Shopify — Design System
Shopify at planet scale: Neue Haas Grotesk at 96px/400 — regular weight, so the hugeness reads confident rather than desperate — in white on black, with Inter at 18px for the substance. Photography of real merchants, a glowing globe, and Sidekick AI panels carry the narrative; the design system of a company that no longer needs to raise its voice, just its type size.
This is a static, crawlable rendering for search & AI engines. The interactive version — filters, live decode console, copy & export — is at https://mozaika.design/ds/shopify.
Tokens
Shopify's decoded design system: background #000000, text #ECECEE, accent #36F4A4, link #36F4A4, primary #010624; type scale h1 96px / h2 96px / body 18px; 8px spacing base; 0px base radius. The single interactive/action color is #FFFFFF — used only on interactive or must-notice elements (buttons, links, key highlights), never on large fills.
Color roles
| Role | Value |
|---|---|
| bg | #000000 |
| surface | #0E0E0E |
| border | #232323 |
| text | #ECECEE |
| text_muted | #929293 |
| primary | #010624 |
| accent | #36F4A4 |
| link | #36F4A4 |
| button_bg | #FFFFFF |
| button_text | #000000 |
Using these colors
- Action color
#FFFFFF— the single interactive color; only on things you click or must notice, never large fills. accent,linkare all#36F4A4— one role, not several (the action color).- accent
#36F4A4— accent for emphasis — keep it rare on the page. - primary
#010624— a brand color — but the call-to-action uses #FFFFFF, not this.
Typography
- Heading: Neue Haas Grotesk
- Body: Inter
- h1: 96px
- h2: 96px
- body: 18px
Spacing
- base unit: 8px
- scale: 4px, 8px, 12px, 16px, 24px, 32px, 48px, 64px
Radii
- base: 0px
- button: 9999px
Per-section tokens (12)
- Hero
- Gallery / Showcase
- Feature
- Feature
- Feature
- Feature
- Feature
- Stats / Metrics
- Feature
- Testimonial / Social Proof
- CTA / Sign-up
- Footer
Export: DESIGN.md
# Shopify — Design System > dark, modern, high, tailwind Shopify at planet scale: Neue Haas Grotesk at 96px/400 — regular weight, so the hugeness reads confident rather than desperate — in white on black, with Inter at 18px for the substance. Photography of real merchants, a glowing globe, and Sidekick AI panels carry the narrative; the design system of a company that no longer needs to raise its voice, just its type size. ## Colors | Role | Value | |------|-------| | bg | `#000000` | | surface | `#0E0E0E` | | border | `#232323` | | text | `#ECECEE` | | text_muted | `#929293` | | primary | `#010624` | | accent | `#36F4A4` | | link | `#36F4A4` | | button_bg | `#FFFFFF` | | button_text | `#000000` | **Using these colors** - **Action color** `#FFFFFF` — the single interactive color; it appears only on things you click or must notice (buttons, key highlights), never on large fills or backgrounds. - `accent`, `link` are all `#36F4A4` — one role, not several. - **accent** `#36F4A4` — accent for emphasis — keep it rare on the page. - **primary** `#010624` — a brand color — but the call-to-action uses #FFFFFF, not this. ## Typography - Heading: **Neue Haas Grotesk** _(free fallback: Inter)_ - Body: **Inter** - h1: 96px - h2: 96px - body: 18px > **Fonts —** Neue Haas Grotesk is proprietary — closest free match: Inter (Google). Load Inter; keep Neue Haas Grotesk first so licensed users still get it. Inter — free, on Google. ## Spacing - base unit: 8px - scale: 4px, 8px, 12px, 16px, 24px, 32px, 48px, 64px ## Radius - base: 0px - button: 9999px ## Primary button - bg `#FFFFFF` · text `#000000` · radius 9999px ## How to apply Paste the Tailwind `@theme` (or CSS variables) as your base, then build each section to its spec — verify every color, radius, and font against these tokens.
Export: Tailwind v4 (@theme)
@theme {
/* action color #FFFFFF — the one interactive color; buttons/links/emphasis only, never large fills. */
--color-bg: #000000;
--color-surface: #0E0E0E;
--color-border: #232323;
--color-text: #ECECEE;
--color-text-muted: #929293;
--color-primary: #010624; /* a brand color — but the call-to-action uses #FFFFFF, not this. */
--color-accent: #36F4A4; /* accent for emphasis — keep it rare on the page. */
--color-link: #36F4A4; /* inline text links and link-styled controls. */
--color-button-bg: #FFFFFF; /* primary-button fill — the main call-to-action color. */
--color-button-text: #000000;
/* fonts: Neue Haas Grotesk is proprietary — closest free match: Inter (Google). Load Inter; keep Neue Haas Grotesk first so licensed users still get it. Inter — free, on Google. */
--font-heading: "Neue Haas Grotesk", "Inter", system-ui, -apple-system, 'Segoe UI', sans-serif;
--font-body: "Inter", system-ui, -apple-system, 'Segoe UI', sans-serif;
--text-h1: 96px;
--text-h2: 96px;
--text-body: 18px;
--radius-base: 0px;
--radius-button: 9999px;
--spacing-1: 4px;
--spacing-2: 8px;
--spacing-3: 12px;
--spacing-4: 16px;
--spacing-5: 24px;
--spacing-6: 32px;
--spacing-7: 48px;
--spacing-8: 64px;
}Export: CSS variables
:root {
/* action color #FFFFFF — the one interactive color; buttons/links/emphasis only, never large fills. */
--bg: #000000;
--surface: #0E0E0E;
--border: #232323;
--text: #ECECEE;
--text-muted: #929293;
--primary: #010624; /* a brand color — but the call-to-action uses #FFFFFF, not this. */
--accent: #36F4A4; /* accent for emphasis — keep it rare on the page. */
--link: #36F4A4; /* inline text links and link-styled controls. */
--button-bg: #FFFFFF; /* primary-button fill — the main call-to-action color. */
--button-text: #000000;
--font-heading: "Neue Haas Grotesk", "Inter", system-ui, -apple-system, 'Segoe UI', sans-serif;
--font-body: "Inter", system-ui, -apple-system, 'Segoe UI', sans-serif;
--radius: 0px;
--radius-button: 9999px;
}
/* fonts: Neue Haas Grotesk is proprietary — closest free match: Inter (Google). Load Inter; keep Neue Haas Grotesk first so licensed users still get it. Inter — free, on Google. */