MozaikaDesign system

Loops — Design System

light · modern · medium · custom · confidence 92% · deep decode

Loops writes email marketing in an editor's voice: Newsreader serif at 58px/600 — a Google-fonts text face pushed to display duty — over warm paper tones, with Inter at 17px for the product talk. 30px-radius pills, segment-builder UI in flat panels, and integration grids keep it SaaS-practical; the serif is the wink that this email tool actually cares about writing.

Open in Mozaika →

This is a static, crawlable rendering for search & AI engines. The interactive version — filters, live decode console, copy & export — is at https://mozaika.design/ds/loops.

Tokens

Loops's decoded design system: background #FFFFFF, text #44403C, accent #FC5200, link #FC5200, primary #0000EE; type scale h1 12px / h2 37.6px / body 19.2px; 4px spacing base; 8px base radius. The single interactive/action color is #F1EFEF — used only on interactive or must-notice elements (buttons, links, key highlights), never on large fills.

Color roles

RoleValue
bg#FFFFFF
surface#F3F3F3
border#E2E2E1
text#44403C
text_muted#8B8886
primary#0000EE
accent#FC5200
link#FC5200
secondary#E24A00
button_bg#F1EFEF
button_text#44403C

Using these colors

Typography

Spacing

Radii

Shadows (elevation)

Motion

Micro-interactions run at 160ms (dominant) with ease.

Button states (measured)

Motion choreography (measured)

Load order: div×8 → div → div×12 → div×6 → div×3 → div×3

Scroll reveal: 6 elements rest at opacity 0, translateY(20px), animate in over 800ms.

Stagger: div ×6 — 48ms apart.

Overlay recipe (measured)

dialog panel: rgba(28, 25, 23, 0.55) · radius 0px · enter 200ms cubic-bezier(0.23, 1, 0.32, 1)

Input (measured)

height 26px · radius 0px

Responsive (measured)

Per-section tokens (12)

Export: DESIGN.md

# Loops — Design System

> light, modern, medium, custom — deep decode (measured live)

Loops writes email marketing in an editor's voice: Newsreader serif at 58px/600 — a Google-fonts text face pushed to display duty — over warm paper tones, with Inter at 17px for the product talk. 30px-radius pills, segment-builder UI in flat panels, and integration grids keep it SaaS-practical; the serif is the wink that this email tool actually cares about writing.

## Colors

| Role | Value |
|------|-------|
| bg | `#FFFFFF` |
| surface | `#F3F3F3` |
| border | `#E2E2E1` |
| text | `#44403C` |
| text_muted | `#8B8886` |
| primary | `#0000EE` |
| accent | `#FC5200` |
| link | `#FC5200` |
| secondary | `#E24A00` |
| button_bg | `#F1EFEF` |
| button_text | `#44403C` |

**Using these colors**

- **Action color** `#F1EFEF` — the single interactive color; it appears only on things you click or must notice (buttons, key highlights), never on large fills or backgrounds.
- `accent`, `link` are all `#FC5200` — one role, not several.
- **accent** `#FC5200` — accent for emphasis — keep it rare on the page.
- **primary** `#0000EE` — a brand color — but the call-to-action uses #F1EFEF, not this.
- **secondary** `#E24A00` — optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two.
- **Page coverage** (full-page screenshot pixels): `#FFFFFF` 97.4% · `#999491` 2.6%

## Typography

- Heading: **Newsreader**
- Body: **Inter**
- Mono: **ui-monospace** _(measured)_

| Role | Size / weight · line-height · tracking |
|------|------------------------------------------|
| hero | 58px / 600 · lh 58px · tracking -1.74px |
| h2 | 56px / 400 · lh 52px · tracking -0.6px |
| h3 | 30px / 500 · lh 40px |
| body | 17px / 500 · lh 21px |
| small | 16px / 400 · lh 19px |
| eyebrow | 13px / 700 · tracking 0.35px |

- Weight ladder: 400 · 500 · 600 · 700 — use these exact measured weights, not the 400/600 defaults.

> **Fonts —** Newsreader — free, on Google. Inter — free, on Google.

