MozaikaDesign system

Mem — Design System

light · modern · medium · custom · confidence 45% · deep decode

Mem remembers in Ritual: the variable face at 90px/400 in deep indigo #100F31 on cream #FCF8F1 ('A match for great minds'), body at a bookish 21px, and 28px-radius pill CTAs. Notes and AI-chat panels float like index cards — a second-brain app typeset with the unhurried confidence of a private library.

Open in Mozaika →

This is a static, crawlable rendering for search & AI engines. The interactive version — filters, live decode console, copy & export — is at https://mozaika.design/ds/mem.

Tokens

Mem's decoded design system: background #FCF8F1, text #100F31, accent #100F31, link #100F31, primary #0000EE; type scale h1 90px / h2 80px / body 18px; 4px spacing base; 0px base radius. The single interactive/action color is #100F31 — used only on interactive or must-notice elements (buttons, links, key highlights), never on large fills.

Color roles

RoleValue
bg#FCF8F1
surface#EDEAE5
border#D8D5D4
text#100F31
text_muted#696779
primary#0000EE
accent#100F31
link#100F31
button_bgrgba(0, 0, 0, 0)
button_text#100F31

Using these colors

Typography

Spacing

Radii

Motion

Micro-interactions run at 160ms (dominant) with ease.

Native design tokens

TokenValue
--color-cream#fcf8f1
--color-cream-deep#f9f1e4
--color-sand#f1e7d3
--color-sand-deep#e8dcc4
--color-white#fff
--color-navy#100f31
--color-navy-muted#707070
--color-muted#707070
--color-coral#ff5c45
--color-coral-soft#ffe8e6

…and 39 more measured on the page.

Button states (measured)

Layout (measured)

Motion choreography (measured)

Scroll reveal: 2 elements rest at translateY(20px).

Responsive (measured)

Per-section tokens (9)

Export: DESIGN.md

# Mem — Design System

> light, modern, medium, custom — deep decode (measured live)

Mem remembers in Ritual: the variable face at 90px/400 in deep indigo #100F31 on cream #FCF8F1 ('A match for great minds'), body at a bookish 21px, and 28px-radius pill CTAs. Notes and AI-chat panels float like index cards — a second-brain app typeset with the unhurried confidence of a private library.

## Colors

| Role | Value |
|------|-------|
| bg | `#FCF8F1` |
| surface | `#EDEAE5` |
| border | `#D8D5D4` |
| text | `#100F31` |
| text_muted | `#696779` |
| primary | `#0000EE` |
| accent | `#100F31` |
| link | `#100F31` |
| button_bg | `rgba(0, 0, 0, 0)` |
| button_text | `#100F31` |

**Using these colors**

- **Action color** `#100F31` — the single interactive color; it appears only on things you click or must notice (buttons, key highlights), never on large fills or backgrounds.
- `accent`, `link` are all `#100F31` — one role, not several (your action color).
- **accent** `#100F31` — THE accent / action color — interactive & must-notice only (buttons, links, focus, one key highlight); never large fills or backgrounds. Scarcity is what makes it read as designed.
- **primary** `#0000EE` — a brand color — but the call-to-action uses #100F31, not this.
- **Page coverage** (full-page screenshot pixels): `#FCF8F1` 95% · `#D4D0D0` 2.6% · `#4A475F` 2.5%

## Typography

- Heading: **Ritual VF Variable** _(free fallback: Newsreader)_
- Body: **Ritual VF Variable** _(free fallback: Newsreader)_

| Role | Size / weight · line-height · tracking |
|------|------------------------------------------|
| hero | 112px / 400 · lh 101px · tracking -5.04px |
| h2 | 80px / 400 · lh 80px · tracking -3.2px |
| h3 | 60px / 400 · lh 59px · tracking -2.42px |
| body | 20px / 400 · lh 26px |
| small | 18px / 400 · lh 24px |
| eyebrow | 12px / 400 · tracking 1.8px |

- Weight ladder: 400 — use these exact measured weights, not the 400/600 defaults.

> **Fonts —** Ritual VF Variable may be proprietary — safe free fallback: Newsreader (Google Fonts).

