Shopify — Design System

dark · modern · high · tailwind · confidence 90% · deep decode

Shopify at planet scale: Neue Haas Grotesk at 96px/400 — regular weight, so the hugeness reads confident rather than desperate — in white on black, with Inter at 18px for the substance. Photography of real merchants, a glowing globe, and Sidekick AI panels carry the narrative; the design system of a company that no longer needs to raise its voice, just its type size.

Open in Mozaika →

This is a static, crawlable rendering for search & AI engines. The interactive version — filters, live decode console, copy & export — is at https://mozaika.design/ds/shopify.

Tokens

Shopify's decoded design system: background #000000, text #ECECEE, accent #36F4A4, link #36F4A4, primary #010624; type scale h1 96px / h2 96px / body 18px; 4px spacing base; 0px base radius. The single interactive/action color is #FFFFFF — used only on interactive or must-notice elements (buttons, links, key highlights), never on large fills.

Color roles

Using these colors

• Action color #FFFFFF — the single interactive color; only on things you click or must notice, never large fills.
• accent, link are all #36F4A4 — one role, not several (the action color).
• accent #36F4A4 — accent for emphasis — keep it rare on the page.
• primary #010624 — a brand color — but the call-to-action uses #FFFFFF, not this.

Typography

• Heading: Neue Haas Grotesk
• Body: Inter
• h1: 96px
• h2: 96px
• body: 18px

Spacing

• base unit: 4px
• scale: 2px, 4px, 6px, 8px, 10px, 12px, 13px, 16px, 24px, 32px

Radii

• base: 0px
• button: 9999px

Shadows (elevation)

• overlay: rgba(0, 0, 0, 0.25) 0px 10px 50px 0px, rgba(255, 255, 255, 0.25) 0px 0px 0px 1px

Motion

Micro-interactions run at 300ms (dominant) with cubic-bezier(0.4, 0, 0.2, 1).

• durations: 300ms · 150ms · 450ms
• easings: cubic-bezier(0.4, 0, 0.2, 1) · ease-in-out
• animated properties: opacity, translate, transform, scale

Native design tokens

…and 110 more measured on the page.

Button states (measured)

• primary hover: background #D4D4D8
• primary focus: outline 3px solid rgb(117, 27, 233)

Layout (measured)

• container max-width: 1260px
• nav: 72px sticky
• common grid: 2 columns

Motion choreography (measured)

Load order: div.motion-safe:animate-scro×4 → div.flex → div.apps-heading-group → div.flex → span.inline-block×4 → span.inline-block×6

Scroll reveal: 13 elements rest at opacity 0, animate in over 0.5s cubic-bezier(0.4, 0, 0.2, 1).

Stagger: span ×6 — 150ms apart.

Responsive (measured)

• mobile (390px): hero 60px · nav inline

Per-section tokens (12)

• Hero — dark · bg #0E0D10 · text #888A8C · 2 col · left
• Gallery / Showcase — dark · bg #020909 · text #F8F7F6 · 1 col · left
• Feature — dark · bg #051A1C · text #7E918F · 1 col · left
• Feature — dark · bg #0C2A2D · text #C2C6C2 · 1 col · left
• Feature — dark · bg #020909 · text #F0F0EA · 1 col · left
• Feature — dark · bg #020909 · text #DADAD4 · 1 col · left
• Feature — dark · bg #000A1D · text #CBCBBD · 1 col · left
• Stats / Metrics — dark · bg #000A1D · text #737A83 · 1 col · left
• Feature — dark · bg #051F18 · text #F1F1F0 · 1 col · left
• Testimonial / Social Proof — dark · bg #031D17 · text #5F726F · 3 col · split
• CTA / Sign-up — dark · bg #051F18 · text #BBB6AC · 1 col · left
• Footer — dark · bg #000000 · text #C0B7B0 · 1 col · left

Export: DESIGN.md

# Shopify — Design System

> dark, modern, high, tailwind — deep decode (measured live)

Shopify at planet scale: Neue Haas Grotesk at 96px/400 — regular weight, so the hugeness reads confident rather than desperate — in white on black, with Inter at 18px for the substance. Photography of real merchants, a glowing globe, and Sidekick AI panels carry the narrative; the design system of a company that no longer needs to raise its voice, just its type size.

