Oatly — Design System

light · playful · high · custom · confidence 90% · deep decode

The full decoded design system for Oatly: color roles, type scale, spacing, radii and paste-ready DESIGN.md / Tailwind / CSS exports.

Open in Mozaika →

This is a static, crawlable rendering for search & AI engines. The interactive version — filters, live decode console, copy & export — is at https://mozaika.design/ds/oatly.

Tokens

Oatly's decoded design system: background #FFFFFF, text #000000, accent #98C5D3, link #98C5D3, primary #E43E39; type scale h1 32px / h2 14px / body 16px; 8px spacing base; 6px base radius. The single interactive/action color is #000000 — used only on interactive or must-notice elements (buttons, links, key highlights), never on large fills.

Color roles

Using these colors

• Action color #000000 — the single interactive color; only on things you click or must notice, never large fills.
• accent, link are all #98C5D3 — one role, not several (the action color).
• accent #98C5D3 — accent for emphasis — keep it rare on the page.
• primary #E43E39 — a brand color — but the call-to-action uses #000000, not this.
• secondary #F8C8D8 — optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two.

Typography

• Heading: Margo Pro Bold
• Body: Margo Pro Regular
• h1: 32px
• h2: 14px
• body: 16px

Spacing

• base unit: 8px
• scale: 2px, 6px, 8px, 11px, 12px, 16px, 20px, 21px, 24px, 30px

Radii

• base: 6px
• button: 9999px

Shadows (elevation)

• card: rgb(0, 0, 0) 2px 2px 0px 0px

Motion

Micro-interactions run at 300ms (dominant) with ease.

• durations: 300ms · 400ms
• easings: ease · ease-in-out
• animated properties: translate, color

Native design tokens

…and 90 more measured on the page.

Button states (measured)

• primary hover: color #C6C6C6
• primary focus: outline 2px solid rgb(0, 0, 0)

Layout (measured)

• container max-width: 640px
• nav: 900px fixed

Overlay recipe (measured)

dialog panel: #FFFFFF · radius 0px

Responsive (measured)

• breakpoints: 375px · 400px · 414px · 480px · 768px · 960px
• mobile (390px): hero 28px · nav hamburger

Per-section tokens (2)

• Hero — light · bg #FFFFF6 · text #52534C · 1 col · left
• Gallery / Showcase — light · bg #FFFFF6 · text #617C91 · 1 col · left

Export: DESIGN.md

# Oatly — Design System

> light, playful, high, custom — deep decode (measured live)

## Colors

| Role | Value |
|------|-------|
| bg | `#FFFFFF` |
| surface | `#EFEFEF` |
| border | `#D8D8D8` |
| text | `#000000` |
| text_muted | `#606060` |
| primary | `#E43E39` |
| accent | `#98C5D3` |
| link | `#98C5D3` |
| secondary | `#F8C8D8` |
| button_bg | `#000000` |
| button_text | `#FFFFFF` |

**Using these colors**

- **Action color** `#000000` — the single interactive color; it appears only on things you click or must notice (buttons, key highlights), never on large fills or backgrounds.
- `accent`, `link` are all `#98C5D3` — one role, not several.
- **accent** `#98C5D3` — accent for emphasis — keep it rare on the page.
- **primary** `#E43E39` — a brand color — but the call-to-action uses #000000, not this.
- **secondary** `#F8C8D8` — optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two.
- **Page coverage** (full-page screenshot pixels): `#594F50` 48.5% · `#F6F6F6` 23.3% · `#131112` 10.9% · `#3D3538` 10.7%

## Typography

- Heading: **Margo Pro Bold** _(free fallback: Newsreader)_
- Body: **Margo Pro Regular** _(free fallback: Newsreader)_

| Role | Size / weight · line-height · tracking |
|------|------------------------------------------|
| hero | 30px / 400 · lh 30px |
| h2 | 27px / 500 · lh 32px |
| h3 | 23px / 400 · lh 28px |
| body | 16px / 400 · lh 19px |
| small | 15px / 500 · lh 17px |

- Weight ladder: 400 · 500 · 600 · 900 — use these exact measured weights, not the 400/600 defaults.

> **Fonts —** Margo Pro Bold may be proprietary — safe free fallback: Newsreader (Google Fonts). Margo Pro Regular may be proprietary — safe free fallback: Newsreader (Google Fonts).

