Subframe — Design System
Subframe makes its case in pure Inter at poster scale: 'Ship what you design.' at 96px/700 in ink #171717 on #FCFCFC, standfirsts at 48px, body at a generous 24px. Charcoal 16px-radius buttons and editor screenshots complete a page with zero typographic exotica — a UI-builder arguing that with enough craft, the system font of the internet is all you need.
This is a static, crawlable rendering for search & AI engines. The interactive version — filters, live decode console, copy & export — is at https://mozaika.design/ds/subframe.
Tokens
Subframe's decoded design system: background #FCFCFC, text #232323, accent #9CA3AF, link #9CA3AF, primary #FF0000; type scale h1 96px / h2 12px / body 48px; 8px spacing base; 6px base radius. The single interactive/action color is #EDEDED — used only on interactive or must-notice elements (buttons, links, key highlights), never on large fills.
Color roles
| Role | Value |
|---|---|
| bg | #FCFCFC |
| surface | #EEEEEE |
| border | #DBDBDB |
| text | #232323 |
| text_muted | #757575 |
| primary | #FF0000 |
| accent | #9CA3AF |
| link | #9CA3AF |
| secondary | #8FC4F1 |
| button_bg | #EDEDED |
| button_text | #232323 |
Using these colors
- Action color
#EDEDED— the single interactive color; only on things you click or must notice, never large fills. accent,linkare all#9CA3AF— one role, not several (the action color).- accent
#9CA3AF— accent for emphasis — keep it rare on the page. - primary
#FF0000— a brand color — but the call-to-action uses #EDEDED, not this. - secondary
#8FC4F1— optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two.
Typography
- Heading: Work Sans
- Body: Inter
- Mono: ui-monospace
- h1: 96px
- h2: 12px
- body: 48px
Spacing
- base unit: 8px
- scale: 4px, 6px, 8px, 12px, 16px, 18px, 20px, 24px, 25px, 32px
Radii
- base: 6px
- button: 16px
Shadow
rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px
Shadows (elevation)
- subtle:
rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px - card:
rgba(0, 0, 0, 0) 0px 0px 0px 1px, rgb(62, 99, 221) 0px 0px 0px 2px, rgba(0, 0, 0, 0) 0px 0px 0px 0px
Motion
Micro-interactions run at 150ms (dominant) with linear.
- durations: 150ms
- easings:
linear·cubic-bezier(0.4, 0, 0.2, 1) - animated properties: transform
Native design tokens
| Token | Value |
|---|---|
--brand-50 | #ffffff |
--brand-100 | #fafafa |
--brand-200 | #f5f5f5 |
--brand-300 | #e5e5e5 |
--brand-400 | #d4d4d4 |
--brand-500 | #a3a3a3 |
--brand-600 | #737373 |
--brand-700 | #525252 |
--brand-800 | #404040 |
--brand-900 | #262626 |
…and 110 more measured on the page.
Button states (measured)
- primary hover: background
#363636
Layout (measured)
- container max-width:
1020px - common grid: 2 columns
Motion choreography (measured)
Load order: a.carousel-dot×2 → div.design-card×2 → div.flex → div.absolute
Scroll reveal: 12 elements rest at opacity 0, animate in over 700ms.
Stagger: div ×4 — 80ms apart.
Responsive (measured)
- breakpoints: 640px · 768px · 1024px · 1280px · 1536px
- mobile (390px): hero 56px · nav inline
Per-section tokens (11)
- Hero — light · bg #DADADA · text #393B3B · 1 col · left
- Logo Wall — light · bg #FAFAFA · text #161616 · 1 col · left
- Feature — light · bg #FAFAFA · text #BAB7A7 · 1 col · left
- Feature — light · bg #D3D1D0 · text #7D7D7C · 1 col · left
- Bento Grid — light · bg #FAFAFA · text #A5917E · 1 col · left
- Feature — light · bg #FAFAFA · text #181717 · 1 col · left
- Integrations — light · bg #FAFAFA · text #242424 · 1 col · left
- Pricing / Plans — light · bg #FFFFFF · text #242424 · 1 col · left
- FAQ — light · bg #FAFAFA · text #313131 · 1 col · left
- CTA / Sign-up — light · bg #FAFAFA · text #1A1A1A · 2 col · split
- Footer — light · bg #FAFAFA · text #7B7B7B · 3 col · split
Export: DESIGN.md
