Klarna — Design System

Name: Klarna design system
Creator: Mozaika
Keywords: design system, design tokens, Klarna, light, custom

light · modern · medium · custom · confidence 92%

Klarna headlines in its own voice at billboard scale: custom Klarna Title at 84-100px/700 in deep aubergine #0B051D on warm cream, with Klarna Sans carrying the small print. Shopping imagery and pastel product cards do the retail work while the type does the branding — BNPL finance styled like a fashion campaign, which is exactly the point.

Open in Mozaika →

This is a static, crawlable rendering for search & AI engines. The interactive version — filters, live decode console, copy & export — is at https://mozaika.design/ds/klarna.

Tokens

Klarna's decoded design system: background #FFFFFF, text #0B051D, accent #FFA8CD, link #0B051D, primary #FFA8CD; type scale h1 84px / h2 84px / body 16px; 4px spacing base; 20px base radius. The single interactive/action color is #FFA8CD — used only on interactive or must-notice elements (buttons, links, key highlights), never on large fills.

Color roles

Role	Value
bg	`#FFFFFF`
surface	`#F0F0F1`
border	`#DAD9DD`
text	`#0B051D`
text_muted	`#676472`
primary	`#FFA8CD`
accent	`#FFA8CD`
link	`#0B051D`
secondary	`#373544`
button_bg	`#FFA8CD`
button_text	`#0B051D`

Using these colors

Action color #FFA8CD — the single interactive color; only on things you click or must notice, never large fills.
primary, accent, button_bg are all #FFA8CD — one role, not several (the action color).
accent #FFA8CD — THE accent / action color — interactive & must-notice only (buttons, links, focus, one key highlight); never large fills or backgrounds. Scarcity is what makes it read as designed.
link #0B051D — inline text links and link-styled controls.
secondary #373544 — optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two.

Typography

Heading: Klarna Title
Body: Klarna Sans
h1: 84px
h2: 84px
body: 16px

Spacing

base unit: 4px
scale: 2px, 4px, 6px, 8px, 12px, 16px, 24px, 32px

Radii

base: 20px
button: 24px

Per-section tokens (12)

Export: DESIGN.md

# Klarna — Design System

> light, modern, medium, custom

Klarna headlines in its own voice at billboard scale: custom Klarna Title at 84-100px/700 in deep aubergine #0B051D on warm cream, with Klarna Sans carrying the small print. Shopping imagery and pastel product cards do the retail work while the type does the branding — BNPL finance styled like a fashion campaign, which is exactly the point.

## Colors

| Role | Value |
|------|-------|
| bg | `#FFFFFF` |
| surface | `#F0F0F1` |
| border | `#DAD9DD` |
| text | `#0B051D` |
| text_muted | `#676472` |
| primary | `#FFA8CD` |
| accent | `#FFA8CD` |
| link | `#0B051D` |
| secondary | `#373544` |
| button_bg | `#FFA8CD` |
| button_text | `#0B051D` |

**Using these colors**

- **Action color** `#FFA8CD` — the single interactive color; it appears only on things you click or must notice (buttons, key highlights), never on large fills or backgrounds.
- `primary`, `accent`, `button_bg` are all `#FFA8CD` — one role, not several (your action color).
- **accent** `#FFA8CD` — THE accent / action color — interactive & must-notice only (buttons, links, focus, one key highlight); never large fills or backgrounds. Scarcity is what makes it read as designed.
- **link** `#0B051D` — inline text links and link-styled controls.
- **secondary** `#373544` — optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two.

## Typography

- Heading: **Klarna Title** _(free fallback: Newsreader)_
- Body: **Klarna Sans** _(free fallback: Newsreader)_
- h1: 84px
- h2: 84px
- body: 16px

> **Fonts —** Klarna Title may be proprietary — safe free fallback: Newsreader (Google Fonts). Klarna Sans may be proprietary — safe free fallback: Newsreader (Google Fonts).

## Spacing
- base unit: 4px
- scale: 2px, 4px, 6px, 8px, 12px, 16px, 24px, 32px

## Radius
- base: 20px
- button: 24px

## Primary button
- bg `#FFA8CD` · text `#0B051D` · radius 24px

## How to apply
Paste the Tailwind `@theme` (or CSS variables) as your base, then build each
section to its spec — verify every color, radius, and font against these tokens.

Export: Tailwind v4 (@theme)

@theme {
  /* action color #FFA8CD — the one interactive color; buttons/links/emphasis only, never large fills. */
  --color-bg: #FFFFFF;
  --color-surface: #F0F0F1;
  --color-border: #DAD9DD;
  --color-text: #0B051D;
  --color-text-muted: #676472;
  --color-primary: #FFA8CD;  /* primary brand / action color. */
  --color-accent: #FFA8CD;  /* THE accent / action color — interactive & must-notice only (buttons, links, focus, one key highlight); never large fills or backgrounds. Scarcity is what makes it read as designed. */
  --color-link: #0B051D;  /* inline text links and link-styled controls. */
  --color-secondary: #373544;  /* optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two. */
  --color-button-bg: #FFA8CD;  /* primary-button fill — the main call-to-action color. */
  --color-button-text: #0B051D;
  /* fonts: Klarna Title may be proprietary — safe free fallback: Newsreader (Google Fonts). Klarna Sans may be proprietary — safe free fallback: Newsreader (Google Fonts). */
  --font-heading: "Klarna Title", "Newsreader", system-ui, -apple-system, 'Segoe UI', sans-serif;
  --font-body: "Klarna Sans", "Newsreader", system-ui, -apple-system, 'Segoe UI', sans-serif;
  --text-h1: 84px;
  --text-h2: 84px;
  --text-body: 16px;
  --radius-base: 20px;
  --radius-button: 24px;
  --spacing-1: 2px;
  --spacing-2: 4px;
  --spacing-3: 6px;
  --spacing-4: 8px;
  --spacing-5: 12px;
  --spacing-6: 16px;
  --spacing-7: 24px;
  --spacing-8: 32px;
}

Export: CSS variables

:root {
  /* action color #FFA8CD — the one interactive color; buttons/links/emphasis only, never large fills. */
  --bg: #FFFFFF;
  --surface: #F0F0F1;
  --border: #DAD9DD;
  --text: #0B051D;
  --text-muted: #676472;
  --primary: #FFA8CD;  /* primary brand / action color. */
  --accent: #FFA8CD;  /* THE accent / action color — interactive & must-notice only (buttons, links, focus, one key highlight); never large fills or backgrounds. Scarcity is what makes it read as designed. */
  --link: #0B051D;  /* inline text links and link-styled controls. */
  --secondary: #373544;  /* optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two. */
  --button-bg: #FFA8CD;  /* primary-button fill — the main call-to-action color. */
  --button-text: #0B051D;
  --font-heading: "Klarna Title", "Newsreader", system-ui, -apple-system, 'Segoe UI', sans-serif;
  --font-body: "Klarna Sans", "Newsreader", system-ui, -apple-system, 'Segoe UI', sans-serif;
  --radius: 20px;
  --radius-button: 24px;
}
/* fonts: Klarna Title may be proprietary — safe free fallback: Newsreader (Google Fonts). Klarna Sans may be proprietary — safe free fallback: Newsreader (Google Fonts). */