Upstash — Design System
Upstash headlines 'Serverless Data Platform' in Inter Tight at a colossal 128px/700 with gradient fills, Inter at 16-20px underneath, and emerald 12px-radius CTAs. Redis/Vector/QStash product tabs with live code panels do the substance — data infrastructure that spends its entire display budget on one enormous, confident line.
This is a static, crawlable rendering for search & AI engines. The interactive version — filters, live decode console, copy & export — is at https://mozaika.design/ds/upstash.
Tokens
Upstash's decoded design system: background #F5F5F5, text #000000, accent #00BC7D, link #00BC7D, primary #022C22; type scale h1 128px / h2 24px / body 16px; 8px spacing base; 12px base radius. The single interactive/action color is #00BC7D — used only on interactive or must-notice elements (buttons, links, key highlights), never on large fills.
Color roles
| Role | Value |
|---|---|
| bg | #F5F5F5 |
| surface | #E6E6E6 |
| border | #D0D0D0 |
| text | #000000 |
| text_muted | #5D5D5D |
| primary | #022C22 |
| accent | #00BC7D |
| link | #00BC7D |
| secondary | #007A55 |
| button_bg | #00BC7D |
| button_text | #FFFFFF |
Using these colors
- Action color
#00BC7D— the single interactive color; only on things you click or must notice, never large fills. accent,link,button_bgare all#00BC7D— one role, not several (the action color).- accent
#00BC7D— THE accent / action color — interactive & must-notice only (buttons, links, focus, one key highlight); never large fills or backgrounds. Scarcity is what makes it read as designed. - primary
#022C22— a brand color — but the call-to-action uses #00BC7D, not this. - secondary
#007A55— optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two.
Typography
- Heading: Inter Tight
- Body: Inter
- Mono: __JetBrains_Mono_3c557b
- h1: 128px
- h2: 24px
- body: 16px
Spacing
- base unit: 8px
- scale: 2px, 4px, 6px, 8px, 12px, 16px, 20px, 24px, 32px, 40px
Radii
- base: 12px
- button: 12px
Shadows (elevation)
- subtle:
rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px - card:
rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 1px 3px 0px, rgba(0, 0, 0, 0.1) 0px 1px 2px -1px
Motion
Micro-interactions run at 150ms (dominant) with cubic-bezier(0.4, 0, 0.2, 1).
- durations: 150ms · 300ms · 2000ms
- easings:
cubic-bezier(0.4, 0, 0.2, 1)·cubic-bezier(0.4, 0, 0.6, 1) - animated properties: color, background-color, border-color, text-decoration-color
Native design tokens
| Token | Value |
|---|---|
--color-bg | oklch(0.97 0 0) |
--color-bg-mute | rgba(4,120,87,.08) |
--color-primary | oklch(0.696 0.17 162.48) |
--color-primary-text | oklch(0.508 0.118 165.612) |
--color-text | #022c22 |
--color-text-mute | oklch(0.552 0.016 285.938) |
--color-pre-bg | #09090b |
--font-sans | "__Inter_f367f3","__Inter_Fallback_f367f3" |
--font-mono | "__JetBrains_Mono_3c557b","__JetBrains_Mono_Fallback_3c557b" |
--font-display | "__Inter_Tight_a3c0d3","__Inter_Tight_Fallback_a3c0d3" |
Button states (measured)
- primary focus: outline
1px auto rgb(16, 16, 16)
Layout (measured)
- container max-width:
1200px - nav: 125px fixed
- common grid: 4 columns
Motion choreography (measured)
Load order: h5.absolute → span.-ml-1×2
Scroll reveal: 9 elements rest at opacity 0, animate in over 4000ms.
Overlay recipe (measured)
dialog panel: #FFFFFF · radius 12px
Themes
dark counterpart: background #09090B, text #ECFDF5.
