Poppi — Design System

light · playful · high · tailwind · confidence 92% · deep decode

The full decoded design system for Poppi: color roles, type scale, spacing, radii and paste-ready DESIGN.md / Tailwind / CSS exports.

Open in Mozaika →

This is a static, crawlable rendering for search & AI engines. The interactive version — filters, live decode console, copy & export — is at https://mozaika.design/ds/poppi.

Tokens

Poppi's decoded design system: background #FFFFFF, text #0A0A0B, accent #EC008C, link #EC008C, primary #FFF200; type scale h1 16px / h2 16px / body 16px; 8px spacing base; 8px base radius. The single interactive/action color is #FED455 — used only on interactive or must-notice elements (buttons, links, key highlights), never on large fills.

Color roles

Using these colors

• Action color #FED455 — the single interactive color; only on things you click or must notice, never large fills.
• accent, link are all #EC008C — one role, not several (the action color).
• accent #EC008C — accent for emphasis — keep it rare on the page.
• primary #FFF200 — a brand color — but the call-to-action uses #FED455, not this.
• secondary #FF00D0 — optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two.

Typography

• Heading: ITCAvantGarde
• Body: Source Sans Pro
• h1: 16px
• h2: 16px
• body: 16px

Spacing

• base unit: 8px
• scale: 4px, 5px, 8px, 16px, 20px, 25px, 30px, 32px, 40px, 45px

Radii

• base: 8px
• button: 40px

Shadow

rgb(254, 26, 136) 5px 5px 0px 0px

Shadows (elevation)

• subtle: rgb(236, 0, 140) 5px 5px 0px 0px
• card: rgb(255, 255, 255) 5px 5px 0px 0px

Motion

Micro-interactions run at 250ms (dominant) with cubic-bezier(0.42, 0, 0.58, 1).

• durations: 250ms · 400ms · 500ms
• easings: cubic-bezier(0.42, 0, 0.58, 1) · ease
• animated properties: background-color, color, box-shadow, opacity

Native design tokens

…and 30 more measured on the page.

Button states (measured)

• primary hover: box-shadow rgb(236, 0, 140) 0px 0px 0px 0px · background #EC008C · color #FFF200
• primary focus: outline 1px auto rgb(16, 16, 16)

Layout (measured)

• nav: 80px fixed
• common grid: 2 columns

Motion choreography (measured)

Load order: div.w-max×2 → button.splide__arrow×2 → div.skeleton×15

Responsive (measured)

• breakpoints: 480px · 500px · 768px · 1000px · 1024px · 1080px
• mobile (390px): nav inline

Per-section tokens (7)

• Hero — dark · bg #495D68 · text #99D2E7 · 1 col · left
• Bento Grid — dark · bg #F33E70 · text #F8FAFB · 1 col · left
• Feature — light · bg #00AEEE · text #D21030 · 1 col · left
• Testimonial / Social Proof — light · bg #00AEEE · text #7B4297 · 1 col · left
• Gallery / Showcase — dark · bg #523D42 · text #FCE594 · 1 col · left
• CTA / Sign-up — dark · bg #EC008D · text #FFFFFF · 1 col · left
• Footer — dark · bg #EC008D · text #ED974D · 1 col · left

Export: DESIGN.md

# Poppi — Design System

> light, playful, high, tailwind — deep decode (measured live)

## Colors

| Role | Value |
|------|-------|
| bg | `#FFFFFF` |
| surface | `#F0F0F0` |
| border | `#DADADA` |
| text | `#0A0A0B` |
| text_muted | `#676767` |
| primary | `#FFF200` |
| accent | `#EC008C` |
| link | `#EC008C` |
| secondary | `#FF00D0` |
| button_bg | `#FED455` |
| button_text | `#FE1A88` |

**Using these colors**

- **Action color** `#FED455` — the single interactive color; it appears only on things you click or must notice (buttons, key highlights), never on large fills or backgrounds.
- `accent`, `link` are all `#EC008C` — one role, not several.
- **accent** `#EC008C` — accent for emphasis — keep it rare on the page.
- **primary** `#FFF200` — a brand color — but the call-to-action uses #FED455, not this.
- **secondary** `#FF00D0` — optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two.
- **Page coverage** (full-page screenshot pixels): `#00AEEF` 84% · `#EC008C` 10.3% · `#A2D7EF` 4.7% · `#517DC0` 1%

## Typography

- Heading: **ITCAvantGarde** _(free fallback: Newsreader)_
- Body: **Source Sans Pro** _(free fallback: Newsreader)_

| Role | Size / weight · line-height · tracking |
|------|------------------------------------------|
| hero | 60px / 400 · lh 57px · tracking -1.2px |
| h2 | 28px / 400 · lh 28px · tracking -0.56px |
| h3 | 24px / 400 · lh 30px |
| body | 16px / 400 · lh 24px |
| small | 14px / 400 · lh 21px |

- Weight ladder: 400 · 600 · 700 — use these exact measured weights, not the 400/600 defaults.