## Spacing
- base unit: 4px (inferred from the measured scale)
- measured scale: 2px, 4px, 5px, 6px, 7px, 8px, 9px, 10px, 12px, 13px — snap all gaps/padding to these

## Radius
- base: 8px
- button: 999px
- card: 8px
- pill: 9999px

## Buttons

| Button | Fill / text | Border | Radius | Padding | Font | Shadow |
|--------|-------------|--------|--------|---------|------|--------|
| primary | `#FFFFFF` / `#1C1917` | 1px solid rgb(231, 229, 228) | 9999px | 0px 19px 0px 19px | 600 15px / -0.15px | rgba(28, 25, 23, 0.05) 0px 1px 2px 0px |
| secondary | `rgba(0, 0, 0, 0)` / `#FFFFFF` | none | 30px | 16px 24px 16px 24px | 400 12px | none |

**States (measured, not guessed)**

- primary hover: box-shadow `rgba(28, 25, 23, 0.14) 0px 4px 12px -4px, rgba(28, 25, 23, 0.05) 0px 1px 2px 0px` · transform `matrix(1, 0, 0, 1, 0, -1)`
- primary focus: outline `1px auto rgb(16, 16, 16)`
- secondary hover: transform `matrix(1, 0, 0, 1, 0, -1.5)`
- transition: `transform 0.18s cubic-bezier(0.23, 1, 0.32, 1)`

## Shadows (elevation)
- subtle: `rgba(28, 25, 23, 0.05) 0px 1px 2px 0px`
- card: `rgba(0, 0, 0, 0.05) 0px 1px 4px 0px, rgba(0, 0, 0, 0.03) 0px 0px 0px 0.5px`
- overlay: `rgba(0, 0, 0, 0.07) 0px 4px 16px 0px, rgba(0, 0, 0, 0.04) 0px 1.5px 3px 0px`

## Motion
- durations: 160ms (dominant) · 180ms · 150ms
- easings: `ease` (dominant) · `cubic-bezier(0.23, 1, 0.32, 1)`
- animated properties: color, transform, opacity, background-color

Micro-interactions use the dominant duration + easing; nothing on the page animates slower than the longest duration above — don't invent springier motion.

## Motion choreography (measured)
Load order: `div`×8 @0ms → `div` @0ms → `div`×12 @0ms → `div`×6 @42ms → `div`×3 @238ms → `div`×3 @238ms
- `div.framer-exy0uy` — opacity 0→1 — 800ms cubic-bezier(0.22, 1, 0.36, 1)
- `div.framer-Jhwaq` — opacity 0→1 — 800ms cubic-bezier(0.22, 1, 0.36, 1)
- `div.framer-1sjvok4` — opacity 0→1 — 800ms cubic-bezier(0.22, 1, 0.36, 1)
- `div` ×8 — opacity 0→1 · transform translateY(4px)→translateY(0px) — 200ms ease-out
- `div` ×11 — opacity 0→1 — 220ms ease
- `div` ×2 — opacity 0→1 · transform translate3d(0px, 2px, 0px)→translate3d(0px, 0px, 0px) — 260ms cubic-bezier(0.22, 1, 0.36, 1) (delay 48ms)
- stagger: `div` ×6 — 48ms apart
- scroll reveal: 6 elements rest at opacity 0, translateY(20px), animate in over 800ms (1 revealed during the drive).
- overlay dialog (auto-opened): panel rgba(28, 25, 23, 0.55) · r 0px
  - enter: opacity from 0 · 200ms cubic-bezier(0.23, 1, 0.32, 1) | transform+opacity from translateY(8px) scale(0.98),0 · 220ms linear
  - exit: opacity from 0.983506 · 197ms cubic-bezier(0.23, 1, 0.32, 1)

Rebuild the timeline, not just the durations — order, delays and staggers above are the choreography.

## Components (measured)
- input: h 26px · r 0px · bg rgba(0, 0, 0, 0) · placeholder #A8A29E
- link: #57534E · underline — hover #1C1917
- disabled: bg #E7E5E4 · text #A8A29E

## Responsive (measured)
- breakpoints: 499px · 809px · 1199px
- mobile (390px): hero 24px · body 12px · nav: inline

## How to apply
Paste the Tailwind `@theme` (or CSS variables) as your base, then build each
section to its spec — verify every color, radius, and font against these tokens.
Hover/focus states, shadows and motion timings above are measured from the live page — match them exactly, don't re-guess them.

---

> **Decoded with Mozaika** — measured live, not guessed. Full decoded design system + one-command install: mozaika.design/ds/loops

Export: Tailwind v4 (@theme)

