Todoist — Design System

Name: Todoist design system
Creator: Mozaika
Keywords: design system, design tokens, Todoist, light, custom

light · modern · medium · custom · confidence 92%

Todoist is warm pragmatism: Graphik at 55px/600 in coffee-dark #25221E on paper #FEFDFC, generous 20px body text, and its signature red saved for the app UI rather than the page chrome. Handwritten-style annotations and device frames keep the tone personal — twenty years of to-do lists distilled into typography that feels like a well-kept notebook.

Open in Mozaika →

This is a static, crawlable rendering for search & AI engines. The interactive version — filters, live decode console, copy & export — is at https://mozaika.design/ds/todoist.

Tokens

Todoist's decoded design system: background #FEFDFC, text #25221E, accent #E34432, link #0F66AE, primary #E34432; type scale h1 55px / h2 38px / body 15.5px; 6px spacing base; 8px base radius. The single interactive/action color is #E34432 — used only on interactive or must-notice elements (buttons, links, key highlights), never on large fills.

Color roles

Role	Value
bg	`#FEFDFC`
surface	`#F0EFEE`
border	`#DDDCDA`
text	`#25221E`
text_muted	`#777572`
primary	`#E34432`
accent	`#E34432`
link	`#0F66AE`
secondary	`#DFAB47`
button_bg	`#E34432`
button_text	`#FFFFFF`

Using these colors

Action color #E34432 — the single interactive color; only on things you click or must notice, never large fills.
primary, accent, button_bg are all #E34432 — one role, not several (the action color).
accent #E34432 — THE accent / action color — interactive & must-notice only (buttons, links, focus, one key highlight); never large fills or backgrounds. Scarcity is what makes it read as designed.
link #0F66AE — inline text links and link-styled controls.
secondary #DFAB47 — optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two.

Typography

Heading: Graphik
Body: Inter
h1: 55px
h2: 38px
body: 15.5px

Spacing

base unit: 6px
scale: 3px, 6px, 9px, 12px, 18px, 24px, 36px, 48px

Radii

base: 8px
button: 15px

Per-section tokens (12)

Export: DESIGN.md

# Todoist — Design System

> light, modern, medium, custom

Todoist is warm pragmatism: Graphik at 55px/600 in coffee-dark #25221E on paper #FEFDFC, generous 20px body text, and its signature red saved for the app UI rather than the page chrome. Handwritten-style annotations and device frames keep the tone personal — twenty years of to-do lists distilled into typography that feels like a well-kept notebook.

## Colors

| Role | Value |
|------|-------|
| bg | `#FEFDFC` |
| surface | `#F0EFEE` |
| border | `#DDDCDA` |
| text | `#25221E` |
| text_muted | `#777572` |
| primary | `#E34432` |
| accent | `#E34432` |
| link | `#0F66AE` |
| secondary | `#DFAB47` |
| button_bg | `#E34432` |
| button_text | `#FFFFFF` |

**Using these colors**

- **Action color** `#E34432` — the single interactive color; it appears only on things you click or must notice (buttons, key highlights), never on large fills or backgrounds.
- `primary`, `accent`, `button_bg` are all `#E34432` — one role, not several (your action color).
- **accent** `#E34432` — THE accent / action color — interactive & must-notice only (buttons, links, focus, one key highlight); never large fills or backgrounds. Scarcity is what makes it read as designed.
- **link** `#0F66AE` — inline text links and link-styled controls.
- **secondary** `#DFAB47` — optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two.

## Typography

- Heading: **Graphik** _(free fallback: Inter)_
- Body: **Inter**
- h1: 55px
- h2: 38px
- body: 15.5px

> **Fonts —** Graphik is proprietary — closest free match: Inter (Google). Load Inter; keep Graphik first so licensed users still get it. Inter — free, on Google.

## Spacing
- base unit: 6px
- scale: 3px, 6px, 9px, 12px, 18px, 24px, 36px, 48px

## Radius
- base: 8px
- button: 15px

## Primary button
- bg `#E34432` · text `#FFFFFF` · radius 15px

## How to apply
Paste the Tailwind `@theme` (or CSS variables) as your base, then build each
section to its spec — verify every color, radius, and font against these tokens.

Export: Tailwind v4 (@theme)

@theme {
  /* action color #E34432 — the one interactive color; buttons/links/emphasis only, never large fills. */
  --color-bg: #FEFDFC;
  --color-surface: #F0EFEE;
  --color-border: #DDDCDA;
  --color-text: #25221E;
  --color-text-muted: #777572;
  --color-primary: #E34432;  /* primary brand / action color. */
  --color-accent: #E34432;  /* THE accent / action color — interactive & must-notice only (buttons, links, focus, one key highlight); never large fills or backgrounds. Scarcity is what makes it read as designed. */
  --color-link: #0F66AE;  /* inline text links and link-styled controls. */
  --color-secondary: #DFAB47;  /* optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two. */
  --color-button-bg: #E34432;  /* primary-button fill — the main call-to-action color. */
  --color-button-text: #FFFFFF;
  /* fonts: Graphik is proprietary — closest free match: Inter (Google). Load Inter; keep Graphik first so licensed users still get it. Inter — free, on Google. */
  --font-heading: "Graphik", "Inter", system-ui, -apple-system, 'Segoe UI', sans-serif;
  --font-body: "Inter", system-ui, -apple-system, 'Segoe UI', sans-serif;
  --text-h1: 55px;
  --text-h2: 38px;
  --text-body: 15.5px;
  --radius-base: 8px;
  --radius-button: 15px;
  --spacing-1: 3px;
  --spacing-2: 6px;
  --spacing-3: 9px;
  --spacing-4: 12px;
  --spacing-5: 18px;
  --spacing-6: 24px;
  --spacing-7: 36px;
  --spacing-8: 48px;
}

Export: CSS variables

:root {
  /* action color #E34432 — the one interactive color; buttons/links/emphasis only, never large fills. */
  --bg: #FEFDFC;
  --surface: #F0EFEE;
  --border: #DDDCDA;
  --text: #25221E;
  --text-muted: #777572;
  --primary: #E34432;  /* primary brand / action color. */
  --accent: #E34432;  /* THE accent / action color — interactive & must-notice only (buttons, links, focus, one key highlight); never large fills or backgrounds. Scarcity is what makes it read as designed. */
  --link: #0F66AE;  /* inline text links and link-styled controls. */
  --secondary: #DFAB47;  /* optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two. */
  --button-bg: #E34432;  /* primary-button fill — the main call-to-action color. */
  --button-text: #FFFFFF;
  --font-heading: "Graphik", "Inter", system-ui, -apple-system, 'Segoe UI', sans-serif;
  --font-body: "Inter", system-ui, -apple-system, 'Segoe UI', sans-serif;
  --radius: 8px;
  --radius-button: 15px;
}
/* fonts: Graphik is proprietary — closest free match: Inter (Google). Load Inter; keep Graphik first so licensed users still get it. Inter — free, on Google. */