Paddle — Design System
Paddle sells globally in a compressed serif: Serrif Condensed at 64px/400 in warm ink #1C1A15 ('Sell globally.'), Inter at a dense 14px for the tax-and-compliance substance, zero-radius text links. Checkout UI and revenue charts sit in cream panels — merchant-of-record infrastructure typeset like a broadsheet business section, condensed because the claims are big.
This is a static, crawlable rendering for search & AI engines. The interactive version — filters, live decode console, copy & export — is at https://mozaika.design/ds/paddle.
Tokens
Paddle's decoded design system: background #F9F8F7, text #1C1A15, accent #FFD400, link #FFD400, primary #E4E1D1; type scale h1 64px / h2 48px / body 14px; 4px spacing base; 12px base radius. The single interactive/action color is #1C1A15 — used only on interactive or must-notice elements (buttons, links, key highlights), never on large fills.
Color roles
| Role | Value |
|---|---|
| bg | #F9F8F7 |
| surface | #EBEAE9 |
| border | #D7D6D5 |
| text | #1C1A15 |
| text_muted | #6F6E6A |
| primary | #E4E1D1 |
| accent | #FFD400 |
| link | #FFD400 |
| secondary | #D6CBB6 |
| button_bg | #1C1A15 |
| button_text | #FCFCFC |
Using these colors
- Action color
#1C1A15— the single interactive color; only on things you click or must notice, never large fills. accent,linkare all#FFD400— one role, not several (the action color).- accent
#FFD400— accent for emphasis — keep it rare on the page. - primary
#E4E1D1— a neutral UI color (chips, tags, icon fills, chrome), not the action color (action = #1C1A15). - secondary
#D6CBB6— optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two.
Typography
- Heading: Helvetica Neue
- Body: Inter
- h1: 64px
- h2: 48px
- body: 14px
Spacing
- base unit: 4px
- scale: 2px, 4px, 6px, 8px, 12px, 16px, 24px, 32px
Radii
- base: 12px
- button: 10px
Per-section tokens (9)
- Hero
- Logo Wall
- Feature
- Testimonial / Social Proof
- Stats / Metrics
- Feature
- CTA / Sign-up
- Steps / How-it-works
- Footer
Export: DESIGN.md
# Paddle — Design System
> light, professional, medium, custom
Paddle sells globally in a compressed serif: Serrif Condensed at 64px/400 in warm ink #1C1A15 ('Sell globally.'), Inter at a dense 14px for the tax-and-compliance substance, zero-radius text links. Checkout UI and revenue charts sit in cream panels — merchant-of-record infrastructure typeset like a broadsheet business section, condensed because the claims are big.
## Colors
| Role | Value |
|------|-------|
| bg | `#F9F8F7` |
| surface | `#EBEAE9` |
| border | `#D7D6D5` |
| text | `#1C1A15` |
| text_muted | `#6F6E6A` |
| primary | `#E4E1D1` |
| accent | `#FFD400` |
| link | `#FFD400` |
| secondary | `#D6CBB6` |
| button_bg | `#1C1A15` |
| button_text | `#FCFCFC` |
**Using these colors**
- **Action color** `#1C1A15` — the single interactive color; it appears only on things you click or must notice (buttons, key highlights), never on large fills or backgrounds.
- `accent`, `link` are all `#FFD400` — one role, not several.
- **accent** `#FFD400` — accent for emphasis — keep it rare on the page.
- **primary** `#E4E1D1` — a neutral UI color (chips, tags, icon fills, chrome), not the action color (action = #1C1A15).
- **secondary** `#D6CBB6` — optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two.
## Typography
- Heading: **Helvetica Neue**
- Body: **Inter**
- h1: 64px
- h2: 48px
- body: 14px
> **Fonts —** Helvetica Neue — system font, no web load needed. Inter — free, on Google.
## Spacing
- base unit: 4px
- scale: 2px, 4px, 6px, 8px, 12px, 16px, 24px, 32px
## Radius
- base: 12px
- button: 10px
## Primary button
- bg `#1C1A15` · text `#FCFCFC` · radius 10px
## How to apply
Paste the Tailwind `@theme` (or CSS variables) as your base, then build each
section to its spec — verify every color, radius, and font against these tokens.Export: Tailwind v4 (@theme)
@theme {
/* action color #1C1A15 — the one interactive color; buttons/links/emphasis only, never large fills. */
--color-bg: #F9F8F7;
--color-surface: #EBEAE9;
--color-border: #D7D6D5;
--color-text: #1C1A15;
--color-text-muted: #6F6E6A;
--color-primary: #E4E1D1; /* a neutral UI color (chips, tags, icon fills, chrome), not the action color (action = #1C1A15). */
--color-accent: #FFD400; /* accent for emphasis — keep it rare on the page. */
--color-link: #FFD400; /* fails contrast on the background (~1.3:1) — this is a dark UI color, NOT a readable link; use the text or action color for links (verify against the reference). */
--color-secondary: #D6CBB6; /* optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two. */
--color-button-bg: #1C1A15; /* primary-button fill — the main call-to-action color. */
--color-button-text: #FCFCFC;
/* fonts: Helvetica Neue — system font, no web load needed. Inter — free, on Google. */
--font-heading: "Helvetica Neue", system-ui, -apple-system, 'Segoe UI', sans-serif;
--font-body: "Inter", system-ui, -apple-system, 'Segoe UI', sans-serif;
--text-h1: 64px;
--text-h2: 48px;
--text-body: 14px;
--radius-base: 12px;
--radius-button: 10px;
--spacing-1: 2px;
--spacing-2: 4px;
--spacing-3: 6px;
--spacing-4: 8px;
--spacing-5: 12px;
--spacing-6: 16px;
--spacing-7: 24px;
--spacing-8: 32px;
}Export: CSS variables
:root {
/* action color #1C1A15 — the one interactive color; buttons/links/emphasis only, never large fills. */
--bg: #F9F8F7;
--surface: #EBEAE9;
--border: #D7D6D5;
--text: #1C1A15;
--text-muted: #6F6E6A;
--primary: #E4E1D1; /* a neutral UI color (chips, tags, icon fills, chrome), not the action color (action = #1C1A15). */
--accent: #FFD400; /* accent for emphasis — keep it rare on the page. */
--link: #FFD400; /* fails contrast on the background (~1.3:1) — this is a dark UI color, NOT a readable link; use the text or action color for links (verify against the reference). */
--secondary: #D6CBB6; /* optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two. */
--button-bg: #1C1A15; /* primary-button fill — the main call-to-action color. */
--button-text: #FCFCFC;
--font-heading: "Helvetica Neue", system-ui, -apple-system, 'Segoe UI', sans-serif;
--font-body: "Inter", system-ui, -apple-system, 'Segoe UI', sans-serif;
--radius: 12px;
--radius-button: 10px;
}
/* fonts: Helvetica Neue — system font, no web load needed. Inter — free, on Google. */