Paddle — Design System

light · professional · medium · custom · confidence 92% · deep decode

Paddle sells globally in a compressed serif: Serrif Condensed at 64px/400 in warm ink #1C1A15 ('Sell globally.'), Inter at a dense 14px for the tax-and-compliance substance, zero-radius text links. Checkout UI and revenue charts sit in cream panels — merchant-of-record infrastructure typeset like a broadsheet business section, condensed because the claims are big.

Open in Mozaika →

This is a static, crawlable rendering for search & AI engines. The interactive version — filters, live decode console, copy & export — is at https://mozaika.design/ds/paddle.

Tokens

Paddle's decoded design system: background #F9F8F7, text #1C1A15, accent #FFD400, link #FFD400, primary #E4E1D1; type scale h1 64px / h2 48px / body 14px; 4px spacing base; 12px base radius. The single interactive/action color is #1C1A15 — used only on interactive or must-notice elements (buttons, links, key highlights), never on large fills.

Color roles

Using these colors

• Action color #1C1A15 — the single interactive color; only on things you click or must notice, never large fills.
• accent, link are all #FFD400 — one role, not several (the action color).
• accent #FFD400 — accent for emphasis — keep it rare on the page.
• primary #E4E1D1 — a neutral UI color (chips, tags, icon fills, chrome), not the action color (action = #1C1A15).
• secondary #D6CBB6 — optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two.

Typography

• Heading: Helvetica Neue
• Body: Inter
• Mono: ui-monospace
• h1: 64px
• h2: 48px
• body: 14px

Spacing

• base unit: 4px
• scale: 4px, 6px, 8px, 10px, 12px, 14px, 16px, 20px, 24px, 32px

Radii

• base: 12px
• button: 10px

Shadows (elevation)

• overlay: rgba(0, 0, 0, 0.15) 0px 8px 48px 0px

Motion

Micro-interactions run at 800ms (dominant) with cubic-bezier(0.246, 0.75, 0.187, 1).

• durations: 800ms · 400ms · 200ms
• easings: cubic-bezier(0.246, 0.75, 0.187, 1) · ease-out
• animated properties: background-color, border-color, color, transform

Native design tokens

…and 110 more measured on the page.

Button states (measured)

• primary focus: outline 2px solid rgb(58, 105, 197)

Layout (measured)

• container max-width: 1250px
• nav: 100px sticky
• common grid: 14 columns

Motion choreography (measured)

Load order: div.logo-garden_logoGarden__×2 → div.iubenda-cs-default-float → div.iubenda-cs-container

Responsive (measured)

• breakpoints: 428px · 480px · 640px · 843px · 992px · 1024px
• mobile (390px): hero 56px · nav hamburger

Per-section tokens (9)

• Hero — light · bg #FAF8F6 · text #191816 · 1 col · left
• Logo Wall — light · bg #FAF8F6 · text #A3A3A0 · 3 col · split
• Feature — light · bg #EBE8E0 · text #7E7F7D · 1 col · left
• Testimonial / Social Proof — light · bg #FDFDFD · text #9B9A96 · 1 col · left
• Stats / Metrics — light · bg #EBE8E0 · text #5A5852 · 3 col · split
• Feature — light · bg #FAF8F6 · text #868580 · 1 col · left
• CTA / Sign-up — light · bg #FFD400 · text #7B6A14 · 1 col · left
• Steps / How-it-works — dark · bg #1B1A16 · text #EFECE0 · 3 col · split
• Footer — dark · bg #1B1A16 · text #928E7C · 6 col · split

Export: DESIGN.md

# Paddle — Design System

> light, professional, medium, custom — deep decode (measured live)

Paddle sells globally in a compressed serif: Serrif Condensed at 64px/400 in warm ink #1C1A15 ('Sell globally.'), Inter at a dense 14px for the tax-and-compliance substance, zero-radius text links. Checkout UI and revenue charts sit in cream panels — merchant-of-record infrastructure typeset like a broadsheet business section, condensed because the claims are big.

