Loom — Design System
Loom now speaks Atlassian: Charlie Display at 63px/700 in ink #101214, Charlie Text at 16px, and Atlassian blue #1868DB doing the linking. Video thumbnails with real faces are the hero imagery — 'one video is worth a thousand words' backed by an autoplay player — while bento panels tally AI workflows; async video tooling folded neatly into an enterprise design language.
This is a static, crawlable rendering for search & AI engines. The interactive version — filters, live decode console, copy & export — is at https://mozaika.design/ds/loom.
Tokens
Loom's decoded design system: background #FFFFFF, text #0A0A0B, accent #1868DB, link #1868DB, primary #1868DB; type scale h1 70px / h2 48px / body 28px; 4px spacing base; 12px base radius. The single interactive/action color is #1868DB — used only on interactive or must-notice elements (buttons, links, key highlights), never on large fills.
Color roles
| Role | Value |
|---|---|
| bg | #FFFFFF |
| surface | #F0F0F0 |
| border | #DADADA |
| text | #0A0A0B |
| text_muted | #676767 |
| primary | #1868DB |
| accent | #1868DB |
| link | #1868DB |
| secondary | #F8EEFE |
| button_bg | #1868DB |
| button_text | #FFFFFF |
Using these colors
- Action color
#1868DB— the single interactive color; only on things you click or must notice, never large fills. primary,accent,link,button_bgare all#1868DB— one role, not several (the action color).- accent
#1868DB— THE accent / action color — interactive & must-notice only (buttons, links, focus, one key highlight); never large fills or backgrounds. Scarcity is what makes it read as designed. - secondary
#F8EEFE— optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two.
Typography
- Heading: Charlie Display
- Body: Charlie Text
- h1: 70px
- h2: 48px
- body: 28px
Spacing
- base unit: 4px
- scale: 2px, 4px, 6px, 8px, 12px, 16px, 24px, 32px
Radii
- base: 12px
- button: 9999px
Per-section tokens (12)
- Hero
- Logo Wall
- Feature
- Feature
- Bento Grid
- Feature
- Feature
- Feature
- Steps / How-it-works
- Feature
- Testimonial / Social Proof
- Footer
Export: DESIGN.md
# Loom — Design System > light, modern, medium, tailwind Loom now speaks Atlassian: Charlie Display at 63px/700 in ink #101214, Charlie Text at 16px, and Atlassian blue #1868DB doing the linking. Video thumbnails with real faces are the hero imagery — 'one video is worth a thousand words' backed by an autoplay player — while bento panels tally AI workflows; async video tooling folded neatly into an enterprise design language. ## Colors | Role | Value | |------|-------| | bg | `#FFFFFF` | | surface | `#F0F0F0` | | border | `#DADADA` | | text | `#0A0A0B` | | text_muted | `#676767` | | primary | `#1868DB` | | accent | `#1868DB` | | link | `#1868DB` | | secondary | `#F8EEFE` | | button_bg | `#1868DB` | | button_text | `#FFFFFF` | **Using these colors** - **Action color** `#1868DB` — the single interactive color; it appears only on things you click or must notice (buttons, key highlights), never on large fills or backgrounds. - `primary`, `accent`, `link`, `button_bg` are all `#1868DB` — one role, not several (your action color). - **accent** `#1868DB` — THE accent / action color — interactive & must-notice only (buttons, links, focus, one key highlight); never large fills or backgrounds. Scarcity is what makes it read as designed. - **secondary** `#F8EEFE` — optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two. ## Typography - Heading: **Charlie Display** _(free fallback: Newsreader)_ - Body: **Charlie Text** _(free fallback: Newsreader)_ | Role | Size / weight · line-height · tracking | |------|------------------------------------------| | hero | 63px / 700 · lh 65px | | h2 | 44px / 700 · lh 50px | | h3 | 33px / 700 · lh 41px | | body | 19px / 400 · lh 31px | | small | 18px / 700 · lh 27px | - Weight ladder: 400 · 600 · 700 — use these exact measured weights, not the 400/600 defaults. > **Fonts —** Charlie Display may be proprietary — safe free fallback: Newsreader (Google Fonts). Charlie Text may be proprietary — safe free fallback: Newsreader (Google Fonts). ## Spacing - base unit: 4px - scale: 2px, 4px, 6px, 8px, 12px, 16px, 24px, 32px - section rhythm: 111px top/bottom padding per section (measured) ## Radius - base: 12px - button: 9999px - card: 42px - pill: 9999px - sharp: 2px ## Primary button - bg `#1868DB` · text `#FFFFFF` · radius 9999px ## How to apply Paste the Tailwind `@theme` (or CSS variables) as your base, then build each section to its spec — verify every color, radius, and font against these tokens.