> **Fonts —** ITCAvantGarde may be proprietary — safe free fallback: Newsreader (Google Fonts). Source Sans Pro may be proprietary — safe free fallback: Newsreader (Google Fonts).

## Spacing
- base unit: 8px (inferred from the measured scale)
- measured scale: 4px, 5px, 8px, 16px, 20px, 25px, 30px, 32px, 40px, 45px — snap all gaps/padding to these

## Radius
- base: 8px
- button: 40px
- card: 10px
- pill: 9999px

## Buttons

| Button | Fill / text | Border | Radius | Padding | Font | Shadow |
|--------|-------------|--------|--------|---------|------|--------|
| primary | `#FFF200` / `#EC008C` | 2px solid rgb(236, 0, 140) | 40px | 0px 60px 0px 60px | 400 24px | rgb(236, 0, 140) 5px 5px 0px 0px |
| secondary | `#00AEEF` / `#E3F205` | none | 40px | — | — | none |

**States (measured, not guessed)**

- primary hover: box-shadow `rgb(236, 0, 140) 0px 0px 0px 0px` · background `#EC008C` · color `#FFF200`
- primary focus: outline `1px auto rgb(16, 16, 16)`
- transition: `background-color 0.25s cubic-bezier(0.42, 0, 0.58, 1)`

## Shadows (elevation)
- subtle: `rgb(236, 0, 140) 5px 5px 0px 0px`
- card: `rgb(255, 255, 255) 5px 5px 0px 0px`
- button: `rgb(254, 26, 136) 5px 5px 0px 0px`

## Motion
- durations: 250ms (dominant) · 400ms · 500ms
- easings: `cubic-bezier(0.42, 0, 0.58, 1)` (dominant) · `ease`
- animated properties: background-color, color, box-shadow, opacity

Micro-interactions use the dominant duration + easing; nothing on the page animates slower than the longest duration above — don't invent springier motion.

## Their own tokens (verbatim from :root)

| Token | Value |
|-------|-------|
| `--overlay-bg` | `#000000` |
| `--nav-bg` | `#ffffff` |
| `--color-poppi-pink` | `#EC008C` |
| `--color-poppi-yellow` | `#FFF200` |
| `--color-poppi-blue` | `#00AEEF` |
| `--color-primary` | `#EC008C` |
| `--color-secondary` | `#FFF200` |
| `--color-secondary-accent` | `#FCFCFC` |
| `--color-tertiary-main` | `#909090` |
| `--color-tertiary-accent` | `#030303` |
| `--color-quaternary-main` | `#B4B4B4` |
| `--color-quaternary-accent` | `#334FB4` |

_…and 28 more measured on the page._

Prefer these names when extending their system — it's the brand's actual vocabulary.

## Layout (measured)
- common grid: 2-col
- nav: 80px fixed · bg #EC008C

| Section (y) | Height | Cols | Gap | Pad y | Split |
|---|---|---|---|---|---|
| 3683 | 849 | 2 | 16 | 0/0 | 82/18 |

## Motion choreography (measured)
Load order: `div.w-max`×2 @0ms → `button.splide__arrow`×2 @0ms → `div.skeleton`×15 @496ms

Rebuild the timeline, not just the durations — order, delays and staggers above are the choreography.

## Components (measured)
- link: #FFF200 · underline
- disabled: bg rgba(0, 0, 0, 0) · text #FFF200

## Responsive (measured)
- breakpoints: 480px · 500px · 768px · 1000px · 1024px · 1080px
- mobile (390px): body 15px · nav: inline

## How to apply
Paste the Tailwind `@theme` (or CSS variables) as your base, then build each
section to its spec — verify every color, radius, and font against these tokens.
Hover/focus states, shadows and motion timings above are measured from the live page — match them exactly, don't re-guess them.

---

> **Decoded with Mozaika** — measured live, not guessed. Full decoded design system + one-command install: mozaika.design/ds/poppi

Export: Tailwind v4 (@theme)