## Colors

| Role | Value |
|------|-------|
| bg | `#000000` |
| surface | `#0E0E0E` |
| border | `#232323` |
| text | `#ECECEE` |
| text_muted | `#929293` |
| primary | `#010624` |
| accent | `#36F4A4` |
| link | `#36F4A4` |
| button_bg | `#FFFFFF` |
| button_text | `#000000` |

**Using these colors**

- **Action color** `#FFFFFF` — the single interactive color; it appears only on things you click or must notice (buttons, key highlights), never on large fills or backgrounds.
- `accent`, `link` are all `#36F4A4` — one role, not several.
- **accent** `#36F4A4` — accent for emphasis — keep it rare on the page.
- **primary** `#010624` — a brand color — but the call-to-action uses #FFFFFF, not this.
- **Page coverage** (full-page screenshot pixels): `#5B6266` 38.8% · `#02090A` 15.8% · `#919191` 11.8% · `#3B4347` 11.2%

## Typography

- Heading: **Neue Haas Grotesk** _(free fallback: Inter)_
- Body: **Inter**

| Role | Size / weight · line-height · tracking |
|------|------------------------------------------|
| hero | 96px / 400 · lh 96px |
| h2 | 55px / 330 · lh 64px |
| h3 | 24px / 400 · lh 27px · tracking 0.36px |
| body | 18px / 500 · lh 23px · tracking 0.72px |
| small | 16px / 400 · lh 24px |
| eyebrow | 12px / 420 · tracking 0.72px |

- Weight ladder: 330 · 400 · 420 · 500 · 550 — use these exact measured weights, not the 400/600 defaults.

> **Fonts —** Neue Haas Grotesk is proprietary — closest free match: Inter (Google). Load Inter; keep Neue Haas Grotesk first so licensed users still get it. Inter — free, on Google.

## Spacing
- base unit: 4px (inferred from the measured scale)
- measured scale: 2px, 4px, 6px, 8px, 10px, 12px, 13px, 16px, 24px, 32px — snap all gaps/padding to these
- section rhythm: 64px top/bottom padding per section (measured)

## Radius
- base: 0px
- button: 9999px
- card: 12px
- pill: 9999px

## Buttons

| Button | Fill / text | Border | Radius | Padding | Font | Shadow |
|--------|-------------|--------|--------|---------|------|--------|
| primary | `#FFFFFF` / `#000000` | 2px solid rgba(0, 0, 0, 0) | 9999px | 8px 20px 8px 20px | 550 16px | none |
| secondary | `rgba(0, 0, 0, 0)` / `#FFFFFF` | 2px solid rgb(255, 255, 255) | 9999px | 8px 13px 8px 13px | 550 16px | none |

**States (measured, not guessed)**

- primary hover: background `#D4D4D8`
- primary focus: outline `3px solid rgb(117, 27, 233)`
- secondary hover: border `2px solid rgb(212, 212, 216)`
- transition: `all 0.15s cubic-bezier(0.4, 0, 0.2, 1)`

## Shadows (elevation)
- overlay: `rgba(0, 0, 0, 0.25) 0px 10px 50px 0px, rgba(255, 255, 255, 0.25) 0px 0px 0px 1px`

## Motion
- durations: 300ms (dominant) · 150ms · 450ms
- easings: `cubic-bezier(0.4, 0, 0.2, 1)` (dominant) · `ease-in-out`
- animated properties: opacity, translate, transform, scale

Micro-interactions use the dominant duration + easing; nothing on the page animates slower than the longest duration above — don't invent springier motion.