## Spacing
- base unit: 8px (inferred from the measured scale)
- measured scale: 2px, 6px, 8px, 11px, 12px, 16px, 20px, 21px, 24px, 30px — snap all gaps/padding to these

## Radius
- base: 6px
- button: 9999px
- card: 5px
- pill: 9999px
- sharp: 3px

## Buttons

| Button | Fill / text | Border | Radius | Padding | Font | Shadow |
|--------|-------------|--------|--------|---------|------|--------|
| primary | `#000000` / `#FFFFFF` | none | 3px | 11px 16px 11px 16px | 900 16.875px | none |
| secondary | `#FFFFFF` / `#000000` | none | 0px | — | — | none |

**States (measured, not guessed)**

- primary hover: color `#C6C6C6`
- primary focus: outline `2px solid rgb(0, 0, 0)`
- transition: `all 0.3s ease`

## Shadows (elevation)
- card: `rgb(0, 0, 0) 2px 2px 0px 0px`

## Motion
- durations: 300ms (dominant) · 400ms
- easings: `ease` (dominant) · `ease-in-out`
- animated properties: translate, color

Micro-interactions use the dominant duration + easing; nothing on the page animates slower than the longest duration above — don't invent springier motion.

## Their own tokens (verbatim from :root)

| Token | Value |
|-------|-------|
| `--color-primary-black` | `#000000` |
| `--color-primary-white` | `#ffffff` |
| `--color-primary-blue` | `#98c5d3` |
| `--color-primary-pink` | `#f8c8d8` |
| `--color-primary-yellow` | `#fdcf85` |
| `--color-primary-purple` | `#a67eb1` |
| `--color-primary-gray` | `#c6c6c6` |
| `--color-primary-brown` | `#a0632d` |
| `--color-secondary-medium-gray` | `#888888` |
| `--color-secondary-dark-gray` | `#444444` |
| `--color-secondary-light-gray` | `#eeeeee` |
| `--color-secondary-green` | `#68c74e` |

_…and 88 more measured on the page._

Prefer these names when extending their system — it's the brand's actual vocabulary.

## Layout (measured)
- container max 640px
- nav: 900px fixed · bg rgba(0, 0, 0, 0.5)

| Section (y) | Height | Cols | Gap | Pad y | Split |
|---|---|---|---|---|---|
| 0 | 900 | — | — | 21/21 | — |

## Motion choreography (measured)
- overlay dialog (auto-opened): panel #FFFFFF · r 0px · border 1px solid rgb(0, 0, 0) · shadow rgb(0, 0, 0) 2px 2px 0px 0px

Rebuild the timeline, not just the durations — order, delays and staggers above are the choreography.

## Components (measured)
- link: #000000 · underline

## Responsive (measured)
- breakpoints: 375px · 400px · 414px · 480px · 768px · 960px
- mobile (390px): hero 28px · body 14px · nav: hamburger

## How to apply
Paste the Tailwind `@theme` (or CSS variables) as your base, then build each
section to its spec — verify every color, radius, and font against these tokens.
Hover/focus states, shadows and motion timings above are measured from the live page — match them exactly, don't re-guess them.

---

> **Decoded with Mozaika** — measured live, not guessed. Full decoded design system + one-command install: mozaika.design/ds/oatly

Export: Tailwind v4 (@theme)