@theme {
  /* action color #FED455 — the one interactive color; buttons/links/emphasis only, never large fills. */
  --color-bg: #FFFFFF;
  --color-surface: #F0F0F0;
  --color-border: #DADADA;
  --color-text: #0A0A0B;
  --color-text-muted: #676767;
  --color-primary: #FFF200;  /* a brand color — but the call-to-action uses #FED455, not this. */
  --color-accent: #EC008C;  /* accent for emphasis — keep it rare on the page. */
  --color-link: #EC008C;  /* inline text links and link-styled controls. */
  --color-secondary: #FF00D0;  /* optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two. */
  --color-button-bg: #FED455;  /* primary-button fill — the main call-to-action color. */
  --color-button-text: #FE1A88;
  /* fonts: ITCAvantGarde may be proprietary — safe free fallback: Newsreader (Google Fonts). Source Sans Pro may be proprietary — safe free fallback: Newsreader (Google Fonts). */
  --font-heading: "ITCAvantGarde", "Newsreader", system-ui, -apple-system, 'Segoe UI', sans-serif;
  --font-body: "Source Sans Pro", "Newsreader", system-ui, -apple-system, 'Segoe UI', sans-serif;
  /* measured weights: 400, 600, 700 — use these, not 400/600 */
  --text-hero: 60px; --font-weight-hero: 400; --leading-hero: 57px; --tracking-hero: -1.2px;
  --text-h2: 28px; --font-weight-h2: 400; --leading-h2: 28px; --tracking-h2: -0.56px;
  --text-h3: 24px; --font-weight-h3: 400; --leading-h3: 30px;
  --text-body: 16px; --font-weight-body: 400; --leading-body: 24px;
  --text-small: 14px; --font-weight-small: 400; --leading-small: 21px;
  --radius-base: 8px;
  --radius-button: 40px;
  --radius-card: 10px;
  --radius-pill: 9999px;
  --shadow-card: rgb(255, 255, 255) 5px 5px 0px 0px;
  --shadow-subtle: rgb(236, 0, 140) 5px 5px 0px 0px;
  --color-btn-hover: #EC008C;  /* measured primary hover fill */
  --outline-focus: 1px auto rgb(16, 16, 16);  /* measured focus ring */
  --ease-brand: cubic-bezier(0.42, 0, 0.58, 1);
  --duration-fast: 250ms;  /* use: duration-[var(--duration-fast)] */
  --duration-base: 400ms;
  --duration-slow: 500ms;
  --spacing: 8px;  /* measured base — drives the p-*/gap-* scale. steps seen on the page: 4, 5, 8, 16, 20, 25, 30, 32, 40, 45px */
}

Export: CSS variables

:root {
  /* action color #FED455 — the one interactive color; buttons/links/emphasis only, never large fills. */
  --bg: #FFFFFF;
  --surface: #F0F0F0;
  --border: #DADADA;
  --text: #0A0A0B;
  --text-muted: #676767;
  --primary: #FFF200;  /* a brand color — but the call-to-action uses #FED455, not this. */
  --accent: #EC008C;  /* accent for emphasis — keep it rare on the page. */
  --link: #EC008C;  /* inline text links and link-styled controls. */
  --secondary: #FF00D0;  /* optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two. */
  --button-bg: #FED455;  /* primary-button fill — the main call-to-action color. */
  --button-text: #FE1A88;
  --font-heading: "ITCAvantGarde", "Newsreader", system-ui, -apple-system, 'Segoe UI', sans-serif;
  --font-body: "Source Sans Pro", "Newsreader", system-ui, -apple-system, 'Segoe UI', sans-serif;
  --text-hero: 60px; --weight-hero: 400; --leading-hero: 57px; --tracking-hero: -1.2px;
  --text-h2: 28px; --weight-h2: 400; --leading-h2: 28px; --tracking-h2: -0.56px;
  --text-h3: 24px; --weight-h3: 400; --leading-h3: 30px;
  --text-body: 16px; --weight-body: 400; --leading-body: 24px;
  --text-small: 14px; --weight-small: 400; --leading-small: 21px;
  --radius: 8px;
  --radius-button: 40px;
  --radius-card: 10px;
  --radius-pill: 9999px;
  --shadow-card: rgb(255, 255, 255) 5px 5px 0px 0px;
  --shadow-subtle: rgb(236, 0, 140) 5px 5px 0px 0px;
  --btn-bg-hover: #EC008C;
  --focus-ring: 1px auto rgb(16, 16, 16);
  --ease: cubic-bezier(0.42, 0, 0.58, 1);
  --duration-fast: 250ms;
  --duration-base: 400ms;
  --duration-slow: 500ms;
}

/* their own tokens, verbatim from the site's :root */
:root {
  --overlay-bg: #000000;
  --nav-bg: #ffffff;
  --color-poppi-pink: #EC008C;
  --color-poppi-yellow: #FFF200;
  --color-poppi-blue: #00AEEF;
  --color-primary: #EC008C;
  --color-secondary: #FFF200;
  --color-secondary-accent: #FCFCFC;
  --color-tertiary-main: #909090;
  --color-tertiary-accent: #030303;
  --color-quaternary-main: #B4B4B4;
  --color-quaternary-accent: #334FB4;
}
/* fonts: ITCAvantGarde may be proprietary — safe free fallback: Newsreader (Google Fonts). Source Sans Pro may be proprietary — safe free fallback: Newsreader (Google Fonts). */