Export: Tailwind v4 (@theme)
@theme {
/* action color #1868DB — the one interactive color; buttons/links/emphasis only, never large fills. */
--color-bg: #FFFFFF;
--color-surface: #F0F0F0;
--color-border: #DADADA;
--color-text: #0A0A0B;
--color-text-muted: #676767;
--color-primary: #1868DB; /* primary brand / action color. */
--color-accent: #1868DB; /* THE accent / action color — interactive & must-notice only (buttons, links, focus, one key highlight); never large fills or backgrounds. Scarcity is what makes it read as designed. */
--color-link: #1868DB; /* inline text links — shares the action color. */
--color-secondary: #F8EEFE; /* optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two. */
--color-button-bg: #1868DB; /* primary-button fill — the main call-to-action color. */
--color-button-text: #FFFFFF;
/* fonts: Charlie Display may be proprietary — safe free fallback: Newsreader (Google Fonts). Charlie Text may be proprietary — safe free fallback: Newsreader (Google Fonts). */
--font-heading: "Charlie Display", "Newsreader", system-ui, -apple-system, 'Segoe UI', sans-serif;
--font-body: "Charlie Text", "Newsreader", system-ui, -apple-system, 'Segoe UI', sans-serif;
/* measured weights: 400, 600, 700 — use these, not 400/600 */
--text-hero: 63px; --font-weight-hero: 700; --leading-hero: 65px;
--text-h2: 44px; --font-weight-h2: 700; --leading-h2: 50px;
--text-h3: 33px; --font-weight-h3: 700; --leading-h3: 41px;
--text-body: 19px; --font-weight-body: 400; --leading-body: 31px;
--text-small: 18px; --font-weight-small: 700; --leading-small: 27px;
--radius-base: 12px;
--radius-button: 9999px;
--radius-card: 42px;
--radius-pill: 9999px;
--radius-sharp: 2px;
--section-y: 111px; /* per-section vertical padding (measured) */
--spacing-1: 2px;
--spacing-2: 4px;
--spacing-3: 6px;
--spacing-4: 8px;
--spacing-5: 12px;
--spacing-6: 16px;
--spacing-7: 24px;
--spacing-8: 32px;
}Export: CSS variables
:root {
/* action color #1868DB — the one interactive color; buttons/links/emphasis only, never large fills. */
--bg: #FFFFFF;
--surface: #F0F0F0;
--border: #DADADA;
--text: #0A0A0B;
--text-muted: #676767;
--primary: #1868DB; /* primary brand / action color. */
--accent: #1868DB; /* THE accent / action color — interactive & must-notice only (buttons, links, focus, one key highlight); never large fills or backgrounds. Scarcity is what makes it read as designed. */
--link: #1868DB; /* inline text links — shares the action color. */
--secondary: #F8EEFE; /* optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two. */
--button-bg: #1868DB; /* primary-button fill — the main call-to-action color. */
--button-text: #FFFFFF;
--font-heading: "Charlie Display", "Newsreader", system-ui, -apple-system, 'Segoe UI', sans-serif;
--font-body: "Charlie Text", "Newsreader", system-ui, -apple-system, 'Segoe UI', sans-serif;
--text-hero: 63px; --weight-hero: 700; --leading-hero: 65px;
--text-h2: 44px; --weight-h2: 700; --leading-h2: 50px;
--text-h3: 33px; --weight-h3: 700; --leading-h3: 41px;
--text-body: 19px; --weight-body: 400; --leading-body: 31px;
--text-small: 18px; --weight-small: 700; --leading-small: 27px;
--radius: 12px;
--radius-button: 9999px;
--radius-card: 42px;
--radius-pill: 9999px;
--radius-sharp: 2px;
--section-y: 111px;
}
/* fonts: Charlie Display may be proprietary — safe free fallback: Newsreader (Google Fonts). Charlie Text may be proprietary — safe free fallback: Newsreader (Google Fonts). */