Mem — Design System
Mem remembers in Ritual: the variable face at 90px/400 in deep indigo #100F31 on cream #FCF8F1 ('A match for great minds'), body at a bookish 21px, and 28px-radius pill CTAs. Notes and AI-chat panels float like index cards — a second-brain app typeset with the unhurried confidence of a private library.
This is a static, crawlable rendering for search & AI engines. The interactive version — filters, live decode console, copy & export — is at https://mozaika.design/ds/mem.
Tokens
Mem's decoded design system: background #FCF8F1, text #100F31, accent #100F31, link #100F31, primary #0000EE; type scale h1 90px / h2 80px / body 18px; 4px spacing base; 0px base radius. The single interactive/action color is #100F31 — used only on interactive or must-notice elements (buttons, links, key highlights), never on large fills.
Color roles
| Role | Value |
|---|---|
| bg | #FCF8F1 |
| surface | #EDEAE5 |
| border | #D8D5D4 |
| text | #100F31 |
| text_muted | #696779 |
| primary | #0000EE |
| accent | #100F31 |
| link | #100F31 |
Using these colors
- Action color
#100F31— the single interactive color; only on things you click or must notice, never large fills. accent,linkare all#100F31— one role, not several (the action color).- accent
#100F31— THE accent / action color — interactive & must-notice only (buttons, links, focus, one key highlight); never large fills or backgrounds. Scarcity is what makes it read as designed. - primary
#0000EE— a brand color — but the call-to-action uses #100F31, not this.
Typography
- Heading: Ritual VF Variable
- Body: Ritual VF Variable
- h1: 90px
- h2: 80px
- body: 18px
Spacing
- base unit: 4px
- scale: 2px, 4px, 6px, 8px, 12px, 16px, 24px, 32px
Radii
- base: 0px
- button: 0px
Per-section tokens (9)
- Hero
- Feature
- Feature
- Steps / How-it-works
- Feature
- Feature
- Gallery / Showcase
- Testimonial / Social Proof
- Footer
Export: DESIGN.md
# Mem — Design System
> light, modern, medium, custom
Mem remembers in Ritual: the variable face at 90px/400 in deep indigo #100F31 on cream #FCF8F1 ('A match for great minds'), body at a bookish 21px, and 28px-radius pill CTAs. Notes and AI-chat panels float like index cards — a second-brain app typeset with the unhurried confidence of a private library.
## Colors
| Role | Value |
|------|-------|
| bg | `#FCF8F1` |
| surface | `#EDEAE5` |
| border | `#D8D5D4` |
| text | `#100F31` |
| text_muted | `#696779` |
| primary | `#0000EE` |
| accent | `#100F31` |
| link | `#100F31` |
**Using these colors**
- **Action color** `#100F31` — the single interactive color; it appears only on things you click or must notice (buttons, key highlights), never on large fills or backgrounds.
- `accent`, `link` are all `#100F31` — one role, not several (your action color).
- **accent** `#100F31` — THE accent / action color — interactive & must-notice only (buttons, links, focus, one key highlight); never large fills or backgrounds. Scarcity is what makes it read as designed.
- **primary** `#0000EE` — a brand color — but the call-to-action uses #100F31, not this.
## Typography
- Heading: **Ritual VF Variable** _(free fallback: Newsreader)_
- Body: **Ritual VF Variable** _(free fallback: Newsreader)_
- h1: 90px
- h2: 80px
- body: 18px
> **Fonts —** Ritual VF Variable may be proprietary — safe free fallback: Newsreader (Google Fonts).
## Spacing
- base unit: 4px
- scale: 2px, 4px, 6px, 8px, 12px, 16px, 24px, 32px
## Radius
- base: 0px
- button: 0px
## Primary button
- bg `None` · text `None` · radius None
## How to apply
Paste the Tailwind `@theme` (or CSS variables) as your base, then build each
section to its spec — verify every color, radius, and font against these tokens.Export: Tailwind v4 (@theme)
@theme {
/* action color #100F31 — the one interactive color; buttons/links/emphasis only, never large fills. */
--color-bg: #FCF8F1;
--color-surface: #EDEAE5;
--color-border: #D8D5D4;
--color-text: #100F31;
--color-text-muted: #696779;
--color-primary: #0000EE; /* a brand color — but the call-to-action uses #100F31, not this. */
--color-accent: #100F31; /* THE accent / action color — interactive & must-notice only (buttons, links, focus, one key highlight); never large fills or backgrounds. Scarcity is what makes it read as designed. */
--color-link: #100F31; /* inline text links — shares the action color. */
/* fonts: Ritual VF Variable may be proprietary — safe free fallback: Newsreader (Google Fonts). */
--font-heading: "Ritual VF Variable", "Newsreader", system-ui, -apple-system, 'Segoe UI', sans-serif;
--font-body: "Ritual VF Variable", "Newsreader", system-ui, -apple-system, 'Segoe UI', sans-serif;
--text-h1: 90px;
--text-h2: 80px;
--text-body: 18px;
--radius-base: 0px;
--radius-button: 0px;
--spacing-1: 2px;
--spacing-2: 4px;
--spacing-3: 6px;
--spacing-4: 8px;
--spacing-5: 12px;
--spacing-6: 16px;
--spacing-7: 24px;
--spacing-8: 32px;
}Export: CSS variables
:root {
/* action color #100F31 — the one interactive color; buttons/links/emphasis only, never large fills. */
--bg: #FCF8F1;
--surface: #EDEAE5;
--border: #D8D5D4;
--text: #100F31;
--text-muted: #696779;
--primary: #0000EE; /* a brand color — but the call-to-action uses #100F31, not this. */
--accent: #100F31; /* THE accent / action color — interactive & must-notice only (buttons, links, focus, one key highlight); never large fills or backgrounds. Scarcity is what makes it read as designed. */
--link: #100F31; /* inline text links — shares the action color. */
--font-heading: "Ritual VF Variable", "Newsreader", system-ui, -apple-system, 'Segoe UI', sans-serif;
--font-body: "Ritual VF Variable", "Newsreader", system-ui, -apple-system, 'Segoe UI', sans-serif;
--radius: 0px;
--radius-button: 0px;
}
/* fonts: Ritual VF Variable may be proprietary — safe free fallback: Newsreader (Google Fonts). */