## Their own tokens (verbatim from :root)

| Token | Value |
|-------|-------|
| `--color-shade-100` | `#000` |
| `--color-purple-500` | `oklch(62.7% .265 303.9)` |
| `--color-shade-90` | `#18181b` |
| `--color-link-dark-active` | `#a1a1aa` |
| `--color-aloe-10` | `#c1fbd4` |
| `--color-shade-30` | `#d4d4d8` |
| `--color-green-500` | `oklch(72.3% .219 149.579)` |
| `--color-white` | `#fff` |
| `--color-pistachio-10` | `#d4f9e0` |
| `--color-zinc-300` | `oklch(87.1% .006 286.286)` |
| `--color-shade-70` | `#3f3f46` |
| `--color-shade-40` | `#a1a1aa` |

_…and 108 more measured on the page._

Prefer these names when extending their system — it's the brand's actual vocabulary.

## Layout (measured)
- container max 1260px · common grid: 2-col
- nav: 72px sticky

| Section (y) | Height | Cols | Gap | Pad y | Split |
|---|---|---|---|---|---|
| -1 | 824 | — | — | 72/0 | — |
| 822 | 653 | — | — | 0/0 | — |
| 1474 | 653 | 2 | — | 64/64 | — |
| 2126 | 1477 | 3 | 16 | 64/64 | — |
| 3602 | 828 | — | — | 64/64 | — |
| 4429 | 931 | — | — | 64/128 | — |

## Motion choreography (measured)
Load order: ``×4 @0ms → `div.flex` @288ms → `div.apps-heading-group` @320ms → `div.flex` @320ms → `span.inline-block`×4 @399ms → `span.inline-block`×6 @399ms
- `span.inline-block` ×10 — translate 0px -400px→0px 400px — 450ms cubic-bezier(0.5, 0, 0.5, 1) (delay 3000ms)
- stagger: `span` ×6 — 150ms apart
- scroll reveal: 13 elements rest at opacity 0, animate in over 0.5s cubic-bezier(0.4, 0, 0.2, 1) (4 revealed during the drive).

Rebuild the timeline, not just the durations — order, delays and staggers above are the choreography.

## Components (measured)
- card ×3: pad 0px 0px 0px 0px · r 5px · bg rgba(0, 0, 0, 0)
  - hover: font-weight `400` · letter-spacing `normal`
- link: #FFFFFF · underline

## Responsive (measured)
- mobile (390px): hero 60px · body 16px · nav: inline

## How to apply
Paste the Tailwind `@theme` (or CSS variables) as your base, then build each
section to its spec — verify every color, radius, and font against these tokens.
Hover/focus states, shadows and motion timings above are measured from the live page — match them exactly, don't re-guess them.

---

> **Decoded with Mozaika** — measured live, not guessed. Full decoded design system + one-command install: mozaika.design/ds/shopify

Export: Tailwind v4 (@theme)

@theme {
  /* action color #FFFFFF — the one interactive color; buttons/links/emphasis only, never large fills. */
  --color-bg: #000000;
  --color-surface: #0E0E0E;
  --color-border: #232323;
  --color-text: #ECECEE;
  --color-text-muted: #929293;
  --color-primary: #010624;  /* a brand color — but the call-to-action uses #FFFFFF, not this. */
  --color-accent: #36F4A4;  /* accent for emphasis — keep it rare on the page. */
  --color-link: #36F4A4;  /* inline text links and link-styled controls. */
  --color-button-bg: #FFFFFF;  /* primary-button fill — the main call-to-action color. */
  --color-button-text: #000000;
  /* fonts: Neue Haas Grotesk is proprietary — closest free match: Inter (Google). Load Inter; keep Neue Haas Grotesk first so licensed users still get it. Inter — free, on Google. */
  --font-heading: "Neue Haas Grotesk", "Inter", system-ui, -apple-system, 'Segoe UI', sans-serif;
  --font-body: "Inter", system-ui, -apple-system, 'Segoe UI', sans-serif;
  /* measured weights: 330, 400, 420, 500, 550 — use these, not 400/600 */
  --text-hero: 96px; --font-weight-hero: 400; --leading-hero: 96px;
  --text-h2: 55px; --font-weight-h2: 330; --leading-h2: 64px;
  --text-h3: 24px; --font-weight-h3: 400; --leading-h3: 27px; --tracking-h3: 0.36px;
  --text-body: 18px; --font-weight-body: 500; --leading-body: 23px; --tracking-body: 0.72px;
  --text-small: 16px; --font-weight-small: 400; --leading-small: 24px;
  --text-eyebrow: 12px; --font-weight-eyebrow: 420; --tracking-eyebrow: 0.72px;
  --radius-base: 0px;
  --radius-button: 9999px;
  --radius-card: 12px;
  --radius-pill: 9999px;
  --shadow-overlay: rgba(0, 0, 0, 0.25) 0px 10px 50px 0px, rgba(255, 255, 255, 0.25) 0px 0px 0px 1px;
  --color-btn-hover: #D4D4D8;  /* measured primary hover fill */
  --outline-focus: 3px solid rgb(117, 27, 233);  /* measured focus ring */
  --ease-brand: cubic-bezier(0.4, 0, 0.2, 1);
  --duration-fast: 150ms;  /* use: duration-[var(--duration-fast)] */
  --duration-base: 300ms;
  --duration-slow: 450ms;
  --section-y: 64px;  /* per-section vertical padding (measured) */
  --spacing: 4px;  /* measured base — drives the p-*/gap-* scale. steps seen on the page: 2, 4, 6, 8, 10, 12, 13, 16, 24, 32px */
}