Responsive (measured)
- breakpoints: 420px · 640px · 768px · 1024px · 1280px
- mobile (390px): hero 48px · nav hamburger
Per-section tokens (7)
- Hero — light · bg #E8F1EE · text #143A28 · 1 col · left
- Feature — light · bg #FFFFFF · text #000000 · 1 col · left
- Stats / Metrics — light · bg #F2F4F3 · text #66AC94 · 1 col · left
- Feature — light · bg #FFFFFF · text #09090B · 1 col · left
- Testimonial / Social Proof — light · bg #FFFFFF · text #A4B4B0 · 1 col · left
- CTA / Sign-up — light · bg #FFFFFF · text #B6C3C0 · 1 col · left
- Footer — light · bg #F6F6F6 · text #ACBBB7 · 1 col · left
Export: DESIGN.md
# Upstash — Design System > light, modern, medium, tailwind — deep decode (measured live) Upstash headlines 'Serverless Data Platform' in Inter Tight at a colossal 128px/700 with gradient fills, Inter at 16-20px underneath, and emerald 12px-radius CTAs. Redis/Vector/QStash product tabs with live code panels do the substance — data infrastructure that spends its entire display budget on one enormous, confident line. ## Colors | Role | Value | |------|-------| | bg | `#F5F5F5` | | surface | `#E6E6E6` | | border | `#D0D0D0` | | text | `#000000` | | text_muted | `#5D5D5D` | | primary | `#022C22` | | accent | `#00BC7D` | | link | `#00BC7D` | | secondary | `#007A55` | | button_bg | `#00BC7D` | | button_text | `#FFFFFF` | **Using these colors** - **Action color** `#00BC7D` — the single interactive color; it appears only on things you click or must notice (buttons, key highlights), never on large fills or backgrounds. - `accent`, `link`, `button_bg` are all `#00BC7D` — one role, not several (your action color). - **accent** `#00BC7D` — THE accent / action color — interactive & must-notice only (buttons, links, focus, one key highlight); never large fills or backgrounds. Scarcity is what makes it read as designed. - **primary** `#022C22` — a brand color — but the call-to-action uses #00BC7D, not this. - **secondary** `#007A55` — optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two. - **Page coverage** (full-page screenshot pixels): `#FFFFFF` 54.1% · `#E0F0EA` 32.6% · `#619580` 13.3% ## Typography - Heading: **Inter Tight** _(free fallback: Newsreader)_ - Body: **Inter** - Mono: **__JetBrains_Mono_3c557b** _(measured)_ | Role | Size / weight · line-height · tracking | |------|------------------------------------------| | hero | 180px / 700 · lh 225px | | h2 | 128px / 700 · lh 128px · tracking -3.2px | | h3 | 48px / 600 · lh 48px | | body | 16px / 400 · lh 24px | | small | 14px / 400 · lh 21px | - Weight ladder: 400 · 500 · 600 · 700 — use these exact measured weights, not the 400/600 defaults. > **Fonts —** Inter Tight may be proprietary — safe free fallback: Newsreader (Google Fonts). Inter — free, on Google. ## Spacing - base unit: 8px (inferred from the measured scale) - measured scale: 2px, 4px, 6px, 8px, 12px, 16px, 20px, 24px, 32px, 40px — snap all gaps/padding to these - section rhythm: 64px top/bottom padding per section (measured) ## Radius - base: 12px - button: 12px - card: 35px - pill: 9999px ## Buttons | Button | Fill / text | Border | Radius | Padding | Font | Shadow | |--------|-------------|--------|--------|---------|------|--------| | primary | `#FFFFFF` / `#DC2626` | 2px solid rgb(255, 255, 255) | 16px 16px 0px 0px | 0px 32px 0px 32px | 600 24px | none | | secondary | `oklch(0.696 0.17 162.48)` / `#FFFFFF` | none | 12px | 8px 32px 8px 32px | 500 16px | none | **States (measured, not guessed)** - primary focus: outline `1px auto rgb(16, 16, 16)` - secondary hover: box-shadow `rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px` · background `oklch(0.508 0.118 165.612)` ## Shadows (elevation) - subtle: `rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px` - card: `rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 1px 3px 0px, rgba(0, 0, 0, 0.1) 0px 1px 2px -1px` ## Motion - durations: 150ms (dominant) · 300ms · 2000ms - easings: `cubic-bezier(0.4, 0, 0.2, 1)` (dominant) · `cubic-bezier(0.4, 0, 0.6, 