Luma — Design System
Luma AI runs Dream Machine in all-Graphik: 52px/500 headlines ('Luma takes you from idea to finished'), 18-22px body, and white full-pill CTAs over generated film. Use-case grids dense with AI video keep the page product-first — a creative-model lab wearing a working studio's plain uniform.
This is a static, crawlable rendering for search & AI engines. The interactive version — filters, live decode console, copy & export — is at https://mozaika.design/ds/luma.
Tokens
Luma's decoded design system: background #FFFFFF, text #000000, accent #000000, link #000000, primary #000000; type scale h1 52px / h2 48px / body 22px; 4px spacing base; 0px base radius. The single interactive/action color is #000000 — used only on interactive or must-notice elements (buttons, links, key highlights), never on large fills.
Color roles
| Role | Value |
|---|---|
| bg | #FFFFFF |
| surface | #EFEFEF |
| border | #D8D8D8 |
| text | #000000 |
| text_muted | #606060 |
| primary | #000000 |
| accent | #000000 |
| link | #000000 |
| button_bg | #000000 |
| button_text | #FFFFFF |
Using these colors
- Action color
#000000— the single interactive color; only on things you click or must notice, never large fills. primary,accent,link,button_bgare all#000000— one role, not several (the action color).- accent
#000000— THE accent / action color — interactive & must-notice only (buttons, links, focus, one key highlight); never large fills or backgrounds. Scarcity is what makes it read as designed.
Typography
- Heading: Graphik
- Body: Graphik
- h1: 52px
- h2: 48px
- body: 22px
Spacing
- base unit: 4px
- scale: 6px, 8px, 10px, 12px, 14px, 16px, 20px, 24px, 32px, 40px
Radii
- base: 0px
- button: 9999px
Motion
Micro-interactions run at 150ms (dominant) with cubic-bezier(0.4, 0, 0.2, 1).
- durations: 150ms · 300ms
- easings:
cubic-bezier(0.4, 0, 0.2, 1)·cubic-bezier(0, 0, 0.2, 1) - animated properties: opacity, transform, translate, scale
Native design tokens
| Token | Value |
|---|---|
--background | oklch(100% 0 0) |
--foreground | oklch(14.5% 0 0) |
--card | oklch(100% 0 0) |
--card-foreground | oklch(14.5% 0 0) |
--popover | oklch(100% 0 0) |
--popover-foreground | oklch(14.5% 0 0) |
--primary-foreground | oklch(98.5% 0 0) |
--secondary-foreground | oklch(20.5% 0 0) |
--muted | oklch(97% 0 0) |
--muted-foreground | oklch(55.6% 0 0) |
…and 94 more measured on the page.
Button states (measured)
- primary hover: background
oklch(0.97 0 0)· coloroklch(0.145 0 0) - primary focus: border
1px solid oklch(0.708 0 0)
Layout (measured)
- container max-width:
1220px - common grid: 2 columns
Motion choreography (measured)
Load order: span.pointer-events-none
Input (measured)
height 75.5625px · radius 0px
Responsive (measured)
- breakpoints: 500px · 640px · 768px · 1024px · 1280px · 1536px
- mobile (390px): hero 32px · nav inline
Per-section tokens (7)
- Hero — dark · bg #000000 · text #F0F0F0 · 1 col · left
- Logo Wall — light · bg #FFFFFF · text #000000 · 1 col · left
- Feature — light · bg #F2F2F2 · text #574238 · 1 col · left
- Bento Grid — light · bg #FFFFFF · text #7D7472 · 1 col · left
- Gallery / Showcase — light · bg #FFFFFF · text #5D463C · 1 col · left
- Gallery / Showcase — light · bg #FFFFFF · text #736A66 · 2 col · split
- Footer — light · bg #FFFFFF · text #9E9894 · 1 col · left
Export: DESIGN.md
# Luma — Design System
> light, modern, medium, tailwind — deep decode (measured live)
Luma AI runs Dream Machine in all-Graphik: 52px/500 headlines ('Luma takes you from idea to finished'), 18-22px body, and white full-pill CTAs over generated film. Use-case grids dense with AI video keep the page product-first — a creative-model lab wearing a working studio's plain uniform.
## Colors
| Role | Value |
|------|-------|
| bg | `#FFFFFF` |
| surface | `#EFEFEF` |
| border | `#D8D8D8` |
| text | `#000000` |
| text_muted | `#606060` |
| primary | `#000000` |
| accent | `#000000` |
| link | `#000000` |
| button_bg | `#000000` |
| button_text | `#FFFFFF` |
**Using these colors**
- **Action color** `#000000` — the single interactive color; it appears only on things you click or must notice (buttons, key highlights), never on large fills or backgrounds.
- `primary`, `accent`, `link`, `button_bg` are all `#000000` — one role, not several (your action color).
- **accent** `#000000` — THE accent / action color — interactive & must-notice only (buttons, links, focus, one key highlight); never large fills or backgrounds. Scarcity is what makes it read as designed.