# Subframe — Design System > light, modern, medium, tailwind — deep decode (measured live) Subframe makes its case in pure Inter at poster scale: 'Ship what you design.' at 96px/700 in ink #171717 on #FCFCFC, standfirsts at 48px, body at a generous 24px. Charcoal 16px-radius buttons and editor screenshots complete a page with zero typographic exotica — a UI-builder arguing that with enough craft, the system font of the internet is all you need. ## Colors | Role | Value | |------|-------| | bg | `#FCFCFC` | | surface | `#EEEEEE` | | border | `#DBDBDB` | | text | `#232323` | | text_muted | `#757575` | | primary | `#FF0000` | | accent | `#9CA3AF` | | link | `#9CA3AF` | | secondary | `#8FC4F1` | | button_bg | `#EDEDED` | | button_text | `#232323` | **Using these colors** - **Action color** `#EDEDED` — the single interactive color; it appears only on things you click or must notice (buttons, key highlights), never on large fills or backgrounds. - `accent`, `link` are all `#9CA3AF` — one role, not several. - **accent** `#9CA3AF` — accent for emphasis — keep it rare on the page. - **primary** `#FF0000` — a brand color — but the call-to-action uses #EDEDED, not this. - **secondary** `#8FC4F1` — optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two. - **Page coverage** (full-page screenshot pixels): `#DADADA` 66% · `#F6F6F6` 23.1% · `#343636` 7.5% · `#C7C7C7` 3.4% ## Typography - Heading: **Work Sans** - Body: **Inter** - Mono: **ui-monospace** _(measured)_ | Role | Size / weight · line-height · tracking | |------|------------------------------------------| | hero | 96px / 700 · lh 96px · tracking -4.8px | | h2 | 64px / 700 · lh 64px · tracking -3.2px | | h3 | 48px / 500 · lh 54px · tracking -2.4px | | body | 24px / 500 · lh 28px · tracking -0.6px | | small | 18px / 500 · lh 24px · tracking -0.45px | - Weight ladder: 500 · 600 · 700 — use these exact measured weights, not the 400/600 defaults. > **Fonts —** Work Sans — free, on Google. Inter — free, on Google. ## Spacing - base unit: 8px (inferred from the measured scale) - measured scale: 4px, 6px, 8px, 12px, 16px, 18px, 20px, 24px, 25px, 32px — snap all gaps/padding to these - section rhythm: 128px top/bottom padding per section (measured) ## Radius - base: 6px - button: 16px - card: 24px - pill: 9999px - sharp: 3px ## Buttons | Button | Fill / text | Border | Radius | Padding | Font | Shadow | |--------|-------------|--------|--------|---------|------|--------| | primary | `#242424` / `rgba(0, 0, 0, 0.86)` | none | 16px | 0px 16px 0px 16px | 500 12px / -0.06px | rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px | **States (measured, not guessed)** - primary hover: background `#363636` - transition: `transform 0.15s cubic-bezier(0.4, 0, 0.2, 1)` ## Shadows (elevation) - subtle: `rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px` - card: `rgba(0, 0, 0, 0) 0px 0px 0px 1px, rgb(62, 99, 221) 0px 0px 0px 2px, rgba(0, 0, 0, 0) 0px 0px 0px 0px` - button: `rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px` ## Motion - durations: 150ms (dominant) - easings: `linear` (dominant) · `cubic-bezier(0.4, 0, 0.2, 1)` - animated properties: transform Micro-interactions use the dominant duration + easing; nothing on the page animates slower than the longest duration above — don't invent springier motion. ## Their own tokens (verbatim from :root) | Token | Value | |-------|-------| | `--brand-50` | `#ffffff` | | `--brand-100` | `#fafafa` | | `--brand-200` | `#f5f5f5` | | `--brand-300` | `#e5e5e5` | | `--brand-400` | `#d4d4d4` | | `--brand-500` | `#a3a3a3` | | `--brand-600` | `#737373` | | `--brand-700` | `#525252` | | `--brand-800` | `#404040` | | `--brand-900` | `#262626` | | `--neutral-0` | `#fcfcfc` | | `--neutral-50` | `#f5f5f5` | _…and 108 more measured on the page._ Prefer these names when extending their system — it's the brand's actual vocabulary. ## Layout (measured) - container max 1020px · common grid: 2-col - nav: 0px | Section (y) | Height | Cols | Gap | Pad y | Split | |---|---|---|---|---|---| | 1134 | 1403 | 6 | 4 | 192/48 | 5/20/20/20/20/16 | ## Motion choreography (measured) Load order: `a.carousel-dot`×2 @0ms → `div.design-card`×2 @0ms → `div.flex` @118ms → `div.absolute` @118ms - stagger: `div` ×4 — 80ms apart - scroll reveal: 12 elements rest at opacity 0, animate in over 700ms (8 revealed during the drive). Rebuild the timeline, not just the durations — order, delays and staggers above are the choreography. ## Responsive (measured) - breakpoints: 640px · 768px · 1024px · 1280px · 1536px - mobile (390px): hero 56px · body 12px · nav: inline ## How to apply Paste the Tailwind `@theme` (or CSS variables) as your base, then build each section to its spec — verify every color, radius, and font against these tokens. Hover/focus states, shadows and motion timings above are measured from the live page — match them exactly, don't re-guess them. --- > **Decoded with Mozaika** — measured live, not guessed. Full decoded design system + one-command install: mozaika.design/ds/subframe
Export: Tailwind v4 (@theme)