1)` - animated properties: color, background-color, border-color, text-decoration-color Micro-interactions use the dominant duration + easing; nothing on the page animates slower than the longest duration above — don't invent springier motion. ## Their own tokens (verbatim from :root) | Token | Value | |-------|-------| | `--color-bg` | `oklch(0.97 0 0)` | | `--color-bg-mute` | `rgba(4,120,87,.08)` | | `--color-primary` | `oklch(0.696 0.17 162.48)` | | `--color-primary-text` | `oklch(0.508 0.118 165.612)` | | `--color-text` | `#022c22` | | `--color-text-mute` | `oklch(0.552 0.016 285.938)` | | `--color-pre-bg` | `#09090b` | | `--font-sans` | `"__Inter_f367f3","__Inter_Fallback_f367f3"` | | `--font-mono` | `"__JetBrains_Mono_3c557b","__JetBrains_Mono_Fallback_3c557b"` | | `--font-display` | `"__Inter_Tight_a3c0d3","__Inter_Tight_Fallback_a3c0d3"` | Prefer these names when extending their system — it's the brand's actual vocabulary. ## Layout (measured) - container max 1200px · common grid: 4-col - nav: 125px fixed · bg oklch(0.97 0 0) | Section (y) | Height | Cols | Gap | Pad y | Split | |---|---|---|---|---|---| | 80 | 488 | — | — | 64/64 | — | | 584 | 1024 | 5 | 8 | 0/0 | 21/19/20/23/16 | | 1736 | 500 | 4 | 48 | 0/0 | — | | 2316 | 1192 | 6 | 24 | 112/112 | — | | 3508 | 888 | — | — | 64/64 | — | | 4396 | 600 | 4 | 8 | 64/64 | — | ## Motion choreography (measured) Load order: `h5.absolute` @0ms → `span.-ml-1`×2 @0ms - `h5.absolute` — opacity 1→1 — 4000ms cubic-bezier(0.4, 0, 0.6, 1) · loops - `span.-ml-1` ×2 — opacity 1→1 — 2000ms cubic-bezier(0.4, 0, 0.6, 1) · loops - scroll reveal: 9 elements rest at opacity 0, animate in over 4000ms (0 revealed during the drive). - overlay dialog (auto-opened): panel #FFFFFF · r 12px · shadow rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.25) 0px 25px 50px -12px Rebuild the timeline, not just the durations — order, delays and staggers above are the choreography. ## Components (measured) - card ×4: pad 32px 32px 32px 32px · r 35.2px 8px 8px 35.2px · bg #FFFFFF - hover: box-shadow `rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 20px 25px -5px, rgba(0, 0, 0, 0.1) 0px 8px 10px -6px` · font-weight `400` · letter-spacing `normal` - link: #FFFFFF · no underline ## Themes (both measured) - dark counterpart: bg `#09090B` · text `#ECFDF5` - tokens that flip between modes: - `--color-bg`: `oklch(0.97 0 0)` → `#09090b` - `--color-bg-mute`: `rgba(4,120,87,.08)` → `rgba(236,253,245,.06)` - `--color-primary-text`: `oklch(0.508 0.118 165.612)` → `oklch(0.765 0.177 163.223)` - `--color-text`: `#022c22` → `#ecfdf5` - `--color-text-mute`: `oklch(0.552 0.016 285.938)` → `oklch(0.705 0.015 286.067)` ## Responsive (measured) - breakpoints: 420px · 640px · 768px · 1024px · 1280px - mobile (390px): hero 48px · body 14px · nav: hamburger ## How to apply Paste the Tailwind `@theme` (or CSS variables) as your base, then build each section to its spec — verify every color, radius, and font against these tokens. Hover/focus states, shadows and motion timings above are measured from the live page — match them exactly, don't re-guess them. --- > **Decoded with Mozaika** — measured live, not guessed. Full decoded design system + one-command install: mozaika.design/ds/upstash
Export: Tailwind v4 (@theme)
@theme {
/* action color #00BC7D — the one interactive color; buttons/links/emphasis only, never large fills. */
--color-bg: #F5F5F5;
--color-surface: #E6E6E6;
--color-border: #D0D0D0;
--color-text: #000000;
--color-text-muted: #5D5D5D;
--color-primary: #022C22; /* a brand color — but the call-to-action uses #00BC7D, not this. */
--color-accent: #00BC7D; /* THE accent / action color — interactive & must-notice only (buttons, links, focus, one key highlight); never large fills or backgrounds. Scarcity is what makes it read as designed. */
--color-link: #00BC7D; /* inline text links — shares the action color. */
--color-secondary: #007A55; /* optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two. */