- **Page coverage** (full-page screenshot pixels): `#FFFFFF` 61.1% · `#000000` 21.7% · `#EDEDED` 4.9% · `#9F9F9F` 2.9%
## Typography
- Heading: **Graphik** _(free fallback: Inter)_
- Body: **Graphik** _(free fallback: Inter)_
| Role | Size / weight · line-height · tracking |
|------|------------------------------------------|
| hero | 52px / 500 · lh 62px · tracking -2.08px |
| h2 | 48px / 500 · lh 58px · tracking -1.92px |
| h3 | 32px / 700 · lh 38px · tracking -1.28px |
| body | 22px / 500 · lh 31px · tracking -0.66px |
| small | 18px / 400 · lh 25px · tracking -0.54px |
- Weight ladder: 400 · 500 · 600 · 700 — use these exact measured weights, not the 400/600 defaults.
> **Fonts —** Graphik is proprietary — closest free match: Inter (Google). Load Inter; keep Graphik first so licensed users still get it.
## Spacing
- base unit: 4px (inferred from the measured scale)
- measured scale: 6px, 8px, 10px, 12px, 14px, 16px, 20px, 24px, 32px, 40px — snap all gaps/padding to these
- section rhythm: 160px top/bottom padding per section (measured)
## Radius
- base: 0px
- button: 9999px
- card: 24px
- pill: 9999px
## Buttons
| Button | Fill / text | Border | Radius | Padding | Font | Shadow |
|--------|-------------|--------|--------|---------|------|--------|
| primary | `oklch(1 0 0)` / `#000000` | 1px solid oklch(0.922 0 0) | 6px | 0px 10px 0px 10px | 500 14px / -0.4px | none |
| secondary | `#FFFFFF` / `#000000` | 1px solid rgba(0, 0, 0, 0) | 3.35544e+07px | 0px 16px 0px 16px | 500 14px / -0.4px | none |
**States (measured, not guessed)**
- primary hover: background `oklch(0.97 0 0)` · color `oklch(0.145 0 0)`
- primary focus: border `1px solid oklch(0.708 0 0)`
- secondary hover: background `#000000` · color `#FFFFFF`
- transition: `all 0.15s cubic-bezier(0.4, 0, 0.2, 1)`
## Motion
- durations: 150ms (dominant) · 300ms
- easings: `cubic-bezier(0.4, 0, 0.2, 1)` (dominant) · `cubic-bezier(0, 0, 0.2, 1)`
- animated properties: opacity, transform, translate, scale
Micro-interactions use the dominant duration + easing; nothing on the page animates slower than the longest duration above — don't invent springier motion.
## Their own tokens (verbatim from :root)
| Token | Value |
|-------|-------|
| `--background` | `oklch(100% 0 0)` |
| `--foreground` | `oklch(14.5% 0 0)` |
| `--card` | `oklch(100% 0 0)` |
| `--card-foreground` | `oklch(14.5% 0 0)` |
| `--popover` | `oklch(100% 0 0)` |
| `--popover-foreground` | `oklch(14.5% 0 0)` |
| `--primary-foreground` | `oklch(98.5% 0 0)` |
| `--secondary-foreground` | `oklch(20.5% 0 0)` |
| `--muted` | `oklch(97% 0 0)` |
| `--muted-foreground` | `oklch(55.6% 0 0)` |
| `--accent` | `oklch(97% 0 0)` |
| `--accent-foreground` | `oklch(20.5% 0 0)` |
_…and 92 more measured on the page._
Prefer these names when extending their system — it's the brand's actual vocabulary.
## Layout (measured)
- container max 1220px · common grid: 2-col
- nav: 0px fixed · bg #000000
| Section (y) | Height | Cols | Gap | Pad y | Split |
|---|---|---|---|---|---|
| 0 | 1028 | 2 | — | 0/0 | 71/29 |
| 897 | 450 | — | — | 0/0 | — |
| 1028 | 2221 | 3 | 16 | 0/160 | 66/15/19 |
| 1347 | 450 | — | — | 0/0 | — |
| 2199 | 891 | 2 | 40 | 0/0 | — |
| 3249 | 2211 | — | — | 160/160 | — |
| 3409 | 1891 | 2 | 40 | 0/0 | — |
## Motion choreography (measured)
Load order: `span.pointer-events-none` @0ms
Rebuild the timeline, not just the durations — order, delays and staggers above are the choreography.
## Components (measured)
- input: h 75.5625px · r 0px · bg rgba(0, 0, 0, 0) · placeholder #000000
- link: #FFFFFF · no underline
## Responsive (measured)
- breakpoints: 500px · 640px · 768px · 1024px · 1280px · 1536px
- mobile (390px): hero 32px · body 16px · nav: inline
## How to apply
Paste the Tailwind `@theme` (or CSS variables) as your base, then build each
section to its spec — verify every color, radius, and font against these tokens.
Hover/focus states, shadows and motion timings above are measured from the live page — match them exactly, don't re-guess them.
