MozaikaDesign system

Oatly — Design System

light · playful · high · custom · confidence 90%

The full decoded design system for Oatly: color roles, type scale, spacing, radii and paste-ready DESIGN.md / Tailwind / CSS exports.

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This is a static, crawlable rendering for search & AI engines. The interactive version — filters, live decode console, copy & export — is at https://mozaika.design/ds/oatly.

Tokens

Oatly's decoded design system: background #FFFFFF, text #000000, accent #98C5D3, link #98C5D3, primary #E43E39; type scale h1 32px / h2 14px / body 16px; 4px spacing base; 6px base radius. The single interactive/action color is #000000 — used only on interactive or must-notice elements (buttons, links, key highlights), never on large fills.

Color roles

RoleValue
bg#FFFFFF
surface#EFEFEF
border#D8D8D8
text#000000
text_muted#606060
primary#E43E39
accent#98C5D3
link#98C5D3
secondary#F8C8D8
button_bg#000000
button_text#FFFFFF

Using these colors

Typography

Spacing

Radii

Per-section tokens (2)

Export: DESIGN.md

# Oatly — Design System

> light, playful, high, custom

## Colors

| Role | Value |
|------|-------|
| bg | `#FFFFFF` |
| surface | `#EFEFEF` |
| border | `#D8D8D8` |
| text | `#000000` |
| text_muted | `#606060` |
| primary | `#E43E39` |
| accent | `#98C5D3` |
| link | `#98C5D3` |
| secondary | `#F8C8D8` |
| button_bg | `#000000` |
| button_text | `#FFFFFF` |

**Using these colors**

- **Action color** `#000000` — the single interactive color; it appears only on things you click or must notice (buttons, key highlights), never on large fills or backgrounds.
- `accent`, `link` are all `#98C5D3` — one role, not several.
- **accent** `#98C5D3` — accent for emphasis — keep it rare on the page.
- **primary** `#E43E39` — a brand color — but the call-to-action uses #000000, not this.
- **secondary** `#F8C8D8` — optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two.

## Typography

- Heading: **Margo Pro Bold** _(free fallback: Newsreader)_
- Body: **Margo Pro Regular** _(free fallback: Newsreader)_
- h1: 32px
- h2: 14px
- body: 16px

> **Fonts —** Margo Pro Bold may be proprietary — safe free fallback: Newsreader (Google Fonts). Margo Pro Regular may be proprietary — safe free fallback: Newsreader (Google Fonts).

## Spacing
- base unit: 4px
- scale: 2px, 4px, 6px, 8px, 12px, 16px, 24px, 32px

## Radius
- base: 6px
- button: 9999px

## Primary button
- bg `#000000` · text `#FFFFFF` · radius 9999px

## How to apply
Paste the Tailwind `@theme` (or CSS variables) as your base, then build each
section to its spec — verify every color, radius, and font against these tokens.

Export: Tailwind v4 (@theme)

@theme {
  /* action color #000000 — the one interactive color; buttons/links/emphasis only, never large fills. */
  --color-bg: #FFFFFF;
  --color-surface: #EFEFEF;
  --color-border: #D8D8D8;
  --color-text: #000000;
  --color-text-muted: #606060;
  --color-primary: #E43E39;  /* a brand color — but the call-to-action uses #000000, not this. */
  --color-accent: #98C5D3;  /* accent for emphasis — keep it rare on the page. */
  --color-link: #98C5D3;  /* fails contrast on the background (~1.9:1) — this is a dark UI color, NOT a readable link; use the text or action color for links (verify against the reference). */
  --color-secondary: #F8C8D8;  /* optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two. */
  --color-button-bg: #000000;  /* primary-button fill — the main call-to-action color. */
  --color-button-text: #FFFFFF;
  /* fonts: Margo Pro Bold may be proprietary — safe free fallback: Newsreader (Google Fonts). Margo Pro Regular may be proprietary — safe free fallback: Newsreader (Google Fonts). */
  --font-heading: "Margo Pro Bold", "Newsreader", system-ui, -apple-system, 'Segoe UI', sans-serif;
  --font-body: "Margo Pro Regular", "Newsreader", system-ui, -apple-system, 'Segoe UI', sans-serif;
  --text-h1: 32px;
  --text-h2: 14px;
  --text-body: 16px;
  --radius-base: 6px;
  --radius-button: 9999px;
  --spacing-1: 2px;
  --spacing-2: 4px;
  --spacing-3: 6px;
  --spacing-4: 8px;
  --spacing-5: 12px;
  --spacing-6: 16px;
  --spacing-7: 24px;
  --spacing-8: 32px;
}

Export: CSS variables

:root {
  /* action color #000000 — the one interactive color; buttons/links/emphasis only, never large fills. */
  --bg: #FFFFFF;
  --surface: #EFEFEF;
  --border: #D8D8D8;
  --text: #000000;
  --text-muted: #606060;
  --primary: #E43E39;  /* a brand color — but the call-to-action uses #000000, not this. */
  --accent: #98C5D3;  /* accent for emphasis — keep it rare on the page. */
  --link: #98C5D3;  /* fails contrast on the background (~1.9:1) — this is a dark UI color, NOT a readable link; use the text or action color for links (verify against the reference). */
  --secondary: #F8C8D8;  /* optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two. */
  --button-bg: #000000;  /* primary-button fill — the main call-to-action color. */
  --button-text: #FFFFFF;
  --font-heading: "Margo Pro Bold", "Newsreader", system-ui, -apple-system, 'Segoe UI', sans-serif;
  --font-body: "Margo Pro Regular", "Newsreader", system-ui, -apple-system, 'Segoe UI', sans-serif;
  --radius: 6px;
  --radius-button: 9999px;
}
/* fonts: Margo Pro Bold may be proprietary — safe free fallback: Newsreader (Google Fonts). Margo Pro Regular may be proprietary — safe free fallback: Newsreader (Google Fonts). */