MozaikaDesign system

Oura — Design System

light · modern · medium · tailwind · confidence 92%

Oura whispers 'Subtle. Power.' in Editorial New at 110px/300 — a hairline serif at billboard scale in warm stone #4A4741 — with Akkurat LL at 16-18px and full-pill text CTAs. Macro ring photography on skin tones does the selling; wearable health styled like a fragrance campaign, which is precisely its premium position.

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This is a static, crawlable rendering for search & AI engines. The interactive version — filters, live decode console, copy & export — is at https://mozaika.design/ds/oura.

Tokens

Oura's decoded design system: background #F7F1E8, text #4A4741, accent #2A72DE, link #5B6550, primary #F7F1E8; type scale h1 110px / h2 18px / body 16px; 4px spacing base; 4px base radius. The single interactive/action color is #2A72DE — used only on interactive or must-notice elements (buttons, links, key highlights), never on large fills.

Color roles

RoleValue
bg#F7F1E8
surface#ECE6DD
border#DDD7CE
text#4A4741
text_muted#8B8780
primary#F7F1E8
accent#2A72DE
link#5B6550
secondary#2A72DE
button_bg#2A72DE
button_text#FFFFFF

Using these colors

Typography

Spacing

Radii

Per-section tokens (6)

Export: DESIGN.md

# Oura — Design System

> light, modern, medium, tailwind

Oura whispers 'Subtle. Power.' in Editorial New at 110px/300 — a hairline serif at billboard scale in warm stone #4A4741 — with Akkurat LL at 16-18px and full-pill text CTAs. Macro ring photography on skin tones does the selling; wearable health styled like a fragrance campaign, which is precisely its premium position.

## Colors

| Role | Value |
|------|-------|
| bg | `#F7F1E8` |
| surface | `#ECE6DD` |
| border | `#DDD7CE` |
| text | `#4A4741` |
| text_muted | `#8B8780` |
| primary | `#F7F1E8` |
| accent | `#2A72DE` |
| link | `#5B6550` |
| secondary | `#2A72DE` |
| button_bg | `#2A72DE` |
| button_text | `#FFFFFF` |

**Using these colors**

- **Action color** `#2A72DE` — the single interactive color; it appears only on things you click or must notice (buttons, key highlights), never on large fills or backgrounds.
- `accent`, `secondary`, `button_bg` are all `#2A72DE` — one role, not several (your action color).
- **accent** `#2A72DE` — THE accent / action color — interactive & must-notice only (buttons, links, focus, one key highlight); never large fills or backgrounds. Scarcity is what makes it read as designed.
- **primary** `#F7F1E8` — a neutral UI color (chips, tags, icon fills, chrome), not the action color (action = #2A72DE).
- **link** `#5B6550` — reads as a neutral UI color, not a link accent — verify against the reference (action = #2A72DE).

## Typography

- Heading: **Editorial New** _(free fallback: Fraunces)_
- Body: **Akkurat LL** _(free fallback: Newsreader)_
- h1: 110px
- h2: 18px
- body: 16px

> **Fonts —** Editorial New is proprietary — closest free match: Fraunces (Google). Load Fraunces; keep Editorial New first so licensed users still get it. Akkurat LL may be proprietary — safe free fallback: Newsreader (Google Fonts).

## Spacing
- base unit: 4px
- scale: 2px, 4px, 6px, 8px, 12px, 16px, 24px, 32px

## Radius
- base: 4px
- button: 9999px

## Primary button
- bg `#2A72DE` · text `#FFFFFF` · radius 9999px

## How to apply
Paste the Tailwind `@theme` (or CSS variables) as your base, then build each
section to its spec — verify every color, radius, and font against these tokens.

Export: Tailwind v4 (@theme)

@theme {
  /* action color #2A72DE — the one interactive color; buttons/links/emphasis only, never large fills. */
  --color-bg: #F7F1E8;
  --color-surface: #ECE6DD;
  --color-border: #DDD7CE;
  --color-text: #4A4741;
  --color-text-muted: #8B8780;
  --color-primary: #F7F1E8;  /* a neutral UI color (chips, tags, icon fills, chrome), not the action color (action = #2A72DE). */
  --color-accent: #2A72DE;  /* THE accent / action color — interactive & must-notice only (buttons, links, focus, one key highlight); never large fills or backgrounds. Scarcity is what makes it read as designed. */
  --color-link: #5B6550;  /* reads as a neutral UI color, not a link accent — verify against the reference (action = #2A72DE). */
  --color-secondary: #2A72DE;  /* same color as the action (see accent). */
  --color-button-bg: #2A72DE;  /* primary-button fill — the main call-to-action color. */
  --color-button-text: #FFFFFF;
  /* fonts: Editorial New is proprietary — closest free match: Fraunces (Google). Load Fraunces; keep Editorial New first so licensed users still get it. Akkurat LL may be proprietary — safe free fallback: Newsreader (Google Fonts). */
  --font-heading: "Editorial New", "Fraunces", Georgia, 'Times New Roman', serif;
  --font-body: "Akkurat LL", "Newsreader", system-ui, -apple-system, 'Segoe UI', sans-serif;
  --text-h1: 110px;
  --text-h2: 18px;
  --text-body: 16px;
  --radius-base: 4px;
  --radius-button: 9999px;
  --spacing-1: 2px;
  --spacing-2: 4px;
  --spacing-3: 6px;
  --spacing-4: 8px;
  --spacing-5: 12px;
  --spacing-6: 16px;
  --spacing-7: 24px;
  --spacing-8: 32px;
}

Export: CSS variables

:root {
  /* action color #2A72DE — the one interactive color; buttons/links/emphasis only, never large fills. */
  --bg: #F7F1E8;
  --surface: #ECE6DD;
  --border: #DDD7CE;
  --text: #4A4741;
  --text-muted: #8B8780;
  --primary: #F7F1E8;  /* a neutral UI color (chips, tags, icon fills, chrome), not the action color (action = #2A72DE). */
  --accent: #2A72DE;  /* THE accent / action color — interactive & must-notice only (buttons, links, focus, one key highlight); never large fills or backgrounds. Scarcity is what makes it read as designed. */
  --link: #5B6550;  /* reads as a neutral UI color, not a link accent — verify against the reference (action = #2A72DE). */
  --secondary: #2A72DE;  /* same color as the action (see accent). */
  --button-bg: #2A72DE;  /* primary-button fill — the main call-to-action color. */
  --button-text: #FFFFFF;
  --font-heading: "Editorial New", "Fraunces", Georgia, 'Times New Roman', serif;
  --font-body: "Akkurat LL", "Newsreader", system-ui, -apple-system, 'Segoe UI', sans-serif;
  --radius: 4px;
  --radius-button: 9999px;
}
/* fonts: Editorial New is proprietary — closest free match: Fraunces (Google). Load Fraunces; keep Editorial New first so licensed users still get it. Akkurat LL may be proprietary — safe free fallback: Newsreader (Google Fonts). */