@theme {
/* action color #EDEDED — the one interactive color; buttons/links/emphasis only, never large fills. */
--color-bg: #FCFCFC;
--color-surface: #EEEEEE;
--color-border: #DBDBDB;
--color-text: #232323;
--color-text-muted: #757575;
--color-primary: #FF0000; /* a brand color — but the call-to-action uses #EDEDED, not this. */
--color-accent: #9CA3AF; /* accent for emphasis — keep it rare on the page. */
--color-link: #9CA3AF; /* fails contrast on the background (~2.5:1) — this is a dark UI color, NOT a readable link; use the text or action color for links (verify against the reference). */
--color-secondary: #8FC4F1; /* optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two. */
--color-button-bg: #EDEDED; /* primary-button fill — the main call-to-action color. */
--color-button-text: #232323;
/* fonts: Work Sans — free, on Google. Inter — free, on Google. */
--font-heading: "Work Sans", system-ui, -apple-system, 'Segoe UI', sans-serif;
--font-body: "Inter", system-ui, -apple-system, 'Segoe UI', sans-serif;
--font-mono: "ui-monospace", ui-monospace, monospace;
/* measured weights: 500, 600, 700 — use these, not 400/600 */
--text-hero: 96px; --font-weight-hero: 700; --leading-hero: 96px; --tracking-hero: -4.8px;
--text-h2: 64px; --font-weight-h2: 700; --leading-h2: 64px; --tracking-h2: -3.2px;
--text-h3: 48px; --font-weight-h3: 500; --leading-h3: 54px; --tracking-h3: -2.4px;
--text-body: 24px; --font-weight-body: 500; --leading-body: 28px; --tracking-body: -0.6px;
--text-small: 18px; --font-weight-small: 500; --leading-small: 24px; --tracking-small: -0.45px;
--radius-base: 6px;
--radius-button: 16px;
--radius-card: 24px;
--radius-pill: 9999px;
--radius-sharp: 3px;
--shadow-card: rgba(0, 0, 0, 0) 0px 0px 0px 1px, rgb(62, 99, 221) 0px 0px 0px 2px, rgba(0, 0, 0, 0) 0px 0px 0px 0px;
--shadow-subtle: rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px;
--color-btn-hover: #363636; /* measured primary hover fill */
--ease-brand: linear;
--duration-fast: 150ms; /* use: duration-[var(--duration-fast)] */
--section-y: 128px; /* per-section vertical padding (measured) */
--spacing: 8px; /* measured base — drives the p-*/gap-* scale. steps seen on the page: 4, 6, 8, 12, 16, 18, 20, 24, 25, 32px */
}Export: CSS variables
:root {
/* action color #EDEDED — the one interactive color; buttons/links/emphasis only, never large fills. */
--bg: #FCFCFC;
--surface: #EEEEEE;
--border: #DBDBDB;
--text: #232323;
--text-muted: #757575;
--primary: #FF0000; /* a brand color — but the call-to-action uses #EDEDED, not this. */
--accent: #9CA3AF; /* accent for emphasis — keep it rare on the page. */
--link: #9CA3AF; /* fails contrast on the background (~2.5:1) — this is a dark UI color, NOT a readable link; use the text or action color for links (verify against the reference). */
--secondary: #8FC4F1; /* optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two. */
--button-bg: #EDEDED; /* primary-button fill — the main call-to-action color. */
--button-text: #232323;
--font-heading: "Work Sans", system-ui, -apple-system, 'Segoe UI', sans-serif;
--font-body: "Inter", system-ui, -apple-system, 'Segoe UI', sans-serif;
--font-mono: "ui-monospace", ui-monospace, monospace;
--text-hero: 96px; --weight-hero: 700; --leading-hero: 96px; --tracking-hero: -4.8px;
--text-h2: 64px; --weight-h2: 700; --leading-h2: 64px; --tracking-h2: -3.2px;
--text-h3: 48px; --weight-h3: 500; --leading-h3: 54px; --tracking-h3: -2.4px;
--text-body: 24px; --weight-body: 500; --leading-body: 28px; --tracking-body: -0.6px;
--text-small: 18px; --weight-small: 500; --leading-small: 24px; --tracking-small: -0.45px;
--radius: 6px;
--radius-button: 16px;
--radius-card: 24px;
--radius-pill: 9999px;
--radius-sharp: 3px;
--shadow-card: rgba(0, 0, 0, 0) 0px 0px 0px 1px, rgb(62, 99, 221) 0px 0px 0px 2px, rgba(0, 0, 0, 0) 0px 0px 0px 0px;
--shadow-subtle: rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px;
--btn-bg-hover: #363636;
--ease: linear;
--duration-fast: 150ms;
--section-y: 128px;
}
/* their own tokens, verbatim from the site's :root */
:root {
--brand-50: #ffffff;
--brand-100: #fafafa;
--brand-200: #f5f5f5;
--brand-300: #e5e5e5;
--brand-400: #d4d4d4;
--brand-500: #a3a3a3;
--brand-600: #737373;
--brand-700: #525252;
--brand-800: #404040;
--brand-900: #262626;
--neutral-0: #fcfcfc;
--neutral-50: #f5f5f5;
}
/* fonts: Work Sans — free, on Google. Inter — free, on Google. */