## Colors

| Role | Value |
|------|-------|
| bg | `#F9F8F7` |
| surface | `#EBEAE9` |
| border | `#D7D6D5` |
| text | `#1C1A15` |
| text_muted | `#6F6E6A` |
| primary | `#E4E1D1` |
| accent | `#FFD400` |
| link | `#FFD400` |
| secondary | `#D6CBB6` |
| button_bg | `#1C1A15` |
| button_text | `#FCFCFC` |

**Using these colors**

- **Action color** `#1C1A15` — the single interactive color; it appears only on things you click or must notice (buttons, key highlights), never on large fills or backgrounds.
- `accent`, `link` are all `#FFD400` — one role, not several.
- **accent** `#FFD400` — accent for emphasis — keep it rare on the page.
- **primary** `#E4E1D1` — a neutral UI color (chips, tags, icon fills, chrome), not the action color (action = #1C1A15).
- **secondary** `#D6CBB6` — optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two.
- **Page coverage** (full-page screenshot pixels): `#F9F8F7` 75.9% · `#C7C0B2` 9.1% · `#E8E5DE` 7.9% · `#2E2E2C` 7.1%

## Typography

- Heading: **Helvetica Neue**
- Body: **Inter**
- Mono: **ui-monospace** _(measured)_

| Role | Size / weight · line-height · tracking |
|------|------------------------------------------|
| hero | 64px / 400 · lh 64px · tracking -0.64px |
| h2 | 48px / 400 · lh 58px · tracking -0.48px |
| h3 | 40px / 400 · lh 48px · tracking -0.4px |
| body | 14px / 400 · lh 21px · tracking -0.4px |
| small | 11px / 700 · lh 13px · tracking 0.63px |
| eyebrow | 11px / 700 · tracking 0.63px |

- Weight ladder: 300 · 400 · 500 · 600 · 700 — use these exact measured weights, not the 400/600 defaults.

> **Fonts —** Helvetica Neue — system font, no web load needed. Inter — free, on Google.

## Spacing
- base unit: 4px (inferred from the measured scale)
- measured scale: 4px, 6px, 8px, 10px, 12px, 14px, 16px, 20px, 24px, 32px — snap all gaps/padding to these
- section rhythm: 64px top/bottom padding per section (measured)

## Radius
- base: 12px
- button: 10px
- card: 10px

## Buttons

| Button | Fill / text | Border | Radius | Padding | Font | Shadow |
|--------|-------------|--------|--------|---------|------|--------|
| primary | `#E4E1D1` / `#1C1A15` | none | 10px | 0px 0px 0px 0px | 500 16px / -0.4px | none |
| secondary | `#1C1A15` / `#FCFCFC` | none | 10px | 16px 20px 16px 20px | 500 16px / -0.4px | none |

**States (measured, not guessed)**

- primary focus: outline `2px solid rgb(58, 105, 197)`
- transition: `background-color 0.8s cubic-bezier(0.246, 0.75, 0.187, 1)`

## Shadows (elevation)
- overlay: `rgba(0, 0, 0, 0.15) 0px 8px 48px 0px`

## Motion
- durations: 800ms (dominant) · 400ms · 200ms
- easings: `cubic-bezier(0.246, 0.75, 0.187, 1)` (dominant) · `ease-out`
- animated properties: background-color, border-color, color, transform

Micro-interactions use the dominant duration + easing; nothing on the page animates slower than the longest duration above — don't invent springier motion.

## Their own tokens (verbatim from :root)

| Token | Value |
|-------|-------|
| `--color-primary-yellow` | `#ffd400` |
| `--color-primary-black` | `#0e1414` |
| `--color-primary-white` | `#fcfcfc` |
| `--color-extended-red-200` | `#FF7D74` |
| `--color-extended-red-300` | `#f77f6c` |
| `--color-extended-red-400` | `#FF5329` |
| `--color-extended-gold-100` | `#FFFFA6` |
| `--color-extended-gold-400` | `#FFD400` |
| `--color-extended-gold-500` | `#FFD400` |
| `--color-extended-gold-700` | `#CC903D` |
| `--color-extended-green-100` | `#C4F5D0` |
| `--color-extended-green-300` | `#91E9A7` |

_…and 108 more measured on the page._

Prefer these names when extending their system — it's the brand's actual vocabulary.