@theme {
  /* action color #F1EFEF — the one interactive color; buttons/links/emphasis only, never large fills. */
  --color-bg: #FFFFFF;
  --color-surface: #F3F3F3;
  --color-border: #E2E2E1;
  --color-text: #44403C;
  --color-text-muted: #8B8886;
  --color-primary: #0000EE;  /* a brand color — but the call-to-action uses #F1EFEF, not this. */
  --color-accent: #FC5200;  /* accent for emphasis — keep it rare on the page. */
  --color-link: #FC5200;  /* inline text links and link-styled controls. */
  --color-secondary: #E24A00;  /* optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two. */
  --color-button-bg: #F1EFEF;  /* primary-button fill — the main call-to-action color. */
  --color-button-text: #44403C;
  /* fonts: Newsreader — free, on Google. Inter — free, on Google. */
  --font-heading: "Newsreader", Georgia, 'Times New Roman', serif;
  --font-body: "Inter", system-ui, -apple-system, 'Segoe UI', sans-serif;
  --font-mono: "ui-monospace", ui-monospace, monospace;
  /* measured weights: 400, 500, 600, 700 — use these, not 400/600 */
  --text-hero: 58px; --font-weight-hero: 600; --leading-hero: 58px; --tracking-hero: -1.74px;
  --text-h2: 56px; --font-weight-h2: 400; --leading-h2: 52px; --tracking-h2: -0.6px;
  --text-h3: 30px; --font-weight-h3: 500; --leading-h3: 40px;
  --text-body: 17px; --font-weight-body: 500; --leading-body: 21px;
  --text-small: 16px; --font-weight-small: 400; --leading-small: 19px;
  --text-eyebrow: 13px; --font-weight-eyebrow: 700; --tracking-eyebrow: 0.35px;
  --radius-base: 8px;
  --radius-button: 999px;
  --radius-card: 8px;
  --radius-pill: 9999px;
  --shadow-card: rgba(0, 0, 0, 0.05) 0px 1px 4px 0px, rgba(0, 0, 0, 0.03) 0px 0px 0px 0.5px;
  --shadow-overlay: rgba(0, 0, 0, 0.07) 0px 4px 16px 0px, rgba(0, 0, 0, 0.04) 0px 1.5px 3px 0px;
  --shadow-subtle: rgba(28, 25, 23, 0.05) 0px 1px 2px 0px;
  --outline-focus: 1px auto rgb(16, 16, 16);  /* measured focus ring */
  --ease-brand: ease;
  --duration-fast: 150ms;  /* use: duration-[var(--duration-fast)] */
  --duration-base: 160ms;
  --duration-slow: 180ms;
  --spacing: 4px;  /* measured base — drives the p-*/gap-* scale. steps seen on the page: 2, 4, 5, 6, 7, 8, 9, 10, 12, 13px */
}

Export: CSS variables

:root {
  /* action color #F1EFEF — the one interactive color; buttons/links/emphasis only, never large fills. */
  --bg: #FFFFFF;
  --surface: #F3F3F3;
  --border: #E2E2E1;
  --text: #44403C;
  --text-muted: #8B8886;
  --primary: #0000EE;  /* a brand color — but the call-to-action uses #F1EFEF, not this. */
  --accent: #FC5200;  /* accent for emphasis — keep it rare on the page. */
  --link: #FC5200;  /* inline text links and link-styled controls. */
  --secondary: #E24A00;  /* optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two. */
  --button-bg: #F1EFEF;  /* primary-button fill — the main call-to-action color. */
  --button-text: #44403C;
  --font-heading: "Newsreader", Georgia, 'Times New Roman', serif;
  --font-body: "Inter", system-ui, -apple-system, 'Segoe UI', sans-serif;
  --font-mono: "ui-monospace", ui-monospace, monospace;
  --text-hero: 58px; --weight-hero: 600; --leading-hero: 58px; --tracking-hero: -1.74px;
  --text-h2: 56px; --weight-h2: 400; --leading-h2: 52px; --tracking-h2: -0.6px;
  --text-h3: 30px; --weight-h3: 500; --leading-h3: 40px;
  --text-body: 17px; --weight-body: 500; --leading-body: 21px;
  --text-small: 16px; --weight-small: 400; --leading-small: 19px;
  --text-eyebrow: 13px; --weight-eyebrow: 700; --tracking-eyebrow: 0.35px;
  --radius: 8px;
  --radius-button: 999px;
  --radius-card: 8px;
  --radius-pill: 9999px;
  --shadow-card: rgba(0, 0, 0, 0.05) 0px 1px 4px 0px, rgba(0, 0, 0, 0.03) 0px 0px 0px 0.5px;
  --shadow-overlay: rgba(0, 0, 0, 0.07) 0px 4px 16px 0px, rgba(0, 0, 0, 0.04) 0px 1.5px 3px 0px;
  --shadow-subtle: rgba(28, 25, 23, 0.05) 0px 1px 2px 0px;
  --focus-ring: 1px auto rgb(16, 16, 16);
  --ease: ease;
  --duration-fast: 150ms;
  --duration-base: 160ms;
  --duration-slow: 180ms;
}
/* fonts: Newsreader — free, on Google. Inter — free, on Google. */