Loops — Design System
Loops writes email marketing in an editor's voice: Newsreader serif at 58px/600 — a Google-fonts text face pushed to display duty — over warm paper tones, with Inter at 17px for the product talk. 30px-radius pills, segment-builder UI in flat panels, and integration grids keep it SaaS-practical; the serif is the wink that this email tool actually cares about writing.
This is a static, crawlable rendering for search & AI engines. The interactive version — filters, live decode console, copy & export — is at https://mozaika.design/ds/loops.
Tokens
Loops's decoded design system: background #FFFFFF, text #44403C, accent #FC5200, link #FC5200, primary #0000EE; type scale h1 12px / h2 37.6px / body 19.2px; 4px spacing base; 8px base radius. The single interactive/action color is #F1EFEF — used only on interactive or must-notice elements (buttons, links, key highlights), never on large fills.
Color roles
| Role | Value |
|---|---|
| bg | #FFFFFF |
| surface | #F3F3F3 |
| border | #E2E2E1 |
| text | #44403C |
| text_muted | #8B8886 |
| primary | #0000EE |
| accent | #FC5200 |
| link | #FC5200 |
| secondary | #E24A00 |
| button_bg | #F1EFEF |
| button_text | #44403C |
Using these colors
- Action color
#F1EFEF— the single interactive color; only on things you click or must notice, never large fills. accent,linkare all#FC5200— one role, not several (the action color).- accent
#FC5200— accent for emphasis — keep it rare on the page. - primary
#0000EE— a brand color — but the call-to-action uses #F1EFEF, not this. - secondary
#E24A00— optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two.
Typography
- Heading: Newsreader
- Body: Inter
- h1: 12px
- h2: 37.6px
- body: 19.2px
Spacing
- base unit: 4px
- scale: 2px, 4px, 6px, 8px, 12px, 16px, 24px, 32px
Radii
- base: 8px
- button: 999px
Per-section tokens (12)
- Hero
- Logo Wall
- Feature
- Feature
- Feature
- Feature
- Stats / Metrics
- Feature
- Integrations
- Testimonial / Social Proof
- CTA / Sign-up
- Footer
Export: DESIGN.md
# Loops — Design System > light, modern, medium, custom Loops writes email marketing in an editor's voice: Newsreader serif at 58px/600 — a Google-fonts text face pushed to display duty — over warm paper tones, with Inter at 17px for the product talk. 30px-radius pills, segment-builder UI in flat panels, and integration grids keep it SaaS-practical; the serif is the wink that this email tool actually cares about writing. ## Colors | Role | Value | |------|-------| | bg | `#FFFFFF` | | surface | `#F3F3F3` | | border | `#E2E2E1` | | text | `#44403C` | | text_muted | `#8B8886` | | primary | `#0000EE` | | accent | `#FC5200` | | link | `#FC5200` | | secondary | `#E24A00` | | button_bg | `#F1EFEF` | | button_text | `#44403C` | **Using these colors** - **Action color** `#F1EFEF` — the single interactive color; it appears only on things you click or must notice (buttons, key highlights), never on large fills or backgrounds. - `accent`, `link` are all `#FC5200` — one role, not several. - **accent** `#FC5200` — accent for emphasis — keep it rare on the page. - **primary** `#0000EE` — a brand color — but the call-to-action uses #F1EFEF, not this. - **secondary** `#E24A00` — optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two. ## Typography - Heading: **Newsreader** - Body: **Inter** - h1: 12px - h2: 37.6px - body: 19.2px > **Fonts —** Newsreader — free, on Google. Inter — free, on Google. ## Spacing - base unit: 4px - scale: 2px, 4px, 6px, 8px, 12px, 16px, 24px, 32px ## Radius - base: 8px - button: 999px ## Primary button - bg `#F1EFEF` · text `#44403C` · radius 999px ## How to apply Paste the Tailwind `@theme` (or CSS variables) as your base, then build each section to its spec — verify every color, radius, and font against these tokens.
Export: Tailwind v4 (@theme)
@theme {
/* action color #F1EFEF — the one interactive color; buttons/links/emphasis only, never large fills. */
--color-bg: #FFFFFF;
--color-surface: #F3F3F3;
--color-border: #E2E2E1;
--color-text: #44403C;
--color-text-muted: #8B8886;
--color-primary: #0000EE; /* a brand color — but the call-to-action uses #F1EFEF, not this. */
--color-accent: #FC5200; /* accent for emphasis — keep it rare on the page. */
--color-link: #FC5200; /* inline text links and link-styled controls. */
--color-secondary: #E24A00; /* optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two. */
--color-button-bg: #F1EFEF; /* primary-button fill — the main call-to-action color. */
--color-button-text: #44403C;
/* fonts: Newsreader — free, on Google. Inter — free, on Google. */
--font-heading: "Newsreader", Georgia, 'Times New Roman', serif;
--font-body: "Inter", system-ui, -apple-system, 'Segoe UI', sans-serif;
--text-h1: 12px;
--text-h2: 37.6px;
--text-body: 19.2px;
--radius-base: 8px;
--radius-button: 999px;
--spacing-1: 2px;
--spacing-2: 4px;
--spacing-3: 6px;
--spacing-4: 8px;
--spacing-5: 12px;
--spacing-6: 16px;
--spacing-7: 24px;
--spacing-8: 32px;
}Export: CSS variables
:root {
/* action color #F1EFEF — the one interactive color; buttons/links/emphasis only, never large fills. */
--bg: #FFFFFF;
--surface: #F3F3F3;
--border: #E2E2E1;
--text: #44403C;
--text-muted: #8B8886;
--primary: #0000EE; /* a brand color — but the call-to-action uses #F1EFEF, not this. */
--accent: #FC5200; /* accent for emphasis — keep it rare on the page. */
--link: #FC5200; /* inline text links and link-styled controls. */
--secondary: #E24A00; /* optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two. */
--button-bg: #F1EFEF; /* primary-button fill — the main call-to-action color. */
--button-text: #44403C;
--font-heading: "Newsreader", Georgia, 'Times New Roman', serif;
--font-body: "Inter", system-ui, -apple-system, 'Segoe UI', sans-serif;
--radius: 8px;
--radius-button: 999px;
}
/* fonts: Newsreader — free, on Google. Inter — free, on Google. */