## Spacing
- base unit: 4px (inferred from the measured scale)
- measured scale: 2px, 8px, 9px, 10px, 11px, 12px, 16px, 18px, 20px, 24px — snap all gaps/padding to these
- section rhythm: 112px top/bottom padding per section (measured)

## Radius
- base: 0px
- button: 9999px
- card: 50px
- pill: 9999px

## Buttons

| Button | Fill / text | Border | Radius | Padding | Font | Shadow |
|--------|-------------|--------|--------|---------|------|--------|
| primary | `rgba(0, 0, 0, 0)` / `#100F31` | 1px solid rgb(16, 15, 49) | 9999px | 0px 0px 0px 0px | 400 18px | none |
| secondary | `rgba(0, 0, 0, 0)` / `#100F31` | 2px solid rgb(16, 15, 49) | 60px | 0px 38px 0px 38px | 400 21px | none |

**States (measured, not guessed)**

- primary focus: outline `1px auto rgb(16, 16, 16)`
- transition: `background 0.16s ease`

## Motion
- durations: 160ms (dominant) · 180ms
- easings: `ease` (dominant)
- animated properties: transform, background, color

Micro-interactions use the dominant duration + easing; nothing on the page animates slower than the longest duration above — don't invent springier motion.

## Their own tokens (verbatim from :root)

| Token | Value |
|-------|-------|
| `--color-cream` | `#fcf8f1` |
| `--color-cream-deep` | `#f9f1e4` |
| `--color-sand` | `#f1e7d3` |
| `--color-sand-deep` | `#e8dcc4` |
| `--color-white` | `#fff` |
| `--color-navy` | `#100f31` |
| `--color-navy-muted` | `#707070` |
| `--color-muted` | `#707070` |
| `--color-coral` | `#ff5c45` |
| `--color-coral-soft` | `#ffe8e6` |
| `--color-blue` | `#6792ff` |
| `--color-blue-deep` | `#3d69d9` |

_…and 37 more measured on the page._

Prefer these names when extending their system — it's the brand's actual vocabulary.

## Layout (measured)
- container max 1310px · common grid: 2-col
- nav: 72px sticky

| Section (y) | Height | Cols | Gap | Pad y | Split |
|---|---|---|---|---|---|
| 76 | 862 | — | — | 0/0 | — |
| 938 | 1047 | 2 | 16 | 112/128 | — |
| 1985 | 980 | — | — | 43/101 | — |
| 2966 | 1037 | 2 | 109 | 0/32 | — |
| 4003 | 1269 | 2 | 76 | 148/0 | — |

## Motion choreography (measured)
- scroll reveal: 2 elements rest at translateY(20px) (2 revealed during the drive).

Rebuild the timeline, not just the durations — order, delays and staggers above are the choreography.

## Components (measured)
- link: #100F31 · no underline — hover rgba(16, 15, 49, 0.3)

## Responsive (measured)
- mobile (390px): hero 62px · body 16px · nav: hamburger

## How to apply
Paste the Tailwind `@theme` (or CSS variables) as your base, then build each
section to its spec — verify every color, radius, and font against these tokens.
Hover/focus states, shadows and motion timings above are measured from the live page — match them exactly, don't re-guess them.

---

> **Decoded with Mozaika** — measured live, not guessed. Full decoded design system + one-command install: mozaika.design/ds/mem

Export: Tailwind v4 (@theme)