--color-button-bg: #00BC7D; /* primary-button fill — the main call-to-action color. */
--color-button-text: #FFFFFF;
/* fonts: Inter Tight may be proprietary — safe free fallback: Newsreader (Google Fonts). Inter — free, on Google. */
--font-heading: "Inter Tight", "Newsreader", system-ui, -apple-system, 'Segoe UI', sans-serif;
--font-body: "Inter", system-ui, -apple-system, 'Segoe UI', sans-serif;
--font-mono: "__JetBrains_Mono_3c557b", ui-monospace, monospace;
/* measured weights: 400, 500, 600, 700 — use these, not 400/600 */
--text-hero: 180px; --font-weight-hero: 700; --leading-hero: 225px;
--text-h2: 128px; --font-weight-h2: 700; --leading-h2: 128px; --tracking-h2: -3.2px;
--text-h3: 48px; --font-weight-h3: 600; --leading-h3: 48px;
--text-body: 16px; --font-weight-body: 400; --leading-body: 24px;
--text-small: 14px; --font-weight-small: 400; --leading-small: 21px;
--radius-base: 12px;
--radius-button: 12px;
--radius-card: 35px;
--radius-pill: 9999px;
--shadow-card: rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 1px 3px 0px, rgba(0, 0, 0, 0.1) 0px 1px 2px -1px;
--shadow-subtle: rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px;
--outline-focus: 1px auto rgb(16, 16, 16); /* measured focus ring */
--ease-brand: cubic-bezier(0.4, 0, 0.2, 1);
--duration-fast: 150ms; /* use: duration-[var(--duration-fast)] */
--duration-base: 300ms;
--duration-slow: 2000ms;
--section-y: 64px; /* per-section vertical padding (measured) */
--spacing: 8px; /* measured base — drives the p-*/gap-* scale. steps seen on the page: 2, 4, 6, 8, 12, 16, 20, 24, 32, 40px */
}Export: CSS variables
:root {
/* action color #00BC7D — the one interactive color; buttons/links/emphasis only, never large fills. */
--bg: #F5F5F5;
--surface: #E6E6E6;
--border: #D0D0D0;
--text: #000000;
--text-muted: #5D5D5D;
--primary: #022C22; /* a brand color — but the call-to-action uses #00BC7D, not this. */
--accent: #00BC7D; /* THE accent / action color — interactive & must-notice only (buttons, links, focus, one key highlight); never large fills or backgrounds. Scarcity is what makes it read as designed. */
--link: #00BC7D; /* inline text links — shares the action color. */
--secondary: #007A55; /* optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two. */
--button-bg: #00BC7D; /* primary-button fill — the main call-to-action color. */
--button-text: #FFFFFF;
--font-heading: "Inter Tight", "Newsreader", system-ui, -apple-system, 'Segoe UI', sans-serif;
--font-body: "Inter", system-ui, -apple-system, 'Segoe UI', sans-serif;
--font-mono: "__JetBrains_Mono_3c557b", ui-monospace, monospace;
--text-hero: 180px; --weight-hero: 700; --leading-hero: 225px;
--text-h2: 128px; --weight-h2: 700; --leading-h2: 128px; --tracking-h2: -3.2px;
--text-h3: 48px; --weight-h3: 600; --leading-h3: 48px;
--text-body: 16px; --weight-body: 400; --leading-body: 24px;
--text-small: 14px; --weight-small: 400; --leading-small: 21px;
--radius: 12px;
--radius-button: 12px;
--radius-card: 35px;
--radius-pill: 9999px;
--shadow-card: rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 1px 3px 0px, rgba(0, 0, 0, 0.1) 0px 1px 2px -1px;
--shadow-subtle: rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px;
--focus-ring: 1px auto rgb(16, 16, 16);
--ease: cubic-bezier(0.4, 0, 0.2, 1);
--duration-fast: 150ms;
--duration-base: 300ms;
--duration-slow: 2000ms;
--section-y: 64px;
}
/* their own tokens, verbatim from the site's :root */
:root {
--color-bg: oklch(0.97 0 0);
--color-bg-mute: rgba(4,120,87,.08);
--color-primary: oklch(0.696 0.17 162.48);
--color-primary-text: oklch(0.508 0.118 165.612);
--color-text: #022c22;
--color-text-mute: oklch(0.552 0.016 285.938);
--color-pre-bg: #09090b;
--font-sans: "__Inter_f367f3","__Inter_Fallback_f367f3";
--font-mono: "__JetBrains_Mono_3c557b","__JetBrains_Mono_Fallback_3c557b";
--font-display: "__Inter_Tight_a3c0d3","__Inter_Tight_Fallback_a3c0d3";
}
/* fonts: Inter Tight may be proprietary — safe free fallback: Newsreader (Google Fonts). Inter — free, on Google. */