Export: CSS variables

:root {
  /* action color #FFFFFF — the one interactive color; buttons/links/emphasis only, never large fills. */
  --bg: #000000;
  --surface: #0E0E0E;
  --border: #232323;
  --text: #ECECEE;
  --text-muted: #929293;
  --primary: #010624;  /* a brand color — but the call-to-action uses #FFFFFF, not this. */
  --accent: #36F4A4;  /* accent for emphasis — keep it rare on the page. */
  --link: #36F4A4;  /* inline text links and link-styled controls. */
  --button-bg: #FFFFFF;  /* primary-button fill — the main call-to-action color. */
  --button-text: #000000;
  --font-heading: "Neue Haas Grotesk", "Inter", system-ui, -apple-system, 'Segoe UI', sans-serif;
  --font-body: "Inter", system-ui, -apple-system, 'Segoe UI', sans-serif;
  --text-hero: 96px; --weight-hero: 400; --leading-hero: 96px;
  --text-h2: 55px; --weight-h2: 330; --leading-h2: 64px;
  --text-h3: 24px; --weight-h3: 400; --leading-h3: 27px; --tracking-h3: 0.36px;
  --text-body: 18px; --weight-body: 500; --leading-body: 23px; --tracking-body: 0.72px;
  --text-small: 16px; --weight-small: 400; --leading-small: 24px;
  --text-eyebrow: 12px; --weight-eyebrow: 420; --tracking-eyebrow: 0.72px;
  --radius: 0px;
  --radius-button: 9999px;
  --radius-card: 12px;
  --radius-pill: 9999px;
  --shadow-overlay: rgba(0, 0, 0, 0.25) 0px 10px 50px 0px, rgba(255, 255, 255, 0.25) 0px 0px 0px 1px;
  --btn-bg-hover: #D4D4D8;
  --focus-ring: 3px solid rgb(117, 27, 233);
  --ease: cubic-bezier(0.4, 0, 0.2, 1);
  --duration-fast: 150ms;
  --duration-base: 300ms;
  --duration-slow: 450ms;
  --section-y: 64px;
}

/* their own tokens, verbatim from the site's :root */
:root {
  --color-shade-100: #000;
  --color-purple-500: oklch(62.7% .265 303.9);
  --color-shade-90: #18181b;
  --color-link-dark-active: #a1a1aa;
  --color-aloe-10: #c1fbd4;
  --color-shade-30: #d4d4d8;
  --color-green-500: oklch(72.3% .219 149.579);
  --color-white: #fff;
  --color-pistachio-10: #d4f9e0;
  --color-zinc-300: oklch(87.1% .006 286.286);
  --color-shade-70: #3f3f46;
  --color-shade-40: #a1a1aa;
}
/* fonts: Neue Haas Grotesk is proprietary — closest free match: Inter (Google). Load Inter; keep Neue Haas Grotesk first so licensed users still get it. Inter — free, on Google. */