@theme {
  /* action color #100F31 — the one interactive color; buttons/links/emphasis only, never large fills. */
  --color-bg: #FCF8F1;
  --color-surface: #EDEAE5;
  --color-border: #D8D5D4;
  --color-text: #100F31;
  --color-text-muted: #696779;
  --color-primary: #0000EE;  /* a brand color — but the call-to-action uses #100F31, not this. */
  --color-accent: #100F31;  /* THE accent / action color — interactive & must-notice only (buttons, links, focus, one key highlight); never large fills or backgrounds. Scarcity is what makes it read as designed. */
  --color-link: #100F31;  /* inline text links — shares the action color. */
  --color-button-bg: rgba(0, 0, 0, 0);
  --color-button-text: #100F31;
  /* fonts: Ritual VF Variable may be proprietary — safe free fallback: Newsreader (Google Fonts). */
  --font-heading: "Ritual VF Variable", "Newsreader", system-ui, -apple-system, 'Segoe UI', sans-serif;
  --font-body: "Ritual VF Variable", "Newsreader", system-ui, -apple-system, 'Segoe UI', sans-serif;
  /* measured weights: 400 — use these, not 400/600 */
  --text-hero: 112px; --font-weight-hero: 400; --leading-hero: 101px; --tracking-hero: -5.04px;
  --text-h2: 80px; --font-weight-h2: 400; --leading-h2: 80px; --tracking-h2: -3.2px;
  --text-h3: 60px; --font-weight-h3: 400; --leading-h3: 59px; --tracking-h3: -2.42px;
  --text-body: 20px; --font-weight-body: 400; --leading-body: 26px;
  --text-small: 18px; --font-weight-small: 400; --leading-small: 24px;
  --text-eyebrow: 12px; --font-weight-eyebrow: 400; --tracking-eyebrow: 1.8px;
  --radius-base: 0px;
  --radius-button: 9999px;
  --radius-card: 50px;
  --radius-pill: 9999px;
  --outline-focus: 1px auto rgb(16, 16, 16);  /* measured focus ring */
  --ease-brand: ease;
  --duration-fast: 160ms;  /* use: duration-[var(--duration-fast)] */
  --duration-base: 180ms;
  --section-y: 112px;  /* per-section vertical padding (measured) */
  --spacing: 4px;  /* measured base — drives the p-*/gap-* scale. steps seen on the page: 2, 8, 9, 10, 11, 12, 16, 18, 20, 24px */
}

Export: CSS variables

:root {
  /* action color #100F31 — the one interactive color; buttons/links/emphasis only, never large fills. */
  --bg: #FCF8F1;
  --surface: #EDEAE5;
  --border: #D8D5D4;
  --text: #100F31;
  --text-muted: #696779;
  --primary: #0000EE;  /* a brand color — but the call-to-action uses #100F31, not this. */
  --accent: #100F31;  /* THE accent / action color — interactive & must-notice only (buttons, links, focus, one key highlight); never large fills or backgrounds. Scarcity is what makes it read as designed. */
  --link: #100F31;  /* inline text links — shares the action color. */
  --button-bg: rgba(0, 0, 0, 0);
  --button-text: #100F31;
  --font-heading: "Ritual VF Variable", "Newsreader", system-ui, -apple-system, 'Segoe UI', sans-serif;
  --font-body: "Ritual VF Variable", "Newsreader", system-ui, -apple-system, 'Segoe UI', sans-serif;
  --text-hero: 112px; --weight-hero: 400; --leading-hero: 101px; --tracking-hero: -5.04px;
  --text-h2: 80px; --weight-h2: 400; --leading-h2: 80px; --tracking-h2: -3.2px;
  --text-h3: 60px; --weight-h3: 400; --leading-h3: 59px; --tracking-h3: -2.42px;
  --text-body: 20px; --weight-body: 400; --leading-body: 26px;
  --text-small: 18px; --weight-small: 400; --leading-small: 24px;
  --text-eyebrow: 12px; --weight-eyebrow: 400; --tracking-eyebrow: 1.8px;
  --radius: 0px;
  --radius-button: 9999px;
  --radius-card: 50px;
  --radius-pill: 9999px;
  --focus-ring: 1px auto rgb(16, 16, 16);
  --ease: ease;
  --duration-fast: 160ms;
  --duration-base: 180ms;
  --section-y: 112px;
}

/* their own tokens, verbatim from the site's :root */
:root {
  --color-cream: #fcf8f1;
  --color-cream-deep: #f9f1e4;
  --color-sand: #f1e7d3;
  --color-sand-deep: #e8dcc4;
  --color-white: #fff;
  --color-navy: #100f31;
  --color-navy-muted: #707070;
  --color-muted: #707070;
  --color-coral: #ff5c45;
  --color-coral-soft: #ffe8e6;
  --color-blue: #6792ff;
  --color-blue-deep: #3d69d9;
}
/* fonts: Ritual VF Variable may be proprietary — safe free fallback: Newsreader (Google Fonts). */