Plausible — Design System
Plausible practices what privacy preaches: zero webfonts — system-ui at 48px/800 in navy #161E2E on grey #F9FAFB — one indigo #5850EC button at 6px radius, and a live analytics dashboard as the only hero. The no-tracking, no-bloat ethos extends to the type stack itself; the landing page's restraint IS the product spec.
This is a static, crawlable rendering for search & AI engines. The interactive version — filters, live decode console, copy & export — is at https://mozaika.design/ds/plausible.
Tokens
Plausible's decoded design system: background #F9FAFB, text #252F3F, accent #5850EC, link #5850EC, primary #252F3F; type scale h1 48px / h2 30px / body 16px; 4px spacing base; 4px base radius. The single interactive/action color is #5850EC — used only on interactive or must-notice elements (buttons, links, key highlights), never on large fills.
Color roles
| Role | Value |
|---|---|
| bg | #F9FAFB |
| surface | #ECEDEF |
| border | #D9DBDE |
| text | #252F3F |
| text_muted | #757C86 |
| primary | #252F3F |
| accent | #5850EC |
| link | #5850EC |
| secondary | #161E2E |
| button_bg | #5850EC |
| button_text | #FFFFFF |
Using these colors
- Action color
#5850EC— the single interactive color; only on things you click or must notice, never large fills. accent,link,button_bgare all#5850EC— one role, not several (the action color).- accent
#5850EC— THE accent / action color — interactive & must-notice only (buttons, links, focus, one key highlight); never large fills or backgrounds. Scarcity is what makes it read as designed. - primary
#252F3F— ≈ the text color — a foreground/text color, not an action color (action = #5850EC). - secondary
#161E2E— optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two.
Typography
- Heading: Roboto
- Body: Roboto
- h1: 48px
- h2: 30px
- body: 16px
Spacing
- base unit: 4px
- scale: 2px, 4px, 6px, 8px, 12px, 16px, 24px, 32px
Radii
- base: 4px
- button: 6px
Per-section tokens (9)
- Hero
- Gallery / Showcase
- Feature
- Stats / Metrics
- Testimonial / Social Proof
- Feature
- Pricing / Plans
- CTA / Sign-up
- Footer
Export: DESIGN.md
# Plausible — Design System > light, professional, medium, tailwind Plausible practices what privacy preaches: zero webfonts — system-ui at 48px/800 in navy #161E2E on grey #F9FAFB — one indigo #5850EC button at 6px radius, and a live analytics dashboard as the only hero. The no-tracking, no-bloat ethos extends to the type stack itself; the landing page's restraint IS the product spec. ## Colors | Role | Value | |------|-------| | bg | `#F9FAFB` | | surface | `#ECEDEF` | | border | `#D9DBDE` | | text | `#252F3F` | | text_muted | `#757C86` | | primary | `#252F3F` | | accent | `#5850EC` | | link | `#5850EC` | | secondary | `#161E2E` | | button_bg | `#5850EC` | | button_text | `#FFFFFF` | **Using these colors** - **Action color** `#5850EC` — the single interactive color; it appears only on things you click or must notice (buttons, key highlights), never on large fills or backgrounds. - `accent`, `link`, `button_bg` are all `#5850EC` — one role, not several (your action color). - **accent** `#5850EC` — THE accent / action color — interactive & must-notice only (buttons, links, focus, one key highlight); never large fills or backgrounds. Scarcity is what makes it read as designed. - **primary** `#252F3F` — ≈ the text color — a foreground/text color, not an action color (action = #5850EC). - **secondary** `#161E2E` — optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two. ## Typography - Heading: **Roboto** - Body: **Roboto** - h1: 48px - h2: 30px - body: 16px > **Fonts —** Roboto — free, on Google. ## Spacing - base unit: 4px - scale: 2px, 4px, 6px, 8px, 12px, 16px, 24px, 32px ## Radius - base: 4px - button: 6px ## Primary button - bg `#5850EC` · text `#FFFFFF` · radius 6px ## How to apply Paste the Tailwind `@theme` (or CSS variables) as your base, then build each section to its spec — verify every color, radius, and font against these tokens.
Export: Tailwind v4 (@theme)
@theme {
/* action color #5850EC — the one interactive color; buttons/links/emphasis only, never large fills. */
--color-bg: #F9FAFB;
--color-surface: #ECEDEF;
--color-border: #D9DBDE;
--color-text: #252F3F;
--color-text-muted: #757C86;
--color-primary: #252F3F; /* ≈ the text color — a foreground/text color, not an action color (action = #5850EC). */
--color-accent: #5850EC; /* THE accent / action color — interactive & must-notice only (buttons, links, focus, one key highlight); never large fills or backgrounds. Scarcity is what makes it read as designed. */
--color-link: #5850EC; /* inline text links — shares the action color. */
--color-secondary: #161E2E; /* optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two. */
--color-button-bg: #5850EC; /* primary-button fill — the main call-to-action color. */
--color-button-text: #FFFFFF;
/* fonts: Roboto — free, on Google. */
--font-heading: "Roboto", system-ui, -apple-system, 'Segoe UI', sans-serif;
--font-body: "Roboto", system-ui, -apple-system, 'Segoe UI', sans-serif;
--text-h1: 48px;
--text-h2: 30px;
--text-body: 16px;
--radius-base: 4px;
--radius-button: 6px;
--spacing-1: 2px;
--spacing-2: 4px;
--spacing-3: 6px;
--spacing-4: 8px;
--spacing-5: 12px;
--spacing-6: 16px;
--spacing-7: 24px;
--spacing-8: 32px;
}Export: CSS variables
:root {
/* action color #5850EC — the one interactive color; buttons/links/emphasis only, never large fills. */
--bg: #F9FAFB;
--surface: #ECEDEF;
--border: #D9DBDE;
--text: #252F3F;
--text-muted: #757C86;
--primary: #252F3F; /* ≈ the text color — a foreground/text color, not an action color (action = #5850EC). */
--accent: #5850EC; /* THE accent / action color — interactive & must-notice only (buttons, links, focus, one key highlight); never large fills or backgrounds. Scarcity is what makes it read as designed. */
--link: #5850EC; /* inline text links — shares the action color. */
--secondary: #161E2E; /* optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two. */
--button-bg: #5850EC; /* primary-button fill — the main call-to-action color. */
--button-text: #FFFFFF;
--font-heading: "Roboto", system-ui, -apple-system, 'Segoe UI', sans-serif;
--font-body: "Roboto", system-ui, -apple-system, 'Segoe UI', sans-serif;
--radius: 4px;
--radius-button: 6px;
}
/* fonts: Roboto — free, on Google. */