## Layout (measured)
- container max 1250px · common grid: 14-col
- nav: 100px sticky

| Section (y) | Height | Cols | Gap | Pad y | Split |
|---|---|---|---|---|---|
| 145 | 408 | 14 | 40 | 64/24 | — |
| 798 | 1859 | 14 | 40 | 40/128 | — |
| 2658 | 258 | 14 | 40 | 128/0 | — |
| 2916 | 697 | 14 | 40 | 64/64 | — |
| 3762 | 160 | 14 | 40 | 0/64 | — |
| 3922 | 507 | 14 | 40 | 64/40 | — |
| 4429 | 668 | 14 | 40 | 24/64 | — |

## Motion choreography (measured)
Load order: `div.logo-garden_logoGarden__`×2 @0ms → `div.iubenda-cs-default-float` @626ms → `div.iubenda-cs-container` @626ms

Rebuild the timeline, not just the durations — order, delays and staggers above are the choreography.

## Components (measured)
- link: #1C1A15 · underline

## Responsive (measured)
- breakpoints: 428px · 480px · 640px · 843px · 992px · 1024px
- mobile (390px): hero 56px · body 14px · nav: hamburger

## How to apply
Paste the Tailwind `@theme` (or CSS variables) as your base, then build each
section to its spec — verify every color, radius, and font against these tokens.
Hover/focus states, shadows and motion timings above are measured from the live page — match them exactly, don't re-guess them.

---

> **Decoded with Mozaika** — measured live, not guessed. Full decoded design system + one-command install: mozaika.design/ds/paddle

Export: Tailwind v4 (@theme)

@theme {
  /* action color #1C1A15 — the one interactive color; buttons/links/emphasis only, never large fills. */
  --color-bg: #F9F8F7;
  --color-surface: #EBEAE9;
  --color-border: #D7D6D5;
  --color-text: #1C1A15;
  --color-text-muted: #6F6E6A;
  --color-primary: #E4E1D1;  /* a neutral UI color (chips, tags, icon fills, chrome), not the action color (action = #1C1A15). */
  --color-accent: #FFD400;  /* accent for emphasis — keep it rare on the page. */
  --color-link: #FFD400;  /* fails contrast on the background (~1.3:1) — this is a dark UI color, NOT a readable link; use the text or action color for links (verify against the reference). */
  --color-secondary: #D6CBB6;  /* optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two. */
  --color-button-bg: #1C1A15;  /* primary-button fill — the main call-to-action color. */
  --color-button-text: #FCFCFC;
  /* fonts: Helvetica Neue — system font, no web load needed. Inter — free, on Google. */
  --font-heading: "Helvetica Neue", system-ui, -apple-system, 'Segoe UI', sans-serif;
  --font-body: "Inter", system-ui, -apple-system, 'Segoe UI', sans-serif;
  --font-mono: "ui-monospace", ui-monospace, monospace;
  /* measured weights: 300, 400, 500, 600, 700 — use these, not 400/600 */
  --text-hero: 64px; --font-weight-hero: 400; --leading-hero: 64px; --tracking-hero: -0.64px;
  --text-h2: 48px; --font-weight-h2: 400; --leading-h2: 58px; --tracking-h2: -0.48px;
  --text-h3: 40px; --font-weight-h3: 400; --leading-h3: 48px; --tracking-h3: -0.4px;
  --text-body: 14px; --font-weight-body: 400; --leading-body: 21px; --tracking-body: -0.4px;
  --text-small: 11px; --font-weight-small: 700; --leading-small: 13px; --tracking-small: 0.63px;
  --text-eyebrow: 11px; --font-weight-eyebrow: 700; --tracking-eyebrow: 0.63px;
  --radius-base: 12px;
  --radius-button: 10px;
  --radius-card: 10px;
  --shadow-overlay: rgba(0, 0, 0, 0.15) 0px 8px 48px 0px;
  --outline-focus: 2px solid rgb(58, 105, 197);  /* measured focus ring */
  --ease-brand: cubic-bezier(0.246, 0.75, 0.187, 1);
  --duration-fast: 200ms;  /* use: duration-[var(--duration-fast)] */
  --duration-base: 400ms;
  --duration-slow: 800ms;
  --section-y: 64px;  /* per-section vertical padding (measured) */
  --spacing: 4px;  /* measured base — drives the p-*/gap-* scale. steps seen on the page: 4, 6, 8, 10, 12, 14, 16, 20, 24, 32px */
}

