apply
Paste the Tailwind `@theme` (or CSS variables) as your base, then build each
section to its spec — verify every color, radius, and font against these tokens.
Hover/focus states, shadows and motion timings above are measured from the live page — match them exactly, don't re-guess them.

---

> **Decoded with Mozaika** — measured live, not guessed. Full decoded design system + one-command install: mozaika.design/ds/klarna

Export: Tailwind v4 (@theme)

@theme {
  /* action color #FFA8CD — the one interactive color; buttons/links/emphasis only, never large fills. */
  --color-bg: #FFFFFF;
  --color-surface: #F0F0F1;
  --color-border: #DAD9DD;
  --color-text: #0B051D;
  --color-text-muted: #676472;
  --color-primary: #FFA8CD;  /* primary brand / action color. */
  --color-accent: #FFA8CD;  /* THE accent / action color — interactive & must-notice only (buttons, links, focus, one key highlight); never large fills or backgrounds. Scarcity is what makes it read as designed. */
  --color-link: #0B051D;  /* inline text links and link-styled controls. */
  --color-secondary: #373544;  /* optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two. */
  --color-button-bg: #FFA8CD;  /* primary-button fill — the main call-to-action color. */
  --color-button-text: #0B051D;
  /* fonts: Klarna Title may be proprietary — safe free fallback: Newsreader (Google Fonts). Klarna Sans may be proprietary — safe free fallback: Newsreader (Google Fonts). */
  --font-heading: "Klarna Title", "Newsreader", system-ui, -apple-system, 'Segoe UI', sans-serif;
  --font-body: "Klarna Sans", "Newsreader", system-ui, -apple-system, 'Segoe UI', sans-serif;
  /* measured weights: 400, 500, 700 — use these, not 400/600 */
  --text-hero: 100px; --font-weight-hero: 700; --leading-hero: 40px;
  --text-h2: 84px; --font-weight-h2: 700; --leading-h2: 76px;
  --text-h3: 64px; --font-weight-h3: 700; --leading-h3: 62px;
  --text-body: 16px; --font-weight-body: 400; --leading-body: 24px;
  --text-small: 14px; --font-weight-small: 500; --leading-small: 16px;
  --radius-base: 20px;
  --radius-button: 24px;
  --radius-card: 16px;
  --radius-pill: 9999px;
  --radius-sharp: 2px;
  --shadow-card: rgba(0, 0, 0, 0.2) 0px 0px 18px 0px;
  --color-btn-hover: #FFD8EA;  /* measured primary hover fill */
  --shadow-focus: rgb(112, 57, 226) 0px 0px 0px 2px;  /* measured focus ring */
  --ease-brand: ease;
  --duration-fast: 90ms;  /* use: duration-[var(--duration-fast)] */
  --duration-base: 200ms;
  --duration-slow: 300ms;
  --section-y: 120px;  /* per-section vertical padding (measured) */
  --spacing: 4px;  /* measured base — drives the p-*/gap-* scale. steps seen on the page: 2, 4, 8, 10, 11, 12, 16, 20, 24, 32px */
}

Export: CSS variables

:root {
  /* action color #FFA8CD — the one interactive color; buttons/links/emphasis only, never large fills. */
  --bg: #FFFFFF;
  --surface: #F0F0F1;
  --border: #DAD9DD;
  --text: #0B051D;
  --text-muted: #676472;
  --primary: #FFA8CD;  /* primary brand / action color. */
  --accent: #FFA8CD;  /* THE accent / action color — interactive & must-notice only (buttons, links, focus, one key highlight); never large fills or backgrounds. Scarcity is what makes it read as designed. */
  --link: #0B051D;  /* inline text links and link-styled controls. */
  --secondary: #373544;  /* optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two. */
  --button-bg: #FFA8CD;  /* primary-button fill — the main call-to-action color. */
  --button-text: #0B051D;
  --font-heading: "Klarna Title", "Newsreader", system-ui, -apple-system, 'Segoe UI', sans-serif;
  --font-body: "Klarna Sans", "Newsreader", system-ui, -apple-system, 'Segoe UI', sans-serif;
  --text-hero: 100px; --weight-hero: 700; --leading-hero: 40px;
  --text-h2: 84px; --weight-h2: 700; --leading-h2: 76px;
  --text-h3: 64px; --weight-h3: 700; --leading-h3: 62px;
  --text-body: 16px; --weight-body: 400; --leading-body: 24px;
  --text-small: 14px; --weight-small: 500; --leading-small: 16px;
  --radius: 20px;
  --radius-button: 24px;
  --radius-card: 16px;
  --radius-pill: 9999px;
  --radius-sharp: 2px;
  --shadow-card: rgba(0, 0, 0, 0.2) 0px 0px 18px 0px;
  --btn-bg-hover: #FFD8EA;
  --focus-ring: rgb(112, 57, 226) 0px 0px 0px 2px;
  --ease: ease;
  --duration-fast: 90ms;
  --duration-base: 200ms;
  --duration-slow: 300ms;
  --section-y: 120px;
}

/* their own tokens, verbatim from the site's :root */
:root {
  --colors-bg-page: #FFFFFF;
  --colors-bg-plain: #FFFFFF;
  --colors-bg-container: #F8F7FA;
  --colors-bg-subtle: #F3F3F5;
  --colors-bg-neutral: #E2E2E7;
  --colors-bg-inverse: #0B051D;
  --colors-bg-accent: #7039E2;
  --colors-bg-negative: #AE1D1D;
  --colors-bg-negative-subtle: #FFE6E6;
  --colors-bg-warning: #FBC64D;
  --colors-bg-warning-subtle: #FFF5E4;
  --colors-bg-positive: #046234;
}
/* fonts: Klarna Title may be proprietary — safe free fallback: Newsreader (Google Fonts). Klarna Sans may be proprietary — safe free fallback: Newsreader (Google Fonts). */