---
> **Decoded with Mozaika** — measured live, not guessed. Full decoded design system + one-command install: mozaika.design/ds/lumaExport: Tailwind v4 (@theme)
@theme {
/* action color #000000 — the one interactive color; buttons/links/emphasis only, never large fills. */
--color-bg: #FFFFFF;
--color-surface: #EFEFEF;
--color-border: #D8D8D8;
--color-text: #000000;
--color-text-muted: #606060;
--color-primary: #000000; /* ≈ the text color — a foreground/text color, not an action color (action = #000000). */
--color-accent: #000000; /* THE accent / action color — interactive & must-notice only (buttons, links, focus, one key highlight); never large fills or backgrounds. Scarcity is what makes it read as designed. */
--color-link: #000000; /* inline text links — shares the action color. */
--color-button-bg: #000000; /* primary-button fill — the main call-to-action color. */
--color-button-text: #FFFFFF;
/* fonts: Graphik is proprietary — closest free match: Inter (Google). Load Inter; keep Graphik first so licensed users still get it. */
--font-heading: "Graphik", "Inter", system-ui, -apple-system, 'Segoe UI', sans-serif;
--font-body: "Graphik", "Inter", system-ui, -apple-system, 'Segoe UI', sans-serif;
/* measured weights: 400, 500, 600, 700 — use these, not 400/600 */
--text-hero: 52px; --font-weight-hero: 500; --leading-hero: 62px; --tracking-hero: -2.08px;
--text-h2: 48px; --font-weight-h2: 500; --leading-h2: 58px; --tracking-h2: -1.92px;
--text-h3: 32px; --font-weight-h3: 700; --leading-h3: 38px; --tracking-h3: -1.28px;
--text-body: 22px; --font-weight-body: 500; --leading-body: 31px; --tracking-body: -0.66px;
--text-small: 18px; --font-weight-small: 400; --leading-small: 25px; --tracking-small: -0.54px;
--radius-base: 0px;
--radius-button: 9999px;
--radius-card: 24px;
--radius-pill: 9999px;
--color-btn-hover: oklch(0.97 0 0); /* measured primary hover fill */
--ease-brand: cubic-bezier(0.4, 0, 0.2, 1);
--duration-fast: 150ms; /* use: duration-[var(--duration-fast)] */
--duration-base: 300ms;
--section-y: 160px; /* per-section vertical padding (measured) */
--spacing: 4px; /* measured base — drives the p-*/gap-* scale. steps seen on the page: 6, 8, 10, 12, 14, 16, 20, 24, 32, 40px */
}Export: CSS variables
:root {
/* action color #000000 — the one interactive color; buttons/links/emphasis only, never large fills. */
--bg: #FFFFFF;
--surface: #EFEFEF;
--border: #D8D8D8;
--text: #000000;
--text-muted: #606060;
--primary: #000000; /* ≈ the text color — a foreground/text color, not an action color (action = #000000). */
--accent: #000000; /* THE accent / action color — interactive & must-notice only (buttons, links, focus, one key highlight); never large fills or backgrounds. Scarcity is what makes it read as designed. */
--link: #000000; /* inline text links — shares the action color. */
--button-bg: #000000; /* primary-button fill — the main call-to-action color. */
--button-text: #FFFFFF;
--font-heading: "Graphik", "Inter", system-ui, -apple-system, 'Segoe UI', sans-serif;
--font-body: "Graphik", "Inter", system-ui, -apple-system, 'Segoe UI', sans-serif;
--text-hero: 52px; --weight-hero: 500; --leading-hero: 62px; --tracking-hero: -2.08px;
--text-h2: 48px; --weight-h2: 500; --leading-h2: 58px; --tracking-h2: -1.92px;
--text-h3: 32px; --weight-h3: 700; --leading-h3: 38px; --tracking-h3: -1.28px;
--text-body: 22px; --weight-body: 500; --leading-body: 31px; --tracking-body: -0.66px;
--text-small: 18px; --weight-small: 400; --leading-small: 25px; --tracking-small: -0.54px;
--radius: 0px;
--radius-button: 9999px;
--radius-card: 24px;
--radius-pill: 9999px;
--btn-bg-hover: oklch(0.97 0 0);
--ease: cubic-bezier(0.4, 0, 0.2, 1);
--duration-fast: 150ms;
--duration-base: 300ms;
--section-y: 160px;
}
/* their own tokens, verbatim from the site's :root */
:root {
--background: oklch(100% 0 0);
--foreground: oklch(14.5% 0 0);
--card: oklch(100% 0 0);
--card-foreground: oklch(14.5% 0 0);
--popover: oklch(100% 0 0);
--popover-foreground: oklch(14.5% 0 0);
--primary-foreground: oklch(98.5% 0 0);
--secondary-foreground: oklch(20.5% 0 0);
--muted: oklch(97% 0 0);
--muted-foreground: oklch(55.6% 0 0);
--accent: oklch(97% 0 0);
--accent-foreground: oklch(20.5% 0 0);
}
/* fonts: Graphik is proprietary — closest free match: Inter (Google). Load Inter; keep Graphik first so licensed users still get it. */