Export: CSS variables

:root {
  /* action color #1C1A15 — the one interactive color; buttons/links/emphasis only, never large fills. */
  --bg: #F9F8F7;
  --surface: #EBEAE9;
  --border: #D7D6D5;
  --text: #1C1A15;
  --text-muted: #6F6E6A;
  --primary: #E4E1D1;  /* a neutral UI color (chips, tags, icon fills, chrome), not the action color (action = #1C1A15). */
  --accent: #FFD400;  /* accent for emphasis — keep it rare on the page. */
  --link: #FFD400;  /* fails contrast on the background (~1.3:1) — this is a dark UI color, NOT a readable link; use the text or action color for links (verify against the reference). */
  --secondary: #D6CBB6;  /* optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two. */
  --button-bg: #1C1A15;  /* primary-button fill — the main call-to-action color. */
  --button-text: #FCFCFC;
  --font-heading: "Helvetica Neue", system-ui, -apple-system, 'Segoe UI', sans-serif;
  --font-body: "Inter", system-ui, -apple-system, 'Segoe UI', sans-serif;
  --font-mono: "ui-monospace", ui-monospace, monospace;
  --text-hero: 64px; --weight-hero: 400; --leading-hero: 64px; --tracking-hero: -0.64px;
  --text-h2: 48px; --weight-h2: 400; --leading-h2: 58px; --tracking-h2: -0.48px;
  --text-h3: 40px; --weight-h3: 400; --leading-h3: 48px; --tracking-h3: -0.4px;
  --text-body: 14px; --weight-body: 400; --leading-body: 21px; --tracking-body: -0.4px;
  --text-small: 11px; --weight-small: 700; --leading-small: 13px; --tracking-small: 0.63px;
  --text-eyebrow: 11px; --weight-eyebrow: 700; --tracking-eyebrow: 0.63px;
  --radius: 12px;
  --radius-button: 10px;
  --radius-card: 10px;
  --shadow-overlay: rgba(0, 0, 0, 0.15) 0px 8px 48px 0px;
  --focus-ring: 2px solid rgb(58, 105, 197);
  --ease: cubic-bezier(0.246, 0.75, 0.187, 1);
  --duration-fast: 200ms;
  --duration-base: 400ms;
  --duration-slow: 800ms;
  --section-y: 64px;
}

/* their own tokens, verbatim from the site's :root */
:root {
  --color-primary-yellow: #ffd400;
  --color-primary-black: #0e1414;
  --color-primary-white: #fcfcfc;
  --color-extended-red-200: #FF7D74;
  --color-extended-red-300: #f77f6c;
  --color-extended-red-400: #FF5329;
  --color-extended-gold-100: #FFFFA6;
  --color-extended-gold-400: #FFD400;
  --color-extended-gold-500: #FFD400;
  --color-extended-gold-700: #CC903D;
  --color-extended-green-100: #C4F5D0;
  --color-extended-green-300: #91E9A7;
}
/* fonts: Helvetica Neue — system font, no web load needed. Inter — free, on Google. */