@theme {
  /* action color #000000 — the one interactive color; buttons/links/emphasis only, never large fills. */
  --color-bg: #FFFFFF;
  --color-surface: #EFEFEF;
  --color-border: #D8D8D8;
  --color-text: #000000;
  --color-text-muted: #606060;
  --color-primary: #E43E39;  /* a brand color — but the call-to-action uses #000000, not this. */
  --color-accent: #98C5D3;  /* accent for emphasis — keep it rare on the page. */
  --color-link: #98C5D3;  /* fails contrast on the background (~1.9:1) — this is a dark UI color, NOT a readable link; use the text or action color for links (verify against the reference). */
  --color-secondary: #F8C8D8;  /* optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two. */
  --color-button-bg: #000000;  /* primary-button fill — the main call-to-action color. */
  --color-button-text: #FFFFFF;
  /* fonts: Margo Pro Bold may be proprietary — safe free fallback: Newsreader (Google Fonts). Margo Pro Regular may be proprietary — safe free fallback: Newsreader (Google Fonts). */
  --font-heading: "Margo Pro Bold", "Newsreader", system-ui, -apple-system, 'Segoe UI', sans-serif;
  --font-body: "Margo Pro Regular", "Newsreader", system-ui, -apple-system, 'Segoe UI', sans-serif;
  /* measured weights: 400, 500, 600, 900 — use these, not 400/600 */
  --text-hero: 30px; --font-weight-hero: 400; --leading-hero: 30px;
  --text-h2: 27px; --font-weight-h2: 500; --leading-h2: 32px;
  --text-h3: 23px; --font-weight-h3: 400; --leading-h3: 28px;
  --text-body: 16px; --font-weight-body: 400; --leading-body: 19px;
  --text-small: 15px; --font-weight-small: 500; --leading-small: 17px;
  --radius-base: 6px;
  --radius-button: 9999px;
  --radius-card: 5px;
  --radius-pill: 9999px;
  --radius-sharp: 3px;
  --shadow-card: rgb(0, 0, 0) 2px 2px 0px 0px;
  --outline-focus: 2px solid rgb(0, 0, 0);  /* measured focus ring */
  --ease-brand: ease;
  --duration-fast: 300ms;  /* use: duration-[var(--duration-fast)] */
  --duration-base: 400ms;
  --spacing: 8px;  /* measured base — drives the p-*/gap-* scale. steps seen on the page: 2, 6, 8, 11, 12, 16, 20, 21, 24, 30px */
}

Export: CSS variables

:root {
  /* action color #000000 — the one interactive color; buttons/links/emphasis only, never large fills. */
  --bg: #FFFFFF;
  --surface: #EFEFEF;
  --border: #D8D8D8;
  --text: #000000;
  --text-muted: #606060;
  --primary: #E43E39;  /* a brand color — but the call-to-action uses #000000, not this. */
  --accent: #98C5D3;  /* accent for emphasis — keep it rare on the page. */
  --link: #98C5D3;  /* fails contrast on the background (~1.9:1) — this is a dark UI color, NOT a readable link; use the text or action color for links (verify against the reference). */
  --secondary: #F8C8D8;  /* optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two. */
  --button-bg: #000000;  /* primary-button fill — the main call-to-action color. */
  --button-text: #FFFFFF;
  --font-heading: "Margo Pro Bold", "Newsreader", system-ui, -apple-system, 'Segoe UI', sans-serif;
  --font-body: "Margo Pro Regular", "Newsreader", system-ui, -apple-system, 'Segoe UI', sans-serif;
  --text-hero: 30px; --weight-hero: 400; --leading-hero: 30px;
  --text-h2: 27px; --weight-h2: 500; --leading-h2: 32px;
  --text-h3: 23px; --weight-h3: 400; --leading-h3: 28px;
  --text-body: 16px; --weight-body: 400; --leading-body: 19px;
  --text-small: 15px; --weight-small: 500; --leading-small: 17px;
  --radius: 6px;
  --radius-button: 9999px;
  --radius-card: 5px;
  --radius-pill: 9999px;
  --radius-sharp: 3px;
  --shadow-card: rgb(0, 0, 0) 2px 2px 0px 0px;
  --focus-ring: 2px solid rgb(0, 0, 0);
  --ease: ease;
  --duration-fast: 300ms;
  --duration-base: 400ms;
}

/* their own tokens, verbatim from the site's :root */
:root {
  --color-primary-black: #000000;
  --color-primary-white: #ffffff;
  --color-primary-blue: #98c5d3;
  --color-primary-pink: #f8c8d8;
  --color-primary-yellow: #fdcf85;
  --color-primary-purple: #a67eb1;
  --color-primary-gray: #c6c6c6;
  --color-primary-brown: #a0632d;
  --color-secondary-medium-gray: #888888;
  --color-secondary-dark-gray: #444444;
  --color-secondary-light-gray: #eeeeee;
  --color-secondary-green: #68c74e;
}
/* fonts: Margo Pro Bold may be proprietary — safe free fallback: Newsreader (Google Fonts). Margo Pro Regular may be proprietary — safe free fallback: Newsreader (Google Fonts). */